In today’s digital landscape, where artificial intelligence (AI) is transforming every aspect of our lives, search engines are no exception. A recent episode of Google’s Ads Decoded podcast shed light on key changes in search user behavior under the influence of AI. These changes directly impact content marketing strategies, especially mass video posting. According to data presented by Ginny Marvin, Google Ads Product Liaison, and Shivani Mohan, VP of Data and UX Research for Google Search, users are asking longer questions and starting their solution research earlier.
Transformation of Search Behavior under AI Influence
Users in AI search mode ask questions that are three times longer, actively use clarifying queries, and combine voice and visual search. This allows them to delve deeper into complex decisions, adding personal nuances to the search process. The processes of information discovery and option evaluation can now occur within a single dialogue.
Key Changes in Queries
Increased query length: Questions have become 3 times longer.
Multimodal search: More than 1 in 6 queries in AI mode in the US are multimodal.
Early research: Users begin their search at the problem consideration stage, not just for ready-made solutions.
“Users value the conciseness of AI summaries, but they also actively seek rich details, lived experiences, and authoritative opinions on the open web,” noted Shivani Mohan.
Content Strategies for Mass Posting in the New Search Era
For effective content distribution, especially with mass video posting, it is necessary to adapt strategies to changed user queries. The goal is to seamlessly integrate your content into their search journey, starting from the research stage.
Adapting Content to Search Trends
Users are looking for personal experiences and demonstrations that a product cannot provide in its description. Video reviews, podcasts, and forums are becoming key sources of information. Your mass posting service should take these trends into account, allowing you to quickly and effectively publish content that addresses such queries.
Identify needs: Analyze customer questions, sales team conversations, and search queries to identify recurring problems.
Test ad messages: Create ads that address identified needs, clearly explaining your offer.
Informative landing pages: Ensure that pages easily answer questions about price, compatibility, setup, and limitations.
Link to supporting content: Include links to relevant reviews, demonstrations, and customer success stories.
Conversion analysis: Track whether visits to comparative or educational pages lead to subsequent purchases. Evaluate results within the normal buying cycle.
Mass video upload: automation and reach
In an environment where users are looking for diverse and in-depth content, automatic publication of short videos becomes critically important. Use a single panel for TikTok, YouTube, Instagram and other platforms to ensure scheduled reach without manual labor.
Benefits of publishing automation
Time saving: While you sleep, videos are already being released on all platforms.
Scaling: Ability to publish 100+ videos per day to 10+ accounts.
Optimization: Using proxies and anti-detect for stable operation during mass upload.
Efficiency:Scheduled auto-posting allows you to plan content a month in advance, for example, a mass posting package for a month with a cost of 500 publications.
Frequently asked questions
How to choose a mass posting service, considering changes in search?
Choose a service that offers short video distribution to all key platforms (TikTok, YouTube Shorts, Instagram Reels) through a single panel. The ability to flexibly schedule and support mass uploads with proxies and anti-detect is important to ensure account stability and security. Make sure the service allows you to publish content that answers deep and multifaceted user queries.
How to adapt content for the early stages of the sales funnel?
Create videos that answer user questions at the problem research stage. These can be educational videos, comparisons, reviews, demonstrations of product use in various scenarios. Focus on solving problems and providing valuable information, not just direct promotion. Use video cross-posting for maximum audience reach on different platforms.
What is the role of the human factor in content when AI dominates?
Despite the rise of AI summaries, users still seek “live” experiences, reviews, and opinions from real people. Your content should include elements that demonstrate this experience: testimonials, user-generated content, expert opinions. This builds trust and helps users make decisions, which is especially important for automatic short video publishing, where quick information transfer is crucial.
Conclusion
Changes in search behavior caused by AI dictate new rules for content creation and distribution. Effective mass video posting today is not just automatic publishing, but a strategic approach to content distribution that responds to complex and multifaceted user queries. Integrate these principles into your strategy to ensure maximum reach and engagement. Start using tools for mass posting via API so your content works while you grow your business.
In the ever-evolving landscape of digital marketing, understanding how YouTube: how to trick the algorithm and get 100 unique views, becomes critically important for marketers. Are you wondering why YouTube views have skyrocketed, but leads and sales have remained flat? Do you want to know which YouTube metrics truly matter now and how to make your videos discoverable in Ask YouTube, ChatGPT, and other AI search tools? In this article, you will learn how new YouTube view metrics work, which analytics to track instead of the old ones, and how to optimize videos, chapters, and Shorts for AI search and discovery.
Now, the YouTube view metric is closer to an impression. If someone scrolls through a long video, and it automatically plays for a fraction of a second, YouTube counts it as a view. What YouTube previously called a view is now called an engaged view, meaning the person showed some interest in the video, rather than just scrolling past it.
YouTube Changes the Game: What Marketers Need to Know
According to Justin Brown, this change is YouTube’s attempt to catch up with other platforms. For a long time, creators who published the same video on multiple platforms noticed that YouTube reported fewer views than TikTok or Facebook, because platforms count views differently. On some platforms, scrolling past a video has been counted as a view for many years.
In the old system, YouTube never published a precise definition of a view. Rumors attributed a 30-second threshold, but Justin argues that this was never a good metric because it didn’t work for short videos. A view was simply someone who watched enough of a video for it to be considered meaningful, which could mean a few seconds on one video and most of another.
YouTube also hasn’t explained what an engaged view is, and Justin suspects the platform intentionally left the definition vague. Google owns the web browser, operating systems, Chromebooks, and Android phones, so it can use signals like whether a browser tab is open or whether a person watched a previous video and is more likely to watch the next one when it plays automatically.
Justin believes these behavioral signals now carry more weight than the percentage of video watched. His best guess is that engaged viewing depends on the video’s duration and starts with a couple of seconds—enough time for a person to decide if the video is right for them. From there, the score should depend on what happens next: a viewer who leaves immediately probably shouldn’t be counted, while one who stays should.
Autoplay and its Impact on Engagement
Autoplay also changes how people watch videos. Videos that previously didn’t autoplay now do so on TVs, mobile devices, and computers. Justin has caught himself watching videos in the mobile app that he never clicked on, because they started playing as he scrolled through the feed.
YouTube now plays these previews from the beginning of the video, and if he scrolls through the feed and returns, playback resumes from where he left off. Since the YouTube algorithm understands viewer behavior and preferences, Justin sees that this autoplay experience leads to more engaged views, not just views.
