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  • Mass Video Posting: How to Account for Amazon and Walmart Shopper Habits in Q4

    Mass Video Posting: How to Account for Amazon and Walmart Shopper Habits in Q4

    The effectiveness of content creator campaigns in the fourth quarter (Q4) directly depends on understanding buyer behavior across different platforms. Mass video posting and other materials must be adapted to where the consumer will make a purchase. Recent research by Later shows that the path from product discovery to purchase varies significantly depending on the chosen marketplace. This affects the content of briefs for creators and the strategy for automatic short video publishing.

    Where the Money Goes: Amazon and Walmart Dominate

    According to the Consumer Digital Shopping Habits survey conducted by Later in March 2026 among 1079 consumers, Amazon and Walmart jointly accounted for 68% of all recorded purchases. Direct-to-consumer (DTC) sales through brand websites made up 12%, and social shops accounted for 16%.

    This statistic highlights the significance of marketplaces in the conversion process, especially during the holiday season when shoppers actively compare products and look for deals.

    “Understanding exactly where a buyer makes a purchase should radically change how brands approach working with content creators,” note Later analysts.

    Differences in Buyer Behavior on Amazon and Walmart

    Buyers on Amazon and Walmart exhibit different decision-making patterns, requiring a unique approach to content:

    • Amazon Shoppers: show more pronounced research behavior. Almost half of those surveyed (49%) read reviews, and 41% compare prices. They also more frequently watch product demonstrations, check delivery details, and use AI assistants. Only 7% conduct no research.
    • Walmart Shoppers: tend to conduct less in-depth research. Almost one in five (19%) make a purchase without prior information gathering. They have lower rates of reading reviews, comparing prices, and watching demonstrations.

    For campaigns targeting Amazon, the content creator should provide more evidence: detailed demonstrations, comparisons, explanations of use cases, product detail reviews, and answers to potential objections. The goal is to facilitate the product evaluation process.

    For Walmart, the focus shifts to reducing barriers: content should quickly convey key benefits, demonstrate the product in action, and provide a clear reason for choosing it, simplifying the decision-making process.

    The Reality of Social Commerce

    Social commerce, while showing an average of 6% purchases, has nuances. The median value of purchases through social networks is zero, indicating that a small segment of highly active buyers skews the overall statistics.

    This means that cross-posting videos to social media can be effective in attracting attention and driving traffic to marketplaces or DTC sites. For example, a unified dashboard for TikTok, YouTube, Instagram allows for efficient content distribution management, and affiliate links can connect creator activity with sales on other platforms.

    How to Track Sales and Attribution

    Sales tracking varies by platform:

    Mass video posting: how to account for Amazon and Walmart buyer habits in Q4 — illustration 2
    • TikTok Shop: reports sales attributed to creator content within its own commerce system.
    • Amazon: attribution occurs through affiliate program reporting when using affiliate links.

    It is important to consider these differences when comparing results and planning campaigns. “Driving purchases” is too vague a goal. It is necessary to clearly indicate the target platform for purchase, the type of links, and the method of sales tracking.

    What Builds Trust

    Regardless of the platform, key trust factors remain unchanged:

    1. Brand reputation: the main factor for 41% of consumers.
    2. Number of reviews: important for 39%.
    3. Reviews with verified purchase: significant for 34%.

    Creator content does not replace these factors but can make the product more understandable and attractive before the buyer encounters the final trust signals. A mass posting service allows for quick distribution of content that explains what the product does, who it helps, when it is relevant, and why it deserves attention.

    What This Means for Q4 Briefs

    Before detailing hooks and hashtags, define the ultimate point of purchase. This decision should determine what exactly the creator needs to convey to the consumer.

    • For Amazon: ask creators to help buyers with evaluation. Include reviews, detailed demonstrations, comparative characteristics, usage context, and answers to objections. Provide enough space to explain the product.
  • For Walmart: ask authors to make the product easy to understand and choose. Prioritize key benefits, quick visual demonstration, seasonal relevance, and a compelling reason to act now.
  • For DTC sites: content should convey the brand story, highlight product differentiation, and give the customer a reason to complete the purchase on the brand’s site.
  • For social shops: clearly define native purchase as a separate conversion path. Authors need clear instructions on product tagging and actions that are considered success.

Scheduled auto-posting and mass uploading with proxies and anti-detection allow campaigns to be effectively adapted to different platforms without creating entirely separate strategies. The key question before approving the brief is: “Where does this campaign actually convert?” The answer to this will determine the content depth, the author’s role, the call to action, and the measurement plan.

Frequently Asked Questions

How to choose a mass posting service for short videos?

When choosing a mass posting service, pay attention to support for all necessary platforms (TikTok, YouTube Shorts, Instagram Reels), the ability to publish to 5 platforms or more, the presence of a scheduled auto-posting function, as well as analytics for tracking effectiveness. A unified dashboard for convenience is also important.

How much does mass video posting to 10+ accounts per month cost?

The cost of a mass posting package per month depends on the service’s functionality, the number of accounts, and the volume of publications. Some services offer tariffs that include the cost of 500 publications. It is recommended to request an individual offer to understand how to publish 100 videos a day without manual labor.

How to ensure seamless distribution of short videos?

For seamless distribution, use platforms that support mass posting via API. This allows you to set up scheduled reach, automate uploading to all platforms at once, and ensure content rotation while you sleep. The main thing is to choose a reliable tool with the function of posting to 10 accounts or more.

Conclusion

Optimizing mass video posting in Q4 requires a deep understanding of customer behavior on Amazon, Walmart, and other platforms. By adapting content for a specific conversion point, brands can significantly increase the effectiveness of their campaigns. Use a mass posting service to automate the process and focus on creating relevant and compelling content that drives sales. Explore Later’s capabilities to optimize your influencer marketing programs.

Artificial intelligence (AI) is rapidly transforming various sectors, and healthcare is no exception. From diagnostics to personalized treatment plans, AI offers unprecedented opportunities to improve patient care and operational efficiency.

AI-Powered Diagnostics

One of the most significant applications of AI in healthcare is in diagnostics. AI algorithms can analyze medical images, such as X-rays, MRIs, and CT scans, with remarkable accuracy, often surpassing human capabilities. This can lead to earlier and more precise disease detection, especially for conditions like cancer and neurological disorders.

Early Disease Detection

  • Cancer Screening: AI models can identify subtle patterns in mammograms and pathology slides that might be missed by the human eye.
  • Retinal Scans: AI can detect early signs of diabetic retinopathy and other eye conditions, preventing vision loss.

Personalized Treatment Plans

AI can also play a crucial role in developing personalized treatment plans. By analyzing a patient’s genetic data, medical history, and lifestyle, AI can recommend the most effective therapies and predict potential adverse reactions.

Drug Discovery and Development

AI accelerates the drug discovery process by identifying potential drug candidates and predicting their efficacy and safety profiles, significantly reducing the time and cost associated with bringing new medications to market.

Challenges and Ethical Considerations

Despite its immense potential, the integration of AI into healthcare presents several challenges:

  1. Data Privacy: Protecting sensitive patient data is paramount.
  2. Regulatory Hurdles: Establishing clear guidelines for AI-powered medical devices and software.
  3. Bias in Algorithms: Ensuring AI models are fair and do not perpetuate existing health disparities.

