Data snapshot 09/03/2026. CPV = CPM ÷ 1,000. This is a reward rate with admission terms and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
Boxabl’s product itself contains a scene for a short video: the Casita house is delivered folded and unfolded on site. In the campaign, authors were offered pre-approved materials — production tours, house reviews, and footage with famous participants. From this array, they had to select moments capable of quickly showing the product’s uniqueness and generating interest in the brand.
Cutting long videos into short ones is especially interesting where the product requires explanation. Videoclipping allows you to choose one illustrative scene: the transformation attracts attention, and a tour fragment answers the question that arises. Different videos can show different sides of a complex subject, maintaining a clear focus for each video. For a marketer, the demonstration material itself is valuable here. If the device’s mechanism is visible in the frame, the author only needs to choose the moment and present it so that the viewer has time to be surprised and understand what happened.
Do you shoot tours, reviews, or demonstrations of your product? Launch a campaign on VibeVO and invite authors to turn these materials into short, clear stories about how it works.
Data cut 09/03/2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. The fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. The range reflects different distribution conditions. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the existence of a campaign around a brand does not necessarily mean its direct placement.
An automotive announcement can easily be turned into a beautiful video without a clear purpose. In the campaign around MANSORY × ARZ Urus, the connection to the continuation was planned in advance. Editors were given a project reveal trailer and specified processing formats. The mandatory ending was a card “ARZ Urus — 3/09/2026”, directing the viewer to the full video. The date became part of the edit itself, not a random caption to the publication.
Highlight editing here works to build anticipation for a big reveal: each fragment shows part of the story and maintains a connection to the continuation. Videoclipping gets a clear task thanks to the mandatory final card. It gathers different author versions around one event, even if the beginning and chosen shots differ. For a visual product, this is useful discipline: a beautiful episode should leave the viewer a guide on what to watch next. Then a short video can arouse curiosity and at the same time help find the full material.
Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. The fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
Lamborghini, Ford Bronco, Hennessey Raptor, or $100,000: in the Ridge campaign, the prizes themselves became headlines. Authors were invited to make quick, fun videos about the 2026 giveaway, supported by Tony Hawk. The brief required simple hooks that explained the possibility of participation and created a desire to register. Here, a short video doesn’t need to retell the entire brand story — it’s enough to clearly show a reason to act.
Planning a promotion with a striking prize or a famous participant? Launch a campaign on VibeVO so that authors can turn its main moments into short videos with a clear invitation to participate.
Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
A dating app has a person whose words can be more engaging than a description of its features. The campaign around Bumble was built on real interviews with its founder, Whitney Wolfe Herd. Authors were invited to select her best moments, compile short publications, and add mandatory design elements. The source of attention became a lively conversation in which the brand already had a human voice.
Cutting interviews into clips means finding answers that introduce a person without requiring them to watch the entire conversation. Video clipping is especially useful if the founder’s voice helps to understand the product’s character. One fragment can explain a position, another can show a manner of reasoning, but both must preserve the original idea. The marketing value of such material arises from the feeling of a live introduction. Therefore, it is important for the editor to leave context: the viewer must understand what the heroine is talking about and why her words relate to the brand.
Your founder’s interviews may already contain the first stories for a new audience. Launch their video clipping on VibeVO and invite authors to find the most expressive fragments.
Data snapshot 03.09.2026. CPV = CPM ÷ 1,000. This is the reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily imply its direct placement.
Short videos easily attract attention far beyond the market where companies need buyers. In the campaign around StockX, this was taken into account directly in the terms: at least 40% of the audience must come from the USA. The topics of the videos were the service itself and the StockX Listings direction. Thus, the authors’ work with the short format received a clear geographical limitation from the very beginning.
For a company that chooses video clipping services, this example raises the right question: whose attention needs to be gained? The creative task here is initially linked to a specific market. The geographical condition helps authors choose a presentation understandable to the audience, and helps the marketer evaluate the campaign more meaningfully than by a general counter. Video clipping becomes part of product promotion when the task defines both the subject of discussion and the desired viewer. This is especially useful where accidental popularity far beyond the market does little to help the business.
Start a campaign on VibeVO with a clear description of the product and the target audience. Such a brief will give authors a guide for short videos about your brand.
Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
When Steve Aoki or Rhea Ripley opens a pack of cards, a regular unboxing gets another reason to be watched. In the campaign around Topps, authors were given an official bank of materials: celebrities with new packs, finds of unique cards, and bright episodes from Fanatics Fest. The task was to find moments where a recognizable face, anticipation, and a strong reaction coincided.
