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  • Banner advertising in Shorts: CPM cheaper than 50 rubles and millions of reach without bloggers

    Banner advertising in Shorts: CPM cheaper than 50 rubles and millions of reach without bloggers

    Forget about influencers and endless negotiations! Today we’re going to talk about how to get massive reach for pennies, using banner ads in Shorts. While some chase micro-dramas and spend millions, digital arbitrageurs have long mastered the world of YouTube Shorts, TikTok, and Reels, where CPM for a banner ad can be cheaper than 50 rubles. This is not theory, this is real math.

    While studios like Issa Rae’s Hoorae attract brands like Poppi and e.l.f. cosmetics to sponsor micro-dramas, promising potential “hits,” we see much more transparent statistics and predictable results in programmatic banner placement. TikTok, by the way, also supports Hoorae, but while they are making “content,” we are buying reach.

    Why Shorts, TikTok, and Reels are a goldmine for banners?

    Low CPM and Massive Reach

    • Low CPM: The cost per thousand impressions can be record low. This allows testing hypotheses for 1000 rubles and getting huge amounts of data.
    • Massive reach: Billions watch short videos. Your banner can appear on hundreds of videos, providing an unskippable banner and native format.

    Alternative to Influencers and Quick Launch

    • Alternative to influencers: No need to pay bloggers. You control the budget and creatives, without depending on the star’s “creative vision.” This is an ideal solution for promoting mobile applications, infobusiness, or crypto projects.
    • Quick launch: Auto-placement on hundreds of videos allows you to launch a campaign in hours, not weeks.

    Some brands, like Poppi, try to become an integral part of the show in micro-dramas, but this is just one strategy. We are talking about how to buy reach without creating a video, using overlay ads.

    “While others are making movies, we are getting millions of banner impressions for pennies. It’s just different math,” said one of our media buying experts.

    Mobile games: how they make money and what does it mean for us?

    Have you ever wondered why there are so many ads in your favorite mobile game? Recent studies using AI decompilation of gaming applications show exactly how developers make money from advertising.

    Take, for example, Block Blast! – a Tetris-like game that consistently ranks among the top 5 most downloaded mobile games. It earned $127 million from advertising by August this year, which is $46 million more than Candy Crush.

    The “high value ad harvest” mechanic allows identifying players prone to watching ads. They are helped to improve their records, and then the “death algorithm” is launched, where the next round cannot be won. At this point, the app offers watching an ad for a “resurrection”.

    Another game, Dicero, sends five separate conversion signals to its trackers with each player purchase, earning it approximately $100,000 in ad revenue per day. This data shows how finely tuned advertising algorithms are in mobile apps and highlights the potential for placing our banners on similar platforms.

    Sports Leagues and Gambling: Ethical Dilemmas and Advertising Budgets

    The growing connection between professional sports leagues, sports media, and gambling companies raises questions. Viewers see gambling ads or their logos every 13 seconds during matches.

    Nicole Noren, a former ESPN producer who left the channel in 2024 after 24 years, claims that gambling company marketing influences news coverage. She was outraged by ESPN’s partnership with DraftKings, as gambling had ruined the lives of several of her family members, including her brother.

    Баннерная реклама в Shorts: CPM дешевле 50р и миллионы охватов без блогеров — illustration 2

    ESPN, which previously strictly opposed promoting gambling, changed its stance after a 2018 Supreme Court decision loosened betting restrictions. By 2023, ESPN launched its own betting app, which was the last straw for Noren. According to her, after the start of cooperation with bookmakers, the line between business and editorial became “more permeable,” making it difficult to cover some stories related to stakeholders.

    A similar story happened in 2024 when a Publicis employee resigned after the holding paid $350 million for opioid marketing for Purdue Pharma. It is clear that promises of large advertising budgets often outweigh the risks of promoting potentially harmful products.

    Industry News: Acquisitions, Layoffs, and New Opportunities

    • Roku’s acquisition by Fox for $22 billion has been approved by shareholders and is expected to close in the first half of 2027.
    • Netflix is cutting about 1,000 employees, or 6% of its staff.
  • Polymarket launched its first ad campaign to promote its political markets for the midterm elections.
  • Character.ai faced bankruptcy, raising questions about the “AI bubble.”
  • Two minors sued OpenAI for allegedly using their sensitive data, including personal secrets and medical information from ChatGPT chats, to train models.
  • W Social, a Swedish social media company, made its verified users’ personal data publicly available in an open format.
  • LG and Magnite are launching “agency” ads on the home screen, opening up premium TV placements for faster, more automated campaign setup.
  • A proposed Prebid auction overhaul will allow publishers to receive demand from Google AdX without using Google’s ad server.
  • Starling launched as an SSP for Connected TV, aiming to solve the problem of a lack of show-level data for CTV marketers.

Frequently Asked Questions

What is banner advertising in short videos?

These are ad banners that appear over short videos on platforms like YouTube Shorts, TikTok, and Instagram Reels. They allow brands to achieve mass reach without creating video content.

Can CPM be cheaper than 50 rubles?

Yes, with proper campaign setup and optimization, the cost per thousand impressions (CPM) in short videos can be significantly lower than 50 rubles, especially on new and less competitive platforms.

How to place banner ads in YouTube Shorts?

Banner advertising in YouTube Shorts is done through programmatic advertising platforms, which allow banners to be automatically placed on hundreds of relevant videos.

Do I need to shoot a video for this type of advertising?

No, one of the key advantages is the ability to buy reach without creating a video. You only create a banner ad.

How is banner advertising better than influencer integrations?

Banner advertising offers transparent statistics, full control over budget and creatives, and the ability to test hypotheses for 1000 rubles, which is often unavailable when working with influencers.

Conclusion

The world of digital advertising is constantly changing, but one thing remains constant: mass reach for pennies is a reality. While others are looking for “micro-dramas” and spending millions on questionable integrations, we suggest you pay attention to banner advertising in short videos. This is an effective way to get a low CPM, test your hypotheses, and achieve impressive results. Ready to order banner advertising and take your project to the next level? Contact us to find out how we can help you achieve your goals!

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  • Claude tightens rules: combating fake sources for AI responses

    Claude tightens rules: combating fake sources for AI responses

    Anthropic, the developer of the Claude neural network, is significantly tightening its platform usage rules, effective November 12. It is now explicitly forbidden to use Claude to “seed” search engine and AI system sources with misleading content. This applies to materials that misrepresent their origin, authorship, or independence. Imagine a network of websites that pretend to be independent but promote the same claims – this is what Anthropic will fight against, striving to ensure the purity of the information space.

    Anthropic tightens rules: fighting fake sources for AI answers

    New section “Prohibition of misleading campaigns”

    The key change in Anthropic’s policy is the introduction of a new section titled “Do not engage in deceptive campaigns or artificial activity.” This section clearly states the unacceptability of manipulating sources from which search engines or AI systems draw answers. For example, creating networks of websites that pretend to be independent sources but confirm the same claims is now strictly prohibited. This is critical for maintaining trust in information generated by neural networks.

    • Prohibition of using fake personas, publications, and reviews.
    • Dissemination of content through “fake or supposedly independent publications, websites, or accounts” with the aim of concealing a common source.
    • Prohibition of creating tools for deceptive campaigns and selling such services.

    Previously, similar rules were scattered across various sections of the policy concerning elections, fraud, privacy, and disinformation. Now everything is collected in one place, which significantly simplifies the understanding and application of the new norms.

    Lessons from September: real cases of deception

    Anthropic is not just introducing new rules, but also reinforcing them with real examples from its September threat analysis report. The company identified about 70 websites masquerading as independent local news outlets. All of them were linked to one advertising agency from France.

    “The operation involved using Claude to create articles in a uniform format, each containing three to four internal links, for automatic publication.”