For more information, visit WHO’s AI in Health page.

The future of AI in healthcare is promising, but it requires careful consideration of ethical implications and robust regulatory frameworks to ensure equitable and safe implementation.

  • Video Uniqueness: 7 Brand Loyalty Strategies by 2026

    Video Uniqueness: 7 Brand Loyalty Strategies by 2026

    In a world where a cheap alternative is just a click away, brand loyalty becomes fragile. Discover 7 strategies to outsmart algorithms by 2026 and track progress using NPS, CLV, and sentiment analysis. Brand loyalty is the connection that makes a customer choose your product again and again, even if competitors offer a lower price or more convenience. Imagine the queue at the Apple Store for a new iPhone – that’s the video-DNA of loyalty. It’s not just a habit, but a deep emotional connection built on trust, familiarity, and stability.

    It’s important to understand the difference between brand loyalty and customer loyalty. The first is about emotions and identity, where the product becomes part of one’s personality. The second is about benefits: discounts, points, convenience. Both are valuable, but only true brand loyalty withstands the onslaught of competitive offers.

    “Loyalty is not one big gesture. It’s an accumulation of small, repeated signals that a brand is reliable and worthy of attention” — Latif et al.

    Why Brand Loyalty is Your Main Trump Card

    Loyalty reduces acquisition costs and increases the value of each customer. It’s obvious: you want people to choose you again and again. But there are other hidden bonuses:

    • Savings on acquisition: Attracting a new customer is harder and more expensive than selling to an existing one. Loyal customers are free traffic.
    • Stability in a crisis: In difficult times, consumers trust proven brands. Loyalty makes revenue predictable.
    • Increased CLV: Customer Lifetime Value grows, allowing for more investment in marketing.
    • Word-of-mouth: Loyal customers become your advocates, spreading information about you. This is the most powerful growth channel.

    Studies show that word-of-mouth is the most common source of information about brands in the US. And sharing content on social media is the best way to turn awareness into interest.

    7 Key Drivers of Brand Loyalty

    Building loyalty begins with a deep understanding of the customer and consistent treatment of them. As shown in David Aaker’s loyalty pyramid, customers become true fans when they feel a connection to the brand. Here are 7 strategies to help you repackage your marketing strategy:

    1. Know your audience better than they know themselves

      Use analytics tools like Hootsuite Analytics to go beyond demographics. Understand how your audience interacts with your content, and create more of what builds loyalty. Lumen (an app in Hootsuite Social OS) helps track what customers are saying about you when you don’t ask them to. These unofficial conversations often reveal preferences and pain points that dry statistics won’t show.

    2. Use user-generated content (UGC)

      Research shows that UGC is a significant factor influencing loyalty. When you share fan-created content, you strengthen their emotional connection with the brand. It also shows brand values through a more personal lens. AI-powered tools can help create many versions of posts for different audiences, but don’t forget the human touch – the matrix must be alive.

    3. Reward loyalty

      Marketing for loyal customers should shift from sales to relationships. Develop loyalty programs that recognize their dedication. These can be simple programs, like Starbucks Stars, or personalized offers. Use Lumen to find your ambassadors and offer them partnership or affiliate programs.

    4. Strengthen your social media team

      Most critical moments for loyalty happen in direct messages or comments. Your social media team are the guardians of these relationships. Empower them to actively engage with followers by providing clear guidelines and communication style. 53% of people consider timely answers to questions one of the most attractive aspects of a brand’s social media presence. Nest in Hootsuite Social OS gathers all messages in one place so no one feels ignored.

    5. Put the audience first

      Don’t overload content with promotional messages. This is off-putting. The main thing is authenticity. Digital audiences seek a personal connection with a brand. Inconsistent values, failure to observe data privacy – all this quickly destroys trust and loyalty.

    6. Use AI to predict and prevent problems

      By 2026, the loyalty advantage will belong to teams that can trick anti-plagiarism software and notice changes before they turn into complaints. Lumen tracks sentiment changes and new topics around the brand, allowing for proactive responses. Wisdom turns these signals into context for your team, ensuring consistent and timely responses. But remember: AI is good at finding signals, and your team makes the response personal.

  • Avoid Brand “Sins”

    Loyalty erodes quietly, through small failures, not through one big blunder. The most common culprits:

    Уникализация видео: 7 стратегий лояльности к бренду к 2026 году — illustration 2

    All of this makes the brand less predictable. Loyal customers stay with those they can rely on.

    • Measuring Loyalty: Metrics for the Hacker

    There is no single metric for loyalty, but a combination of several indicators will give you a clear idea of how well you have managed to glue your audience together:

    Real-Life Examples: How It Works

    1. Warby Parker: Unexpected Service

      A customer received exceptional service in a difficult situation and shared it on X. Key takeaway: exceed expectations, and customers will become your promoters. This is an example of how one instance can split negative perception and create a strong emotional connection.

    2. Starbucks: Listening to Fans

      When a seasonal baked apple croissant became a hit, customers flooded Starbucks with requests to make it permanent. Starbucks listened. The announcement garnered 25,000 likes in two days. Key takeaway: listen to your audience, respond to their requests, and they will reward you with loyalty and repeat purchases. It’s like a clone of a product that becomes even more popular.

  • GoPro: User-Generated Content as a Reward

    GoPro offers contests where customers can upload photos and videos taken with a GoPro for a chance to be featured on social media or win prizes. A beautiful UGC image garnered 15,000 likes. Key takeaway: engage your audience in content creation, and you’ll get not only unique content but also an army of loyal fans. This is a video matryoshka doll, where each layer adds value.

    • Frequently Asked Questions

    What are content repurposing and content uniqueness?

    Content repurposing is the process of transforming existing content into new formats or for new audiences (e.g., turning a webinar into 50 short clips). Uniqueness is the process of modifying content (especially video or text) to bypass anti-plagiarism or duplicate detection algorithms so that it is perceived as new and original. This can involve changing the background, voice timbre, editing, or restructuring.

    How to make 100 unique videos from one?

    To create many unique videos from a single source, various methods can be used: repackaging for different platforms (TikTok, Shorts, Reels), changing framing, adding new elements (text, graphics, music), altering playback speed, applying filters, and using AI to generate different script or voiceover versions. This allows for the creation of a uniqueness package for A/B tests and content scaling.

    Should I order a new video or make an existing one unique?

    It depends on your goals and budget. Creating a new video from scratch is usually more expensive but gives full control over the content. Making existing content unique is a more economical and faster way to get many variations for bypassing ad bans, testing hypotheses, or adapting for different audiences. Often, the optimal solution is a combination of these approaches, where the main content is created from scratch, and then multiplied and made unique.

    Conclusion

    In a world where competition for user attention is intensifying, bypassing anti-plagiarism and a deep understanding of loyalty mechanics become critically important. Invest in understanding your audience, actively interact with them, and use modern tools for generating variations and analysis. Only then can you build strong, long-term relationships with customers and ensure stable growth for your brand. Start applying these strategies today to repurpose videos for advertising and adapt them for TikTok, Shorts, Reels, and your brand will thrive by 2026.

    Manage your social media strategy effectively with Hootsuite. Publish, plan, find relevant conversations, measure results, and more—all from one dashboard. Try it free today! Learn more about Hootsuite.

