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  • Case study: Crocs × Little Big — music video becomes a series of occasions to notice the collection

    Case study: Crocs × Little Big — music video becomes a series of occasions to notice the collection

    Campaign figures

    Indicator Value Explanation
    Media impressions Over 620 million PR result of the entire launch, not video views.
    Registrations 5,400 email subscriptions as part of the launch.
    Traffic growth +12% to the website on the day sales started.
    Short version 30 seconds re-edit of the music video.
    CPM Not disclosed budget and comparable expenses not published.
    CPV Not disclosed no expenses and no separate counter for cut-out views.

    An additional example from a separately published 2021 campaign report; verified 03.09.2026. Figures relate to the entire launch: short videos, PR, work with creators, and other activities. They cannot be attributed to a single video clipping. Media impressions are not equal to video views or unique reach. CPM and CPV cannot be calculated: necessary data is not disclosed. Views are not equal to unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    To launch the Crocs × Little Big collaboration, the shoes appeared in the music video Everybody. Then, a 30-second version and several short fragments were prepared from the footage to promote the collection. Thus, one expressive musical world received different forms of introduction to the viewer. Short videos were part of a comprehensive launch: along with them, fan participation, media publications, product distribution to creators, and sales launch were at work.

    Video clipping in this structure continues a big creative idea. Cutting long videos into short ones allows selecting a separate moment, preserving the recognizable connection between artists, music, and product. For a marketer, it is important to think in advance about different versions of one shoot: a big clip sets the world, small fragments offer accessible entry points into it. According to the published report, the collection sold out in an hour in Japan, Russia, and Europe, and in Korea — in four minutes. This is the result of the entire launch; the separate influence of short versions on interest in the collection and sales has not been established.

    Crocs × Little Big — музыкальный клип становится серией поводов заметить коллекцию — illustration 2

    Are you preparing a big shoot for a collaboration or product launch? Launch its video clipping on VibeVO so that creators can find short stories within the overall visual world.

  • Case study: Calvin Klein and The Hollies — Ad Footage Becomes a Music Edit

    Case study: Calvin Klein and The Hollies — Ad Footage Becomes a Music Edit

    Campaign Figures

    Metric Value Explanation
    Views 182 713 accumulated campaign counter.
    Claimed Fund $500 rewards budget.
    Approved Works 0 separate content counter.
    Creators 0 by published counter.
    CPM by Terms $0.30 rate per 1,000 counted views.
    CPV by Rate $0.00030 equivalent per 1 counted view.

    Cut-off 03.09.2026. CPV = CPM ÷ 1,000. These are rates with admission terms and limits; the fund is not equal to expenses, and CPV does not show the full campaign cost. Views are a total counter, not unique reach. Approvals are counted separately. This is a music campaign using Calvin Klein ad footage; direct placement by the fashion brand is not confirmed. Views are not equal to unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    Familiar ad footage can get a new focus — a song. In The Hollies’ music campaign, creators were invited to use Calvin Klein ad materials with Long Cool Woman (In a Black Dress). The original audio had to be muted, and the song played at full volume. The minimum video duration was 20 seconds. This example concerns promoting a song through existing advertising materials; it does not confirm a direct order from Calvin Klein or new official brand collaboration.

    The highlight reel here reinterprets the perception of an image through music. The short version should combine the rhythm of the frames and the character of the track into a single impression. For music marketing, this focus is important: recognizable visual presentation attracts attention, and the song becomes what unites the scene. The creator needs to maintain its leading role so that the viewer becomes interested in the heard composition after watching. This is a clear example of how the chosen audio track changes the purpose of existing video material.

    Calvin Klein and The Hollies — Ad Footage Becomes a Music Edit — illustration 2

    Do you have video materials that suit the mood of your track? Launch a VibeVO music edit campaign using video clipping of existing footage for short stories around a song.

  • Case study: BLOND:ISH / Pacha Ibiza — the viewer is invited to imagine themselves inside

    Case study: BLOND:ISH / Pacha Ibiza — the viewer is invited to imagine themselves inside

    Campaign Figures

    Metric Value Explanation
    Views 4 025 003 accumulated campaign counter.
    Declared Fund $4 000 rewards budget.
    Approved Works 59 separate content counter.
    Authors 26 by published counter.
    CPM by terms $1.50 rate per 1,000 counted views.
    CPV by rate $0.00150 equivalent per 1 counted view.

    Data cut as of 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission terms and limits, not the actual cost of the entire campaign. The fund is not equal to expenses. Views are a total counter, not unique reach; approved works are counted separately. Views are not equal to unique reach or sales. Conclusions about marketing mechanics are editorial analysis; the presence of a campaign around a brand does not necessarily mean direct placement.