    These articles, of which there were at least 8913 in approximately 20 languages, were specifically designed to increase the authority of the sites in search engines. Although most of them did not receive significant audience response, Anthropic promptly responded by blocking the Claude account and the organization associated with this activity.

    Automated Publishing: No Longer “High Risk”

    An interesting change has affected automated content publishing. Previously, “automated generation and publication of content for external consumption” was considered a high-risk scenario. This point has now been removed from the list. This does not mean complete permissiveness, but indicates that Anthropic sees potential in mass AI video generation and other content formats, provided they do not violate other rules, especially regarding misinformation.

    The list of high-risk areas requiring review and disclosure now includes 11 items, such as legal, medical, and financial advice, as well as decisions about credit, housing, and employment. The requirements for reviewing recommendations in these areas remain unchanged: a qualified professional must review the findings, and users must be notified that the content was created with AI involvement. This opens new horizons for AI video for ads and AI UGC for crypto projects, where AI-powered subscription production could become the standard.

    Claude tightens rules: fighting fake sources for AI answers — illustration 2

    Google and Anthropic: A United Front Against Spam

    Google is also actively fighting the manipulation of generative AI responses in search, calling it spam. An updated document from May 15 clearly stated that these policies apply to generative AI responses. While Google applies its rules to websites, which can lead to their ranking being lowered or removal from search results, Anthropic acts at the user level for Claude, restricting or revoking access. This demonstrates a unified approach by tech giants to ensure the integrity of the information space.

    Frequently Asked Questions

    What has changed in Claude’s usage policy?

    The main change is the prohibition of using Claude to create and disseminate misleading content that manipulates information sources for search engines and AI. A new section on “Prohibition of Misleading Campaigns or Artificial Activity” has been added.

    Why did Anthropic introduce these changes?

    The changes are aimed at combating misinformation and manipulation that can affect search engine and AI responses. This is a response to identified cases where Claude was used to create networks of fake news websites.

    How will this affect AI content creation?

    This does not prohibit AI content creation as such, but establishes strict frameworks for its use. For example, mass video generation by neural networks or the creation of AI avatars with subtitles are still possible if the content does not mislead about its origin or authorship. It is important to be transparent and ethical.

    What are the “high-risk” areas of Claude’s use?

    High-risk areas include legal, medical, financial advice, as well as decisions affecting credit, housing, and employment. In these cases, mandatory verification by a qualified specialist and user notification that the content was created using AI are required.

    Is automatic content publishing now prohibited?

    No, automatic content publishing is no longer considered “high-risk.” This opens up opportunities for an AI pipeline of 500 videos per day or an AI video factory for e-commerce, provided all other rules are followed, especially those concerning misinformation and manipulation.

    Conclusion

    Anthropic’s updated policy is an important step towards more ethical and responsible use of generative AI. This is not only about protecting users from misinformation but also about creating a more transparent environment for technological development. For businesses that use AI video for advertising or neural networks for UGC advertising, this means being even more attentive to the origin and presentation of content. We see that the effectiveness of AI versus real UGC continues to grow, but with it, so does responsibility. It’s time to adapt and build a future where technology serves for good, not for deception. If you are looking for where to order AI UGC for crypto or other projects, make sure your partner adheres to high standards of ethics and transparency.

  • Profitable CPM: How Competitors’ “Rejected” Queries Bring Customers

    Profitable CPM: How Competitors’ “Rejected” Queries Bring Customers

    We are looking for a profitable CPM where competitors are losing customers. Cancellation requests and complaints about competitor products are not junk, but a goldmine for PPC. These are high-intent leads ready to convert. One SaaS client case showed a CTR of 15% and a CPA 18% lower than in regular campaigns. And this was despite the query not containing the client’s product name.

    People were not looking for a new provider, but a way out of a situation where the old one had become annoying. The decision to leave was made; the question remained, “where to?” This case confirms: the most valuable thing you can change in an account is not the campaign, but the offer.

    Traditional Keyword Approach: Why Is It Expensive?

    PPC specialists are used to collecting keywords: product terms, modifiers, comparisons, long tails. The logic is simple: bid on what people search for when they want to buy our product. The problem is that this only captures obvious demand.

    “Anyone searching for ‘best CRM software’ is already in the market, and all competitors know it. The auction is overheated, CPC is through the roof. The click goes to whoever has more money or better optimization.”

    Compare this with the query “cancel [competitor] contract.” Few people bid on it, and many even exclude it. The user is not comparing products; they are solving a different problem, and this makes them the most receptive buyer.

    They have already passed the most difficult part of the sales cycle: they have decided that the current solution is not working. This is not an exception; it is a pattern. The highest-intent queries often do not contain product terms but express frustration, a desire to leave, and unresolved problems that your offer can solve.

    Where to Find the Best Queries?

    “Cancellation” type keywords cannot be found in standard tools. Their source is competitor customer complaints:

    • Review sites (G2, Trustpilot, Capterra).
    • Support forums.
    • Social media.
    • Customer churn surveys.

    This data is not about the features people want, but about the problems that are currently bothering them. A feature request is a plan for the next quarter. A complaint is ad copy for today.

    Why Do PPC Teams Ignore This Data?

    Often, this data resides in other departments: support, product, CX. The PPC team receives a list of keywords and a landing page, and they are told to “make the numbers.” Integrating data from CX, product, and sales into paid search is precisely the M-shaped skill needed for a new approach to PPC. Data silos are expensive.

    “Every competitor customer complaint is a proposition for your ad. Every reason for cancellation is an objection that your landing page must address before the call to conversion.”

    The data exists, but it doesn’t reach those who can use it to improve campaigns.

    How to get started with “cancellation” queries

    By default, “cancel” is often added to negative keywords. From the perspective of relevance to a regular landing page, this is logical. From the perspective of intent, it’s a mistake. You are excluding someone who is actively leaving a competitor and has not yet chosen a replacement.

    This approach is successfully applied in local SEO to optimize Google Business Profile and website content. The same complaint data works great for PPC campaigns.

    The offer solves everything, not just the keyword

    Simply finding smart keywords and bidding on them is not enough. If the landing page is the same as for regular clicks, there will be no conversions. Someone looking to “cancel contract [competitor]” doesn’t need a list of your features. They need to know three things:

    CPM profitable: how competitor “cancellation” queries bring in clients — illustration 2
    1. The transition will be easy.
    2. You understand why they are leaving.
    3. The specific pain that led them to search will not follow them to you.

    Ideally, offer a full switching service, data import, or onboarding assistance. The offer is the variable. Not the bid, not the match type, not even the ad copy (although it is critical here, as it must immediately signal that you understand the user’s problem).

    An ongoing process, not a one-time event

    This is not a one-time insight, but a recurring workflow. Complaints and churn behavior change over time, especially in competitive markets where product updates shift pain points every quarter.

    Framework for implementation:

    • Competitor review analysis: Examine one- and two-star reviews on dominant platforms. Look for recurring complaint themes.
    • Your sales data: The reasons why potential clients don’t buy often coincide with the reasons why clients leave competitors.
    • Search query reports: Filter by competitor names, “cancel”, “alternative”, “switch from”, “problems with”. Often these queries organically appear in broad match and are mindlessly added to negative keywords.

    Action algorithm:

    1. Collect 1-2-star competitor reviews.
    2. Identify 3-5 recurring complaint themes.
    3. Map each complaint theme to a search query format. For example, “too expensive” → pricing queries; “terrible support” → migration/switching queries; “missing feature X” → comparison queries for that feature.
    4. Check your search query reports. If they exist and are excluded, that’s the first fix. If not, create a campaign to test them.
  • For each query cluster, check the landing page. It must address a specific complaint. If the page only talks about your features, ignoring the user’s pain, the click is wasted.
  • Test specialized landing pages against general ones. The page should not be complicated. It should acknowledge the problem, show how you solve it, and make the next step as simple as possible.

