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  • Case study: Wiz Khalifa × Surfer Girl — new track through a familiar mood

    Case study: Wiz Khalifa × Surfer Girl — new track through a familiar mood

    Campaign Figures

    Metric Value Explanation
    Views 246 001 accumulated campaign counter.
    Claimed Fund $3 000 rewards budget.
    Approved Works 0 separate content counter.
    Authors 0 by published counter.
    CPM by terms $2,00 rate per 1,000 counted views.
    CPV by rate $0,00200 equivalent per 1 counted view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. The fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    To promote Smoked Out, authors were invited to combine Wiz Khalifa’s verse, behind-the-scenes footage, and fragments of a live performance. The brief specifically mentioned nostalgic references to the era of Kush & Orange Juice and the shared history of Aer and Wiz. The official recording of the song was intended to link different editing solutions into one musical campaign.

    The highlight montage here is subservient to the song and the memory of its audience. A familiar performance style or a reference to a past musical era gives a long-time fan an additional reason to listen. At the same time, different types of material allow for varying presentations: behind-the-scenes, live performance, and fragments emphasizing the verse work differently. For a new release, it’s useful to maintain a common musical center. Then nostalgia becomes the context for getting acquainted with the new composition, and the chosen video sequence helps to feel its character and connection with the artists.

    Wiz Khalifa × Surfer Girl — новый трек через знакомое настроение — illustration 2

    Want to connect a new release with a story familiar to fans? Launch a campaign on VibeVO with musical edits and video clipping of ready-made footage around the song.

  • Case study: Tyla — Album Unfolds Through Multiple Performances

    Case study: Tyla — Album Unfolds Through Multiple Performances

    Campaign Figures

    Metric Value Explanation
    Views 2,356,416 accumulated campaign counter.
    Claimed Fund $3,000 rewards budget.
    Approved Works 47 separate content counter.
    Creators 32 by published counter.
    CPM by Terms $0.50 rate per 1,000 counted views.
    CPV by Rate $0.00050 equivalent per 1 counted view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean direct placement by the brand.

    Instead of a single universal advertisement for the new album, Tyla’s campaign offered a whole set of source materials. Creators could work with the first live performance of That Girl on TODAY, a Chanel video, and the Is It Love performance. The task was simple: find the best moments, turn them into short posts, and maintain interest in A*POP through different facets of the artist.

    Multiple sources allow for changing the emotional emphasis while maintaining attention on one album. Editing highlights can showcase different performances and find a unique short story in each. For a music brand, this is a useful variety: the campaign does not depend on a single promotional video. One viewer will notice the performance of a specific song, another — the artist’s presentation in a different stage situation. The overall release ties these introductions together. The creator’s task is to choose a moment that clearly conveys the character of the material and generates interest in the music beyond it.

    Tyla — album unfolds through multiple performances — illustration 2

    Are you preparing an album and have already filmed several performances or videos? Gather them as the basis for a video clipping campaign on VibeVO, so creators can find different entry points into your release.

  • Case study: Halsey — a concert moment as a separate introduction to the artist

    Case study: Halsey — a concert moment as a separate introduction to the artist

    Campaign Metrics

    Metric Value Explanation
    Views 2 086 accumulated campaign counter.
    Declared Fund $1 500 rewards budget.
    Approved Works 2 separate content counter.
    Authors 2 by published counter.
    CPM by Terms $1,50 rate per 1,000 credited views.
    CPV by Rate $0,00150 equivalent per 1 credited view.

    Data cut 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. The fund is not equal to expenses. Views are a total counter, not unique reach; approved works are counted separately. Views are not equal to unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    A stage performance gives an artist material that is difficult to replace with advertising text: the viewer sees the performance here and now. In the Halsey campaign, authors were invited to publish short fragments of a recent live performance. The source was already described in the brief as having attracted significant attention; the task of clipping was to further distribute selected moments through a short format.