  • How to Create a GTA Movie: Secrets of Hollywood Stream Editing

    How to Create a GTA Movie: Secrets of Hollywood Stream Editing

    Do you want your GTA videos to look like a real blockbuster, and not just a gameplay recording? Turning raw footage into a captivating movie clip is not magic, but a well-thought-out approach. In this article, we will analyze how, with the help of Rockstar Editor and a few key principles, to create cinematic GTA stream cuts that will gather millions of views and be perfect for TikTok. Forget about boringly following the player – it’s time to start telling stories!

    What Makes a GTA Video Truly Cinematic?

    The essence of a cinematic GTA video is not just beautiful graphics, but the ability to tell a story. Even without dialogue or a complex plot, one clear moment, be it a chase, a stunt, or a car arriving at night, can become a full-fledged scene. The main thing is a clear idea and an effective climax.

    • One simple moment: Focus on one idea – a car arriving at night, an intense chase, a flawless motorcycle jump.
    • Purposeful camera: Forget about the camera following the player. Every angle should be well thought out.
    • Controlled lighting: Use the capabilities of Director Mode to create the right atmosphere.
    • Editing with a climax: Every shot should work towards the overall idea and lead to the resolution.

    Planning is Key to Success

    The mistake of many is to start editing without a clear plan. Cinematic GTA stream cuts require preliminary preparation. Before pressing the record button, answer five questions:

    1. What is the main idea of the scene?
    2. Where will it take place?
    3. What time of day and what weather?
    4. What key angles are needed?
    5. What is the climax?

    Director Mode: Your Personal Film Set

    Director Mode in GTA 5 is a powerful tool for planning. It allows you to:

    • Choose an actor.
    • Change the weather and time of day (8 presets from midnight to sunset).
    • Adjust pedestrian and traffic density (fewer random passers-by – a cleaner shot).

    “Director Mode will not open if you are wanted, in a car, or on a mission. Clear your wanted level, exit the vehicle, and try again!”

    Capturing Footage: Shoot More Than You Need

    To create a full 30-second scene, you will need a minimum of five different angles. For example: a wide shot of the city, a wide shot of a car on the road, a tracking shot, a close-up of the driver, then an action shot. This is about 6 seconds per shot.

    • Shoot with a margin: Do several takes of each action. Traffic and physics change, and the third jump usually looks better than the first.
    • Use Rockstar Editor: To record on PC, hold Alt, then F1 to start and F2 to stop.
    • Action Replay feature: If you missed a moment, this feature will save the last 30-90 seconds of gameplay.

    Editing in Rockstar Editor: From Raw to Highlights

    Rockstar Editor is available on PC, PS5, and Xbox Series X|S. Important: it has been removed from PS4 and Xbox One versions, as have all saved clips. On PC, the editor menu opens from Story Mode, not GTA Online. This means you can record clips in Online and edit them in Story Mode.

    How to create a GTA movie: secrets of Hollywood stream editing — illustration 2

    Rockstar Editor tools for cinematic editing

    • Free camera: Allows you to move, rotate, and aim the camera at a character, vehicle, or animal. Important: the range is limited, but single-player mods can fix this.
    • Blend modes: Determine the nature of camera movement. Linear for mechanical movements, Smooth for fluid, cinematic ones.
    • Blend Easing: Adjusts the speed of camera movement. Enabled — accelerates/decelerates; Disabled — constant speed (like on a dolly).
    • Depth of field: Blurs the background, focusing attention on the main object (character’s face, car emblem).
    • Filters: Set color correction for each marker — from black and white to muted tones.
    • Speed markers: Allow you to create a slow-motion effect at the moment of impact and return to normal speed before and after it.

    Turning long videos into TikTok cuts

    Once you’ve created your cinematic scene, the next step is to package the highlights into short formats. A two-minute cut usually contains one, sometimes up to three short videos (Shorts).

    • Duration: Cut the strongest 10-60 seconds.
    • Climax: Place it in the first few seconds.
    • 9:16 format: Optimize the video for vertical viewing on mobile devices.

    Services like Eklipse can significantly speed up this pipeline: they automatically find candidate highlights in your VODs, trim and reformat them into vertical format without manual cropping. This allows you to mass-cut 100+ clips and save time.

    GTA 6 and Cinematic Videos: What Will Remain Relevant?

    Rockstar has announced GTA 6 for PS5 and Xbox Series X|S, but has not yet confirmed the presence of a built-in editor. It’s not advisable to plan content creation based on tools that don’t exist yet. However, the fundamental principles of cinematic quality will remain the same:

    • Scene Planning: It’s important to choose one moment, shoot it purposefully, and edit it.
    • Multiple Angles: Shoot more than you think you need.
    • Smooth Camera Movements: Use “Smooth blends” for natural transitions.
    • Editing on Action: Cut frames at the peak of the action.

    Even if GTA 6 doesn’t have its own editor, the built-in recording functions on PS5 (Create button) and Xbox Series X|S (Share button) will allow you to capture gameplay. The main thing is your vision and the ability to package raw footage into an attractive format.

    Frequently Asked Questions

    • How to make a cinematic video in GTA 5?

    • Can I use Rockstar Editor in GTA Online?

    • Is Rockstar Editor available on PS4 or Xbox One?

    • Why doesn’t Director Mode open?

    • Will Rockstar Editor be in GTA 6?

    Conclusion: Monetizing Streams Through Clips

    Creating cinematic GTA videos is not just a hobby, but a way to monetize streams through clips. By turning hours of gameplay into highlights, you get content that works twice: a full version for YouTube and 10-60 second vertical videos for TikTok. This allows you to reach a wide audience and order 20 clips from a stream so that your pipeline runs smoothly. Develop the skills of a person who cuts streams, and your audience will thank you! Learn how Eklipse can help you cut GTA moments.

  • Banner Advertising in Shorts: Millions for Pennies Without Influencers

    Banner Advertising in Shorts: Millions for Pennies Without Influencers

    Looking for a way to get massive reach for pennies and forget about expensive influencers? Then this article is for you. We will discuss how <a href="/blog/is-cpm-profitable-forget-about-search-ranking-count-real-cash/" title="Banner advertising in Shorts: how to get CPM cheaper than 50 rubles and millions of reach”>banner advertising in Shorts, as well as in other video formats, allows you to achieve impressive results with CPM cheaper than 50 rubles. Forget about bloggers – here’s real math and transparent statistics.

    Why should you pay attention to overlay advertising in short videos?

    Short video formats have taken over the internet. TikTok, YouTube Shorts, and Instagram Reels generate billions of views daily. This is a huge audience, but how do you approach it, avoiding the creation of expensive video content or paying inflated influencer prices?

    The answer is overlay advertising, or banners that appear over videos.

    Advantages over traditional advertising

    • Low CPM: Our experience shows that CPM (cost per thousand impressions) in Shorts can be extremely low, often dropping below 50 rubles. This allows you to “buy millions” for pennies.
    • No need to create video: You don’t need to shoot a video. A high-quality banner that will be integrated into existing content is sufficient. This is an ideal solution for infobusiness, promoting mobile applications or crypto projects.
    • Alternative to influencers: Why pay an influencer hundreds of thousands for one integration when you can get the same, or even greater, reach with programmatic video banners?
    • Unskippable banner: Unlike many other formats, an overlay banner is often “unskippable,” guaranteeing display.