    • PPC teams optimize their campaigns, keywords, and landing pages. This is logical; it’s what they control. But the biggest opportunity may not be in your account. It’s in the frustration your competitor is generating right now: price changes, product gaps, support failures, contract terms. Each such frustration creates a seeker. And this seeker is not looking for a product. They are looking for a way out.

    Question for a PPC specialist:

    Instead of “What should I bid on?” ask: “What problem has my competitor just created for their customers, and how quickly can I become the solution?”

    Automation amplifies any offer. If the offer doesn’t match the intent, you’re scaling a miss. The keyword led to an auction. The offer closed the deal. Your competitor built an exit. Your task is to be what’s at the end of that exit.

    Frequently Asked Questions

    What are “churn” queries and why are they important?

    “Churn” queries are search phrases expressing dissatisfaction with a current provider or a desire to switch (e.g., “cancel [competitor] subscription,” “problems with [competitor’s product]”). They are important because they indicate a user with a high degree of intent, who has already decided to leave and is looking for an alternative, making them highly receptive to your offer.

    How can I find such keywords if they are not in standard tools?

    They can be found by analyzing competitor customer complaints on review sites (G2, Trustpilot), social media, support forums, and churn survey data. It’s also useful to review search query reports in your campaigns, filtering them by competitor names and words related to cancellation or problems.

    Do I need a special landing page for “churn” queries?

    Yes, a specialized landing page is critically important. It should not just list your advantages, but directly address the problems and pains that caused the user to seek an exit from a competitor. The landing page should convince the user that the transition will be easy, you understand their situation, and you can solve their specific problem.

    What CPM should be considered profitable when working with such queries?

    CPM will be profitable if the customer acquisition cost (CPA) for these queries is significantly lower than for general campaigns. In the example provided, CPA was 18% lower. The main criterion is your unit economics and ROI. If these queries bring in customers cheaper and with a higher LTV, then the CPM that allows this is profitable.

    Is this a one-time tactic or an ongoing process?

    This is an ongoing process. Competitors’ complaints and reasons for customer churn can change over time, so it is necessary to regularly monitor this data and adapt your campaigns and offers. This allows you to keep your offers relevant and continuously attract high-intent leads.

  • Publicis Sells AI Solutions Directly to CEOs, Bypassing Traditional Pitches

    Publicis Sells AI Solutions Directly to CEOs, Bypassing Traditional Pitches

    The French group Publicis Groupe is changing its strategy, directly addressing CEOs of companies who are concerned about the challenges of artificial intelligence (AI) and changes in consumer behavior. This was announced by the group’s chairman and CEO, Arthur Sadoun. “We are increasingly seeing CEOs getting involved in our work,” Sadoun told analysts during the third-quarter earnings call. He added that CEOs show great interest in AI, understanding that to maintain leadership in their companies, they need to understand this technology.

    Publicis: A New Approach to Selling AI Solutions Directly to CEOs

    Why Are CEOs Interested in AI?

    According to Sadoun, top management’s concern about AI has driven client spending and new contracts for Publicis in the third quarter. This is confirmed by a recent victory over PepsiCo, which Publicis won without a traditional tender. At the same time, the group declined to participate in a competitive tender for Coca-Cola’s media business.

    “It has to start from the top,” Sadoun emphasized, speaking about the implementation of AI strategies.

    Publicis Sapient, the technology services division, played a “key role” in securing “the two biggest contracts of the year without a pitch.” It also helped the group secure three “AI-powered transformation assignments this year outside of traditional tender processes.”

    Record Results and Revenue Growth

    This tactic brought Publicis a “record” number of new business wins in the third quarter, according to the group’s earnings report. Sadoun noted that new clients contributed to a 2% net organic growth, equivalent to 300 million euros (335.5 million dollars) in additional revenue by 2027.

    • Publicis led the industry in new business wins in the first half of 2026, according to COMvergence.
    • This was influenced by the “new market reality” after Omnicom acquired Interpublic Group last year.

    Fewer competitors mean more opportunities to compete on capabilities and business cases, rather than price. The shrinking competitive field also contributes to some clients opting out of formal reviews.

    Managing Conflicts and Client Expectations

    Sadoun believes this will not lead to an increase in client conflicts. “The three players [Publicis, Omnicom, and WPP] are large enough to manage conflicts,” he said, provided that agencies are transparent with brands and maintain data “firewalls” to ensure client confidentiality.

    Turbulence among major competitors was not in vain. “Some have opted to outsource their IT specialists,” Sadoun noted, hinting at Omnicom’s recent decision to outsource hundreds of IT and development jobs. “Clients don’t expect us to reorganize, lay off people, or stop acquisitions. They expect us to invest on their behalf,” he added.

    AI’s Impact on Revenue and Strategy

    Increased spending, driven by AI, led to a 5% increase in net revenue to 3.529 billion euros ($3.95 billion) compared to the same period in 2025. Net revenue in North America grew by 4.4% and accounted for 59% of the group’s revenue.

    Publicis sells AI solutions directly to CEOs, avoiding traditional pitches — illustration 2

    Publicis’ media business accounted for 62% of its revenue in the quarter. Sadoun emphasized that much of the underlying revenue growth was driven by client spending to get ahead of consumer AI use for product discovery and shopping.

    “Clients need to adapt how they reach and engage with [consumers],” he said. “The need to adapt is immediate. Clients are willing to allocate budgets faster because moving too slowly can mean losing market share.”

    Ramon Laguarta of Pepsico recently spoke to investors, defending the company’s decision to hand its global media account to Publicis Groupe. Agencies like Goodway Group are implementing synthetic data stacks into media planning, while clients are using the technology for product design and creative strategy.

    Frequently Asked Questions

    How to choose a contractor for full-cycle video production?

    When choosing a contractor for full-cycle short video production, it’s important to pay attention to their portfolio, experience with companies in your industry, pricing transparency, and the availability of specialists for all stages: from idea to posting. Ask about their capabilities for social media content outsourcing and how they ensure integrated promotion through short videos.

    Is unique content or new content better?

    The decision between repurposing existing content and creating new content depends on goals and budget. Unique content can be a more economical option for quickly obtaining content, while shooting from scratch provides maximum originality and control over the message. It’s important to assess what best suits your strategy and will allow you to effectively order both a banner, an edit, and posting.

    What’s cheaper – AI or real clipping?

    AI-clipping vs. Human Clipping: What to Choose?

    AI-clipping can be significantly cheaper and faster for mass production of short videos from long materials. However, for content requiring a subtle understanding of context, creativity, or a specific style, real human clipping may be more effective. Compare cost and quality to understand what is best for your project and how to choose a clipping service.

    How to choose a clipping service?

    When choosing a video clipping service, pay attention to the following criteria: processing speed, result quality (especially if AI is used), integration capabilities with your platforms, flexibility in style customization, and availability of additional services such as adding subtitles or graphics. Clarify how they ensure mass-posting quality criteria.

    Conclusion

    Publicis’ shift to direct sales of AI solutions to CEOs demonstrates a deep understanding of changing market needs. In an environment where AI transformation is becoming critical for business survival, companies are looking for partners who can provide full-cycle video production turnkey and comprehensive solutions. This emphasizes the importance of choosing a reliable partner who can replace an SMM team and offer all services in a single window, ensuring budget and nerve savings. If you aim to effectively use AI for marketing and need expert support, consider contacting us to discuss your tasks.

