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  • Case study: Fanatics — ready-made videos get a separate distribution task

    Case study: Fanatics — ready-made videos get a separate distribution task

    Campaign Figures

    Metric Value Explanation
    Views 13 761 accumulated campaign counter.
    Declared Fund $3 500 rewards budget.
    Approved Works 0 separate content counter.
    Creators 0 by published counter.
    CPM by terms $1,50 rate per 1,000 counted views.
    CPV by rate $0,00150 equivalent per 1 counted view.

    Cut-off 03.09.2026. CPV = CPM ÷ 1,000. These are rates with admission terms and limits; the fund is not equal to expenses, and CPV does not show the full cost of the campaign. Views are a total counter, not unique reach. Approvals are counted separately. Views are not equal to unique reach or sales. Conclusions about marketing mechanics — editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    Producing a video and introducing it to a new audience are two independent tasks. In the campaign around Fanatics, participants were offered to publish already prepared branded content. The starting point was a bank of ready-made materials, with which one could start working without their own filming. The open card describes exactly the distribution: it cannot be concluded from it what scenes were in the videos or whether the authors needed to additionally edit long source materials.

    For a marketer, the transition from production to further use of content is interesting here. The ready-made material maintains the general subject of conversation, and the campaign is dedicated to its new publications. Video clipping can precede such a stage if the brand first decides to turn a long video into cuts; in the case of Fanatics, this production step is not disclosed. The published metrics reflect the available statistical slice. The practical lesson lies in the organization itself: already created videos can have a separate distribution plan and introduction to a new audience.

    Fanatics — ready-made videos get a separate distribution task — illustration 2

    Do you already have ready-made videos that are worth showing to new viewers? Launch a campaign on VibeVO, starting with an approved bank of materials and a clear task for their distribution.

  • Case study: Cornetto — ice cream becomes part of your own Italian summer

    Case study: Cornetto — ice cream becomes part of your own Italian summer

    Campaign Figures

    Metric Value Explanation
    Views 17 148 accumulated campaign counter.
    Claimed Fund $1 029 rewards budget.
    Approved Works 0 separate content counter.
    Authors 0 by published counter.
    CPM by terms €3,50 rate per 1,000 counted views.
    CPV by rate €0,00350 equivalent per 1 counted view.

    Cut-off 03.09.2026. CPV = CPM ÷ 1,000. These are rates with admission terms and limits; the fund is not equal to expenses, and CPV does not show the full campaign cost. Views are a total counter, not unique reach. Approvals are counted separately. CPM and CPV are given in euros according to the campaign title, the fund in dollars. The rewards table shows CPM $4.00. Purchase reimbursement up to €2 is not included in CPV. Views are not equal to unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    Linen, a romantic stroll, soft summer light, and an image inspired by ice cream: the Cornetto campaign invited creators to film their own “Italian summer.” This was the production of original user videos. The product was to be integrated into a personal day’s story and its mood. The preferred duration was 15–30 seconds; the brief also specified the Dutch language and an audience predominantly from the Netherlands. The purchase of ice cream could be partially compensated after the video was approved.

    The role of the product itself is interesting: it becomes a detail of a desired lifestyle that is easy to imagine in one’s own day. The creator is offered a clear mood and space for personal interpretation. For seasonal marketing, this is a useful link between a general theme and the different stories of participants. It is important that Cornetto remains distinguishable within the beautiful scene. Open data allows for an analysis of this creative mechanism, but not for establishing its impact on sales.

    Cornetto — мороженое становится частью собственного итальянского лета — illustration 2

    Launch your seasonal campaign on VibeVO and invite creators to show the product within a personal story. Subsequently, video clipping and highlight editing can give approved footage additional life.

  • Case study: Samsung — washing machine enters the story of an ordinary day

    Case study: Samsung — washing machine enters the story of an ordinary day

    Campaign Figures

    Indicator Value Explanation
    Views 19 895 accumulated campaign counter.
    Declared Fund $2 057 rewards budget.
    Approved Works 0 separate content counter.
    Authors 0 by published counter.
    CPM by terms €4.00 rate per 1,000 counted views.
    CPV by rate €0.00400 equivalent per 1 counted view.