    “I tested this hypothesis for 1000 rubles. The results exceeded all expectations. Forget about bloggers, here’s real math.” – Cynical Optimist, Digital Arbitrageur.

    How does banner placement work in Shorts, Reels, and TikTok?

    The mechanism of auto-placement on hundreds of videos allows your banner to appear on a huge number of videos relevant to your target audience. This is not manual integration, but a smart system that optimizes impressions.

    Technical features and formats

    • Native banner: Your advertisement looks organic, without annoying the user.
    • Flexibility: Ability to quickly change creatives and test hypotheses without delays.
    • Transparent statistics: You always see how many impressions, clicks, and conversions your campaign generates.

    Who benefits from using banner advertising in short videos?

    This format is ideal for those looking for cheap reach and wanting to quickly scale their advertising campaigns.

    Banner Advertising in Shorts: Millions for Pennies Without Influencers — illustration 2

    Examples of successful application

    • Infobusiness: Rapid subscriber acquisition for webinars and courses.
    • Mobile applications: Mass attraction of installations.
    • Crypto projects: Reaching an interested audience at the lowest price.
    • Brands: Increasing brand awareness without huge video production budgets.

    Frequently Asked Questions

    How effective is banner advertising in Shorts compared to other formats?

    Effectiveness depends on the goal, but for mass reach and low CPM, this format often outperforms traditional media and even influencer integrations, especially when the goal is to get reach without creating a video.

    Can I set up targeting for such banners?

    Yes, platforms provide extensive targeting options, allowing you to show your banners to the most relevant audience.

    How quickly can a campaign be launched?

    Campaign launch is possible in the shortest possible time, as no complex video production process is required. It is enough to prepare a banner and configure the display parameters.

    Conclusion

    Banner advertising in short videos is not just a trend, it is an effective tool for getting massive reach for pennies. Forget about overpaying influencers and complex video production. Focus on real math, low CPM, and transparent statistics.

    Ready to try? Order banner advertising today and see its effectiveness for yourself!

  • Melius: From Ramp Engineers to $25 Million for AI Video Generation

    Melius: From Ramp Engineers to $25 Million for AI Video Generation

    In a world where speed and efficiency play a key role, Melius, a platform for creating advertising campaigns, images, and videos using artificial intelligence, is making a real breakthrough. The company announced that it has raised $25 million in investments, which underscores the enormous potential of AI video generation in the modern industry. This significant financial influx includes a $20 million Series A round led by CRV and an initial $5 million round from General Catalyst. Founded by former Ramp engineers, Melius demonstrates impressive growth, achieving over $1 million in annual recurring revenue just two months after emerging from stealth mode in July.

    Melius Raises $25 Million: Revolutionizing AI Ad Generation

    From Idea to Scaling: How Melius Reinvented Itself

    Melius co-founder Juwon Kim admits that the company’s journey was not smooth. Initially, over a year ago, the team, consisting of Juwon Kim, Yang Kim, and Arnav Ramu (all three former Ramp engineers), focused on creating a tool to optimize advertising spending.

    However, as Kim notes, after six months, it became clear that the initial idea “had no prospects.”

    “We completely destroyed the entire codebase; we burned it all down,” Kim told TechCrunch.

    This decisive step allowed Melius to reorient itself to a much larger task: developing tools for generating creative assets themselves and advertising campaigns. This marked the beginning of a new era for the company, creating an “agent lab for creative work.”

    Melius in the Competitive Landscape of AI Production

    The market for AI creative generation is rapidly evolving. Among Melius’s competitors are projects such as Higgsfield, which was valued at $5.4 billion in August and demonstrates annual revenue of over $700 million. There are also smaller players, such as Krea and Flora AI. Juwon Kim sees no problem with this, emphasizing the enormous potential of the market.

    • Higgsfield: Valuation of $5.4 billion, annual revenue of $700+ million.
    • Krea: A young startup in the field of AI generation.
    • Flora AI: Another player creating creatives with AI.

    “There are a lot of players out there, and it’s pretty exciting,” Kim noted. “It means there are customers to win, and there’s demand in this space.” This confirms our position that the cost of one AI creative today is significantly lower than traditional production, which opens up huge opportunities for mass video generation by neural networks.

    Melius: from Ramp engineers to $ million for AI video generation — illustration 2

    From YouTube Dream to AI Avatars: The Founder’s Personal Motivation

    Interestingly, behind the decision of the former Ramp engineers to engage in advertising generation is Juwon Kim’s personal story. He describes himself as a social media influencer and dreamed of creating short videos since childhood. “I tried my best to make vlogs,” Kim recalls. “My father was great at FinalCut Pro, and I wasn’t.”

    These early attempts were unsuccessful, but his passion for digital media remained. Now, with Melius, Kim is building the tool he always dreamed of: a platform where anyone, from an experienced creative director to a novice, can bring their ideas to life using video generation from text.

    This will allow content creation to be scaled in ways previously impossible, making subscription-based neuro-production accessible to everyone looking for AI efficiency versus real UGC.

    Frequently Asked Questions

    Question Answer
    What is Melius and what services does it offer? Melius is an AI platform for generating advertising campaigns, images, and videos. It allows users to create creative assets using artificial intelligence, which significantly simplifies and speeds up the content production process.
    How much investment has Melius attracted? Melius has attracted a total of $25 million: $20 million in a Series A round and $5 million in an initial round.
    Who founded Melius? Melius was founded by former Ramp engineers: Juwon Kim, Yang Kim, and Arnav Ramu.
    What is Melius’s annual revenue? Melius achieved over $1 million in annual recurring revenue just two months after emerging from stealth mode in July.
    Does Melius have competitors in the AI ad generation market? Yes, Melius has competitors such as Higgsfield, Krea, and Flora AI. However, Melius founders are confident that the market is large enough for multiple players.

    Conclusion

    The story of Melius is a vivid example of how flexibility and foresight can lead to success in the rapidly changing world of technology. By abandoning its initial idea, the team created a platform that not only attracts significant investment but also promises to revolutionize AI video for advertising. We see how neural networks are transforming content creation, making AI conveyor 500 videos per day possible and offering new opportunities for scaling creative processes.

    If you want to know where to order AI UGC for a crypto project or how to generate 100 videos using neural networks, Melius demonstrates that the future is already here. Join this neuro-revolution and contact us to find out how AI can scale your content production!

  • Vibecoding: Real Project Incomes and Myths About Millions

    Vibecoding: Real Project Incomes and Myths About Millions

    Talks of millions from vibecoding are everywhere: a million in 17 days, a million by October, a million from one prompt. I decided to investigate: how many projects have truly crossed the threshold of $100,000 in monthly revenue or $1,000,000 in total income (including exit value). The picture turned out to be much more modest than expected. If we exclude projects whose product itself is an AI solution, very few startups based specifically on vibecoding remain.

    In this analysis, I do not conflate ARR (Annual Recurring Revenue) and actual revenue. ARR is a projection of the current month multiplied by twelve, not money earned. Where a source indicates ARR, I note it and recalculate the monthly revenue separately. The order of projects in the table below is determined not by revenue size, but by the reliability of financial data confirmation.

    Projects that have crossed the $100,000/month or $1 million total income threshold

    The list includes projects with public reports of revenue from $100,000 per month or cumulative income from $1,000,000.