  • Massive Video Posting: Dhar Mann Opens Creator City and Promises $100M for Creators

    Massive Video Posting: Dhar Mann Opens Creator City and Promises $100M for Creators

    In a world where the creator economy is rapidly evolving, renowned content creator Dhar Mann has announced revolutionary initiatives that promise to change the landscape for creators. From launching the massive Creator City campus in Los Angeles to an ambitious goal of attracting $100 million in sponsorship deals for creators, Mann aims to bridge the gap between brands and creators. These steps not only open up new opportunities but also highlight the growing importance of effective mass video posting to achieve maximum reach and audience engagement.

    Dhar Mann: A Bridge Between Brands and Creators

    As the first “Chief Creative Officer” at AWNY (Advertising Week New York), Dhar Mann declared his intention to become a key link between brands and creators. His goal is to secure $100 million in sponsorship contracts by the end of the event. According to Digiday, Mann claims to have already reached this sum through preliminary commitments from Chief Marketing Officers (CMOs).

    While specific names are not mentioned, and none of these commitments have yet been formalized into official deals, Mann is optimistic. “Brands plan their marketing budgets several quarters in advance, so they won’t suddenly allocate non-existent funds,” he noted. Mann expresses hope that the relationships forged at AWNY will lead to future campaigns. “People will meet this week with those they wouldn’t otherwise cross paths with for such deals.”

    Dhar Mann’s Initiatives for Creators

    • Deal Facilitation: Mann personally negotiates with brands and creators, stimulating CMO investments in the creative industry.
    • Creative Challenge: Organized a competition where creators who completed seven tasks could receive a “Zillow golden key.”
    • The Masked CMO: Hosted a parody of “The Masked Singer” featuring Nick Cannon to draw attention to brand-creator interaction.

    Mann, known for his “moral parables” on YouTube (e.g., “Ugly Girl Pretends to Be Pretty to Find Love”), emphasizes that despite growing interest in the creator industry, there is still a misunderstanding between CMOs and creators. His plan is to unite both sides: provide CMOs with concrete data on creator opportunities and educate creators who are new to the process of pitching their ideas to large brands.

    “I thought that was more of a brand problem,” he told Digiday. “When I asked creators to participate [in the AWNY challenge]… and said, ‘I’m going to put you on stage to pitch your ideas to a brand.’ Some of the biggest creators in the world responded, ‘Wait, are you serious? I don’t know how to do that.’”

    Creator City: A Physical Home for the Creative Economy

    During his speech, Mann introduced “Creator City” — a new four-acre production campus in Los Angeles. “The creator economy was built on technology and platforms, but unlike the industries surrounding it, it never had its own physical home, like tech has Silicon Valley, finance has Wall Street, and entertainment has Hollywood,” according to a Dhar Mann Studios press release. “Creator City is Dhar’s vision for that home.”

    “Creator City will bring together creators, Hollywood, brands, and tech companies to create content, grow businesses, experiment, learn from each other, and form new partnerships,” the studio states.

    The campus will include five sound stages and resources for video production, podcasts, live events, and collaborative projects. Creator City is scheduled to open during Super Bowl weekend in February 2027. This timeline is undoubtedly linked to Mann also being the NFL’s “Chief Kindness Officer.”

    Both initiatives — Mann’s goal of raising $100 million at AWNY and the launch of Creator City — are designed to give leading brands and major studios a deeper understanding of the creator world, which is increasingly seen as promising but still underexplored. Mann aims to extend his mentorship for creators beyond AWNY.

    Mass Video Posting: Dhar Mann Opens Creator City and Promises $0M for Creators — illustration 2

    Automation and Mass Posting: How to Get Maximum Reach

    Dhar Mann’s initiatives highlight the importance of a strategic approach to content creation and distribution. For creators aiming for maximum reach and effective audience engagement, Mass Video Posting is a key tool. Using mass posting services allows you to publish content to 10+ accounts on various platforms such as TikTok, YouTube, Instagram, Facebook, and X without manual effort. This ensures scheduled reach, so your videos are already going out while you sleep.

    • Unified Control Panel: Modern services offer a unified panel for uploading videos to all platforms at once.
  • Auto-scheduling: The auto-scheduling feature ensures your content is published at the optimal time for each platform.
  • Time-saving: Automating the process allows you to publish 100 videos per day, significantly saving resources.
  • Mass posting packages: Various tariffs are available, such as the monthly mass posting package, which includes 500 publications, allowing you to optimize the monthly cost of use.
  • Technologies: Using mass posting via API with proxies and anti-detect ensures seamless and secure mass uploading.

    • These tools become an integral part of the strategy for those who want to seamlessly integrate their content into the digital space and maximize the opportunities of the creative economy that Dhar Mann strives to develop.

    Frequently Asked Questions

    What is Creator City?

    Creator City is a new four-acre production campus in Los Angeles created by Dhar Mann. It is designed to bring together creators, Hollywood studios, brands, and tech companies to create content, grow businesses, and form partnerships. The campus will include five sound stages and resources for video production, podcasts, and live events.

    What is Dhar Mann’s goal for sponsorship deals?

    Dhar Mann aims to secure $100 million in sponsorship deals for creators. He acts as an intermediary between brands and content creators to encourage Chief Marketing Officers (CMOs) to invest in the creative industry and help creators successfully pitch their ideas.

    How is mass video posting related to Dhar Mann’s initiatives?

    Dhar Mann’s initiatives emphasize the importance of effective content distribution. Mass video posting is an automated process of publishing content to multiple platforms and accounts simultaneously, allowing creators to significantly expand their reach and effectively utilize the opportunities created by projects like Creator City.

    When will Creator City open?

    Creator City is scheduled to open during Super Bowl weekend in February 2027.

    How to choose a mass posting service for my videos?

    When choosing a mass posting service, you should pay attention to the following criteria: the presence of a single control panel, support for all necessary platforms (TikTok, YouTube, Instagram, etc.), auto-scheduling and publication planning functions, the ability to mass upload with proxies and anti-detect, as well as flexible tariff plans that match your needs in terms of the number of publications.

    The 2024 Summer Olympics, officially known as the Games of the XXXIII Olympiad, are scheduled to take place from July 26 to August 11, 2024, in Paris, France. This will mark the third time Paris has hosted the Summer Olympics, having previously done so in 1900 and 1924. The city is preparing to deliver a spectacular event, blending iconic Parisian landmarks with state-of-the-art sporting venues.

    Key Highlights and Innovations

    Paris 2024 is set to introduce several exciting innovations and highlights:

    Anticipated Sporting Events

    The Games will feature 32 sports and a total of 329 events. Some of the most anticipated events include:

    Athletes from around the globe are currently in intense training, vying for a chance to represent their countries and compete for Olympic glory. The qualification process is ongoing, with many national and international competitions serving as pathways to Paris.

    “We are preparing for a spectacular and innovative Games that will leave a lasting legacy for Paris and the world,” said Tony Estanguet, President of the Paris 2024 Organizing Committee.

    The economic and cultural impact of the Olympics on Paris and France is expected to be significant, boosting tourism, creating jobs, and showcasing French culture and hospitality to a global audience. Security measures will be paramount, with extensive planning underway to ensure the safety of all participants and spectators.

    For more information, visit the official Paris 2024 website: https://www.paris2024.org

    Stay tuned for more updates as the countdown to the 2024 Summer Olympics continues!

  • Google is Hiring Engineers to Create AI Content in Discover

    Google is Hiring Engineers to Create AI Content in Discover

    Google is opening new horizons in the world of personalized content by hiring engineers to develop and implement artificial intelligence into its Discover service. This strategic decision aims to create a dynamic, ever-changing stream of information that will meet users’ deepest interests. If you’ve ever wondered how to make 100 unique pieces from one source, Google seems to have found the answer in AI.

    According to job postings, the Discover Feed Recommendation team will “recommend AI-generated content (AIGC) to meet user interests.” This is not just a recommendation, but an entire system capable of circumventing traditional algorithms and offering something completely new, unique to each user.