    At the time of review, the campaign itself was in its early stages, so it should be considered as an approach to distributing the performance. Editing highlights can emphasize different moments of the same recording, maintaining the feeling of the stage and live performance. For music marketing, this is working with existing material: each selected fragment becomes a small introduction to the artist. It is important that the video is perceived as a whole and conveys the character of a specific performance. Then the stage recording retains its expressiveness even for a person who will see only a short episode.

    Halsey — concert moment as a separate introduction to the artist — illustration 2

    Do you have a concert recording that you want to show to a new audience? Launch a video clipping campaign on VibeVO, using individual expressive moments of the performance.

  • Case study: Emma Grede / Aspire — a fragment should work without familiarity with the podcast

    Case study: Emma Grede / Aspire — a fragment should work without familiarity with the podcast

    Campaign Figures

    Metric Value Explanation
    Views 128 328 accumulated campaign counter.
    Declared Fund $10 500 rewards budget.
    Approved Works 0 separate content counter.
    Creators 0 by published counter.
    CPM by terms $1.50–$2.00 rate per 1,000 counted views.
    CPV by rate $0.00150–$0.00200 equivalent per 1 counted view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. The fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. The range reflects different distribution conditions. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    In the Aspire with Emma Grede campaign, the criterion for a successful clip was formulated through an unfamiliar viewer. They have never seen the podcast, but should stop, watch the fragment, want to share it, and become interested in the full episode. For this, creators were encouraged to look for outstanding moments that could be perceived as standalone short content. This task immediately changes the way material is selected.

    Cutting podcasts into short videos requires looking at the conversation through the eyes of a new person. The context familiar to the listener may be completely unknown to a casual viewer. Therefore, video clipping begins with choosing a moment that contains its own idea and enough explanations within the fragment itself. For an editor, this is a useful criterion: is the video interesting without a backstory and episode title? If so, the short version gains independent value. And the desire to hear more arises from the content of the conversation that the viewer has just become acquainted with.

    Emma Grede / Aspire — a fragment should work without familiarity with the podcast — illustration 2

    If your podcast has ideas that are understandable without a backstory, start with them. On VibeVO, you can launch a video clipping campaign that will encourage creators to find such standalone fragments.

  • Case study: Aljamain Sterling — show the athlete beyond the fight

    Case study: Aljamain Sterling — show the athlete beyond the fight

    Campaign Metrics

    Metric Value Explanation
    Views 568,823 accumulated campaign counter.
    Claimed Fund $1,000 rewards budget.
    Approved Works 51 individual content counter.
    Authors 17 by published counter.
    CPM by Terms $0.75–$1.00 rate per 1,000 counted views.
    CPV by Rate $0.00075–$0.00100 equivalent per 1 counted view.

    Data snapshot 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. The fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. The range reflects different distribution conditions. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    It’s easy to remember a fighter by their performances, but much harder to get to know them as a conversationalist. The Aljamain Sterling campaign was built around his participation in the Joe Rogan Experience. Authors were invited to turn the interview into engaging short clips, revealing the athlete’s personality, and viewers were directed to his own account. The source of interest became the words and character of a person familiar to the audience from a completely different situation.

    Cutting an interview into clips in such a case is useful for getting to know a person outside of their main role. Video clipping highlights moments of conversation that can reveal character and communication style. A full episode provides material, and short stories make it accessible to a viewer who is not yet ready to listen to the entire conversation. For a personal brand, a connection to the continuation is important: after an interesting fragment, the person should understand where to follow the hero themselves. This gives attention to the conversation a specific direction.

    Aljamain Sterling — show the athlete beyond the fight — illustration 2

    Want to showcase the personality of an expert, athlete, or founder through their conversations? Launch interview video clipping on VibeVO and invite authors to find moments that spark a genuine introduction.