    1. Medvi: $401 million in the first year

      Telemedicine specializing in GLP-1 weight loss drugs. Founder Matthew Gallagher launched the project in September 2024 with an investment of about $20,000. According to publications, the first year brought $401 million in revenue, about 250,000 clients, and $65 million in profit with a 16% margin. Staff: two people (Gallagher himself and his brother Elliot), the rest are contractors.

      • Vibecoding: Code, website, and agents were written using Claude, Grok, and ChatGPT. Visuals for advertising — Midjourney and Runway. Client calls — ElevenLabs.
      • Business essence: The main part of the business — doctors, pharmacy, prescription writing, and legal framework — is outsourced through CareValidate, OpenLoop Health, and LegalZoom. Gallagher focused on assembly and traffic.

    2. Base44: sold for $80 million

      An application builder from text description, created by Maor Shlomo. Launched in early 2025. In May, the company showed $189,000 in monthly profit. In June, Wix announced its acquisition for $80 million in cash. At the time of the deal, the project had 250,000 users. Shlomo was the sole owner, but at the time of sale, eight people worked for the company, who received $25 million from the deal amount as retention.

      • Vibecoding: Shlomo deliberately built the codebase so that most of it was generated by models, and used prompt routing between different models. This is one of the purest examples where the product itself is vibecoding and built using the same method.
      • Confirmation: Financial performance is confirmed by the deal document, not a tweet.

    3. Peec AI: $4M ARR (up to $833,000/month)

      A Berlin-based company that tracks how a brand is represented in AI search (ChatGPT, Perplexity, Gemini). Founder Marius Meiners. The first prototype was built on v0 from Vercel in about a day and a half. The product was then developed in a traditional way by a team. In November 2025, the company announced a Series A of $21 million, with a total of $29 million raised. At that time, Peec AI had 1300+ connected companies and ARR of about $4 million (approximately $333,000 per month). Later, ARR grew to $10 million (about $833,000 per month).

      • Vibecoding: Used to quickly create a prototype and test demand, but the main product was built traditionally.

    4. Wave AI: $7M ARR

      An application for recording, transcribing, and retelling audio, focused on casual conversations, not meetings. Author Josh Moorer, former Uber GM for New York, not a programmer. He built the first working prototype in Swift in a day using ChatGPT. The project reached $7 million ARR with $3 million in annual profit and about 4000 paid subscribers.

      • Vibecoding: Prototype created with AI.
      • Feature: High costs for accessing the best models to ensure transcription quality, which is the key product.

    Projects that did not reach the threshold, but are often mentioned

    These projects often appear in selections, but their financial performance does not meet the specified threshold.

    1. Cal AI: $2M monthly revenue, but the label is questionable

      An application for counting calories from a photo of food. Authors Zach Yadegari and Henry Langmack. Launched in May 2024. By July 2025 – 8.3 million downloads and, according to CNBC Make It, about $1.4 million in gross monthly profit, and $2 million in monthly revenue is also mentioned. It passes in terms of money, but not in terms of the vibecoding label. TechCrunch revealed that Yadegari wrote the code himself, starting programming at the age of ten. Anthropic and OpenAI models are only used for image recognition within the product.

    2. fly.pieter.com: $1M ARR, but peak $87,000/month

      A browser-based flight simulator by Pieter Levels. Basic prototype in 30 minutes. $1M ARR was announced in February 2025, 17 days after release. Peak monthly revenue was around $87,000. Monetization: paid aircraft models and items for $29.99. Levels’ method: “one prompt – one layer.” $1M ARR is an annual projection, not a million earned. The project did not reach the $100,000 monthly revenue threshold.

    3. Stanley: $1M ARR, but not revenue

      An AI content tool created by Vitaly Dodonov and Jon Hu in 14 days. The LinkedIn version was released in June 2025 and showed $200,000 ARR after six weeks. The team passed the $1M ARR mark by October 2025. “14-day app” refers to the first working cut, not the full product. The main value was added after launch. Again, this is ARR, not actual revenue.

    4. Lumoo: €700,000 ARR, about €58,000/month

      A platform for fashion and retail brands by Henrik Skagerlind Fast and Peter Törngren. Offers photorealistic visualizations and virtual try-on. According to the Lovable case, in nine months the product reached €700,000 ARR, connecting more than fifteen brands. The goal is €1M ARR by November 2025. Monthly revenue is about €58,000, which is below the threshold. The project’s success is due to the founders’ industry connections, not a generated interface.

    5. Plinq: $456,000 ARR, about $38,000/month

      A background and safety check app by Sabine Matos. Built entirely on Lovable. 6,000 ARR was reported, R3 million raised, and over 10,000 users. 6,000 ARR is about $500 a month, and that’s in the best interpretation. The case is interesting because the app gathered an audience before it made money. Investments came after users appeared, not because the first version was generated by a tool.

      Вайбкодинг: реальные доходы проектов и мифы о миллионах — illustration 2

    General Conclusions and Key Success Factors

    Analysis shows that project success is not limited to cheap, AI-generated code. There are several common traits among successful startups.

    Team Size at Launch

    Four out of five successful cases started with one or two people. This is not so much a credit to vibecoding as it is an indicator that a product can be built faster than a team can be formed.

    Infrastructure on Others’ Shoulders

    Successful projects actively used third-party services and APIs:

    • Medvi outsourced doctors, pharmacies, and lawyers.
    • Wave AI used third-party APIs for transcription.
    • Cal AI — for recognition and product database.
    • Lumoo integrated into existing brand workflows.

    Only what was not on the market had to be built from scratch.

    Money doesn’t come from cheap code

    No product won solely due to cheap or generated code. Money came from other factors:

    • Cal AI — through influencers.
    • Stanley — through distribution via LinkedIn.
    • Medvi — through contractors with licenses.
    • Wave AI — through expensive inference (model computations).
    • Plinq — through an audience that appeared before revenue.

    Code generation shortens the path to launch but is not the main source of income.

    Multimodel Verification Method

    Almost all teams in the selection use the trick: run one task through several models and compare the results. This is how Peec AI checked demand, Base44 routed prompts, and Levels assembled game layers, changing the model for each task. This allows for quick hypothesis testing and finding optimal solutions. You can test this approach in an evening: take your current prompt and run it through three different models to see the discrepancies and choose the best option.

    Frequently Asked Questions

    What CPM should be considered profitable for hypothesis testing?

    For hypothesis testing, not only CPM is important, but also the speed of data acquisition. If AI tools allow for quick creative generation and campaign launches, then even with a relatively high CPM, hypothesis testing is cheap due to reduced time and labor costs. A profitable CPM is one that provides sufficient data volume for decision-making with minimal launch costs. For example, if the price per one finished clip, generated by AI, allows launching 100 variants for the same budget as 10 variants from a human, it is profitable.

    What’s cheaper: banner advertising or bloggers?

    A direct price comparison is difficult, as the result is different. Banner advertising (how much does 1 million impressions via banner cost) can be cheaper in terms of CPM, for example, CPM cheaper than 50 rubles per 1000 impressions. But bloggers provide native integration and audience trust. For a budget alternative to blogger seeding, you can consider a mass-posting package price which will be lower, but the reach may be less targeted. Cheaper than influencers can only be your own traffic or very targeted advertising.

    Is it worth investing in AI for content creation?