On the Primal Video channel, the number of views noticeably jumped on the day the changes took effect, and the baseline is now higher. A search-oriented video without a clickbait title used to get a few thousand views in the first 24 hours. Now that number is closer to 5,000-7,000 views. Engaged views, in contrast, are at roughly the same level or slightly higher.
Justin views the higher view counts as a new baseline rather than a performance gain, because the internal tracking his business relies on has barely changed. The rollout also appears uneven. Justin sees different view metrics on desktop than in the mobile app, especially for live streams, which he says is typical of how YouTube implements changes.
Key Metrics for Business: Not Just Views
For a business, the most important YouTube metric is the one tied to the video’s goal. Justin says that views are only a small part. Before evaluating a video, he recommends deciding whether its task is audience building, growing an email list, or driving sales. For companies building a brand, the goal is to generate leads, sales, and customers, and Justin works backward from that.
Views are nice, but by themselves, they say little about business results. Among the available YouTube analytics, engaged views (the equivalent of the old view count), watch time, and click-through rate provide a clearer picture of whether the right people are clicking and watching.
Justin believes every metric is worth looking at, but says each needs to be considered on a case-by-case basis. Comparing average view duration works when videos are similar, such as a recurring series. On a channel like Primal Video, where one week’s video is about editing software and the next is about shooting on an iPhone, a longer watch time on one video doesn’t mean viewers got more value from it. A viewer who watched a video for less time might have gotten exactly what they needed, solved their problem, and become a loyal, returning viewer.
Performance Analysis: Focus on Anomalies
Instead of spending hours in YouTube Analytics, Justin recommends doing future-focused analysis based on anomalies. He identifies the best- and worst-performing videos over a period, whether by engaged views, views, or watch time, and then compares their retention graphs to find where people are dropping off.
A video that performed poorly might have lost most of its audience early on, while the people who stayed watched the rest. This pattern indicates one of two problems: a weak hook or YouTube showing the video to the wrong audience, who clicked on it and immediately left. No single metric explains performance in isolation, so Justin looks at average view duration, watch time, and retention together to understand what’s happening with people who watch beyond the first 30 seconds.
How a video performs initially doesn’t reflect how it might perform over time, especially for YouTube search-focused channels. Primal Video doesn’t get big numbers on day one or week one, even with its channel size. Over time, videos get picked up by YouTube search and, increasingly, AI-driven traffic, and then they start to “snowball.” Some of the channel’s biggest videos flopped at launch.
Because of this, Justin usually leaves a poorly performing video alone and moves on to the next one. Re-editing has also become riskier. The Primal Video team used to shoot multiple “hooks,” publish the video, and use the YouTube editor to cut out the versions that weren’t working, with the option to restore them later. Now, edits to a published video can only remove footage. Nothing can be added back, and once an edit is saved, it can’t be undone.
Pro Tip: The YouTube editor can still be used to test a longer intro. Justin’s approach is to publish a video with an extended section and, if it doesn’t work, trim it with a clean cut. Justin says viewers watching free content rarely notice a jump cut or a skip in the music.
Co-Viewing: A New Metric or Just an Estimate?
YouTube also added a metric called “views (co-viewed)” which estimates when more than one person is watching a video together, such as a family watching on a living room TV. YouTube bases the estimate on factors like demographics, video genre, and time of day.
Justin doesn’t recommend changing content to encourage group viewing, such as asking viewers to invite a friend or spouse. From everything he’s seen, the metric is still an estimate on YouTube’s part, and shared family accounts on TVs are already skewing the data. Until YouTube finds a more robust way to track co-viewing, he doesn’t see it as a meaningful lever for content strategy.
The value of co-viewing data is in brand deals and sponsorships because it can show that a creator’s reach is larger than just the view count suggests, especially for family-friendly content. Justin expects the ratio of views to engaged views to become a metric creators compare, replacing the traditional comparison of impressions to click-through rate. Because the co-viewing metric is so new, it’s too early to establish benchmarks.
Content Uniqueness: Packaging Is Everything
But turning a view into an engaged view still comes down to packaging: the title, thumbnail, and especially the beginning of the video. When a video auto-plays, the thumbnail matters less because the viewer may never see it. What happens in the first few seconds matters more. This isn’t entirely new.
When YouTube first introduced auto-play in the feed, the Primal Video team noticed people were watching without sound, without clicking on the video — a behavior Justin calls “toilet TV.” Justin’s answer was to put text on the screen at the beginning of each video explaining what the video is about. This isn’t closed captions that viewers can turn on or off. This is a title embedded in the video, such as “Best Mac Editing Software 2026,” so anyone seeing the video auto-play knows exactly what it’s about, even if they never saw the thumbnail or title.
The text appears in about the first 3 seconds, as the action starts on the screen, stating the video’s promise: the result or transformation the viewer will experience. Justin says this made a significant impact for Primal Video when auto-play launched because it moved viewers into an engaged state. A talking head with no on-screen text makes it difficult for a silent viewer to understand what the video is about.
Pro Tip: The on-screen title text doesn’t require a specialized video editor. Justin describes it as simple on-screen text stating the video’s promise that any editor can add.
Ask YouTube and AI Search: A New Era of Content Discovery
YouTube is rolling out a feature called Ask YouTube, starting on TV and expanding to mobile and desktop. It allows users to have a conversation with YouTube to explore complex topics beyond traditional keyword search, and answers can include text as well as relevant videos, Shorts, and video clips. YouTube states that creators can improve their chances of appearing in Ask YouTube results by continuing to create unique, high-quality content and adding clear video chapters and descriptive titles.
Justin sees Ask YouTube as part of a broader shift. People expect to get to the outcome faster, whether they want to learn something or be entertained, and AI tools have raised those expectations. He anticipates that viewers will increasingly jump to specific sections of videos rather than watching the entire thing. The hope is that a short clip or summary will entice viewers to watch the full video, much as Google search snippets help some searchers on the spot while still driving traffic to videos.
AI search is already a significant traffic driver for Primal Video. The number one traffic source for the channel is YouTube search, and the second is Google search, from people who never started on YouTube. The third, and fastest-growing, is AI tools. ChatGPT and Claude are sending viewers to Primal Video’s YouTube videos, and the channel regularly gets comments from people saying ChatGPT sent them there.
SEO for AI: What’s Working Now
Keyword research isn’t gone. Primal Video still looks at search volume to gauge demand before creating a video, rather than publishing and hoping. But keyword order matters less than it used to. YouTube has long transcribed what’s said in videos, and now AI allows it to understand what’s actually happening in a video. The longer a video is live, the more YouTube learns from watch time which parts viewers find compelling, and Justin expects YouTube to direct viewers to those sections.