    How Google Plans to Transform Discover with AI

    Job postings reveal Google’s ambitious plans to transform Discover into a “proactive, hyper-personalized concierge service.” This means that the platform will not just show you content, but also anticipate your needs, offering information that will help you achieve your goals.

    Roles and Responsibilities of New Specialists

    • Staff ML Engineer: This role involves quality control, topic discovery, and content understanding for the Discover team’s AI-generated content. Tasks include building agent flows that generate content for “proactive surfaces” like Discover and Notifications. Special attention is paid to fact-checking, relevance, coherence, and tone, as well as feedback mechanisms for finding and delivering engaging stories worldwide.
    • Senior Staff ML Software Engineer: Similar work, but at a higher level, with an emphasis on the quality of AI-generated content used across all major Google platforms.
    • Principal UX (Director+): This leadership design position aims to transform Discover into a “concierge experience” that helps users progress towards their goals. The salary for this position ranges from $275,000 to $382,000 USD plus bonuses and stock. The specialist will work with YouTube, Shopping, Chrome, and Android teams, scaling AI formats in the feed while keeping the human voice and sources at the forefront.

    “Our goal is to help people dive deeper into their interests and move from inspiration to action,” one job posting states.

    This is not just content repurposing; it’s its complete repackaging and adaptation to individual needs, almost like creating “video DNA” for each user.

    Google is already actively integrating AI into Discover. In October 2023 (presumed typo correction in the original), AI previews for trending topics were launched in the US, South Korea, and India, each linking to content on the internet. This is an excellent example of how video uniqueness and articles can help bypass anti-plagiarism and attract new audiences.

    Features already available or being tested:

    • Discover Customization: Since August, users can customize their feed, indicating what they want to see more or less of.
    • “Dive Deeper” Button: In September, Robbie Stein, VP of Product at Google Search, announced testing a button that opens a brief overview of a topic with links to related stories, starting with videos. This is a kind of “video matryoshka,” where many small pieces of content, adapted for TikTok, Shorts, and Reels, can be obtained from one large piece of content.

    The Discover Experience team, responsible for the user-facing part of the feed, including AI integration, serves over 500 million active users daily, making Discover one of the largest products in the world.

    Google hires engineers to create AI content in Discover — illustration 2

    Search Console Report and Control over AI Content

    Search Console already provides reports on when links to your site appear in Discover’s generative AI features. This allows webmasters to track the effectiveness of their pages in Google’s new recommendation “matrix.”

    • The report shows impressions of links to your site in Discover’s generative AI features, grouped by page, country, and date.
    • The “Pages” view lists the canonical URLs that provided the information shown in these features.

    It’s important to note that the inclusion of your site in Discover’s generative AI features is regulated through Search generative AI control, which also covers AI Overviews and AI Mode. Excluding a site from these features prevents its links and content from appearing in generative AI Search.

    Frequently Asked Questions

    What is content repurposing in simple terms?

    Content repurposing is the process of transforming existing content into new formats or for new audiences. For example, turning a webinar into 50 short clips for social media or adapting an article into an infographic. This allows you to scale content and get more return on invested resources.

    Should I order uniqueness or create new content?

    It depends on your goals and budget. Video uniqueization and other content can be significantly cheaper and faster than creating new content from scratch, especially if you already have high-quality source material. For bypassing ad bans or for generating variations for A/B tests, uniqueization is a powerful tool.

    How does AI help in bypassing anti-plagiarism?

    AI can analyze text or video, identify key elements, and rephrase them, change the structure, background, voice timbre, creating new, unique versions. This allows you to get a uniqueization package that passes originality checks while maintaining the main meaning and message.

    Conclusion

    Google is actively investing in the development of AI-generated content for Discover, striving to create the most personalized and proactive user experience. This opens up new opportunities for content creators in the field of repurposing and uniqueization. Monitor Search Console reports and experiment with adapting your content to make the most of these innovations. Start adapting your content for different social networks today to be at the forefront of this digital transformation!

  • GTA 6 Stream Highlights: How to Create Lossless Highlights at Launch

    GTA 6 Stream Highlights: How to Create Lossless Highlights at Launch

    GTA 6 is on its way, and every streamer wants to package their content to get maximum views. But what if the game is only released on consoles and without GTA Online? We’ll break down how to prepare for launch, what moments to cut to avoid a ban, and how to cut a stream without losing quality, even if you don’t have a second PC.

    Many GTA 6 idea lists ignore a key fact: at launch, the game will be single-player only. This means no RP servers or complex GTA Online heists on day one. Your content should be built around what’s actually available: story mode, open world, and challenges.

    Preparing for GTA 6: Content Strategy for Streamers at Launch

    What will be available at GTA 6 launch (and what won’t)

    Your content plan directly depends on the game’s functionality at launch. Here’s what’s confirmed and what not to expect:

    • Confirmed: Single-player campaign, open world of Leonida, playable on PlayStation 5 and Xbox Series X|S.
    • Absent: GTA Online at launch (release date not announced), PC version (no mods, no FiveM).

    History repeats itself: GTA 5 and Red Dead Redemption 2 were initially released with story mode, and online components were added later. Don’t speculate on what isn’t there to avoid losing audience trust. All ideas below are for the single-player version and console streaming.

    GTA 6 Content Ideas That Will Work From Day One

    For your clip conveyor to work, you need clear ideas. Here’s what you can film from day one:

    Reactions to the first hour of gameplay

    The first impression of Vice City only happens once. Streaming a “blind” playthrough of the first hour is a universal format. The main thing isn’t the city, but your reaction. Keep the camera and microphone on, comment on everything you notice. These are highlights that are easy to cut.

    Open-world chaos without spoilers

    High-speed chases with high wanted levels, physics glitches, NPC reactions – all of this doesn’t touch the plot. Such moments are great for clips, as they have a clear beginning (crime) and end (escape or arrest). This is ideal raw material for short videos.

    Story playthroughs (without spoilers in titles)

    You can stream Lucia and Jason’s story live. Rockstar allows showing cutscenes as part of a full playthrough. But cutting a separate cutscene with a key plot twist and publishing it as a separate clip is a risk. Title your streams by chapters, not by plot twists.

    Challenges and Trials

    Trials add a competitive element to the stream. Examples for single-player: running across the map without cars, surviving a five-star wanted level, “first car you find” missions. This is repeatable content that will remain relevant even after the first week.

    Comparative Content

    Comparing locations, driving, or police AI between GTA 5 and GTA 6. This content remains relevant for a long time, as it is based on your gameplay, not on trailers.

    Community-Chosen Chaos

    Let the chat vote for the next objective: where to go, what to steal, which mission to fail. Unpredictable chat reactions are what viral clips are made of. The person who edits streams will thank you for such structured chaos.

    How to Plan Stream Segments for Easy Editing

    A five-hour GTA 6 stream is not five hours of content, but several bright moments separated by driving. To turn a long video into clips, plan segments with a clear beginning, climax, and end. This will make the clip ready for cutting.

    Two simple rules:

    1. Verbalize segments: Speak aloud when you start a new segment. This will create an audio marker for the VOD.
    2. Pause: After a bright moment, take a short pause before moving on. This will make it easier to find and trim.

    Two Rules That Can Kill Your GTA 6 Clip

    Your content can be removed for two main reasons, and they are not related to editing quality.

    Rule 1: Rockstar Removes Spoilers and Cutscene Compilations

    Rockstar’s policy allows fans to post gameplay, but they remove videos containing:

    GTA 6 stream editing: how to create highlights without losses at launch — illustration 2
    • Game completion.
    • Edited compilations of cutscenes and story dialogues.

    Cutscenes within a full playthrough are allowed. But a 40-second short with a plot twist is exactly what falls under the ban. Film your reaction to the moment, not the scene itself.