In this example, highlight editing gives the collectible product several different entry points to the audience. Someone notices a familiar artist, someone else a rare card, and someone stops at the emotional reaction. Video clipping allows working with these interests separately, using a common bank of footage. At the same time, the product must remain the reason for what is happening: the viewer sees exactly what was found and why it is important. This way, a celebrity helps open a story, and the find itself maintains its connection to the brand.
Gather product footage, guests, and exciting finds as the basis for your campaign on VibeVO. Invite authors to choose the moments from which a new audience will be interested in getting to know you.
Previously published terms, verified 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility terms and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views do not equal unique reach or sales. Conclusions about marketing mechanics — editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
How many condoms are being ordered right now? In the DoorDash campaign, this question was displayed on two billboards — in New York and Los Angeles. Counters showed orders in real-time, turning an ordinary urban structure into a small public show. Authors of short videos were offered ready-made footage and a simple task: to convey the unexpectedness of this idea so that the viewer would want to share what they saw.
In a world where borders are blurring and cooperation is becoming global, creators are increasingly faced with the need to accept payments in cryptocurrency. But what to do next when digital assets need to be converted into familiar rubles? It is precisely to solve this problem that VibeVO, in conjunction with Altyn Wallet, is launching the “Vibe Card” – an innovative service designed to simplify working with cryptocurrency payments and their exchange for fiat money.
In today’s digital landscape, where creators actively interact with a global audience and receive rewards in cryptocurrency, there is a pressing need for effective tools to convert these assets into fiat money. Introducing the “Vibe Card” – a revolutionary solution developed by VibeVO in partnership with Altyn Wallet, which aims to eliminate complexities and make the process of exchanging cryptocurrencies for rubles as simple and transparent as possible.
Why VibeVO is launching its own crypto service
It is extremely important for VibeVO that every creator can go through the entire journey – from participating in a project and receiving remuneration to conveniently managing earned funds – within a single and understandable ecosystem. Until recently, working with cryptocurrency payments often required using several disparate services and performing many additional actions, which took valuable time and effort.
The “Vibe Card” is designed to combine this complex path into one intuitive product. Altyn Wallet acts as the technological partner of the project, and the service itself is organically integrated into the VibeVO ecosystem, offering users a comprehensive solution.
What the “Vibe Card” offers creators
The “Vibe Card” is designed with the needs of modern creators in mind, offering a number of key advantages:
A clear path from cryptocurrency to rubles. The service significantly simplifies the process of exchanging digital assets for fiat money, eliminating the need to independently build complex chains of various tools and platforms.
Management via Telegram. Maximum convenience is achieved through integration with the popular messenger. All main actions are available in the official bot @vibcardbot, which allows you to manage finances literally on the go.
Conditions before confirmation. Transparency is one of the main principles of Vibe Card. The exchange rate, commission size, limits, and other important parameters are displayed for each specific operation before it is performed, allowing the user to make an informed decision.
Single point of entry. All necessary information about the product, its operating principles, and step-by-step instructions for getting started are collected on the official website vibcard.ru, ensuring an easy start.
Our main goal is not just to add another financial instrument, but to significantly reduce the operational burden on creators. The less time spent dealing with technical details and financial operations, the more time is left for creating quality content, audience development, and effective interaction with brands.
How to start using Vibe Card
Starting to use Vibe Card is very simple. Follow these steps:
Follow the necessary steps to get started, following the bot’s instructions.
Select an available operation and carefully check its conditions before confirming.
It is important to remember that the availability of individual exchange directions, the current exchange rate, commission sizes, limits, and operation execution times may depend on the specific transaction parameters and current service conditions. Like any cryptocurrency operations, they require careful attention to potential risks and accuracy when specifying details.
Part of the VibeVO ecosystem
VibeVO is constantly evolving as a comprehensive platform that not only helps creators find new earning opportunities but also significantly simplifies the management of all workflows. The launch of Vibe Card is a logical and important step in this direction, strengthening VibeVO’s position as a reliable partner for the creative community.
The partnership with Altyn Wallet allowed combining VibeVO’s deep experience in working with creators with the advanced technological infrastructure of the crypto service. As a result, users get not just a tool, but a complete solution focused on a real task: making the exchange of crypto payouts for rubles as simple, clear, and secure as possible.
The “Vibe Card” from VibeVO and Altyn Wallet is not just a new service; it’s a step towards creating a more convenient and integrated ecosystem for creators. It simplifies financial operations, allowing them to focus on creativity and development. Ready to simplify your financial operations? Learn more and start using the “Vibe Card” at vibcard.ru. Join the new era of convenient cryptocurrency settlements!