    Cut-off 03.09.2026. CPV = CPM ÷ 1,000. These are rates with admission conditions and limits; the fund is not equal to expenses, and CPV does not show the full cost of the campaign. Views are a general counter, not unique reach. Approvals are counted separately. CPM and CPV are given in euros according to the campaign title; €4.50 fixed payment, not included in CPV, is also indicated there. The fund is shown in dollars; the rewards table displays CPM $4.70. Views are not equal to unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    To tell a story about a smart washing machine, the author doesn’t necessarily need to own one. In the Samsung campaign, authors were encouraged to combine their own home footage, humorous sketches, and scenes of everyday cleaning with ready-made product fragments. This way, the device could appear within a familiar life situation. Videos were required to be at least 15 seconds long, with Dutch speech or subtitles, and primarily targeting an audience in the Netherlands and Belgium. The theme was washing and drying machines with AI.

    Here, the author’s footage is supplemented by video clipping of product material. Highlight editing helps connect a recognizable everyday moment with a specific device, maintaining a clear story. For a tech brand, this is a useful construct: ready-made fragments show the product, and the author’s own scenes explain in what situation it might interest a person. The available data includes campaign conditions and an open statistical cut-off. The main value for analysis is the task structure itself and the combination of two types of material.

    Samsung — washing machine enters the story of an ordinary day — illustration 2

    Want to showcase technology within a clear everyday scenario? Launch a campaign on VibeVO, combining author’s stories with video clipping of prepared materials about your product.

  • Case study: Lovable — Founder Becomes First Introduction to the Product

    Case study: Lovable — Founder Becomes First Introduction to the Product

    Campaign Figures

    Metric Value Explanation
    Views 6 610 934 accumulated campaign counter.
    Claimed Fund $50 000 rewards budget.
    Approved Works 398 individual content counter.
    Authors 109 by published counter.
    CPM by Terms $1.00 rate per 1,000 counted views.
    CPV by Rate $0.00100 equivalent per 1 counted view.

    Cut-off 03.09.2026. CPV = CPM ÷ 1,000. These are rates with admission conditions and limits; the fund is not equal to expenses, and CPV does not show the full cost of the campaign. Views are a total counter, not unique reach. Approvals are counted separately. Views are not equal to unique reach or sales. Conclusions about marketing mechanics — editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    Before becoming interested in a technological product, a person might become interested in how its founder thinks. The Lovable campaign offered authors recordings of interviews and events with Anton Osika. It was allowed to work with provided material; Anton or Lovable had to appear in the frame, and the topic had to remain related to the product. Short versions were intended for new accounts or pages about AI and startups, with an indication of the partnership nature of the publications.

    Cutting interviews into clips here means finding an idea that is understandable without familiarity with the full conversation. Video clipping helps present the product through a person capable of explaining its concept. For a marketer, thematic discipline is important: a striking answer must maintain a connection with Lovable. Then the video can simultaneously reveal the founder’s character and give the viewer a concrete reason to learn more about the product. A common library of conversations allows for consistently searching for such moments, changing the topic of each short introduction.

    Lovable — founder becomes first introduction to the product — illustration 2

    Do your founder’s interviews already contain ideas that explain the product? Launch their video clipping on VibeVO and invite authors to find fragments for a first introduction to the brand.

  • Case study: Kaskade × Whethan × Crankdat — set energy in a short version

    Case study: Kaskade × Whethan × Crankdat — set energy in a short version

    Campaign Metrics

    Metric Value Explanation
    Views 454 447 accumulated campaign counter.
    Declared Fund $1 150 rewards budget.
    Approved Works 4 separate content counter.
    Authors 2 by published counter.
    CPM by Terms $1.00 rate per 1,000 counted views.
    CPV by Rate $0.00100 equivalent per 1 counted view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. The fund is not equal to expenses. Views are a total counter, not unique reach; approved works are counted separately. Views are not equal to unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    To promote the Set, authors were offered recordings of live DJ performances and materials from an approved folder. The brief required emotional editing, precise synchronization, and a strong opening. It was specifically stated to avoid adding official audio. Thus, the task was built around the provided performances and their processing into short publications capable of attracting interest from the very first seconds.