    Rule 2: GTA Radio Uses Licensed Music

    GTA radio stations contain real licensed tracks. Rockstar’s license covers the game, but not your stream. Twitch uses an audio recognition system that can mute VOD sections and remove clips with such music. Editing for TikTok from Twitch with in-game music is a risk.

    Practical solution: before streaming, turn off the in-game radio or set the volume to minimum. A muted VOD loses value, as your voice will be muted along with the music.

    Setting Up GTA 6 Stream and Console Recording

    Since GTA 6 will only be on consoles at launch, your setup starts with your existing console. There are three ways to stream:

    1. Directly from the console: PS5 and Xbox Series X|S allow streaming to Twitch from the system menu. It’s simple, but offers less control over overlays and audio mixing.
    2. Capture card + PC: The console connects to a capture card, and OBS on the PC handles the stream, webcam, and audio. This is the only way to separate game audio and microphone audio, which solves the radio problem.
    3. Console recording buttons: PS5 can store up to an hour of recent gameplay. Xbox stores several minutes. This is suitable for capturing a single moment, but doesn’t replace a full VOD.

    If you’re already streaming to Twitch or YouTube from your console, a capture card isn’t needed to create clips. Services like Eklipse can connect to your channel and create clips in the cloud, without installing anything on your console. Automatic stream clipping is becoming a reality.

    Important: Twitch stores past broadcasts for 7 days by default, 14 days for affiliates. Recordings from the first week of GTA 6 will be the most watched, so they need to be clipped quickly.

    Turning long GTA 6 streams into short clips

    Turning hours of GTA 6 gameplay into Shorts, TikToks, and Reels means finding the best moments and editing them into a vertical format with subtitles. Finding moments is the slowest part. Planning segments with clear endpoints (as described above) speeds up the process, as each clip already has a natural cut-off point.

    Use services that automatically find highlights and reformat them into a vertical format. This will allow you to get 20 clips from a stream while interest in the game is at its peak.

    Frequently Asked Questions

    What to stream when GTA 6 comes out?

    Stream what the single-player version supports at launch: reactions to the first hour, open-world chaos (e.g., chases), story missions (without separately publishing spoilers), and repeatable challenges. GTA Online and RP servers will not be available at launch.

    Can I stream GTA 6 and make money from it?

    Rockstar’s policy allows fans to publish and stream gameplay. Only pre-release leaks, videos with the ending, and edited compilations of cutscenes/story dialogue are removed. Always check Rockstar’s current policy on their website before monetizing.

    Will my GTA 6 stream be muted on Twitch?

    Yes, if in-game radio is playing. GTA radio stations contain licensed music, and Twitch’s audio recognition system mutes corresponding sections of VODs and may remove clips. Turning off or lowering the radio volume before streaming is the simplest solution.

    Will GTA 6 be released on PC for streaming?

    A PC version has not been announced. GTA 6 is coming to PS5 and Xbox Series X|S, so streaming will require broadcasting from a console or using a capture card with a PC.

    Do I need a capture card to clip GTA 6?

    No. If you stream GTA 6 from your console to Twitch or YouTube, a cloud-based tool can clip the stream without a capture card or installing anything on your console. A capture card is mainly needed if you want to separate game audio and microphone audio.

    Conclusion

    The best content ideas for GTA 6 at launch are based on what will actually be available: single-player on PS5 and Xbox. Plan segments with clear endpoints, lower radio volume, and film your reactions, not just cutscenes. The launch window is short, and VODs expire. Use services for mass cutting 100+ clips to turn your GTA 6 streams into vertical clips while interest in the game is at its peak. Are subtitles needed? For TikTok and Shorts — definitely yes, it increases engagement. Don’t miss your chance!

  • Banner advertising in Shorts and Reels: CPM below 50 rubles for millions of impressions

    Banner advertising in Shorts and Reels: CPM below 50 rubles for millions of impressions

    Forget about influencers and their exorbitant prices! I tested a new scheme: Banner advertising in Shorts and Reels. This is not just cheap reach, it’s an opportunity to get massive reach for pennies. While bloggers are showing off, we are getting CPM cheaper than 50 rubles. Real math: millions of impressions without creating your own video. This is an ideal alternative to influencers for those looking for programmatic video banners.

    Why banners in short videos are a goldmine?

    Against the backdrop of constantly rising prices for integrations with bloggers, overlay advertising in short video formats (YouTube Shorts, TikTok, Instagram Reels) becomes a breath of fresh air. This allows you to buy reach without creating a video, which is critically important for quickly launching campaigns. There is no need to spend budget on production or negotiations with influencers.

    Transparent statistics and low CPM

    • Transparent statistics: You see real impressions, not a blogger’s “approximate reach”.
    • CPM cheaper than 50 rubles: This is not a myth, but a reality with the right approach.
    • Non-skippable banner: Your ads will be visible, they cannot be skipped.
    • Auto-placement on hundreds of videos: Scaling in a matter of minutes.

    How does banner advertising work in Shorts and Reels?

    The mechanics are simple: your native banner is integrated directly into the video sequence of popular short videos. This can be either a static image or a short animation. The main thing is no complex filming and production. Just a ready-made banner that will be shown to the target audience.

    Who is this relevant for?

    • Banner for infobusiness: Quick testing of offers, lead generation.
    • Mobile app promotion: Increasing installs through wide reach.
    • Crypto project advertising: Reaching a new audience without extra costs.
    • Any business that needs mass reach for pennies.

    “We tested this hypothesis with a budget of 1000 rubles and got the first leads within a few hours. This is not just cheap reach, this is a new standard in mobile app promotion and infobusiness,” — media buying expert, Oleg Smirnov.

    Comparison with traditional advertising with bloggers

    Forget about bloggers, their “exclusivity” and opaque metrics. Here you pay for specific impressions. If you pay thousands, or even tens of thousands of rubles for an integration with a blogger, here for the same money you get millions of impressions. This is brand integration without filming, without headaches.

    Advantages:

    • Budget savings: Significantly lower than with influencers.
    • Fast launch: No need to wait for approvals and production.
    • High scalability: Easy to increase reach at any time.
    • Precise targeting: Ability to select an audience by interests and behavior.

    How to order banner advertising and start getting traffic?

    The process is as simple as possible. You need a ready-made banner that meets the requirements of the platforms. Then it’s a matter of technique. We take care of all issues related to placement and campaign optimization so that you get the lowest CPM in Shorts and maximum ROI.

    Don’t miss the opportunity to get pennies for a million impressions. Testing hypotheses for 1000 rubles is not a joke, but the reality of a new generation of advertising. Stop overpaying and start getting traffic effectively!

    Banner advertising in Shorts and Reels: CPM below 50 rubles for millions of impressions — illustration 2

    Frequently asked questions

    What is overlay advertising in short videos?

    This is a banner that appears over video content in YouTube Shorts, Instagram Reels, or TikTok. It can be static or animated, subtly attracting the viewer’s attention.

    How effective is such advertising?

    Thanks to low CPM and massive reach, banner advertising in video shows high effectiveness for lead generation, app installs, and brand awareness. This is especially relevant for mobile app promotion and crypto project advertising.

    Can I set up targeting?

    Yes, as with any programmatic campaign, targeting by interests, demographics, and audience behavior is available, allowing you to deliver the message to the target user as accurately as possible.

    What budget is needed to start?

    You can start with minimal budgets, for example, testing hypotheses for 1000 rubles. This allows you to quickly check the effectiveness of creatives and scale successful campaigns.

    Conclusion

    The era of expensive bloggers is fading into the past. Banner advertising in Shorts and Reels is the future of effective and affordable marketing. If you are looking for a way to get millions of impressions for pennies, with a CPM cheaper than 50 rubles, then this is your chance. Don’t miss it – contact us to order banner advertising and start scaling your business today! Learn more about the possibilities of programmatic video banners.