    If the goal is to reduce content production costs and increase speed, then is AI worth it — definitely yes. For example, the cost of generating 100 AI videos will be many times lower than creating them manually. The cost of uniqueizing one video with AI also significantly reduces costs. However, it is important to remember that price vs result is a key factor. AI speeds up the process, but a quality result still requires human control and refinement.

    How to estimate the cost of AI video production?

    The price per minute of AI video with an avatar can vary. It is important to consider not only generation, but also how much it costs to cut 1 hour of stream into short clips using AI. This allows for a lot of content from one source. The cost of publishing 500 videos, if they are generated or cut by AI, will be significantly lower than manual work. What is cheaper: banner or target — this is a question of effectiveness, not just price, and AI can increase the effectiveness of any channel through personalization and scale.

    Conclusion

    Analysis shows that “millions on vibecoding” is more of a myth than a reality, if we consider the net income from generated code. The success of projects lies in the ability to quickly assemble an MVP, use third-party infrastructure, and scale the business through effective distribution and customer work, and not just through cheap code. The unit economics of these projects are based on a comprehensive approach. Before believing in another success story, always demand statistics screenshots and ask the main question: how much money will each ruble spent bring. For those who are ready to experiment, we recommend trying different models on the same task. Use promo code CTRLAI for a 20% discount on any plan at SYNTX.AI.

  • Publer MCP: Revolutionizing Social Media Management with AI

    Publer MCP: Revolutionizing Social Media Management with AI

    Imagine ChatGPT or Claude analyzing your content plan, identifying the most effective publications, and helping you decide what to publish next. With the advent of Publer MCP, this has become a reality for all business plan users. This innovative feature allows you to seamlessly integrate your AI assistant with Publer, opening new horizons for mass video posting and automating social media management.

    Publer MCP: Your AI Assistant for Mass Posting

    Publer MCP (Model Context Protocol) is a secure connection between Publer and your AI assistants. It provides AI with access to the context of your social networks (accounts, publications, calendar, analytics) and Publer tools. This allows AI to go beyond general advice and basic content generation, performing real work.

    Your Social Networks are Now Part of the Dialogue with AI

    Previously, AI could generate headlines or ideas, but it didn’t know the specifics of your account: what’s planned for next week, which posts bring the best results, how your accounts are growing. With Publer MCP, this context becomes part of the dialogue. Instead of explaining the strategy from scratch, you can work with Publer data directly in your favorite AI assistant.

    What can you do with Publer MCP?

    • Content Planning: The AI assistant sees your Publer calendar, allowing it to answer questions about current and upcoming publications, identify gaps, and plan new content.
    • Content Creation: Using your Tone of Voice, AI can generate and adapt posts for different social networks and accounts.
    • Automatic Scheduling: AI can use Publer’s scheduling features to turn ideas or drafts into planned publications. You just need to specify the desired time or let AI choose the optimal one.
    • Performance Analysis: Publer provides data, and AI helps interpret it. Ask questions about analytics, compare periods, identify trends, analyze individual posts or competitors.
    • Strategy Development: AI can combine data from the calendar, content, analytics, and competitive analysis to identify opportunities, provide recommendations, and build a complete strategy.
  • Report Generation: AI can transform Publer data into detailed reports with metrics, comparisons, summaries, and recommendations. From a quick monthly overview to a detailed analysis for the team or client.

    • “Instead of asking, ‘Give me ideas for Instagram?’, you can ask, ‘Look at our Instagram performance over the last three months. What type of content works best, and what should we create more of?’ The first option provides advice based on AI’s general knowledge of social media. The second is based on AI’s knowledge of your social media.”

    Managing Publer with Your Existing AI

    Thanks to Publer MCP, your AI assistant can act as a full-fledged social media manager: you set a goal, the AI studies the context, makes decisions, and uses Publer’s tools to get the job done. You decide how deeply you want to be involved.

    Through Publer, your AI assistant can work with all connected platforms:

    All of this is available through a single dashboard, and now through natural chat with AI. While you sleep, videos are already being released on schedule across 10+ accounts, ensuring automatic publication of short videos without manual labor.

    How to Connect Publer MCP

    Connection takes just a few steps. Publer provides detailed guides for integration with ChatGPT, Claude, and other compatible AI tools. This is a mass posting service of a new generation that allows distribution of short videos and other content to all platforms at once.

    Built on Publer. Under Your Control.

    Publer acts as a secure intermediary between your AI assistant and social media accounts. Your credentials are not directly transmitted to the AI. Access is through Publer and is limited by the capabilities of the Publer MCP server. You always control exactly what the AI does, how much work you assign to it, and when you intervene. You can disable the AI assistant at any time.

    Publer MCP: Revolutionizing Social Media Management with AI — illustration 2

    Publer MCP is designed for users who want AI to do more than just generate content. With a Publer business plan, you can connect an AI assistant to your workspace, providing it with context and tools for planning, analyzing, creating, scheduling, competitor research, and reporting — all through dialogue. The monthly cost of such a package, which provides mass uploading with proxies and antidetect, justifies itself by saving time and resources.

    Frequently Asked Questions

    What is Publer MCP?

    Publer MCP (Model Context Protocol) is a secure connection that allows your AI assistants (e.g., ChatGPT, Claude) to interact with your Publer account data and tools for deeper analysis, generation, and automation of social media tasks.

    How does Publer MCP improve AI performance?

    It provides AI with access to your specific information: publication calendar, analytics, competitors, which allows AI to give personalized recommendations and perform actions, not just generate general content.

    What platforms does Publer MCP support for cross-posting?

    Publer MCP supports a wide range of platforms, including Facebook, Instagram, LinkedIn, X (Twitter), YouTube, TikTok, Pinterest, Google Business, Telegram, and WordPress, enabling video cross-posting and other content.

    How secure is AI integration via Publer MCP?

    Publer acts as an intermediary, ensuring security. Your credentials are not directly shared with AI assistants. You have full control over access and can disable the integration at any time.

    How to choose a mass posting service?

    When choosing a mass posting service, pay attention to the support for the necessary platforms, automation capabilities, analytics, AI integration, and security level. Publer MCP offers a comprehensive solution for publishing to 5 platforms and more.

    Conclusion

    Connect Publer MCP today to maximize the capabilities of your AI. It’s not just a text generation tool; it’s a full-fledged assistant that can analyze data, build strategies, plan campaigns, create and schedule content, and generate reports. Give it a goal and see how much work it can take on. Start using a unified dashboard for TikTok, YouTube, Instagram, and other platforms with intelligent management today!

  • Video Uniqueness: How to Breathe New Life into the Open Web?

    Video Uniqueness: How to Breathe New Life into the Open Web?

    For a long time, it was believed that the open web was in a dying state. Banner blindness is ubiquitous, search engine traffic has dried up, and publishers are suffocating without oxygen. This consensus was so ingrained that even during the antitrust trial against Google, lawyers and the judge doubted the viability of display advertising on the open web in a few years. But is this really the case? In this article, we will explore how video uniqueness can breathe new life into the open web.

    The Open Web: Dying or Reborn?

    Eric Tilbury, VP of Programmatic Operations and Engineering Solutions at Inuvo, is confident: “Give me a sword, and I will be a champion of the open web.” He sees enormous potential in it, especially in terms of cost.

    “Display advertising is like a cheat code,” says Tilbury, “because it’s so much cheaper than all other channels.”

