Campaign Figures
| Metric | Value | Explanation |
|---|---|---|
| Views | 162 | accumulated campaign counter. |
| Claimed Fund | $4,500 | rewards budget. |
| Approved Works | 0 | separate content counter. |
| Authors | 0 | by published counter. |
| CPM by Terms | $1.50 | rate per 1,000 counted views. |
| CPV by Rate | $0.00150 | equivalent per 1 counted view. |
Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
The “+4” card can explain the atmosphere of UNO faster than any ad copy. The mobile version’s campaign suggested choosing the funniest and most chaotic gameplay moments, cutting them into short videos, adding a caption, and a suitable popular sound. At its core are recognizable situations from friendly play: a sudden reversal, a momentary grudge, and the desire to immediately get even.
This is an early launch, so the campaign’s concept is of primary interest. Video clipping relies on already familiar emotions, and highlight editing helps show them without explaining the full round. The author needs to preserve an episode where the viewer recognizes their group of friends: a sudden game reversal or a momentary desire for revenge for a bad move. For promoting a mobile product, such recognizability is useful. A short scene can convey the enjoyment of playing together even before getting acquainted with the interface and other features of the application.
Do you also have moments in your game that you want to send to friends? Launch a campaign on VibeVO and invite authors to create short stories from gameplay with recognizable emotions.
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