  • Claude for the Editor: The Power of Neural Networks in Document Management and Beyond

    Claude for the Editor: The Power of Neural Networks in Document Management and Beyond

    Claude for Editors: The Power of AI in Document Work and Beyond

    The Claude AI, developed by Anthropic, is rapidly gaining momentum, offering unique capabilities for working with text data. From processing long documents to generating creative content, this AI, according to its developers, can change the approach to editorial tasks. But is this really true? We tested its functionality on real tasks to understand where Claude truly shines and where it still requires human oversight.

    This platform, which has evolved from a simple chatbot to a powerful ecosystem, can now accept PDFs up to 1000 pages, work with Excel spreadsheets, and efficiently search for information. AI content production with Claude is becoming a reality, especially for those looking for AI production by subscription or striving to scale the impossible.

    Claude’s Evolution: From Chatbot to Ecosystem

    Anthropic, founded in 2021 by former OpenAI employees, introduced the first publicly available version of Claude in 2023. Since then, the AI has gone through several generations, reaching version Claude 5.5. The lineup includes models:

    • Claude Sonnet 5.5: for everyday tasks, document analysis, programming, information work, and mathematical calculations.
    • Claude Opus 5.5: for more complex and lengthy tasks.
    • Claude Fable 5.1: the most powerful for complex reasoning and autonomous assistant work.
    • Claude Haiku 5.5: the fastest and most affordable for mass tasks.

    All current models support a context window of up to 1 million tokens and a response of up to 128 thousand tokens. However, it’s worth remembering that files, conversation history, and service data also take up space, reducing the actual limit.

    Tariffs and Availability: How much does one AI creative cost?

    The free version of Claude allows you to use chat, upload documents, and work on projects, but has a floating limit. Paid tariffs offer significantly more possibilities:

    • Pro: 15 euros per month (180 euros per year) plus VAT. Provides a larger volume of work, additional models, and tools.
    • Max: from 90 euros per month for intensive users.

    For companies, Team and Enterprise tariffs are available with employee management functions, corporate search, and a single invoice. Russia is not yet on the list of officially supported countries, but Claude perfectly understands and generates texts in Russian, which makes it attractive for AI UGC for a crypto project and other Russian-language tasks.

    How to work with Claude: interface and functionality

    Registering with Claude.ai is simple: via Google or a one-time link to your email. The interface is intuitive, but to achieve the best results, it’s important to formulate requests as detailed as possible.

    “Shorten the material to 3,000 characters. Preserve surnames, dates, amounts, and the author’s conclusion. Do not add facts not present in the original. After the text, list what had to be removed.”

    This approach allows for more accurate and useful results than simply “shorten the text.”

    Working with files and projects: scaling was impossible — now it’s possible

    Claude supports uploading files in PDF, DOCX, CSV, TXT, HTML, ODT, RTF, EPUB, JSON formats, as well as JPEG, PNG, GIF, WebP images. Up to 20 files, each up to 500 MB, can be added to one chat. PDF documents up to 100 pages are analyzed considering text and images; longer ones are analyzed by text only. This is critical if you need to generate 100 videos or even an AI conveyor of 500 videos per day, as graphic processing in large documents is limited.

    The “Projects” feature allows you to create a knowledge base from documents, text, and code, which Claude will refer to when performing tasks. For example, you can set general instructions:

    Claude for editor: the power of neural networks in working with documents and beyond — illustration 2
    • Respond in Russian.
    • Do not change the spelling of names.
    • For each output, indicate the document and page.
    • If data is not available, state this directly.

    This significantly increases the efficiency of AI against real UGC, as the neural network becomes more predictable and manageable.

    Claude’s skills: automating routine

    Skills in Claude are folders with instructions and scripts that the neural network applies when it deems them suitable for a task. This allows for automating repetitive processes and significantly speeding up work, for example, when mass generating videos with AI or creating AI commercial videos.

    Testing Claude: what the neural network can do in practice

    We tested Claude on several tasks typical for an editor:

    1. Analysis of a voluminous PDF: Claude successfully compared economic scenarios from a 229-page Bank of Russia report, but clarification was needed for precise matching of indicators. This highlights the need to double-check answers, especially when dealing with financial data.
    2. Navigation through applications: The neural network created a brief navigator for ten applications, but additional commands were required for accurate formatting.
    3. Text editing: Claude shortened the text, preserving numbers, but lost an important caveat about the temporary nature of the economic slowdown. When working with an AI avatar with subtitles or AI voiceovers, such nuances can be critical.
  • Working with tables: The model correctly identified revenue drops and calculated order costs, pointing out missing data. It was important to request formulas and a list of omissions in advance.
  • Image recognition: Claude recognized pizza and created a recipe, and also recognized text on a cake with a resignation letter. However, for small inscriptions and curved surfaces, manual verification is recommended.
  • Argumentation: The neural network successfully objected to the author’s reasoning about screen adaptations but made a factual error, calling the 1968 film “The Brothers Karamazov” a TV series. This proves that deepfake-ethically only verified facts should be used.

    • API Cost: How much does 1 minute of AI video cost?

    Separate tariffs are used for working with the Claude API. For example, Claude Sonnet 5.5 costs $2 per million input tokens and $10 per million output tokens. Fable 5.1 costs $10 and $50 respectively. Haiku 5.5 costs from $0.10 and $0.50. These costs are not included in the Max subscription and are paid separately. This is important to consider when planning video generation from text or using the mass generation API for AI video for advertising.

    Frequently Asked Questions

    What is Claude and how does it differ from ChatGPT?

    Claude is a neural network from Anthropic, focused on deep analysis of long documents and complex reasoning. Unlike ChatGPT, Claude often demonstrates higher accuracy in working with large texts and has a more flexible system of projects and skills.

    Can Claude be used to create AI commercials?

    Yes, Claude can be useful at the stage of script creation, processing text information for animated AI characters and AI clips with face replacement. However, for full-fledged AI video for advertising, integration with other tools will be required.

    How much does one AI creative or minute of AI video cost?

    The cost depends on the Claude model used, the volume of tokens, and the complexity of the task. For accurate calculations, it is necessary to study the API tariffs. For example, the cost of 1 minute of AI video can vary depending on how much text needs to be processed and generated.

    Where to order AI UGC for crypto?

    Claude can be an excellent tool for creating AI UGC for a crypto project, helping to generate texts, analyze data, and even create scripts for UGC advertising. To order services for creating AI content for crypto projects, it is recommended to contact specialized agencies or freelancers working with neural networks.

    Is Claude an analog of Synthesia?

    Claude and Synthesia solve different problems. Claude focuses on text analysis and generation, while Synthesia specializes in creating videos with realistic AI avatars. Claude can be used to write scripts that will then be implemented in Synthesia.

    Conclusion

    Claude is a powerful tool for those who regularly work with large volumes of text information and strive to automate routine tasks. Its strengths include document analysis, project work, and the ability to engage in complex reasoning. However, like any neural network, Claude requires careful verification of results, especially where high accuracy is important. For editors aiming for AI efficiency in their work, Claude offers unique opportunities for subscription-based neuro-production. Contact us to discuss how Claude can transform your workflow and help scale the impossible.

  • Buyer Habits by Generation: What Brands Need to Know for Successful Campaigns

    Buyer Habits by Generation: What Brands Need to Know for Successful Campaigns

    Are you planning comprehensive promotion through short videos or looking for how to order everything in one place? Understanding the purchasing habits of different generations is key to creating content that truly works. After all, how people discover products, trust them, and make purchases varies significantly. Let’s break down how these differences affect your video campaigns and why replacing your SMM team with outsourcing, taking these nuances into account, might be more profitable.