  • Case study: Jesser — a big release as a stock of small sports stories

    Case study: Jesser — a big release as a stock of small sports stories

    Campaign Metrics

    Metric Value Explanation
    Views 6,284,277 accumulated campaign counter.
    Declared Fund $3,200 rewards budget.
    Approved Works 131 individual content counter.
    Authors 82 by published counter.
    CPM by terms $0.30–$0.76 rate per 1,000 credited views.
    CPV by rate $0.00030–$0.00076 equivalent per 1 credited view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is the reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. The range reflects different distribution conditions. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    Basketball author Jesser has familiar material — complex shots, challenges, and Bucketsquad content. In the campaign, editors were invited to work with his new video: select fragments, publish short versions, and receive remuneration for views. The connection to the fresh release was important: additional videos were supposed to support the author’s current story, not a random cut from the archive.

    Video clipping continues to work on the release after its publication. Highlight editing helps find sports episodes that are interesting without familiarity with the author’s previous videos. Each such fragment can have its own intrigue and conclusion, so the viewer gets a small, complete story. For a personal brand, the connection to a fresh source is useful: different videos support one current release. And the choice of several authors allows showing it from different angles and giving a new audience several reasons to get acquainted with the hero.

    Jesser — a big release as a stock of small sports stories — illustration 2

    Does your new release feature competitions, challenges, or spectacular attempts? Launch a campaign on VibeVO so that video clipping helps turn individual episodes into independent short stories.

  • Case study: Jake Paul — short format at the speed of news interest

    Case study: Jake Paul — short format at the speed of news interest

    Campaign Metrics

    Metric Value Explanation
    Views per report 3 868 915 in less than 24 hours.
    Paid to creators $1 271,48 according to the published report.
    Creators 394 campaign participants.
    Content volume 919 videos submitted in 17 hours.
    Estimated eCPM ≈ $0,33 payouts to creators per 1,000 views.
    Estimated eCPV ≈ $0,000329 payouts to creators per 1 view.

    Data from the published report, verified on 03.09.2026. eCPV = payouts to creators ÷ views; eCPM = eCPV × 1,000. This is a calculation based on stated payouts, without the full budget, commissions, and other costs. Views are not equal to unique reach. Views are not equal to unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the existence of a campaign around a brand does not necessarily mean its direct placement.

    A long interview has a limited time when its topic is particularly attractive. The campaign around Jake Paul’s conversation with Donald Trump used this short window to mass-produce fragments. Creators were offered to turn the interview into independent short videos; the minimum duration was ten seconds. The marketing task here is to distribute the material and develop the media brand of the interviewer.

    Video clipping in such a situation depends on the speed of organization: the source material already generates interest, and creators need clear material to work with. Cutting an interview into clips is useful to highlight individual topics of a large conversation while the audience continues to discuss it. Each version should preserve the interlocutor’s thought and sufficient context. For a media creator, this is a way to present one episode from different angles. Not only the moment of publication matters, but also how clearly the short episode shows the content of the full conversation.

    Jake Paul — short format at the speed of news interest — illustration 2

    Do you have an interview coming out on a topic that is being discussed right now? Prepare the source material and launch a video clipping campaign on VibeVO so that creators can work with its individual stories.

  • Case study: Lyrical Lemonade — guest and topic come before the title

    Case study: Lyrical Lemonade — guest and topic come before the title

    Campaign Metrics

    Metric Value Explanation
    Views 1 688 344 accumulated campaign counter.
    Declared Fund $1 000 rewards budget.
    Approved Works 14 separate content counter.
    Authors 10 by published counter.
    CPM by Terms $1,50 rate per 1,000 counted views.
    CPV by Rate $0,00150 equivalent per 1 counted view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are editorial analysis; the presence of a campaign around a brand does not necessarily mean direct placement.

    An unfamiliar viewer is usually more interested in a specific person or conversation than a promise to “watch our new show.” In the Lyrical Lemonade TV campaign, this logic was turned into a rule: captions had to talk about the guest or topic of the episode. Material was only allowed to be taken from already released episodes. Fabricated quotes, artificially created guests, and simple reposts were specifically prohibited.