This means YouTube optimization now comes down to viewer experience. Justin focuses on what viewers want, what they would type into Google or YouTube to find a video, and what would grab their attention even if they weren’t looking for it.
As quick answers increasingly come from AI, Justin believes the part of video that AI can’t replace is the human part. A viewer can get a banner size or a setting from AI, but they want to hear how a specific person would approach it, what choices that person would make, and why. By sharing opinions, experiences, beliefs, and frameworks, you give viewers something no one else can offer. Justin says people are already “burning out” on AI content and that he leaves as soon as he hears an AI voice, so he expects human-created content to become more valuable, not less.
Optimizing Chapters: New “Fishing Lines” for Search
Primal Video treats chapters the way it used to treat titles. For each chapter, the team asks what someone would type in to find that section if it were a standalone video, researches keywords and search volume, and titles the chapter accordingly. Timestamps and chapter markers in the video description remain a place for optimization for both YouTube search and Google, and each is a direct link to that moment in the video.
Instead of writing chapter titles as “hooks” that tease what’s coming next, Justin recommends titles that communicate what each section actually covers. For a video about five things AI edits well, each chapter would name a specific thing. Revealing the answer in the timestamps helps YouTube surface that section, gives AI tools like ChatGPT a direct path to the answer, and prevents it from being hidden in a cryptic title that viewers may or may not click.
Justin views search-optimized chapters as additional “fishing lines” that help viewers find content. This approach works for channels built for search. Primal Video educates rather than entertains, so instead of competing with entertainment creators like MrBeast for a spot on the homepage, it aims to appear at the top when someone has a specific problem. He sees the same opportunity for most business owners, who can share their insights and talk about their products without competing for entertainment views.
AI tools make optimizing chapters much faster than doing it manually. Justin points to vidIQ, whose AI tools generate titles and chapter markers based on search volume. The Primal Video team connected vidIQ to their AI assistant via an MCP connection. After a video is complete, the team uploads a VTT or SRT subtitle file, which includes timings for everything said, and asks the AI to generate chapters based on key phrases around each section, while keeping the titles readable
Want to create highlights 10x faster, without watermarks, and optimized for Call of Duty, Black Ops 6, Marvel Rivals, and other popular games? Launching a successful gaming YouTube channel might seem like a daunting task, but in reality, you don’t need a studio, sponsors, or your own logo. Most streamers already have the most important things: a game they know well and a device to record it. In this guide, we’ll show you how to get started quickly and give your first uploads a fair chance at success.
Quick Start Guide for a Gaming YouTube Channel
The order of decision-making here is more important than the equipment you have. First, decide what exactly you will create, then set up your channel for it, and only then start recording. Buying expensive equipment and designing a banner before you’ve decided on your format usually leads to wasted money.
This guide follows that exact order: choose a niche, create and set up your channel, plan your first videos, record and package them, publish and analyze the results. No one can guarantee millions of views, but you can give your first uploads a fair chance at success.
1. Choose a Format Before a Channel Name
Gaming channels fall into several main types. The channel’s focus tells viewers what they’ll get if they subscribe. If someone found your Elden Ring boss guide, they’ll likely want more such guides.
This doesn’t tie you to one game forever; many channels start narrowly focused and expand as they see what their audience responds to.
A useful test is sustainability: what format could you continue to create every week? A 10-minute guide you can finish every weekend will teach you more than a dream project you finish once.
A Google account allows you to watch, like, and subscribe. This is not the same as a channel. YouTube Help states that to upload videos, comment, or create playlists, you need a channel. To create a personal channel that only you can manage:
Sign in to YouTube on a computer.
Try to upload a video, leave a comment, or create a playlist.
If you don’t have a channel, you’ll be prompted to create one.
Want your channel to be under a gamer tag instead of your Google account name? Go to the channel list, select Create a new channel, choose a profile picture, name, and handle, then click Create Channel. This creates a Brand Account, which can have multiple managers or owners, which is useful if a friend is a co-host or editor. Full instructions are available on the YouTube Help page Create a YouTube channel.
Channel settings are in YouTube Studio. Log in, then select Customization and Basic info from the left menu. After each change, click Publish.
3.1. What is needed before the first upload:
Channel name: Should be memorable and reflect your content.
Handle: A short, unique name for your channel (e.g., @GamingPro).
Description: A brief summary of what your channel is about, with keywords.
3.2. Additional improvements (for later):
Banner: An attractive image at the top of the channel.
Channel logo: A unique icon.
Channel trailer: A short video for new viewers.
None of these are required before the first upload. YouTube’s help states that you can change your channel name and handle twice within a 14-day period, so a temporary name is acceptable, but permanent renaming is not.
One step worth taking early on is phone verification at youtube.com/verify. The YouTube verification page states that verified accounts can upload videos longer than 15 minutes, add custom thumbnails, and live stream. Long playthroughs and custom thumbnails are important for gaming channels.
4. Planning your first videos and equipment
Plan a small batch of videos instead of immediately committing to a posting schedule you’ve never tested. Three videos are a reasonable start:
One long video (10-15 minutes).
One short video (up to 5 minutes).
One YouTube Shorts.
Treat these first uploads as a test of your format. You’ll learn how long highlight editing takes and how good your audio sounds. YouTube doesn’t publish the number of uploads that unlock growth, so consider early videos as practice with an audience.
Start with what you already have. The checklist is short:
Computer or console.
Game you want to record.
Free recording software (e.g., OBS Studio).
Microphone (even one built into a headset).
Only upgrade equipment when a specific problem consistently ruins your videos, such as a noisy microphone or a PC that stutters during recording. Keep your workflow simple.
5. Recording, editing, and packaging content
For highlight content, editing your best moments is an easy way to turn existing material into a short vertical video. The free Eklipse AI Gaming Montage Maker works in your browser: add 2 to 6 game clips, and it will combine them into a vertical montage that you can preview and export. Any editor that can trim and join clips does the same job manually.
For music, the YouTube Studio Audio Library offers production music and sound effects for your videos. The YouTube Audio Library page notes that some tracks require attribution in your video’s description.
6. Publishing and Analyzing Results
To upload a video from your computer, sign in to YouTube Studio, click Create in the top right, and select Upload videos. Add a title, description, and thumbnail, then choose a visibility setting: Private, Unlisted, or Public. You can also schedule the video for a later time.