    Imagine you’re launching a campaign for a new sunscreen. 25-year-old Anna sees her favorite TikTok blogger enthusiastically talking about the product. She reads comments, uses a promo code, and buys through TikTok Shop.

    At the same time, her 62-year-old mother, Larisa, learns about the same cream from a friend, searches for it on Amazon, reads reviews, and adds it to her cart for her next pharmacy purchase. These scenarios, though fictional, demonstrate real differences in consumer behavior.

    According to a Later survey from March 2026, which included 1079 consumers, 66% made purchases discovered on social media. Among Generation Z, this figure rose to 79%, and among Millennials — to 76%. However, the process of discovery, trust, and purchase is not universal for all generations.

    Product Discovery: Where and How Does Your Audience Find Information?

    When it comes to promotion, it’s important to understand where your target audience will first encounter the product and what content will grab their attention. If the brief for creators is written for a “digital shopper” in general, it mistakenly assumes that one message, format, and link will suit everyone.

    • Millennials (35% of the survey sample) actively engage with content created by bloggers and make social purchases. They prefer short videos and live streams.
    • Generation Z is also very active on social media, but they are attracted to long videos and Stories.
    • Boomers often begin their purchasing journey outside of social media. They most often look for information offline or on Amazon, and also respond better to text formats and discussion threads.

    “Before choosing a format, ask yourself where this audience is most likely to first encounter the product,” experts advise.

    For example, Paige DeSorbo successfully demonstrates how social shopping can be organic for a young audience by integrating products into her fashion content on Instagram. At the same time, Beth Jalali, in her blog “Style at a Certain Age,” targets women 50+, offering detailed articles and YouTube videos about Amazon finds and seasonal style. Each approach reflects where and how the audience prefers to receive information.

    The value of factors such as seller reputation, verified reviews, expert opinions, and blogger recommendations varies greatly across generations:

    • Boomers rely most heavily on seller reputation. A message like “available from a trusted retailer” may be more convincing to them than a blogger’s recommendation.
    • Generation Z and Millennials are more receptive to blogger and expert recommendations, and are also open to verifying information using AI. Millennials also actively study detailed, verified reviews.

    Imagine a new skincare product. One buyer will trust a dermatologist explaining the ingredients. Another will want to see a blogger use it for several weeks, then study reviews from people with a similar skin type. A third will feel more comfortable seeing the product in a store where they regularly shop. Choosing a contractor who can take these nuances into account is crucial.

    Blogger Influence: How to Drive Purchases Across Different Generations?

    66% of respondents made purchases discovered on social media. This figure rises to 79% for Generation Z and 76% for Millennials. For these groups, social content is not just a source of inspiration, but a direct incentive to search for a product, save, click, or purchase.

    Boomers are much less likely to make purchases influenced by blogger content. This does not mean that bloggers are irrelevant to the older generation, but their posts may need reinforcement: detailed product information, reviews, retailer data, or the opportunity to see the product in a store.

    “Decide whether the blogger should stimulate product search, lead to a click on the seller’s website, support evaluation, or directly lead to a purchase on the platform,” experts emphasize.

    Place of Purchase: Where Does the Audience Complete Their Journey?

    In our survey, Generation Z actively made purchases through TikTok Shop. Boomers, on the other hand, still prefer traditional online stores and in-store purchases. It is important to remember that the place where influence occurs does not always coincide with the place of purchase.

    For example, after seeing an advertisement for mascara on TikTok, a consumer may buy it at the nearest supermarket. In such a case, although a direct click is not tracked, the blogger’s content has fulfilled its purpose. For such cases, outsourcing content for social networks should include strategies for measuring influence, such as brand awareness growth, purchase intent, or sales growth in retail chains, in addition to direct attribution.

    Artificial Intelligence: Generational Attitudes Towards AI Shopping Tools

    The survey revealed a significant gap in attitudes towards AI. Generation Z and millennials are much more aware of and comfortable with AI shopping tools. They are approximately 3 times more likely than boomers to trust AI recommendations as much as or even more than human recommendations.

    Привычки покупателей по поколениям: что нужно знать брендам для успешных кампаний — illustration 2

    Only 5% of boomers trust AI recommendations more than human ones, compared to approximately 16% among Generation Z and millennials. This is important to consider as AI features are increasingly integrated into the purchasing process. For one audience, an AI assistant might be a convenience, for another, an unnecessary step.

    “Consider AI as one possible part of the buyer’s journey. Think about whether your audience will welcome this help or prefer a human recommendation,” experts advise.

    How to choose a video production contractor based on this data?

    When choosing a partner for full-cycle short video production or integrated promotion, ensure they understand these nuances. Criteria for mass posting quality and what to look for when ordering AI advertising should include a deep analysis of the target audience.

    Before writing a creative strategy, ask yourself the following questions:

    1. Where is this audience most likely to discover the product? (Social videos, Stories, Amazon, retailer’s website, or physical store?)
    2. What evidence will convince them? (Blogger’s experience, expert explanation, verified reviews, or a familiar retailer?)
    3. What should they do after watching the content? (Watch another video, search for the product, use a promo code, buy on TikTok Shop, visit a store, or find it at an offline point?)
    4. Will AI help this audience, or will a human recommendation be more convincing?

    Then integrate these answers into your brief:

    • For Generation Z: Combine a blogger’s demonstration with a promo code and a direct link to TikTok Shop.
    • For millennials: Use formats such as short videos or live streams, and provide easy access to detailed, verified reviews.
    • For boomers: Provide clear product information, make retail availability clear, and show how the content relates to their familiar shopping options.

    The essence is to build a campaign around a specific person, not an average buyer who may not exist. Generational shopping trends give marketers a more useful way to segment audiences. Discovery, trust, influencer impact, purchasing, and comfort with AI all vary by age. A campaign can span multiple generations, but each group will need its own path from “I saw this” to “I’m ready to buy.”

    Frequently Asked Questions

    What is “full-cycle, turnkey video production”?

    Full-cycle, turnkey video production means that you order all stages of video content creation from a single contractor: from idea and script to shooting, editing, placement, and analytics. This allows you to order everything in one place, which significantly saves time and resources, reducing the client’s “headache.”

    Should I choose AI clipping or real clipping for short videos?

    The choice between AI clipping and real clipping depends on your target audience and budget. For Generation Z and millennials, who are more open to AI, automated solutions can be effective. However, for boomers, who prefer human recommendations, more organic and “live” content created by a human will have a greater response. It is important to find a balance between economy and efficiency, considering what is cheaper – AI or real, and whether uniqueness or newness is worth it.

    How to choose a contractor for video cutting and posting?

    When choosing a contractor for video cutting and mass posting, pay attention to their experience with different generations, their ability to adapt content for specific platforms, and the availability of analytical tools. A good contractor will be able to offer you a single window for all services, including ordering both a banner, cutting, and posting, as well as providing clear quality criteria for mass posting.

    What is the difference between repurposing and shooting from scratch?

    Repurposing is adapting existing content for new formats or platforms (for example, turning a long video into several short clips for TikTok). Shooting from scratch is creating completely new content. Repurposing can be more economical, but shooting from scratch allows you to create unique content that perfectly matches your campaign and target audience. The decision depends on your goals, budget, and whether uniqueness or newness is worth it for your task.

    Before you dive into your next influencer brief, ask yourself: what generation is this campaign actually for? The answer will help you choose the right influencers, formats, proof points, and places to shop from the start.

    Need support in creating effective campaigns that consider generational characteristics? Explore Later’s influencer marketing services and start planning and executing campaigns that deliver results with a customized influencer marketing strategy. Subscribe to our newsletter to receive news, trends, and social media tips directly to your inbox!

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