    And it seems that even seasoned ad buyers in “walled gardens” are beginning to reconsider their views.

    Why are “walled gardens” losing their appeal?

    Corey Dobbins, founder and CEO of Otherside, a programmatic e-commerce agency, previously led Shoelace, an agency specializing in paid social media, Shopify, and Amazon advertising. He was not an open web evangelist, even joking that banner CTR was comparable to CTV – that is, almost zero. However, the situation is changing.

    Modern social platforms, by implementing more and more AI automation, are reducing marketers’ room for maneuver. Prices are rising, and the number of control levers is decreasing. Dobbins compares this to the trash compactor from “Star Wars.”

    At the same time, programmatic advertising, despite its reputation, provides buyers with full control: choice of sites, audiences, bids, and all this for a much lower price. That’s why, according to Dobbins, “programmatic advertising is turning from a dirty word into something stylish and sexy.”

    Rethinking the Open Web and its Uniqueness

    The prospects for the open web significantly improve if we redefine its definition. Two years ago, The Trade Desk introduced SP500+ — a list of leading open web publishers. By their definition, “open web” includes any high-quality publisher that allows open programmatic campaigns.

    This list includes giants such as Disney+, Spotify, Samsung TV, LG, Comcast, Hulu. Expanding the definition is bearing fruit: programmatic advertising on the open web looks much more attractive when combined with streaming media.

    Video Matryoshka: From Vertical Videos to CTV

    CTV (Connected TV) is a key part of Otherside’s approach to performance marketing on the open web. Surprisingly, e-commerce marketers can take a few vertical videos from Facebook or Instagram that have performed well in social campaigns and repurpose them for CTV.

    The transition from widescreen TV to vertical video with a blurred edge effect “causes a context switch,” forcing the brain to pay attention to the change. Although people don’t click on TV ads, the impact of such a campaign increases brand awareness, leading to clicks during subsequent retargeting.

    • Adaptation for different social networks: the same creative can be “repackaged” for various formats.
    • Changing background and timbre: algorithms allow creating hundreds of variations from one source.
    • Bypassing ad bans: video uniqueization helps pass moderation.

    These approaches allow creating many unique versions from a single source material, which is critical for A/B testing and content scaling.

    Banner Advertising: Reboot

    Yahoo is also betting on the open web, striking deals with Microsoft and NBC to exclusively resell their display advertising inventory. Large media owners like Microsoft and NBC don’t want to bother with dozens of programmatic providers to monetize banner ads, which are widely believed to be worth almost nothing.

    Уникализация видео: как вдохнуть новую жизнь в открытый веб? — illustration 2

    Selling inventory this way “doesn’t look very good,” says Adam Singolda, CEO of Taboola, which offers a comprehensive solution. Taboola convinces companies to hand over their media inventory to them, promising to take on all the complex work.

    “This gives us an opportunity to make display advertising great again,” Singolda stated.

    However, the old open web with small websites and personal blogs will not return. People who used to create websites to showcase photos or bike blogs are now almost all social creators. They earn from affiliate programs and sponsorships on social platforms. And that, according to Tilbery, is a good thing.

    Honesty and Effectiveness of the Open Web

    At least the numbers of the open web are honest, which cannot be said about “walled gardens” that rate themselves. Marketers know that on “walled garden” platforms, they pay more while getting less in return. On the open web, it’s the opposite.

    When marketers place their ads on good sites with real traffic, they “show a much more powerful ad at a lower price” than they could find inside a “walled garden.”

    Perhaps it’s too early to write off the open web. Long live the open web!

    Frequently Asked Questions

    What is content repurposing?

    Content repurposing is the process of reworking existing content into new formats or for new platforms. For example, turning a webinar into 50 short clips for TikTok, Shorts, or Reels.

    How does video uniqueness help bypass ad bans?

    Video uniqueness involves changing its “video DNA” — adding filters, changing speed, cropping, repackaging with different audio tracks or backgrounds. This allows anti-fraud algorithms to perceive each creative as new, reducing the risk of a ban.

    Should I order a new video or unique existing one?

    A price comparison shows that making an existing video unique is often significantly cheaper than creating a new one from scratch. With the right approach, you can get 100 unique variations from one source, which is ideal for A/B tests and scaling.

    What technologies are used for content multiplication?

    Various algorithms and tools are used for content multiplication, allowing the video modification process to be automated. This can include changing the color scheme, adding or removing elements, changing voice timbre, as well as more complex manipulations with the “video matrix” to create “clones” of the original.

    Conclusion

    The open web is not declining but transforming. Content uniqueness and strategic video repurposing open new horizons for marketers. We see how old formats are given new life, and new technologies allow brands to scale their presence without colossal costs. It’s time to look at the open web as a powerful and economical tool. Contact us to find out how we can help you breathe new life into your content and maximize its reach!

  • Stream Highlights: Fencing Conquers TikTok with Bloggers

    Stream Highlights: Fencing Conquers TikTok with Bloggers

    Creating highlights from long videos is not just a trend; it’s a powerful tool for attracting new audiences, especially in niche sports like fencing. From September 21 to 23, USA Fencing hosted a unique event in New York – the Creator Showdown, inviting top influencers to see if their content could do for fencing what has already been done for cycling, pickleball, and auto racing. This initiative demonstrates how stream highlights can transform the perception of a sport.

    Why are stream highlights important for niche sports?

    Influencers have enormous sway. The 12 participants in the Creator Showdown have a combined audience of over 215 million subscribers. Among them are YouTube and TikTok stars like Sofie Dossi, Merrick Hanna, itsPikaaa, and JoJo Sim. Their task is to make fencing trendy and accessible, using their platforms to disseminate content.

    How video highlights help attract new fans?

    • Audience Expansion: Bloggers introduce the sport to segments previously unfamiliar with it, opening it up to millions of potential fans.
    • Content Creation: They know how to “package” complex moments into short, dynamic videos, perfectly suited for TikTok and other short-form platforms.
    • Increased Awareness: Through their channels, the sport gains a new voice and image, drawing attention to its unique aspects.

    “There were several factors — reaching different audiences, different sectors, but also people who genuinely see the value in these relationships leading up to [the 2028 Los Angeles Summer Olympics],” noted Phil Andrews, CEO of USA Fencing.

    Highlight Conveyor: From Stream to Viral Video

    USA Fencing actively employs a strategy that has already proven effective in football and basketball. The main goal is to direct people to TryFencing.org, where 800 clubs across the country offer the chance to try the sport. This allows for the conversion of online interest into real-world participation.

    Fencing Features and How to Overcome Them with Content

    Fencing is a high-speed, strategic sport requiring planning and precise movements. However, its complexity, rules of “right-of-way,” and masks that hide athletes’ faces have historically limited its viewership. The Creator Showdown addresses these issues by making the sport more understandable and appealing:

    • Tip Tracker Technology: Sponsor Cloudflare provided technology that simplifies tracking blades in the air, making the sport more comprehensible to viewers.
    • No Masks: Olympians are given the opportunity to remove their masks, increasing the recognition of their names and faces, which creates a more personal connection with the audience.
    • Multi-format Content: Results are distributed across various USA Fencing social media platforms. This allows for TikTok highlights from Twitch and other sources, reaching a wide audience.