    Editing highlights of a live set should preserve the feeling of musical development even in a short fragment. It is important for the author to choose a moment with expressive dynamics and assemble it so that the video is perceived as a whole. For a joint release, this is a way to introduce the listener to the track through a specific performance. The stage gives it context: the music is already playing within the performance, and the chosen shots help to feel its character. Such first acquaintance can leave an interest in the full recording and what happened next in the set.

    Kaskade × Whethan × Crankdat — set energy in a short version — illustration 2

    Does your track have an expressive live performance? Launch a video clipping campaign on VibeVO and invite authors to preserve its energy in short edited versions.

  • Case study: Kesha — Music Meets Already Loved Stories

    Case study: Kesha — Music Meets Already Loved Stories

    Campaign Figures

    Metric Value Explanation
    Views 250 214 accumulated campaign counter.
    Declared Fund $1 000 rewards budget.
    Approved Works 1 individual content counter.
    Authors 1 by published counter.
    CPM by Terms $1,00 rate per 1,000 counted views.
    CPV by Rate $0,00100 equivalent per 1 counted view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is the reward rate with admission conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    The Origami campaign invited creators to combine Kesha’s song with snippets from TV series, football footage, and dance videos. The montage had to be emotional, precisely match the music, and grab attention from the start. The track was at the center, and screen stories familiar to the viewer became material for its new visual interpretation.

    A highlight montage connects familiar screen stories with music new to the viewer. A person can pause on a favorite character or a sports emotion and simultaneously hear the track for the first time. For the campaign, the musical core is important: the song must unite the footage into a self-contained impression. The author has to choose not only a recognizable scene but also how its movement and mood coincide with the sound. Then the video acquires its own character, and after viewing, there remains a reason to be interested in the composition that helped create this impression.

    Kesha — music meets already loved stories — illustration 2

    Want to present a song through expressive music edits? Launch a campaign on VibeVO, and for your own ready-made release footage, use video clipping as another way to tell the track’s story.

  • Case study: David Guetta — the song becomes the soundtrack to various summer stories

    Case study: David Guetta — the song becomes the soundtrack to various summer stories

    Campaign Metrics

    Metric Value Explanation
    Views 1 203 545 accumulated campaign counter.
    Declared Fund $1 000 rewards budget.
    Approved Works 6 separate content counter.
    Authors 2 by published counter.
    CPM by terms $1,00 rate per 1,000 counted views.
    CPV by rate $0,00100 equivalent per 1 counted view.

    Data snapshot 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission terms and limits, not the actual cost of the entire campaign. The fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    In the Run Run River campaign, authors were invited to create summer, festival, sports, and dance edits using the official track recording. The editing requirements were specific: emotional delivery, precise synchronization of image with music, and an engaging hook in the first two seconds. The song connected different stories, each of which could appeal to its own audience.

    The highlight editing here is subordinate to the track: a sports scene, a dance, or a summer episode should combine with the music into a single emotional impression. Different plots give the song several entry points into the audience. One person stops at a familiar hobby, another — at the mood of the chosen frames. For release promotion, it is useful to maintain a common musical center: it is the composition that should connect what is seen. Then, interest in a specific story can continue with a desire to know what song gave it such rhythm and character.

    David Guetta — песня становится саундтреком разных летних историй — illustration 2

    Do you have a track and video materials that convey its mood? Launch a VibeVO campaign of musical edits; video clipping of prepared footage can give it additional short stories.

  • Case study: BLOND:ISH / Pacha Ibiza — the viewer is invited to imagine themselves inside

    Case study: BLOND:ISH / Pacha Ibiza — the viewer is invited to imagine themselves inside

    Campaign Figures

    Metric Value Explanation
    Views 4 025 003 accumulated campaign counter.
    Declared Fund $4 000 rewards budget.
    Approved Works 59 separate content counter.
    Authors 26 by published counter.
    CPM by terms $1.50 rate per 1,000 counted views.
    CPV by rate $0.00150 equivalent per 1 counted view.

    Data cut as of 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission terms and limits, not the actual cost of the entire campaign. The fund is not equal to expenses. Views are a total counter, not unique reach; approved works are counted separately. Views are not equal to unique reach or sales. Conclusions about marketing mechanics are editorial analysis; the presence of a campaign around a brand does not necessarily mean direct placement.