Imagine being able to create a hundred variations of an advertising video in a day, not a month. This is exactly what AI content production promises — the production of videos, images, banners, voiceovers, and advertising materials using generative artificial intelligence and human creative oversight.
A good process is built on three parts: a person sets the idea and boundaries, AI creates variations, a person edits, checks facts, style, rights, brand safety, and compliance with legal requirements before publication.
AI production does not mean that a brand presses one button and gets a ready-made advertising campaign. It is a production process where artificial intelligence accelerates the creation of variations, while a person is responsible for meaning, quality, brand alignment, legal restrictions, and the final suitability of the material.
This approach becomes especially important because AI is no longer an experimental toy for individual teams. McKinsey’s State of AI 2025 states that 88% of respondents report regular use of AI in at least one business function, but most companies are still in the stage of experiments or pilots, rather than full-scale deployment. It also notes that successful companies more often have processes for human review of AI results.
Three Pillars of AI Production
Good AI production rests on three parts.
Process Part
Who is Responsible
What Happens
Creative Direction
Human
Formulates the task, audience, style, boundaries, and meaning
Generation
AI Tools
Create videos, images, texts, voices, characters, and variations
Editing and Review
Human
Selects, edits, checks brand, rights, facts, and AI disclosure
If you remove the human from the first part, AI creates mediocre, faceless material. If you remove the human from the last part, the risk of errors increases: incorrect facts, strange facial expressions, wrong logo, someone else’s image, unsubstantiated claims, or lack of required disclosure.
NIST AI 600-1 describes generative AI as a separate risk profile and recommends that organizations manage these risks through processes suited to their goals and priorities. For advertising production, this means: the brand must have rules about who approves materials, what risks are checked, and which materials cannot be released without additional control.
What can be generated and what remains for humans
AI handles volume well. Humans handle responsibility.
AI should not decide on its own what claims can be made about a product. This is especially important for finance, medicine, education, games, betting, children’s products, and other sensitive categories. In such topics, the final material must undergo not only creative but also legal review.
What materials does AI production create
1. Short advertising videos
These are videos for TikTok, Reels, Shorts, apps, websites, and ad networks. AI can create a scene, character, background, motion, text, voice, and several editing options.
2. AI ads in user-generated format
These are short videos that look like simple footage from an ordinary person: talking head, everyday shot, conversational tone, product demonstration. In search, this format is often called AI UGC, but in Russian, it is more accurately described as AI ads in user-generated format.
3. Banners and overlays
AI helps quickly create banner variations: different headlines, images, backgrounds, color schemes, and calls to action. This is especially useful for placing overlays on short videos, where one banner can be adapted for a large number of clips.
4. Characters and mascots
AI can create a recurring hero: a host, assistant, seller, expert, game character, or brand mascot. If the character resembles a real person, separate rights and consent checks are required.
5. Voiceover
AI can create voice versions in different languages. This speeds up localization but requires caution: you cannot use a real person’s voice without permission. In the US, for example, the Tennessee ELVIS Act was passed to protect against unauthorized use of voice and likeness, including AI deepfakes and voice cloning.
AI production does not replace all formats. It occupies a separate working zone.
Approach
Best suited for
Where it is weaker
Classical filming
Main brand films, real people, expensive visuals
Expensive and slow for hundreds of variations
Creators and bloggers
Trust, personal delivery, live audience
Difficult to scale quickly
AI production
Many variations, localization, tests, banners, characters
Requires disclosure, verification, and trust control
If you need the main video of the year, classical filming is often better. If you need to quickly produce 50–100 variations, AI production wins in speed. If you need a creator with a live audience, a real integration is stronger. If you need to mass-test messages, AI production offers more flexibility.
How VibeVO Scales AI Production for Brands
AI production works especially well when a brand already understands what type of advertising materials it wants to produce. For example: short videos with an AI character, a series with a mascot, banners for short videos, videos in a user-generated format, product videos, localizations, or dozens of variations of a single message.
At VibeVO, such a request can be scaled immediately to a large volume. The brand brings a brief, branded materials, examples of the desired style, and constraints. After that, the task is broken down into clear assignments, and production is launched in parallel through a network of creators and AI tools. This allows not making one material after another, but covering large volumes at once: dozens, hundreds, or thousands of variations for different markets, formats, and audiences.
The main advantage for the brand is that it does not need to build its own production department, hire designers, editors, AI specialists, editors, and quality managers for each new stream. If the direction is already clear, VibeVO can quickly deploy production at the required scale and cover the volume needed for the campaign.