    “You and your friends on Ibiza on a summer Wednesday” — this was roughly the perspective offered by the brief for BLOND:ISH’s residency at Pacha. Authors used an approved folder of videos and added captions from the viewer’s perspective, helping them imagine themselves as part of the evening. The minimum video duration was 10 seconds. A short fragment turned into a small scene of a possible personal experience.

    The highlight reel here is complemented by a clear life scenario: a person looks at the footage and imagines their own company within that evening. For event marketing, this approach translates the atmosphere into the language of personal desire. The name of the residency gets a connection to a specific mood and the viewer’s possible plans. It is important for the author that the text matches the image and helps to feel the moment. Then a short video can work as a small invitation to imagine an experience, which one then wants to learn more about, keeping this specific event at the center.

    BLOND:ISH / Pacha Ibiza — the viewer is invited to imagine themselves inside — illustration 2

    What kind of evening do you want to offer your audience? Launch a video clipping campaign on VibeVO with ready-made footage and a clear scenario in which the viewer can imagine themselves.

  • Case study: Tinie Tempah — Catching a Moment Already Noticed

    Case study: Tinie Tempah — Catching a Moment Already Noticed

    Campaign Metrics

    Metric Value Explanation
    Views 0 accumulated campaign counter.
    Claimed Fund $1,000 rewards budget.
    Approved Works 0 separate content counter.
    Creators 0 by published counter.
    CPM by Terms $4.00 rate per 1,000 counted views.
    CPV by Rate $0.00400 equivalent per 1 counted view.

    Data snapshot 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. The fund is not equal to expenses. Views are a total counter, not unique reach; approved works are counted separately. As of the check date, views have not yet been recorded. Views are not equal to unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    Tinie Tempah’s performance at Boardmasters, according to the brief’s description, had already generated viral interest. The campaign proposed to extend it: republish selected short fragments, add appropriate text, and monitor image quality. Here, the work began with specific material, the reaction to which the organizers already considered promising for further distribution.

    At the time of the check, the campaign itself had no recorded views yet. Therefore, this example should be read as an intention to continue the newsbreak. Editing highlights and new captions were intended to help present already noticed fragments to the next viewer. For an artist, it is useful to be ready to quickly provide creators with suitable material and quality requirements. A short publication needs clear context even when the original moment is already being discussed. The caption helps explain what a person sees and why this episode of the performance attracted attention.

    Tinie Tempah — Catching a Moment Already Noticed — illustration 2

    Did viewers highlight a striking moment of your performance? Prepare it for further distribution and launch a video clipping campaign on VibeVO with clear presentation requirements.

  • Case study: Luke Bryan — the picture changes, the song remains the same

    Case study: Luke Bryan — the picture changes, the song remains the same

    Campaign Metrics

    Metric Value Explanation
    Views 742 074 accumulated campaign counter.
    Declared Fund $1 200 rewards budget.
    Approved Works 84 separate content counter.
    Authors 67 by published counter.
    CPM by Terms $1.00 rate per 1,000 counted views.
    CPV by Rate $0.00100 equivalent per 1 counted view.

    Data snapshot 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    In the Crooked Rows of Corn campaign, working with sound was an important part of the task. Authors were offered to take clips from a ready-made folder, remove the embedded audio track, and use the specified song recording options. As a result, various short publications had to maintain common musical content, even if the authors chose different fragments of the original video material.

    Highlight editing provides a variety of images, and the specified audio recording links publications to one song. For music promotion, this is an important discipline: the viewer must hear exactly the version of the composition that the campaign refers to. Even a small technical instruction here supports the general meaning. The author can choose a fragment in their own way and build the beginning, preserving the musical center of the video. This approach is useful when materials come from different shoots or already contain their own sound that can distract from the promoted release.

    Luke Bryan — the picture changes, the song remains the same — illustration 2

    If a specific version of the recording is important for your release, reflect this in the task. Launch a video clipping campaign on VibeVO, connecting different short videos with one musical basis.

  • Case study: Tyla — Album Unfolds Through Multiple Performances

    Case study: Tyla — Album Unfolds Through Multiple Performances

    Campaign Figures

    Metric Value Explanation
    Views 2,356,416 accumulated campaign counter.
    Claimed Fund $3,000 rewards budget.
    Approved Works 47 separate content counter.
    Creators 32 by published counter.
    CPM by Terms $0.50 rate per 1,000 counted views.
    CPV by Rate $0.00050 equivalent per 1 counted view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean direct placement by the brand.

