VibeVO – Advertisers and creators in one ecosystem

Tag: user generated content

  • Case study: Cornetto — ice cream becomes part of your own Italian summer

    Case study: Cornetto — ice cream becomes part of your own Italian summer

    Campaign Figures

    Metric Value Explanation
    Views 17 148 accumulated campaign counter.
    Claimed Fund $1 029 rewards budget.
    Approved Works 0 separate content counter.
    Authors 0 by published counter.
    CPM by terms €3,50 rate per 1,000 counted views.
    CPV by rate €0,00350 equivalent per 1 counted view.

    Cut-off 03.09.2026. CPV = CPM ÷ 1,000. These are rates with admission terms and limits; the fund is not equal to expenses, and CPV does not show the full campaign cost. Views are a total counter, not unique reach. Approvals are counted separately. CPM and CPV are given in euros according to the campaign title, the fund in dollars. The rewards table shows CPM $4.00. Purchase reimbursement up to €2 is not included in CPV. Views are not equal to unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    Linen, a romantic stroll, soft summer light, and an image inspired by ice cream: the Cornetto campaign invited creators to film their own “Italian summer.” This was the production of original user videos. The product was to be integrated into a personal day’s story and its mood. The preferred duration was 15–30 seconds; the brief also specified the Dutch language and an audience predominantly from the Netherlands. The purchase of ice cream could be partially compensated after the video was approved.

    The role of the product itself is interesting: it becomes a detail of a desired lifestyle that is easy to imagine in one’s own day. The creator is offered a clear mood and space for personal interpretation. For seasonal marketing, this is a useful link between a general theme and the different stories of participants. It is important that Cornetto remains distinguishable within the beautiful scene. Open data allows for an analysis of this creative mechanism, but not for establishing its impact on sales.

    Cornetto — мороженое становится частью собственного итальянского лета — illustration 2

    Launch your seasonal campaign on VibeVO and invite creators to show the product within a personal story. Subsequently, video clipping and highlight editing can give approved footage additional life.

  • Case study: UNO! Mobile — Familiar Quarrel in Pocket Format

    Case study: UNO! Mobile — Familiar Quarrel in Pocket Format

    Campaign Figures

    Metric Value Explanation
    Views 162 accumulated campaign counter.
    Claimed Fund $4,500 rewards budget.
    Approved Works 0 separate content counter.
    Authors 0 by published counter.
    CPM by Terms $1.50 rate per 1,000 counted views.
    CPV by Rate $0.00150 equivalent per 1 counted view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    The “+4” card can explain the atmosphere of UNO faster than any ad copy. The mobile version’s campaign suggested choosing the funniest and most chaotic gameplay moments, cutting them into short videos, adding a caption, and a suitable popular sound. At its core are recognizable situations from friendly play: a sudden reversal, a momentary grudge, and the desire to immediately get even.

    This is an early launch, so the campaign’s concept is of primary interest. Video clipping relies on already familiar emotions, and highlight editing helps show them without explaining the full round. The author needs to preserve an episode where the viewer recognizes their group of friends: a sudden game reversal or a momentary desire for revenge for a bad move. For promoting a mobile product, such recognizability is useful. A short scene can convey the enjoyment of playing together even before getting acquainted with the interface and other features of the application.

    UNO! Mobile — familiar quarrel in pocket format — illustration 2

    Do you also have moments in your game that you want to send to friends? Launch a campaign on VibeVO and invite authors to create short stories from gameplay with recognizable emotions.

  • Case study: Goli × 4FUN — product within a small madness

    Case study: Goli × 4FUN — product within a small madness

    Campaign Figures

    Metric Value Explanation
    Views 22,725,114 accumulated campaign counter.
    Declared Fund $62,500 rewards budget.
    Approved Works 181 individual content counter.
    Authors 41 by published counter.
    CPM by terms $1.25 rate per 1,000 counted views.
    CPV by rate $0.00125 equivalent per 1 counted view.

    Data cut 03.09.2026. CPV = CPM ÷ 1,000. This is the reward rate with admission conditions and limits, not the actual cost of the entire campaign. The fund is not equal to expenses. Views are a total counter, not unique reach; approved works are counted separately. Views are not equal to unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    The 4FUN team, dressed in Spider-Man costumes, enters Walmart a minute before closing and buys a mountain of Goli gummy supplements. This description alone contains everything for a short story: heroes, a time limit, and a strange goal. The campaign was built on re-distribution and cutting of this footage. Authors only had to find fragments where the absurdity of the situation was most quickly understood.

    Video clipping keeps attention on a small adventure, and highlight editing allows highlighting different funny moments from one shoot. It is especially valuable for the brand that the product here is the goal of the action: the heroes came specifically for it. If the purchase is removed, the story itself changes. This is a useful guide for entertainment integrations. When a product participates in the plot, the author has more opportunities to preserve its meaning when shortening the video, and the viewer finds it easier to associate a memorable episode with a specific brand.

    Goli × 4FUN — product within a small madness — illustration 2

    Have you filmed an unusual story where your product plays the main role? Continue it with a campaign on VibeVO: let authors choose scenes where entertainment and brand remain connected.