Brand task
What can be produced
Has a mascot
A series of videos where the character explains the product
Has a product
Dozens of videos and banners for different benefits
Has an advertising hypothesis
Many variations of first frames and messages
Has several markets
Localized versions in different languages
Has a banner format
A large set of banners for short videos
Has a user-generated style
Videos in the format of reviews and explanations
Disclosure Obligation under the EU AI Act
Transparency Requirements
For brands working with the EU, it is important to consider transparency rules in advance. The European Commission states that generative AI providers must ensure AI-generated content is recognizable, and certain types of AI content—such as deepfakes and texts on matters of public interest—must be clearly labeled. The transparency rules of the AI Act come into force in August 2026, and the AI Act itself becomes fully applicable on August 2, 2026, with certain exceptions.
Practical takeaway: if an advertisement contains a synthetic human, synthetic voice, AI character, or video that could be perceived as real, disclosure and metadata should be planned as early as the briefing stage.
Brand Quality Check Requirements
Before publication, each AI-generated material must undergo a review.
What to Check
Question
Brand
Are the logo, colors, tone, and style correct?
Facts
Are there any fabricated product characteristics?
Claims
Is it legally permissible to say what is written?
People’s Appearance
Does the character resemble a real person without permission?
Voice
Does it imitate a real person’s voice?
Environment
Are there any unwanted symbols, products, or faces?
AI Disclosure
Is there a label if required?
Metadata
Are the version, source, and review status preserved?
AI production should deliver speed, but it should not break quality control. If a brand cannot explain who approved the material, under which brief it was created, and how AI disclosure was verified, the process is not yet ready for scaling.
FAQ
Is AI production fully automatic? No. In a mature process, AI helps create variations, but a human sets the idea, manages the direction, checks the brand, claims, legal risks, and final quality. Full automation often results in generic or risky materials.
Is it necessary to disclose that an ad was created with AI? It depends on the market, format, and content. In the EU, the AI Act transparency rules begin to apply in August 2026, including requirements for the recognizability of AI content and labeling of certain types of synthetic content. For the US and other markets, rules must be checked separately by country, state, platform, and material type.
How does AI production differ from classic production? Classic production is stronger for expensive brand films, real people, and high production value. AI production is stronger where you need to quickly create many variations, localize materials, generate graphics, characters, and ad tests.
Conclusion
AI content production is not just a trendy fad, but a practical tool for brands that want to scale advertising production without losing quality. The key to success is a balance between AI speed and human control. If your brand is ready to experiment with video, characters, or localizations, start with a clear brief and legal compliance checks.
Ready to try AI production for your brand? Contact VibeVO to discuss your first project and learn how we can help you create hundreds of content variations quickly and safely.
AI UGC advertising is short advertising in a user-generated format: talking head, simple frame, conversational tone, everyday presentation, but created using generative AI rather than a real author. This format is cheaper and faster than real author video at scale, requires disclosure in some cases, and is better suited for apps, online stores, and quick tests.
AI UGC is a convenient term for searching, but in Russian it’s better to say: AI advertising in a user format. This is not a real customer review or a real author’s video. It is synthetic advertising material that uses the familiar style of user-generated videos.
It is important not to deceive the audience. If the material looks like a real person, real review, or real author, the brand must understand the requirements for disclosure, rights to image and voice, as well as ethical risks.
How AI UGC is Created
The process usually consists of five parts.
Stage
What Happens
Script
A short conversational text is written
Character
A synthetic face is created or selected
Voice
Voiceover is generated or a licensed voice is used
You cannot use a real person’s face or voice without consent. You cannot pass off a synthetic review as a real customer review.
What VibeVO Can Do in AI UGC Format
VibeVO can produce AI advertising in a user format at scale: talking heads, short explanations, product demonstrations, videos with synthetic characters, overlays, voiceovers, and versions in different languages.
Important: such material should not be passed off as a real review from an actual customer. The correct logic is to use the user style as a convenient advertising format, but not to deceive the viewer. If the video contains a synthetic person, voice, or image, it must be determined in advance whether disclosure is required and how it will be shown.
This format is especially useful when you need to quickly get many variations, rather than spending a long time coordinating each real author.
AI UGC vs Real User Video
Criteria
AI UGC
Real Author
Cost of options
Lower at scale
Higher with each new author
Speed
Faster
Depends on the author
Trust
Lower if artificiality is visible
Higher with a real author
Text control
High
Limited by author’s style
Localization
Fast
Requires authors or voiceover
Legal risks
Disclosure, likeness, voice
Author rights, contract, revocation
Best scenario
Quick tests
Trust and social proof
AI UGC should not replace real people where trust is the main asset. But it works well when speed, volume, and testing different messages are more important.
