VibeVO – Advertisers and creators in one ecosystem

Tag: vibevo

  • Case study: Halsey — a concert moment as a separate introduction to the artist

    Case study: Halsey — a concert moment as a separate introduction to the artist

    Campaign Metrics

    Metric Value Explanation
    Views 2 086 accumulated campaign counter.
    Declared Fund $1 500 rewards budget.
    Approved Works 2 separate content counter.
    Authors 2 by published counter.
    CPM by Terms $1,50 rate per 1,000 credited views.
    CPV by Rate $0,00150 equivalent per 1 credited view.

    Data cut 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. The fund is not equal to expenses. Views are a total counter, not unique reach; approved works are counted separately. Views are not equal to unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    A stage performance gives an artist material that is difficult to replace with advertising text: the viewer sees the performance here and now. In the Halsey campaign, authors were invited to publish short fragments of a recent live performance. The source was already described in the brief as having attracted significant attention; the task of clipping was to further distribute selected moments through a short format.

    At the time of review, the campaign itself was in its early stages, so it should be considered as an approach to distributing the performance. Editing highlights can emphasize different moments of the same recording, maintaining the feeling of the stage and live performance. For music marketing, this is working with existing material: each selected fragment becomes a small introduction to the artist. It is important that the video is perceived as a whole and conveys the character of a specific performance. Then the stage recording retains its expressiveness even for a person who will see only a short episode.

    Halsey — concert moment as a separate introduction to the artist — illustration 2

    Do you have a concert recording that you want to show to a new audience? Launch a video clipping campaign on VibeVO, using individual expressive moments of the performance.

  • Case study: Emma Grede / Aspire — a fragment should work without familiarity with the podcast

    Case study: Emma Grede / Aspire — a fragment should work without familiarity with the podcast

    Campaign Figures

    Metric Value Explanation
    Views 128 328 accumulated campaign counter.
    Declared Fund $10 500 rewards budget.
    Approved Works 0 separate content counter.
    Creators 0 by published counter.
    CPM by terms $1.50–$2.00 rate per 1,000 counted views.
    CPV by rate $0.00150–$0.00200 equivalent per 1 counted view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. The fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. The range reflects different distribution conditions. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    In the Aspire with Emma Grede campaign, the criterion for a successful clip was formulated through an unfamiliar viewer. They have never seen the podcast, but should stop, watch the fragment, want to share it, and become interested in the full episode. For this, creators were encouraged to look for outstanding moments that could be perceived as standalone short content. This task immediately changes the way material is selected.

    Cutting podcasts into short videos requires looking at the conversation through the eyes of a new person. The context familiar to the listener may be completely unknown to a casual viewer. Therefore, video clipping begins with choosing a moment that contains its own idea and enough explanations within the fragment itself. For an editor, this is a useful criterion: is the video interesting without a backstory and episode title? If so, the short version gains independent value. And the desire to hear more arises from the content of the conversation that the viewer has just become acquainted with.

    Emma Grede / Aspire — a fragment should work without familiarity with the podcast — illustration 2

    If your podcast has ideas that are understandable without a backstory, start with them. On VibeVO, you can launch a video clipping campaign that will encourage creators to find such standalone fragments.

  • Case study: Aljamain Sterling — show the athlete beyond the fight

    Case study: Aljamain Sterling — show the athlete beyond the fight

    Campaign Metrics

    Metric Value Explanation
    Views 568,823 accumulated campaign counter.
    Claimed Fund $1,000 rewards budget.
    Approved Works 51 individual content counter.
    Authors 17 by published counter.
    CPM by Terms $0.75–$1.00 rate per 1,000 counted views.
    CPV by Rate $0.00075–$0.00100 equivalent per 1 counted view.

    Data snapshot 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. The fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. The range reflects different distribution conditions. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    It’s easy to remember a fighter by their performances, but much harder to get to know them as a conversationalist. The Aljamain Sterling campaign was built around his participation in the Joe Rogan Experience. Authors were invited to turn the interview into engaging short clips, revealing the athlete’s personality, and viewers were directed to his own account. The source of interest became the words and character of a person familiar to the audience from a completely different situation.

    Cutting an interview into clips in such a case is useful for getting to know a person outside of their main role. Video clipping highlights moments of conversation that can reveal character and communication style. A full episode provides material, and short stories make it accessible to a viewer who is not yet ready to listen to the entire conversation. For a personal brand, a connection to the continuation is important: after an interesting fragment, the person should understand where to follow the hero themselves. This gives attention to the conversation a specific direction.

    Aljamain Sterling — show the athlete beyond the fight — illustration 2

    Want to showcase the personality of an expert, athlete, or founder through their conversations? Launch interview video clipping on VibeVO and invite authors to find moments that spark a genuine introduction.