YouTube’s upload guide states that if you close the upload window before selecting visibility, the video will be saved as private. Once it’s published, watch it on your phone and computer to check the thumbnail, audio, and framing.
For performance data, select Analytics from the left menu of YouTube Studio, or open an individual video from the Content section and select Analytics. As a beginner, focus on three simple questions:
What grabbed viewers’ attention?
What made them stay?
What made them leave?
Change one thing per video, such as the thumbnail style, intro length, or topic. No single metric guarantees wider distribution, so look for patterns across multiple uploads.
What About YouTube Shorts?
Gameplay naturally produces short moments: a clutch save, a funny bug, a speedrun trick. This makes Shorts a natural complement to a gaming channel and a way for viewers to sample you before watching a longer video. They’re optional, and some guide or commentary channels skip them.
According to YouTube Help, you can upload Shorts from YouTube Studio just like other videos: click Create, then Upload videos. The file must be up to 3 minutes long with a square or vertical aspect ratio. Gameplay is usually recorded in widescreen, so plan how each clip fits into a vertical frame and maintains readability of the action, kill feed, or key HUD element on a phone.
Frequently Asked Questions
Do I need a capture card to create a gaming YouTube channel?
Not necessarily. PC recording software captures gameplay directly, and many consoles have built-in recording. A capture card mainly helps when recording a console through a separate computer. Only upgrade if your setup can’t record what you need.
Should I focus on one game?
Starting with one game is helpful because viewers know what to expect, and you get a cleaner test of what works. Later, expand to related games your viewers also play.
Do I need to show my face?
No. Many gaming channels use gameplay with voiceover, gameplay only, or an avatar. A webcam can help with reaction content, and you can add it later if your format requires it.
Can I start with Shorts?
Yes. Shorts are a quick way to practice editing and see what moments people watch. If you also plan longer videos, cut Shorts from the same game so the audience crosses over.
When can a gaming channel monetize?
Monetization is through the YouTube Partner Program, whose requirements YouTube sets and may change. Check the current YouTube Partner Program overview and eligibility requirements page for official requirements, and ensure the games, music, and clips in your videos are ones you have the right to use.
Conclusion: Create, Cut, Share!
You don’t have to be a streamer to create amazing gaming clips. Let Eklipse AI automatically detect your best moments and turn them into epic highlights! Limited free clips are available. Don’t miss your chance!
A stream cutting pipeline without losing quality is a reality. Use these tips to package your raw footage into engaging content and start your YouTube journey. Start creating your gaming YouTube channel today!
Programmatic in Shorts: How to Get Millions of Views for Pennies
Forget about influencers! The market for <a href="/blog/profitable-cpm-how-to-calculate-the-real-cost-of-a-useful-ai-response/" title="Banner advertising in Shorts: CPM cheaper than 50 rubles and millions of views without bloggers”>banner advertising in Shorts is undergoing tectonic shifts. OptimizeRx, a company specializing in medical marketing technologies, has made a decisive move into the world of programmatic advertising by partnering with The Trade Desk. This opens up new horizons for brands that want to achieve massive reach for pennies by placing banners in YouTube Shorts, TikTok, and Reels.
Maria Chipcchio, Senior Vice President of Strategic Market Analytics at OptimizeRx, emphasizes: “We understood that we had to enter the programmatic sphere very carefully.” OptimizeRx had previously collaborated with DeepIntent on placing programmatic banners.
These ads were shown to doctors and other healthcare professionals (HCPs) within their software interfaces when prescribing medications or processing co-pay cards for patients.
Real Math: CPM Cheaper Than 50 and Transparent Statistics
Previously, pharmaceutical brands could offer financial incentives, essentially covering part of the cost of medications, so that doctors would choose their specific drugs. But programmatic placement, according to Chipcchio, comes with new challenges, especially in the medical field.
The main concern is placing ads next to confidential patient data. While this is not a government mandate, it is critically important for marketers.
“The buyer never sees that side of the process, and that’s one of the beauties of programmatic,” notes Maria Chipcchio.
All ad creatives undergo strict review. It is important not only to exclude inappropriate content but also to ensure that the ad does not mislead the doctor and focuses solely on relevant medical data about the product.
OptimizeRx takes a conservative approach to programmatic but sees huge potential for revenue growth.
From DeepIntent to The Trade Desk: Expanding Capabilities
This is why the company is moving from collaborating with DeepIntent, which, as a healthcare-focused DSP, is in the same regulatory environment as OptimizeRx, to partnering with The Trade Desk.
One of the key advantages of collaborating with The Trade Desk is the OpenPath concept, which will allow DSPs to analyze ad effectiveness in HCP electronic health records (EHRs) compared to campaigns on streaming TV or other channels.
This opens the door for other types of marketers looking to show ads to specific doctors right before a patient receives further instructions. For example, every skincare manufacturer wants doctors to recommend their product.
Often, doctors recommend over-the-counter medications like Nyquil or Tylenol.
Mobile app promotion: the ability to target doctors who recommend health apps.
Infobusiness: advertising educational courses for healthcare professionals.
Crypto projects: attracting investments from wealthy specialists.
An over-the-counter allergy brand could use the TTD system to target geographic areas during allergy outbreak seasons, such as spring. These are compelling arguments that OptimizeRx can leverage through its integration with TTD.
The Future of Banner Advertising: Non-Scrollable Banners and Auto-Placement
To date, over 99% of OptimizeRx’s advertising business has been with prescription drug brands. But, as Chipicchio notes, “there are no limitations to that in the programmatic arena.”
This means it will now be possible to place native banners in Shorts that will not scroll, and use auto-placement on hundreds of videos, getting the lowest CPM in Shorts.
This is a real opportunity to buy reach without creating a video and get brand integration without filming, which is a direct alternative to influencers and their inflated prices. Testing hypotheses for 1000 rubles becomes a reality, and transparent statistics allow for accurate ROI measurement.
Frequently Asked Questions
What is programmatic advertising in Shorts?
It is the automated placement of ad banners in short video formats, such as YouTube Shorts, TikTok, and Instagram Reels, using algorithms and data for the most effective targeting.
How does OptimizeRx use programmatic?
OptimizeRx, specializing in medical marketing, integrates with programmatic platforms like The Trade Desk to place targeted ads for healthcare professionals within their professional software, and also to expand reach to other audiences through short videos.
What are the benefits of programmatic advertising for brands?