    “You and your friends on Ibiza on a summer Wednesday” — this was roughly the perspective offered by the brief for BLOND:ISH’s residency at Pacha. Authors used an approved folder of videos and added captions from the viewer’s perspective, helping them imagine themselves as part of the evening. The minimum video duration was 10 seconds. A short fragment turned into a small scene of a possible personal experience.

    The highlight reel here is complemented by a clear life scenario: a person looks at the footage and imagines their own company within that evening. For event marketing, this approach translates the atmosphere into the language of personal desire. The name of the residency gets a connection to a specific mood and the viewer’s possible plans. It is important for the author that the text matches the image and helps to feel the moment. Then a short video can work as a small invitation to imagine an experience, which one then wants to learn more about, keeping this specific event at the center.

    BLOND:ISH / Pacha Ibiza — the viewer is invited to imagine themselves inside — illustration 2

    What kind of evening do you want to offer your audience? Launch a video clipping campaign on VibeVO with ready-made footage and a clear scenario in which the viewer can imagine themselves.

  • Case study: OUR HOUSE / James Hype × MEDUZA — the party gets its own image

    Case study: OUR HOUSE / James Hype × MEDUZA — the party gets its own image

    Campaign Figures

    Metric Value Explanation
    Views 8 547 869 accumulated campaign counter.
    Declared Fund $10 000 rewards budget.
    Approved Works 2 separate content counter.
    Authors 1 per published counter.
    CPM by Terms $1,00 rate per 1,000 credited views.
    CPV by Rate $0,00100 equivalent per 1 credited view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility terms and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    The OUR HOUSE residency at Hï Ibiza brought together James Hype and MEDUZA in a single event offering. For the campaign, authors were given official materials from this residency and asked to create high-quality short videos. The object of promotion became the combination of performers and a specific series of performances — an experience that can be presented through scenes from prepared footage.

    Editing highlights allows showing an individual performer within the overall program of the evening. For an event brand, this helps connect a familiar name with the residency’s name and the experience it offers. A short fragment can interest a fan of the artist, and then give them a reason to delve into the event itself. It is important to maintain this connection when choosing shots and design. Then different publications continue the general conversation about the program, and the impression of the performance does not remain a random scene without a clear place in the residency’s history.

    OUR HOUSE / James Hype × MEDUZA — у вечеринки появляется собственный образ — illustration 2

    Promoting a series of parties or performances with several artists? Launch a video clipping campaign on VibeVO so that short videos connect familiar names with the image of your event.

  • Case study: Madeon × Ninajirachi — a remix as a meeting of two audiences

    Case study: Madeon × Ninajirachi — a remix as a meeting of two audiences

    Campaign figures

    Indicator Value Explanation
    Views 295 551 accumulated campaign counter.
    Declared fund $1 875 rewards budget.
    Approved works 6 separate content counter.
    Authors 6 according to the published counter.
    CPM by terms $1,25 rate per 1,000 counted views.
    CPV by rate $0,00125 equivalent per 1 counted view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. The fund is not equal to expenses. Views are a total counter, not unique reach; approved works are counted separately. Views are not equal to unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    At the heart of the campaign is Madeon’s remix of Ninajirachi’s song iPod Touch. Authors were provided with a folder of approved materials and offered to make short edited versions, increasing the recognition of the release. This task connected two names in one musical occasion: the viewer could come out of interest in the author of the original song, the remixer, or the short video itself.

    Highlight editing gives the joint release different ways to start acquaintance with the listener. One viewer already knows the original song, another follows the remixer, a third notices an interesting short video. It is important for authors to maintain the general subject of the campaign so that the chosen shots and their rhythm help to remember the new work. For musical collaboration, this is a useful balance between freedom of presentation and accuracy. A short video can have its own character, while remaining a clear invitation to hear this particular version of the composition and learn more about it.

    Madeon × Ninajirachi — a remix as a meeting of two audiences — illustration 2

    Connecting two creative names in a release? Launch a campaign on VibeVO with musical edits and video clipping of ready-made material, so that authors find different ways to present joint work.