    Instead of a single universal advertisement for the new album, Tyla’s campaign offered a whole set of source materials. Creators could work with the first live performance of That Girl on TODAY, a Chanel video, and the Is It Love performance. The task was simple: find the best moments, turn them into short posts, and maintain interest in A*POP through different facets of the artist.

    Multiple sources allow for changing the emotional emphasis while maintaining attention on one album. Editing highlights can showcase different performances and find a unique short story in each. For a music brand, this is a useful variety: the campaign does not depend on a single promotional video. One viewer will notice the performance of a specific song, another — the artist’s presentation in a different stage situation. The overall release ties these introductions together. The creator’s task is to choose a moment that clearly conveys the character of the material and generates interest in the music beyond it.

    Tyla — album unfolds through multiple performances — illustration 2

    Are you preparing an album and have already filmed several performances or videos? Gather them as the basis for a video clipping campaign on VibeVO, so creators can find different entry points into your release.

  • Case study: Jake Paul — short format at the speed of news interest

    Case study: Jake Paul — short format at the speed of news interest

    Campaign Metrics

    Metric Value Explanation
    Views per report 3 868 915 in less than 24 hours.
    Paid to creators $1 271,48 according to the published report.
    Creators 394 campaign participants.
    Content volume 919 videos submitted in 17 hours.
    Estimated eCPM ≈ $0,33 payouts to creators per 1,000 views.
    Estimated eCPV ≈ $0,000329 payouts to creators per 1 view.

    Data from the published report, verified on 03.09.2026. eCPV = payouts to creators ÷ views; eCPM = eCPV × 1,000. This is a calculation based on stated payouts, without the full budget, commissions, and other costs. Views are not equal to unique reach. Views are not equal to unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the existence of a campaign around a brand does not necessarily mean its direct placement.

    A long interview has a limited time when its topic is particularly attractive. The campaign around Jake Paul’s conversation with Donald Trump used this short window to mass-produce fragments. Creators were offered to turn the interview into independent short videos; the minimum duration was ten seconds. The marketing task here is to distribute the material and develop the media brand of the interviewer.

    Video clipping in such a situation depends on the speed of organization: the source material already generates interest, and creators need clear material to work with. Cutting an interview into clips is useful to highlight individual topics of a large conversation while the audience continues to discuss it. Each version should preserve the interlocutor’s thought and sufficient context. For a media creator, this is a way to present one episode from different angles. Not only the moment of publication matters, but also how clearly the short episode shows the content of the full conversation.

    Jake Paul — short format at the speed of news interest — illustration 2

    Do you have an interview coming out on a topic that is being discussed right now? Prepare the source material and launch a video clipping campaign on VibeVO so that creators can work with its individual stories.

  • Case study: Polymarket — two ways to give material new life

    Case study: Polymarket — two ways to give material new life

    Campaign Numbers

    Metric Value Explanation
    Views per report 77 131 852 over 28 days.
    Paid to creators $13 969,86 for the published report.
    Creators 473 campaign participants.
    Launch scale 2 formats re-editing ready-made videos and clipping.
    Estimated eCPM ≈ $0,18 payouts to creators per 1,000 views.
    Estimated eCPV ≈ $0,000181 payouts to creators per 1 view.

    Data from the published report, verified 03.09.2026. eCPV = payouts to creators ÷ views; eCPM = eCPV × 1,000. This is a calculation based on the specified payouts, without the full budget, commissions, and other costs. Views are not equal to unique reach. The total combines both formats. The report states a CPM of $0.20; based on the amounts provided, it is ≈ $0.18. Views are not equal to unique reach or sales. Conclusions about marketing mechanics — editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    The published analysis of the Polymarket campaign describes two parallel mechanics. The first is the reprocessing of a selected video library for new thematic accounts. The second is short fragments with Adin Ross, Clavicular, and TJR, supplemented with a promo code and a call to open the app. One stream relied on a stock of ready-made content, the other on the recognition of people already present in the original footage.

    Video clipping in this analysis coexists with the reprocessing of a ready-made library, and the overall result applies to both directions. Editing highlights with familiar people provides one reason to stop at a video; thematic material offers another. For a marketer, the ability to maintain several creative approaches within one campaign is interesting. The common product and a clear continuation link publications together, and different source material allows testing which stories generate interest. The presence of famous people in the frame does not, in itself, mean their endorsement of the product.

    Polymarket — two ways to give material new life — illustration 2

    Do you have both a video library and expressive footage with heroes? Combine different types of material in a campaign on VibeVO, giving creators a common topic of conversation and the next step for the viewer.