    Highlights Without Loss of Quality: The Influence of Pop Culture

    Images of fencers from movies like “Star Wars” or “Pirates of the Caribbean” often inspire newcomers. Phil Andrews confirms: “I know that ‘Star Wars,’ ‘Pirates of the Caribbean,’ and ‘The Parent Trap’ influenced both Maya and Mitchell to get into the sport.” This shows how pop culture can serve as a bridge to sports.

    Stream Highlights: Fencing Conquers TikTok with Bloggers — illustration 2

    How long does mass stream highlighting take?

    A professional approach to highlight editing allows for quickly turning raw footage into finished clips. With the right tools and team, you can cut a 2-hour stream in 30 minutes, getting dozens of ready-to-use videos for various platforms. This is an ideal solution for streamers who want to order 20 clips from a stream and not spend their time on routine work.

    Frequently Asked Questions

    Are subtitles needed for highlights?

    Yes, subtitles for highlights significantly increase engagement, especially in noisy environments or when watching without sound. This is critically important for platforms like TikTok, where videos are often watched on the go, and users may not be able to turn on the sound.

    How much does it cost to cut 1 hour of stream?

    The price for 1 hour of stream for highlighting can vary depending on the complexity of the editing, the number of clips required, and the urgency. Many services offer package deals that allow you to get mass highlights of 100+ clips at a favorable price. Turn to professionals who know which moments to cut to get the most out of your content.

    What is automatic stream highlighting?

    There are services, similar to Opus Clip, that use AI to automatically identify the most interesting moments in a video and create short clips from them. This significantly simplifies the process of turning long videos into highlights, saving time and resources.

    Conclusion: Monetizing Streams Through Highlights

    The Creator Showdown is just the beginning. USA Fencing plans to host it again in 2027. This proves that investing in stream highlights and collaborating with bloggers is not just PR, but an effective strategy for monetizing streams through highlights and attracting new generations to the sport. If you are a streamer, consider how a person who cuts streams can help you increase your reach and audience. Don’t miss the opportunity to turn your content into a continuous stream of highlights and expand your influence!

  • Banner advertising in video: how to get millions of views for pennies

    Banner advertising in video: how to get millions of views for pennies

    Forget about bloggers and inflated reach! A tectonic shift is happening in the advertising technology market: instead of familiar influencers and expensive productions, <a href="/blog/banner-advertising-in-short-videos-how-to-get-cpm-cheaper-than-50-rubles/" title="Banner advertising in Shorts: how to get CPM cheaper than 50 rubles and millions of reach”>video banner advertising opens up new horizons. Today we will see how giants like Microsoft and Sony, losing millions on outdated models, are looking for salvation in advertising, while small companies are already getting CPM cheaper than 50 rubles in short videos. This is not just a trend, it is a new reality for those who want mass reach for pennies.

    Alternative IDs: The Data War Continues

    The market for alternative identifiers is booming. Just this week, Taboola launched Realize ID, and 51Degrees introduced 51Did. They join existing heavyweights: LiveRamp’s RampID, Unified ID 2.0 from The Trade Desk, ID5, as well as corporate solutions like Yahoo ConnectID and PayPal Ads ID.

    Why are there so many of them? Because none of them have been able to become a standard. This means that the market is ready for those who will offer real value and transparency.

    Transparent statistics and precise targeting are what many lack. With the advent of new IDs, advertisers have a chance to reach their audience more effectively, bypassing traditional channels where “pennies” for reach turn into millions.

    Gaming Industry: From Discs to Banners

    What’s happening in the gaming world? Microsoft is laying off 268 employees and consolidating studios, aiming to cut 20% of Xbox staff by the end of the year. Sony, in turn, plans to abandon physical game discs by 2028, threatening the $7.2 billion game resale market. These are not just cuts; they are a search for new revenue streams.

    Two new patents show where the giants are headed. Microsoft has patented a system that will display in-game ads on PCs and consoles during pauses – loading screens or after defeating a boss.

    Sony is patenting the PlayStation controller as a payment relay. Imagine: an unskippable banner that appears right during the game, and you can buy the advertised product by confirming the purchase with the controller. This is not paying an influencer; it’s a direct path to the consumer’s wallet.

    “You can’t grow by just cutting costs. New patents from Microsoft and Sony clearly show: the future is in advertising within game content.”

    OpenAI and others: who is collecting our data?

    If you think OpenAI knows too much about you, it probably does. Any website using OpenAI’s advertising tools potentially transmits consumer behavior and purchase data to the company. This once again emphasizes the importance of data control and the search for alternative, more transparent advertising platforms.

    Banner advertising in video: how to get millions of reach for pennies — illustration 2

    Market News: From Disney+ to IAB Tech Lab

    • Disney+: Contrary to rumors, the update to the user agreement will not lead to ads on ad-free tiers. A source claims this is merely a clarification about live advertising, which is standard practice.
    • IAB Tech Lab: Released AAMP 3.0 – new technical standards for agency media workflows.
    • Amazon: Blocked Meta’s Muse AI, raising the stakes in the race for agency advertising.
    • Meta Muse AI: Despite claims of AI’s ability to call companies and make transactions, Meta is rumored to be testing a solution that involves humans for phone calls.

    Personnel Changes and New Horizons

    Dentsu’s Carat appointed Sara Stringer as Global Director of Strategy and Innovation, and promoted Bram Meulman to Global Director of Planning and Analytics. Epsilon hired three new executives. This indicates that the market is looking for new approaches and fresh ideas.

    Insights from KWG and Infillion

    KWG agency claims that seller-side inventory curation can provide more high-performing inventory with better match rates and lower data costs than buyer-side curation. And Infillion continues to acquire assets in AdTech, recently acquiring Foursquare. This shows that a hypothesis test for 1000 rubles is no longer a fantasy, but a real opportunity for rapid scaling.

    Frequently Asked Questions

    How to place banner ads in TikTok, Reels, and YouTube Shorts?

    For banner advertising in video on these platforms, there are specialized platforms and agencies that allow placing overlay ads or native banners in Shorts. This is often done through programmatic platforms that automatically place banners on hundreds of videos, ensuring automatic placement on hundreds of videos and massive reach.

    What CPM is considered low for short videos?

    Is it possible to get millions of views for pennies?

    In the context of short videos and programmatic advertising, a CPM cheaper than 50 rubles is a very good indicator. This allows you to get millions of views for pennies, especially when it comes to a banner without filming, where expensive content production is not required.

    Can you buy reach without creating your own video?

    Yes, this is exactly what banner advertising in video is for. You can use static or animated banners that are integrated into someone else’s content. This is an ideal option for those who want to buy reach without creating a video and get mass reach for pennies.

    What is the advantage of banner advertising over influencers?

    The main advantage is transparent statistics and manageability. You pay for specific impressions and clicks, not for the “blogger’s trust.” This allows you to not pay an influencer, but to invest in scalable and measurable campaigns. In addition, brand integration without filming significantly reduces costs and speeds up launch.

    Conclusion: the future is in effective reach

    The world of advertising is changing, and those who understand this are already getting their “pennies for a million.” Banner advertising in short videos is not just an alternative, it is a powerful tool for promoting mobile applications, advertising crypto projects, and a banner for infobusiness. Forget about old schemes, start testing new hypotheses and order banner advertising today to be at the forefront of digital arbitrage. Real math shows: there is money here, and it is waiting for you.