  • Case study: Jesser — a big release as a stock of small sports stories

    Case study: Jesser — a big release as a stock of small sports stories

    Campaign Metrics

    Metric Value Explanation
    Views 6,284,277 accumulated campaign counter.
    Declared Fund $3,200 rewards budget.
    Approved Works 131 individual content counter.
    Authors 82 by published counter.
    CPM by terms $0.30–$0.76 rate per 1,000 credited views.
    CPV by rate $0.00030–$0.00076 equivalent per 1 credited view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is the reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. The range reflects different distribution conditions. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    Basketball author Jesser has familiar material — complex shots, challenges, and Bucketsquad content. In the campaign, editors were invited to work with his new video: select fragments, publish short versions, and receive remuneration for views. The connection to the fresh release was important: additional videos were supposed to support the author’s current story, not a random cut from the archive.

    Video clipping continues to work on the release after its publication. Highlight editing helps find sports episodes that are interesting without familiarity with the author’s previous videos. Each such fragment can have its own intrigue and conclusion, so the viewer gets a small, complete story. For a personal brand, the connection to a fresh source is useful: different videos support one current release. And the choice of several authors allows showing it from different angles and giving a new audience several reasons to get acquainted with the hero.

    Jesser — a big release as a stock of small sports stories — illustration 2

    Does your new release feature competitions, challenges, or spectacular attempts? Launch a campaign on VibeVO so that video clipping helps turn individual episodes into independent short stories.

  • Case study: Lyrical Lemonade — guest and topic come before the title

    Case study: Lyrical Lemonade — guest and topic come before the title

    Campaign Metrics

    Metric Value Explanation
    Views 1 688 344 accumulated campaign counter.
    Declared Fund $1 000 rewards budget.
    Approved Works 14 separate content counter.
    Authors 10 by published counter.
    CPM by Terms $1,50 rate per 1,000 counted views.
    CPV by Rate $0,00150 equivalent per 1 counted view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are editorial analysis; the presence of a campaign around a brand does not necessarily mean direct placement.

    An unfamiliar viewer is usually more interested in a specific person or conversation than a promise to “watch our new show.” In the Lyrical Lemonade TV campaign, this logic was turned into a rule: captions had to talk about the guest or topic of the episode. Material was only allowed to be taken from already released episodes. Fabricated quotes, artificially created guests, and simple reposts were specifically prohibited.

    Video clipping here is related to editorial discipline: cutting long videos into short ones should preserve the real hero and the real topic. The terms also set a like-to-view ratio threshold of 1%. For a media brand, the choice of entry point itself is important: people are offered an interesting conversation, and acquaintance with the show’s name follows. The editor needs to find a meaningful fragment and give it an honest caption. This approach helps to distribute episodes while maintaining trust in the people on screen and what they actually said.

    Lyrical Lemonade — guest and topic come before the title — illustration 2

    Are your episodes full of strong guests and topics? Launch a video clipping campaign on VibeVO, giving authors clear editorial rules for selecting fragments and captions.

  • Case study: Rolling Loud — the festival continues in the audience’s memory

    Case study: Rolling Loud — the festival continues in the audience’s memory

    Campaign Figures

    Metric Value Explanation
    Views 2 000 accumulated campaign counter.
    Declared Fund $1 000 rewards budget.
    Approved Works 0 separate content counter.
    Authors 0 by published counter.
    CPM by Terms $2.00 rate per 1,000 counted views.
    CPV by Rate $0.00200 equivalent per 1 counted view.

    Data snapshot 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. The fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    After concerts, not only performance recordings remain, but also the feeling of “I want to go back” or “I wish I had been there.” The Rolling Loud Orlando campaign banked on exactly this. Fan pages were offered to distribute energetic edits and posts about the missed experience. However, there was a clear restriction: only use footage from the current year’s Orlando festival.

    This is an early snapshot of the campaign, but its creative objective is already clear. Video clipping should preserve the aftertaste of the event, and highlight editing should convey what its participants remember. The restriction on the location and year of filming helps to avoid substituting a specific experience with a beautiful archive. For an event brand, such precision is important: the viewer gets acquainted with this particular festival. Short videos can continue the conversation after the program ends, offering a reason to revisit what was experienced or to become interested in the event for the future.

    Rolling Loud — the festival continues in the audience's memory — illustration 2

    The festival is over, but vivid footage remains? Launch their video clipping on VibeVO and invite authors to convey the atmosphere of a specific event through short stories.

  • Case study: Arena Club — The Chase That Explains the Campaign’s Name

    Case study: Arena Club — The Chase That Explains the Campaign’s Name

    Campaign Metrics

    Metric Value Explanation
    Views 2,432,282 accumulated campaign counter.
    Claimed Fund $20,000 rewards budget.
    Approved Works 119 separate content counter.
    Authors 57 according to the published counter.
    CPM by Terms $1.00 rate per 1,000 counted views.
    CPV by Rate $0.00100 equivalent per 1 counted view.

    Data snapshot 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    Derek Jeter is running from pursuers — this scene forms the basis of The Chase commercial for Arena Club. The promotion linked the opening of digital packs with the search for special cards that offered a chance to win Super Bowl tickets. The service’s digital cards are backed by real, verified copies, stored until shipped to the owner. For the clipping campaign, this story featuring the company’s co-founder was used.

