VibeVO – Advertisers and creators in one ecosystem

Author: Vadim Sterlin

  • Case study: KATSEYE × Never Have I Ever — a collaboration worth considering

    Case study: KATSEYE × Never Have I Ever — a collaboration worth considering

    Campaign Figures

    Metric Value Explanation
    Views 655 339 accumulated campaign counter.
    Stated Fund $1 000 rewards budget.
    Approved Works 24 separate content counter.
    Authors 9 by published counter.
    CPM by Terms $1.50 rate per 1,000 counted views.
    CPV by Rate $0.00150 equivalent per 1 counted view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    A music group and nail design appear in the frame much more naturally than it might seem. In this campaign, Never Have I Ever is a press-on nail brand that teamed up with KATSEYE. Authors were invited to create short content about the collaboration and showcase the designs created. The task of editing was to connect the artists’ recognition with a specific item that the viewer might want to try on.

    For this collaboration, video clipping must maintain a balance between the artists’ recognition and the distinctiveness of the design. Highlight editing can begin with a familiar face, but the product needs to get its own expressive moment. Otherwise, the viewer will remember the celebrity and miss the collaboration item. In a short video, it’s convenient to focus on one detail, gesture, or impression of the image. This approach helps turn news of a partnership into a personal question for the viewer: how will this design look on me, and will I want to try it on?

    KATSEYE × Never Have I Ever — a collaboration worth considering — illustration 2

    Are you preparing a collaboration and want to showcase its product in detail? Launch a campaign on VibeVO so that short videos reveal both the idea of the collaboration and what can be chosen for oneself.

  • Case study: UNO! Mobile — Familiar Quarrel in Pocket Format

    Case study: UNO! Mobile — Familiar Quarrel in Pocket Format

    Campaign Figures

    Metric Value Explanation
    Views 162 accumulated campaign counter.
    Claimed Fund $4,500 rewards budget.
    Approved Works 0 separate content counter.
    Authors 0 by published counter.
    CPM by Terms $1.50 rate per 1,000 counted views.
    CPV by Rate $0.00150 equivalent per 1 counted view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    The “+4” card can explain the atmosphere of UNO faster than any ad copy. The mobile version’s campaign suggested choosing the funniest and most chaotic gameplay moments, cutting them into short videos, adding a caption, and a suitable popular sound. At its core are recognizable situations from friendly play: a sudden reversal, a momentary grudge, and the desire to immediately get even.

    This is an early launch, so the campaign’s concept is of primary interest. Video clipping relies on already familiar emotions, and highlight editing helps show them without explaining the full round. The author needs to preserve an episode where the viewer recognizes their group of friends: a sudden game reversal or a momentary desire for revenge for a bad move. For promoting a mobile product, such recognizability is useful. A short scene can convey the enjoyment of playing together even before getting acquainted with the interface and other features of the application.

    UNO! Mobile — familiar quarrel in pocket format — illustration 2

    Do you also have moments in your game that you want to send to friends? Launch a campaign on VibeVO and invite authors to create short stories from gameplay with recognizable emotions.

  • Case study: Fuggler — size as a ready-made advertising idea

    Case study: Fuggler — size as a ready-made advertising idea

    Campaign Figures

    Indicator Value Explanation
    Views 5,127,503 accumulated campaign counter.
    Declared Fund $5,000 rewards budget.
    Approved Works 214 separate content counter.
    Authors 27 by published counter.
    CPM by Terms $0.80 rate per 1,000 counted views.
    CPV by Rate $0.00080 equivalent per 1 counted view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. CPM is taken from the rewards table; the brief indicates a different rate — $2.00. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    Not every product needs a complex scenario. For Bigg Chunky Fuggs, the main argument was size: 18 inches, approximately 46 centimeters. The Fuggler campaign brief suggested filming toys in a store, reactions, and videos with an emphasis on tactile sounds. The visual contrast was supposed to make the scale immediately clear, and publications were to conclude with an invitation to look for toys in American Costco stores.

    Video clipping in such a campaign relies on a characteristic that the viewer can perceive with their eyes. The highlight reel should preserve the scale comparison and the reaction to the toy: these explain why it was noticed. When a product has such a clear feature, there’s no need to burden each video with a list of benefits. It’s more important to choose an angle and a moment where the size is understood without explanation. And a specific invitation to look for the toy in a store connects the emotional “I want to see it up close” with a clear continuation of interest.

    Fuggler — size as a ready-made advertising idea — illustration 2

    Does your product have a detail that surprises at first acquaintance? Build a video clipping campaign around it on VibeVO, using demonstrations and live reactions.

  • Case study: Goli × 4FUN — product within a small madness

    Case study: Goli × 4FUN — product within a small madness

    Campaign Figures

    Metric Value Explanation
    Views 22,725,114 accumulated campaign counter.
    Declared Fund $62,500 rewards budget.
    Approved Works 181 individual content counter.
    Authors 41 by published counter.
    CPM by terms $1.25 rate per 1,000 counted views.
    CPV by rate $0.00125 equivalent per 1 counted view.