When VibeVO is better vs a real author
Task
Better with VibeVO
Better with real author
50 options in a short time
Yes
Difficult
Localization into multiple languages
Yes
More expensive
Trustworthy testimonial
No
Yes
Mascot or synthetic host
Yes
Not necessary
Personal customer experience
No
Yes
Quick ad test
Yes
Sometimes
High trust in personality
No
Yes
If a brand needs a real social signal, it’s better to use a real author. If speed, volume, localization, and testing different messages are needed, VibeVO is more suitable.
Disclosure Requirements
In the EU, the AI Act transparency rules require that generative AI content be identifiable, and some types of AI content, including deepfakes, must be clearly labeled. These rules come into effect in August 2026.
For AI UGC, this means: if a video contains a synthetic person, synthetic voice, or imitates a real user format, it is necessary to decide in advance how the artificial nature of the material will be disclosed.
In the US, the rules are fragmented. New York has passed a law on the disclosure of synthetic performers in advertising, which is set to take effect on June 9, 2026. The Tennessee ELVIS Act protects against AI deepfakes and voice cloning. California’s AB 2655 concerns deepfakes in electoral contexts and the obligations of large platforms, not regular commercial advertising.
When AI UGC Works
App Install Campaigns
For apps, speed of testing is important. AI UGC allows quickly creating options for:
“how it works”;
“why I switched”;
“what changed in a minute”;
“before / after”;
“three reasons to try it”.
Online Stores
For products, you can quickly create:
videos by category;
short explanations;
demonstrations;
variants with different benefits;
seasonal versions.
Quick Tests
AI UGC works well when you need to understand which idea resonates: price, convenience, speed, emotion, social proof, or a problem.
Localization
A synthetic video can be adapted to different languages faster, but the translation should be checked by a human.
When AI UGC Doesn’t Work
Situation
Why It’s Bad
Medical testimonial
High credibility required
Financial guarantee
Legal risk
“Real customer” testimonial
Cannot pass off synthetic as real
Luxury brand
Artificiality can reduce value
Complex emotion
AI often loses to a real person
Well-known expert
Need a real expert and consent
Political content
High risk of manipulation and disclosure rules
Common AI UGC Mistakes
Strange facial expressions. Lips don’t match the voice, eyes look empty, face is too smooth.
Too promotional text. The material is supposedly user-generated but sounds like a corporate slogan.
No disclosure. The user thinks they are seeing a real person, but it’s AI.
Resemblance to a real face. The synthetic character accidentally resembles a known person or employee without consent.
Fake experience. The phrase “I used this for a month” is unacceptable if it’s not a real person with real experience.
Incorrect voice. A synthetic voice may violate rights if it imitates a real performer.
Ethical Distinction: AI UGC vs. Deepfake
AI UGC can be ethical if:
it is clear that this is a synthetic advertising format;
there is no imitation of a specific person without consent;
there is no fake personal experience;
AI is not hidden where disclosure is required;
other people’s voices and faces are not used.
Deepfake in a bad sense is when AI content creates the impression that a real person said or did something they did not. That is why for synthetic people, voices, and user-generated formats, it is important to plan disclosure, rights, and verification in advance.
FAQ
Will viewers understand that AI UGC is “not real”? Sometimes yes. If facial expressions, voice, or text are unnatural, the audience quickly notices. But the main question is not “will they notice,” but whether the brand honestly discloses the synthetic nature of the material where required, and does not pass off AI as a real customer.
Do you need to disclose AI UGC? In the EU — often yes, if it involves a synthetic person, synthetic video, voice, or deepfake-like material. In the US, the rules depend on the state, platform, type of advertising, and use of a person’s likeness. For international campaigns, it is better to plan disclosure in advance.
Can you use the face or voice of a real person? Only with permission. You cannot use a person’s likeness, voice, facial expressions, or recognizable resemblance without consent. In the US, rights to image and voice are especially important, including laws like the Tennessee ELVIS Act.
Conclusion
AI UGC advertising is a powerful tool for quick tests, localization, and scaling advertising campaigns. However, its effectiveness directly depends on honesty with the audience and compliance with legal norms. Use this format consciously, without replacing real reviews where trust is critical.
Ready to test AI UGC for your brand? Start small: create several video variations for one product and compare the results. Transparency and speed are your main allies.