    Video clipping relies on a clear action: the campaign’s name turns into a chase. Highlighting edits can feature independent episodes of a finished commercial, retaining a recognizable hero and a common reason for participation. For an unusual product, this is a useful way to start an explanation with a story. First, the viewer understands what is happening in the frame, then they may become interested in the rules and the cards themselves. The main thing is not to lose this connection when shortening: an entertaining fragment should leave a clear reference to which campaign it belongs.

    Arena Club — погоня, которая объясняет название акции — illustration 2

    Does your campaign have a story-driven video or a memorable hero? Launch a campaign on VibeVO so that short edited versions continue the story and maintain a connection with the brand’s offering.

  • Case study: Pippit — the result of the tool’s work is signed directly in the frame

    Case study: Pippit — the result of the tool’s work is signed directly in the frame

    Campaign Figures

    Indicator Value Explanation
    Views 387 545 accumulated campaign counter.
    Declared Fund $4 000 rewards budget.
    Approved Works 8 separate content counter.
    Authors 6 by published counter.
    CPM by terms $1.75 rate per 1,000 counted views.
    CPV by rate $0.00175 equivalent per 1 counted view.

    Data cut 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission terms and limits, not the actual cost of the entire campaign. The fund is not equal to expenses. Views are a total counter, not unique reach; approved works are counted separately. Views are not equal to unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    A beautiful AI video might appeal to a viewer who never finds out how it was created. In the Pippit campaign, this connection was enshrined in the requirements: the logo must be visible throughout the video. Authors were offered to cut videos created with Seedance 2.5, maintain pages about AI stories, AI cinema, or the product itself, and mention a limited-time offer.

    The minimum duration was 15 seconds. Video clipping here connects the demonstration of the result, tool recognition, and the offer. Highlight editing draws attention to the work, a constant logo helps remember the product, and a limited-time promotion provides a reason to explore it now. For a content creation service, this is an important sequence: the viewer needs not only to be amazed by the image but also to understand what the seen result is connected with. Such a brief helps authors maintain the marketing objective even when the image itself can completely capture attention.

    Pippit — the result of the tool's work is signed directly in the frame — illustration 2

    Showcase the capabilities of your tool through finished works. Launch a video clipping campaign on VibeVO and pre-define how short videos will link the result to your brand.

  • Case study: Higgsfield — Showcase Capabilities Through Existing Works

    Case study: Higgsfield — Showcase Capabilities Through Existing Works

    Campaign Figures

    Metric Value Explanation
    Views 3,120,901 accumulated campaign counter.
    Declared Fund $20,000 rewards budget.
    Approved Works 87 separate content counter.
    Authors 31 by published counter.
    CPM by Terms $2.00 rate per 1,000 counted views.
    CPV by Rate $0.00200 equivalent per 1 counted view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. The fund is not equal to expenses. Views are a total counter, not unique reach; approved works are counted separately. CPM is taken from the rewards table; a brief brief indicates a different rate — $1.00. Views are not equal to unique reach or sales. Conclusions about marketing mechanics — editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    “How did they do that?” — a fitting first reaction for an AI video creation service. In the Higgsfield campaign, authors were provided with a bank of ready-made user videos, which was regularly updated. The task was to reformat them and redistribute them through thematic pages about AI. Here, a clipping-like mechanic was used: take an existing work, change its presentation and find a new audience for it.

    Alongside classic video clipping, repackaging existing author videos works here: a new emphasis or highlight montage helps to re-present an existing work. For a creative tool, the result often speaks about possibilities more clearly than a list of functions. The viewer first sees an interesting video, then may want to know how it was made. Regular replenishment of the material bank gives the campaign new stories. It is important that when the design changes, the connection between the expressive result and the product that made it possible is maintained.

    Higgsfield — Showcase Capabilities Through Existing Works — illustration 2

    Does your service have works you want to show to new people? Launch a campaign around approved videos on VibeVO and offer authors to find a fresh presentation for them.

  • Case study: My Singing Monsters — a recognizable world in small portions

    Case study: My Singing Monsters — a recognizable world in small portions

    Campaign Metrics

    Metric Value Explanation
    Views 5 057 754 accumulated campaign counter.
    Claimed Fund $7 500 rewards budget.
    Approved Works 120 separate content counter.
    Creators 22 by published counter.
    CPM by Terms $0.75 rate per 1,000 counted views.
    CPV by Rate $0.00075 equivalent per 1 counted view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    Campaigns around a game don’t always require a lengthy product explanation. For My Singing Monsters, creators were offered to make short clips from in-game content, and the reward was tied to views. This gives the editor a clear working principle: choose a fragment that can be interesting on its own, and present it to someone not yet ready to explore the entire game.

    Video clipping distributes the search for a successful first impression among creators. Highlight editing gives everyone the opportunity to choose their own moment and their own pace of presentation within one game. For the viewer, a short scene becomes a small introduction that doesn’t require prior knowledge of the rules and features of the world. A useful lesson for a marketer is to prepare material so that the creator can find a standalone episode in it. Then different videos offer different reasons to be interested in the product, while maintaining a common connection to what is happening in the game.

    My Singing Monsters — a recognizable world in small portions — illustration 2

    Give creators the opportunity to find what’s interesting in your game to their taste. On VibeVO, you can launch a video clipping campaign from existing game content.