    Data cut 03.09.2026. CPV = CPM ÷ 1,000. This is the reward rate with admission conditions and limits, not the actual cost of the entire campaign. The fund is not equal to expenses. Views are a total counter, not unique reach; approved works are counted separately. Views are not equal to unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    The 4FUN team, dressed in Spider-Man costumes, enters Walmart a minute before closing and buys a mountain of Goli gummy supplements. This description alone contains everything for a short story: heroes, a time limit, and a strange goal. The campaign was built on re-distribution and cutting of this footage. Authors only had to find fragments where the absurdity of the situation was most quickly understood.

    Video clipping keeps attention on a small adventure, and highlight editing allows highlighting different funny moments from one shoot. It is especially valuable for the brand that the product here is the goal of the action: the heroes came specifically for it. If the purchase is removed, the story itself changes. This is a useful guide for entertainment integrations. When a product participates in the plot, the author has more opportunities to preserve its meaning when shortening the video, and the viewer finds it easier to associate a memorable episode with a specific brand.

    Goli × 4FUN — product within a small madness — illustration 2

    Have you filmed an unusual story where your product plays the main role? Continue it with a campaign on VibeVO: let authors choose scenes where entertainment and brand remain connected.

  • Case study: Boxabl — a house that unfolds before your eyes

    Case study: Boxabl — a house that unfolds before your eyes

    Campaign Metrics

    Metric Value Explanation
    Views 24,711,532 accumulated campaign counter.
    Declared Fund $85,000 rewards budget.
    Approved Works 1,040 separate content counter.
    Authors 414 by published counter.
    CPM by Terms $0.50 rate per 1,000 counted views.
    CPV by Rate $0.00050 equivalent per 1 counted view.

    Data snapshot 09/03/2026. CPV = CPM ÷ 1,000. This is a reward rate with admission terms and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    Boxabl’s product itself contains a scene for a short video: the Casita house is delivered folded and unfolded on site. In the campaign, authors were offered pre-approved materials — production tours, house reviews, and footage with famous participants. From this array, they had to select moments capable of quickly showing the product’s uniqueness and generating interest in the brand.

    Cutting long videos into short ones is especially interesting where the product requires explanation. Videoclipping allows you to choose one illustrative scene: the transformation attracts attention, and a tour fragment answers the question that arises. Different videos can show different sides of a complex subject, maintaining a clear focus for each video. For a marketer, the demonstration material itself is valuable here. If the device’s mechanism is visible in the frame, the author only needs to choose the moment and present it so that the viewer has time to be surprised and understand what happened.

    Boxabl — дом, который раскрывается прямо на глазах — illustration 2

    Do you shoot tours, reviews, or demonstrations of your product? Launch a campaign on VibeVO and invite authors to turn these materials into short, clear stories about how it works.

  • Case study: MANSORY × ARZ Urus — a teaser that knows its continuation

    Case study: MANSORY × ARZ Urus — a teaser that knows its continuation

    Campaign figures

    Indicator Value Explanation
    Views 1,806,810 accumulated campaign counter.
    Declared fund $5,000 rewards budget.
    Approved works 1 separate content counter.
    Authors 1 per published counter.
    CPM by terms $1.00–$2.00 rate per 1,000 credited views.
    CPV by rate $0.00100–$0.00200 equivalent per 1 credited view.

    Data cut 09/03/2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. The fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. The range reflects different distribution conditions. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the existence of a campaign around a brand does not necessarily mean its direct placement.

    An automotive announcement can easily be turned into a beautiful video without a clear purpose. In the campaign around MANSORY × ARZ Urus, the connection to the continuation was planned in advance. Editors were given a project reveal trailer and specified processing formats. The mandatory ending was a card “ARZ Urus — 3/09/2026”, directing the viewer to the full video. The date became part of the edit itself, not a random caption to the publication.

    Highlight editing here works to build anticipation for a big reveal: each fragment shows part of the story and maintains a connection to the continuation. Videoclipping gets a clear task thanks to the mandatory final card. It gathers different author versions around one event, even if the beginning and chosen shots differ. For a visual product, this is useful discipline: a beautiful episode should leave the viewer a guide on what to watch next. Then a short video can arouse curiosity and at the same time help find the full material.

    MANSORY × ARZ Urus — тизер, который знает своё продолжение — illustration 2

    Are you preparing a product premiere or a major video release? On VibeVO, you can launch a videoclipping campaign around a trailer and connect short fragments with your main announcement.

  • Case study: Ridge — a giveaway with a clear dream in frame

    Case study: Ridge — a giveaway with a clear dream in frame

    Campaign Metrics

    Metric Value Explanation
    Views 2 334 081 accumulated campaign counter.
    Declared Fund $22 500 rewards budget.
    Approved Works 100 separate content counter.
    Authors 66 by published counter.
    CPM by Terms $1.25 rate per 1,000 counted views.
    CPV by Rate $0.00125 equivalent per 1 counted view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. The fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    Lamborghini, Ford Bronco, Hennessey Raptor, or $100,000: in the Ridge campaign, the prizes themselves became headlines. Authors were invited to make quick, fun videos about the 2026 giveaway, supported by Tony Hawk. The brief required simple hooks that explained the possibility of participation and created a desire to register. Here, a short video doesn’t need to retell the entire brand story — it’s enough to clearly show a reason to act.