Key benefits include low CPM (cost per thousand impressions), mass reach for pennies, the ability to buy reach without creating a video, transparent statistics, precise targeting, and an effective alternative to influencers.
Can banner ads be placed without video shooting?
Yes, programmatic platforms allow placing banners without video shooting, which significantly reduces costs and simplifies the process of creating advertising campaigns, especially for native banners in Shorts.
Conclusion
OptimizeRx’s shift to widespread programmatic advertising with The Trade Desk is not just news, but a signal for the entire market. The era when banner advertising in short videos was the prerogative of large brands with huge budgets is becoming a thing of the past.
Now, CPM cheaper than 50 rubles per thousand impressions is becoming a reality. Digital arbitragers and marketers who know how to count money get a powerful tool for mass reach for pennies.
Stop paying influencers for “trust” — it’s time to get transparent statistics and test hypotheses for 1000 rubles. Contact us to find out how you can leverage these opportunities today!
The era of AI video generation on YouTube is dawning, and it seems creators are embracing it. Despite a wave of criticism related to the use of large language models (LLMs) for content scraping and flooding the platform with “junk,” a recent YouTube study reveals an unexpected turn. The platform is actively implementing Google Gemini products and other AI tools, opening new horizons for creators, and it turns out many of them are already actively experimenting with these technologies.
YouTube Creators: Is AI a Tool, Not a Threat?
The YouTube Culture and Trends team, in collaboration with NRG, surveyed American creators. The sample included 694 individuals who had uploaded videos in the past 12 months.
The results were surprising: 72% of respondents stated they already use AI for video and image work. Moreover, 61% expressed interest in using AI to integrate their digital twins into content.
How Creators Use Generative AI
Digital Avatars and Simulations: Creating “younger versions of themselves” for interactive scenarios, such as “hugging your younger self.” This opens up possibilities for animated AI characters and AI avatars with subtitles.
Emotion Visualization: Using AI to transform complex feelings into visually understandable and empathetic images.
Mass Video Generation: Although not emphasized in the report, creators’ interest in AI hints at the potential for mass video generation by neural networks and the creation of AI advertising videos. Imagine neuro-production by subscription, allowing hundreds of videos to be generated per day.
“For some experimenters, AI is a way to play with different aspects of their self-identity and imagine alternative versions of themselves. By using it to visualize their complex emotions, people transform confusing feelings into cathartic images that others can empathize with,” the YouTube report states.
Why Is YouTube So Actively Promoting AI?
It’s clear that YouTube has its own goals in actively promoting generative AI. The Culture and Trends team will naturally support the products the platform implements.
However, even with this in mind, the positive survey results show that not all creators are skeptical. Many see AI not as a threat, but as a powerful tool for creativity and scaling.
The Potential of AI for Content Creators
This research confirms that the future of content lies with AI. The opportunities opened up by neural networks are enormous: from creating AI advertising videos to neural networks for UGC advertising.
Now one can imagine an AI conveyor producing 500 videos per day for e-commerce or even AI UGC for a crypto project. The effectiveness of AI versus real UGC becomes a key indicator.
Frequently Asked Questions
How much does one AI creative cost?
The cost of 1 minute of AI video varies significantly depending on the platform and generation complexity, but in general, it is orders of magnitude lower than traditional production. Services like Synthesia offer various pricing plans.
What is AI content production?
This is the process of creating videos, images, texts, and other content using artificial intelligence. It includes generating video from text, AI voiceovers, creating AI clips with face swapping, and even automatic scriptwriting and editing.
YouTube’s research confirms that AI is not just “going to be a lot,” it is already actively used and positively perceived by a significant part of the creative community. This opens the door for incredible innovations in mass video generation by neural networks and the creation of personalized content.
If you are not yet using AI in your content production, now is the time to start experimenting. The possibilities of neuro-production by subscription and mass generation API can radically change your approach to video creation. Be at the forefront while competitors catch up!
The upcoming Anthropic IPO promises large payouts, but not equally for everyone. Investment funds like Menlo Ventures and Sequoia expect billions. However, according to Anthropic’s S-1, none of them own 5% of the shares, which is the threshold for inclusion in the list of major shareholders. This is highly atypical for IT IPOs, where leading venture investors usually hold double-digit stakes. Why did this happen, and who will be the main beneficiary?
Why did VC funds get crumbs?
The reason is simple: Anthropic’s size. With a private valuation of $965 billion, 1% of shares is worth almost $10 billion. For example, Menlo Ventures’ position of $14 billion accounts for only about 1.5% of the company, according to Bloomberg.
Venture funds did not receive large stakes because Anthropic actively sold shares to strategic partners. This changed the traditional ownership structure, where VC funds usually hold dominant positions.
Amazon: The main beneficiary of the IPO
Amazon is likely to be the biggest financial beneficiary of the IPO. In 2023, Amazon pledged to invest up to $4 billion in Anthropic, and then injected billions more. Most of the investment was structured as convertible bonds – debt that converts into equity upon IPO or sale.
According to the S-1, as of June 30, Amazon held $6.2 billion in convertible bonds.
As Anthropic’s valuation grew, the value of these bonds increased significantly.
In its own reports, Amazon valued its bonds at $97.9 billion as of June 30.
Accounting games and real cash
The increase in the value of Amazon’s convertible bonds forced Anthropic to reflect this in its financial statements. In the first half of 2026, the company recorded $72.4 billion in the line item “change in fair value of convertible bonds, derivative liabilities, and SAFEs.”
This is a non-cash item; no real money left the company. Amazon’s bonds can be converted into 1.84 billion shares, but there is a limit of 12% of the “partially diluted” share count. Amazon can waive this limit.
Additional Amazon investments
Bonds are not all. In the second quarter, Amazon additionally invested $10 billion in non-privileged preferred shares, investing $5 billion in each of Anthropic’s last two funding rounds.
The total amount of Amazon’s investments, including billions in bonds from 2023 to 2025, reaches approximately billions. This makes Amazon a key player in Anthropic’s future ownership structure.
Not just shares: AWS and Google
In addition to the increase in share value, Amazon will receive significant revenue from Anthropic, which has committed to spending at least $110 billion on AWS over the next 10 years. Google is also a winner:
Google owned about 14% of Anthropic early last year.
The company invested another $10 billion in April.
Google’s stake is now estimated at 5.6% after dilution.
Google has also secured at least $114 billion in cloud contracts with Anthropic until 2033.