    Video clipping here is related to editorial discipline: cutting long videos into short ones should preserve the real hero and the real topic. The terms also set a like-to-view ratio threshold of 1%. For a media brand, the choice of entry point itself is important: people are offered an interesting conversation, and acquaintance with the show’s name follows. The editor needs to find a meaningful fragment and give it an honest caption. This approach helps to distribute episodes while maintaining trust in the people on screen and what they actually said.

    Lyrical Lemonade — guest and topic come before the title — illustration 2

    Are your episodes full of strong guests and topics? Launch a video clipping campaign on VibeVO, giving authors clear editorial rules for selecting fragments and captions.

  • Case study: Rolling Loud — the festival continues in the audience’s memory

    Case study: Rolling Loud — the festival continues in the audience’s memory

    Campaign Figures

    Metric Value Explanation
    Views 2 000 accumulated campaign counter.
    Declared Fund $1 000 rewards budget.
    Approved Works 0 separate content counter.
    Authors 0 by published counter.
    CPM by Terms $2.00 rate per 1,000 counted views.
    CPV by Rate $0.00200 equivalent per 1 counted view.

    Data snapshot 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. The fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    After concerts, not only performance recordings remain, but also the feeling of “I want to go back” or “I wish I had been there.” The Rolling Loud Orlando campaign banked on exactly this. Fan pages were offered to distribute energetic edits and posts about the missed experience. However, there was a clear restriction: only use footage from the current year’s Orlando festival.

    This is an early snapshot of the campaign, but its creative objective is already clear. Video clipping should preserve the aftertaste of the event, and highlight editing should convey what its participants remember. The restriction on the location and year of filming helps to avoid substituting a specific experience with a beautiful archive. For an event brand, such precision is important: the viewer gets acquainted with this particular festival. Short videos can continue the conversation after the program ends, offering a reason to revisit what was experienced or to become interested in the event for the future.

    Rolling Loud — the festival continues in the audience's memory — illustration 2

    The festival is over, but vivid footage remains? Launch their video clipping on VibeVO and invite authors to convey the atmosphere of a specific event through short stories.

  • Case study: Polymarket — two ways to give material new life

    Case study: Polymarket — two ways to give material new life

    Campaign Numbers

    Metric Value Explanation
    Views per report 77 131 852 over 28 days.
    Paid to creators $13 969,86 for the published report.
    Creators 473 campaign participants.
    Launch scale 2 formats re-editing ready-made videos and clipping.
    Estimated eCPM ≈ $0,18 payouts to creators per 1,000 views.
    Estimated eCPV ≈ $0,000181 payouts to creators per 1 view.

    Data from the published report, verified 03.09.2026. eCPV = payouts to creators ÷ views; eCPM = eCPV × 1,000. This is a calculation based on the specified payouts, without the full budget, commissions, and other costs. Views are not equal to unique reach. The total combines both formats. The report states a CPM of $0.20; based on the amounts provided, it is ≈ $0.18. Views are not equal to unique reach or sales. Conclusions about marketing mechanics — editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    The published analysis of the Polymarket campaign describes two parallel mechanics. The first is the reprocessing of a selected video library for new thematic accounts. The second is short fragments with Adin Ross, Clavicular, and TJR, supplemented with a promo code and a call to open the app. One stream relied on a stock of ready-made content, the other on the recognition of people already present in the original footage.

    Video clipping in this analysis coexists with the reprocessing of a ready-made library, and the overall result applies to both directions. Editing highlights with familiar people provides one reason to stop at a video; thematic material offers another. For a marketer, the ability to maintain several creative approaches within one campaign is interesting. The common product and a clear continuation link publications together, and different source material allows testing which stories generate interest. The presence of famous people in the frame does not, in itself, mean their endorsement of the product.

    Polymarket — two ways to give material new life — illustration 2

    Do you have both a video library and expressive footage with heroes? Combine different types of material in a campaign on VibeVO, giving creators a common topic of conversation and the next step for the viewer.