    Video clipping helps gather different short reasons to pay attention around one promotion: a prize, celebrity participation, or the anticipation of the giveaway itself. Highlight editing should quickly connect the dream and a clear next step. If, after impressive shots, a person doesn’t understand what is being offered, the plot loses its marketing meaning. The principle of one action is useful here: creative versions may differ in pace and beginning, but each leads to the same offer to participate. The specificity of the prize makes this offer easily imaginable.

    Ridge — a giveaway with a clear dream in frame — illustration 2

    Planning a promotion with a striking prize or a famous participant? Launch a campaign on VibeVO so that authors can turn its main moments into short videos with a clear invitation to participate.

  • Case study: Bumble — Product Introduction Through Its Founder

    Case study: Bumble — Product Introduction Through Its Founder

    Campaign Metrics

    Metric Value Explanation
    Views 89,574 accumulated campaign counter.
    Claimed Fund $4,000 rewards budget.
    Approved Works 16 separate content counter.
    Authors 9 by published counter.
    CPM by Terms $1.25 rate per 1,000 counted views.
    CPV by Rate $0.00125 equivalent per 1 counted view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    A dating app has a person whose words can be more engaging than a description of its features. The campaign around Bumble was built on real interviews with its founder, Whitney Wolfe Herd. Authors were invited to select her best moments, compile short publications, and add mandatory design elements. The source of attention became a lively conversation in which the brand already had a human voice.

    Cutting interviews into clips means finding answers that introduce a person without requiring them to watch the entire conversation. Video clipping is especially useful if the founder’s voice helps to understand the product’s character. One fragment can explain a position, another can show a manner of reasoning, but both must preserve the original idea. The marketing value of such material arises from the feeling of a live introduction. Therefore, it is important for the editor to leave context: the viewer must understand what the heroine is talking about and why her words relate to the brand.

    Bumble — Product Introduction Through Its Founder — illustration 2

    Your founder’s interviews may already contain the first stories for a new audience. Launch their video clipping on VibeVO and invite authors to find the most expressive fragments.

  • Case study: StockX — not only views, but also their geography, matter

    Case study: StockX — not only views, but also their geography, matter

    Campaign Metrics

    Metric Value Explanation
    Views 3,242,670 accumulated campaign counter.
    Stated Fund $5,000 rewards budget.
    Approved Works 15 separate content counter.
    Authors 6 by published counter.
    CPM by Terms $1.25 rate per 1,000 counted views.
    CPV by Rate $0.00125 equivalent per 1 counted view.

    Data snapshot 03.09.2026. CPV = CPM ÷ 1,000. This is the reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily imply its direct placement.

    Short videos easily attract attention far beyond the market where companies need buyers. In the campaign around StockX, this was taken into account directly in the terms: at least 40% of the audience must come from the USA. The topics of the videos were the service itself and the StockX Listings direction. Thus, the authors’ work with the short format received a clear geographical limitation from the very beginning.

    For a company that chooses video clipping services, this example raises the right question: whose attention needs to be gained? The creative task here is initially linked to a specific market. The geographical condition helps authors choose a presentation understandable to the audience, and helps the marketer evaluate the campaign more meaningfully than by a general counter. Video clipping becomes part of product promotion when the task defines both the subject of discussion and the desired viewer. This is especially useful where accidental popularity far beyond the market does little to help the business.

    StockX — not only views, but also their geography — illustration 2

    Start a campaign on VibeVO with a clear description of the product and the target audience. Such a brief will give authors a guide for short videos about your brand.

  • Case study: Topps — Collecting as a Spectacle

    Case study: Topps — Collecting as a Spectacle

    Campaign Figures

    Metric Value Explanation
    Views 10,675,835 accumulated campaign counter.
    Claimed Fund $40,000 rewards budget.
    Approved Works 181 individual content counter.
    Authors 123 by published counter.
    CPM by Terms $1.00 rate per 1,000 counted views.
    CPV by Rate $0.00100 equivalent per 1 counted view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    When Steve Aoki or Rhea Ripley opens a pack of cards, a regular unboxing gets another reason to be watched. In the campaign around Topps, authors were given an official bank of materials: celebrities with new packs, finds of unique cards, and bright episodes from Fanatics Fest. The task was to find moments where a recognizable face, anticipation, and a strong reaction coincided.

    In this example, highlight editing gives the collectible product several different entry points to the audience. Someone notices a familiar artist, someone else a rare card, and someone stops at the emotional reaction. Video clipping allows working with these interests separately, using a common bank of footage. At the same time, the product must remain the reason for what is happening: the viewer sees exactly what was found and why it is important. This way, a celebrity helps open a story, and the find itself maintains its connection to the brand.

    Topps — коллекционирование как зрелище — illustration 2

    Gather product footage, guests, and exciting finds as the basis for your campaign on VibeVO. Invite authors to choose the moments from which a new audience will be interested in getting to know you.