Conclusions for investors
“While venture capitalists prepare for their payouts, the S-1 clearly shows: the biggest winners of the Anthropic IPO will be tech giants like Amazon, who supported a potential competitor at an early stage and are now selling it most of its computing power. The S-1 even warns that some of these cloud providers are creating competing AI models and their interests do not always align with Anthropic’s.”
This is a classic case where strategic partners skim all the cream, leaving VC funds with only crumbs. To evaluate profitable CPM and cheap hypothesis testing, it is important to look at the whole picture, not just the stated investments.
Frequently Asked Questions
What CPM should be considered profitable with such investments?
When evaluating advertising campaigns, a profitable CPM is one that provides a positive ROI. In the context of the Anthropic IPO, CPM is not a direct indicator, but it reflects the cost of attracting attention to a startup that is already valued at hundreds of billions. For us, arbitragers, unit economics are important, not hype.
Is it worth investing in AI startups at an early stage?
As the Anthropic example shows, early investments can bring huge profits, but only if you are Amazon or Google. For ordinary investors, the risks are significantly higher. It is important to analyze not only the potential, but also the deal structure, and who the strategic partner is.
What is cheaper: banner advertising or influencers for promoting an AI product?
This depends on the target audience and campaign goals. Price comparison shows that banner advertising can be cheaper for 1 million impressions, but influencers often provide higher engagement. For AI products, where expert authority is important, influencers can be more effective, despite a higher CPM. Always calculate ROI.
Conclusion
Anthropic IPO is a prime example of how major players like Amazon and Google use strategic investments to generate colossal profits, significantly exceeding the returns of traditional venture funds. This is a lesson for anyone looking for budget alternatives to seeding and striving for maximum ROI. Always count the money, not the promises. Want to know how to get the most out of every ruble? Read our cases on ROI optimization.
Google Ads continues to evolve, offering advertisers new, more advanced tools to optimize advertising campaigns. Innovative customer lifecycle goals have recently been implemented, allowing businesses to manage budgets more effectively and significantly increase return on investment. This significant update, announced by Ginny Marvin, a Google Ads representative, on LinkedIn, includes “High Value acquisition” modes for Shopping and “Customer Retention” for Search, Shopping, and Performance Max.
The rollout of these features began in October, with retention modes becoming widely available after successful beta testing. This follows the appearance of the “Customer Lifecycle Optimization” section in conversion goals, noticed in August 2026, which consolidated settings for acquiring, re-engaging, and retaining loyal customers.
High Value Acquisition in Shopping: Focus on Profitability
The “High Value acquisition” mode is now available for shopping campaigns. This allows advertisers to focus on attracting users who are more likely to make valuable purchases.
How to define a “valuable” customer?
Large first order: This is one obvious indicator, but not always the most profitable.
Repeat purchases and profitability: Often a more reliable indicator of long-term value. A customer making regular small purchases can bring more profit than one who made a single large purchase with a significant discount.
“Retailers need to decide which customers justify a higher acquisition cost. A large first order can be one indicator, but repeat purchases and profitability may require a different definition of the customer list,” notes Google.
Using this data allows Google to more accurately determine which new customers should be prioritized, leading to optimization of advertising spend.
Expanding Customer Retention Modes: Three Strategies for Different Tasks
Google is also implementing three customer retention modes for Performance Max, Search, and Shopping campaigns. It is important to note that Google’s support page does not yet fully reflect these changes, indicating their novelty.
1. Re-engagement
This mode allows you to bring back “dormant” customers. You can create a list of customers who haven’t made a purchase in a long time and upload it as a Customer Match audience in Google Ads, labeling them as “lost customers.”
Example: If a customer usually buys coffee every 30 days and hasn’t done so for 90 days, they are a potential target for re-engagement. However, if a customer bought a refrigerator 90 days ago, they are unlikely to need a new one now.
Tip: For retailers selling a variety of goods, more specific lists are required than just “everyone who hasn’t bought in three months.”
2. Retention-only
Select this mode if the campaign budget is intended exclusively for working with selected segments of existing customers.
3. Loyalty
This mode aims to stimulate repeat purchases among already loyal customers. Previously available only in Performance Max and Shopping, it is now expanding its capabilities.
Purchase History as a Key Factor in Bidding
With these updates, a customer’s purchase history plays a more significant role in determining bidding priorities. This means that Google’s advertising systems can use data on past user behavior to decide whether to pay more for their acquisition or retention.
For retailers, this means: the ability to fine-tune advertising strategies, reduce costs for attracting irrelevant audiences, and increase customer lifetime value (LTV). This helps avoid the “headache” of ineffective advertising campaigns and saves budget by focusing on the most promising segments.
Frequently Asked Questions
How to choose a contractor for setting up Google Ads with new goals?
When choosing a contractor, pay attention to their experience with customer lifecycle goals and their ability to analyze customer behavior data. It is important that the agency understands how to define a “valuable” customer for your business and how to use the new modes for maximum return on investment.
Should current Search and Shopping campaigns be reviewed?
Yes, absolutely. The introduction of new Google Ads modes provides a unique opportunity to optimize existing campaigns. It is recommended to audit current strategies and adapt them to the new features to achieve better results and save stress.
What is cheaper: attracting new customers or retaining old ones?
As a rule, retaining existing customers is significantly cheaper than acquiring new ones. The new Google Ads features offer tools for an effective balance between these two strategies, allowing you to choose the most cost-effective path depending on business goals.
Conclusion
The expansion of customer lifecycle goals in Google Ads is an important step towards more intelligent and profitable marketing. Using “High Value acquisition” and “Retention” modes allows companies not only to attract traffic but also to build long-term relationships with customers, increasing their LTV.
We recommend businesses to immediately study these updates and integrate them into their advertising strategies. If you need help setting up and optimizing campaigns with the new features, our experts are ready to provide comprehensive consultations and support so you can order everything in one place and get maximum benefit without extra effort.
Instagram is actively expanding its capabilities by introducing the “Features” function, which will allow creators to upload horizontal videos up to 90 minutes long. This is a strategic move aimed at attracting a YouTube audience and increasing content viewing time on TVs, which opens up new horizons for mass video posting.
Instagram’s VP of Product, Tessa Lyons, and head Adam Mosseri noted that users enjoy watching Reels together in the living room. This observation served as the impetus for developing a TV version and a longer content format.
New “Features” format: details and capabilities
The “Features” function is designed for creators of long videos, podcasters, and comedians. Instagram is already conducting testing in Brazil and plans to cover “tens of thousands of creators” in the US in the coming months. This opens up new horizons for content distribution.
Integrating short and long formats: Clips as Reels
An important component of the new initiative is the “Clips as Reels” tool. It will allow creators to cut short fragments from their 90-minute videos and publish them as separate short videos on Instagram. These clips will automatically link to the full video, providing a seamless transition from short to long format.
“Now you can see a clip from your favorite podcast, just click and continue watching or watch the full video, and you can dive in and see the whole thing because creators will be able to link these Reels to their main material,” Lyons explained.
Instagram plans to recommend posts created using “Clips as Reels” on the Explore page and in other sections of the platform, which will significantly increase scheduled reach.
Monetization of long-form content: the main question
The main question that concerns creators is the monetization model. YouTube successfully shares advertising revenue with creators, especially from long videos viewed on TV. Instagram, owned by Meta, one of the largest players in the digital advertising market, also intends to monetize this format.
Revenue potential: More viewing time on TV means more valuable audience attention, which attracts brands and leads to higher CPMs.
Official Comment: A Meta representative told TechCrunch: “It’s too early to talk about a long-term monetization model, but we are exploring ways for creators to earn from brands, fans, and Instagram, including performance-based incentives.”
Currently, there are no direct payments for uploading “Features,” but “many monetization opportunities” are expected in the future.
Prospects and Challenges for Instagram
This is not Instagram’s first attempt to enter the long-form video market. In 2018, IGTV was not successful. However, the current initiative is different:
Maximum Duration: 90 minutes is the longest content limit on the platform.
Integration with Reels: The symbiosis of short and long formats could be a key success factor.
Focus on TV Viewing: Targeted development of a TV app and living room viewing.
Adam Mosseri admitted that he had long been against long videos on Instagram, but it is clear that the strategy has changed. For creators interested in automatic short video posting and video cross-posting, this opens new doors for content distribution.
Frequently Asked Questions
What is the “Features” function in Instagram?
“Features” is a new Instagram function that allows creators to upload horizontal videos up to 90 minutes long. It focuses on long-form content, podcasts, and comedy shows, aiming to compete with YouTube for TV viewing time.
How will “Clips as Reels” help promote long videos?
“Clips as Reels” allows creators to cut short segments from 90-minute videos and publish them as regular Reels. These short clips will automatically link to the full video, encouraging viewers to watch the long format. Instagram will recommend such clips on the Explore page.
Will creators get paid for uploading long videos to Instagram?
Currently, Instagram has not announced a direct monetization model for “Features.” Meta states that it is exploring various ways for creators to earn, including collaborations with brands, fan support, and performance-based incentive programs. A long-term model is under development.
How will this affect mass posting and video cross-posting?
The introduction of 90-minute videos opens up new opportunities for mass posting services. Now, creators will be able to use a single dashboard for TikTok, YouTube, Instagram for broader distribution of their content. This will allow for efficient management of auto-scheduling and publishing content on multiple platforms simultaneously, saving time and resources.
Conclusion
Instagram is making a serious bet on long-form video and TV viewing. This strategic decision could change the content distribution landscape and provide creators with new opportunities to reach audiences. For effective management of such a volume of content and its publication on 5+ platforms without manual labor, we recommend considering specialized services for automatic publication of short videos and mass uploading with proxies and anti-detection.
While you sleep, your videos are already being released worldwide, ensuring maximum reach according to schedule. Invest in tools that will ensure seamless content rotation and allow you to focus on creativity while the system handles mass posting via API.
In the rapidly evolving Creator Economy, where brands and influencers are constantly seeking new ways to engage, payment logistics often become a stumbling block. Extreme Reach (XR), a recognized leader in advertising industry talent payments, introduces an innovative solution: XR Pay for Creators. This new platform aims to centralize and significantly simplify the entire interaction process between brands, agencies, and content creators, setting a new standard for the industry.
Extreme Reach: The New Standard for Payments in the Creator Economy
Extreme Reach (XR), a giant in advertising industry talent payments, is launching a new platform, XR Pay for Creators. This system is designed to centralize and simplify the entire interaction process between brands, agencies, and content creators. If you’ve ever seen a major celebrity in an advertisement, there’s a high probability that their fee was processed by XR. Now, the company is extending its digital doors to the booming creator economy.
The Wild West of Payments: Why XR Pay is a System Hack
As Graham McKenna, XR’s Chief Marketing Officer, notes, most existing influencer platforms focus on talent discovery, not financial logistics. “They help brands and agencies find creators, but they are not set up to handle payments,” McKenna explains.
This results in crucial deal details, such as contract specifications, content requirements, and tax documentation, being scattered across numerous emails and direct messages. This fragmentation creates significant difficulties for all parties involved.
“The common theme is that it’s the Wild West in terms of how people get paid,” comments Frank DeVito, President and COO of XR Pay. “With this volume of transactions, you need a point where it’s better organized, where there are accounts payable, campaign verification, and creators filling out tax information correctly to avoid problems.”
XR’s Solution: A Unified Matrix for All Participants
XR Pay for Creators offers comprehensive organizational tools for all parties: brands, agencies, and creators themselves. The platform brings them together with functionality that allows contracts to be signed and necessary documentation to be completed in one place. This ensures transparency and traceability at every stage of the transaction.
For Brands and Agencies: The platform provides real-time updates on the status of deliverables from creators, allowing for effective campaign management.
For Creators: Up-to-date information on incoming payments and a convenient dashboard with data on total earnings are available, simplifying financial planning.
Single Point of Entry: All necessary actions, from signing contracts to filling out tax forms, are performed within one centralized interface.
Scaling Payments: From Posts to Multi-Million Dollar Guarantees
XR Pay is not limited to small payments. The system can handle any amount: from a few hundred dollars for “basic social media posts” to “multi-million dollar union guarantees typical of A-list talent.” This flexibility is critical for scaling content repurposing and multiplication, as well as for companies working with diverse creatives.
Union Footprint: Industry Standardization
Founded in 2008, Extreme Reach has worked with entertainment industry unions like SAG-AFTRA for almost two decades. While there isn’t a large-scale union in the Creator Economy yet, XR Pay for Creators could be a catalyst for implementing standardized practices, protection, and payment for all market participants.
This is especially relevant for bypassing bans in advertising systems, where transparency and legality of processes play a key role. The implementation of such standards will help create a more stable and predictable environment for everyone.
Conclusion: The Future of Content Logistics
XR Pay for Creators is not just a payment system, but an infrastructural solution that aims to transform the “Wild West” of the Creator Economy into an orderly and efficient ecosystem. Automated payments, centralized documentation, and transparent processes make this platform a powerful tool for brands, agencies, and creators looking to scale their operations and avoid administrative pitfalls.
We invite you to explore the capabilities of XR Pay for Creators to repackage your processes and achieve a new level of efficiency. Learn how this platform can simplify your work and ensure seamless interaction in the world of content creation.
Frequently Asked Questions
What is XR Pay for Creators?
XR Pay for Creators is a new platform from Extreme Reach designed to centralize and simplify payment processes, contract agreements, and documentation management between brands, agencies, and content creators within the Creator Economy.
What problems does XR Pay for Creators solve?
The platform solves problems related to fragmented information (contracts, tax documents, task completion status), the complexity of payment processing, and the lack of a unified standard for interaction in the rapidly growing content creator industry.
Can XR Pay handle large payments?
Yes, XR Pay is capable of processing payments of any size — from small amounts for basic social media posts to multi-million dollar union guarantees for well-known talents.
How does XR Pay for Creators help standardize the industry?
Thanks to years of experience working with unions, XR Pay implements standardized practices and transparent processes, which helps to increase protection and fair payment for all participants in the Creator Economy.
Where can I find more information about XR Pay for Creators?
Information about XR Pay for Creators can be found on the official Extreme Reach website, which is a partner of Tubefilter.
Every streamer knows: the content conveyor must not stop! But how do you package hours of “raw footage” into dynamic Shorts for YouTube, TikTok, or Reels? This guide will help you cut streams without losing quality, turning long recordings into viral highlights. We’ll break down how long cutting takes, what moments to choose, and how to optimize the process so your content gets monetized.
To turn existing footage into a YouTube Short, choose a bright moment that is self-contained. Shorten it to 3 minutes or less, crop vertically (9:16) so the action remains in focus. Check the audio and subtitles, then upload.
YouTube treats any square or vertical video up to 3 minutes long as a Short, so the shape and length of your export determine most of the outcome.
Choosing a moment for Shorts: from clip to stream
The amount of work depends on your source. A 40-second clip you’ve already trimmed only requires reframing and refinement.
A four-hour stream recording requires finding the right moment first, and this search is usually the slowest part of the process. If you already know which moment you want to use, whether it’s gameplay footage or a saved clip from a stream, it simplifies the task.
Cutting tools: YouTube Remix and third-party services
Cutting Shorts from public YouTube videos
If the source is a long video already published on your channel, YouTube offers a quick path. On the video’s watch page in the YouTube app, tap “Remix,” then “Edit into a Short,” and select up to 60 seconds.
YouTube’s help page limits this feature to your own public long uploads. Private videos, unlisted videos, and videos with third-party copyright claims cannot be used, and the finished Short will link back to the original.
Cutting Shorts from long stream recordings: Eklipse AI
With a long recording, editing is the easy part. Finding 30 seconds worthy of publication in a three-hour stream is the real work.
For gaming streams, Eklipse turns long videos into short clips by scanning VODs for in-game signals, microphone volume spikes, and chat activity. You can connect your Twitch, YouTube, Kick, or Facebook account for recordings to automatically upload after each stream, import a public YouTube video by URL, or upload an MP4.
“Eklipse AI is your personal content pipeline. It doesn’t just cut, it finds gold in your hour-long streams. It’s not just a tool, it’s a solution for mass cutting 100+ clips and automatic stream cutting.”
Each method has its limitations: most streams are processed in minutes, though a four-hour VOD can take up to an hour. Treat the results as a preliminary list.
Eklipse’s own help references call AI selection a starting point, and you can adjust the start and end points of each clip in Eklipse Studio before exporting. Creating and exporting clips requires an Eklipse premium plan.
Optimizing for vertical viewing: cropping and subtitles
Cropping a widescreen game to a vertical format discards about two-thirds of the image, so cropping must be intentional. If you already have a clip and need help with vertical editing, Eklipse’s YouTube Shorts editing workflow includes this.
Eklipse Studio offers vertical layout templates, a layout with a webcam and game feed, cropping, text, and automatic subtitles that you can edit. AI Edit accepts a Twitch or Kick clip URL, a clip from your AI Highlights library, or an MP4 upload up to 1GB if the clip is between 15 seconds and 3 minutes long, and reframes it vertically with subtitles.
Free Eklipse AI Reframe tool
For a single clip without an account, the free browser-based Eklipse AI Reframe tool accepts a Twitch clip URL, a direct .mp4 or .webm link, or an MP4, WEBM, or MOV upload, and exports in 9:16, 4:5, or 1:1 formats. It cannot read YouTube links, so download your footage first if it’s there.
Uploading and checking Shorts
From a computer, sign in to YouTube Studio, click “Create,” then “Upload videos,” and select your file. Before publishing, go through this checklist:
Is it trimmed to 3 minutes or less? Yes.
Is it cropped to square or vertical? Yes.
Is the audio and subtitles checked? Yes.
Frequently Asked Questions
Can you make a YouTube Short from a long video?
Yes. Trim a segment to 3 minutes or less, crop it to square or vertical, and upload. If the long video is public on your own channel, YouTube’s “Edit into a Short” option lets you select up to 60 seconds directly in the app, and the Short will link to the original.
Can you make Shorts from a live stream recording?
Yes, if you have the recording as a file or a supported VOD. Trim each highlight to 3 minutes or less and reframe it vertically. YouTube’s help pages for “Edit into a Short” and Studio clips don’t specify if past live streams are supported, so exporting the recording and editing it yourself is a reliable path.
Should you crop videos to 9:16 before uploading?
Yes, if you want it to completely fill the phone screen. YouTube accepts square video as a Short, but only 9:16 fills the vertical player. Crop it yourself to choose what stays in the frame. This is important for cutting for TikTok from Twitch and other platforms.
What is the difference between turning a long video into clips and editing a clip for Shorts?
Turning a long video into clips means finding moments worth publishing. Editing a clip for Shorts begins after selecting a moment and includes vertical cropping, trimming, subtitles, and export. Long recordings require both steps; a clip you’ve already cut only requires the second.
Conclusion
Stream cutting is not just editing, it’s a strategic step to expand your audience and monetize your stream through cuts. You don’t have to be a professional editor to create amazing gaming clips. Let Eklipse AI automatically detect your best moments and turn them into epic highlights!
Limited free clips are available. Don’t miss your chance to order 20 clips from a stream and speed up your content pipeline!
