Data snapshot 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. The fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
After concerts, not only performance recordings remain, but also the feeling of “I want to go back” or “I wish I had been there.” The Rolling Loud Orlando campaign banked on exactly this. Fan pages were offered to distribute energetic edits and posts about the missed experience. However, there was a clear restriction: only use footage from the current year’s Orlando festival.
Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. The fund is not equal to expenses. Views are a total counter, not unique reach; approved works are counted separately. CPM is taken from the rewards table; a brief brief indicates a different rate — $1.00. Views are not equal to unique reach or sales. Conclusions about marketing mechanics — editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
“How did they do that?” — a fitting first reaction for an AI video creation service. In the Higgsfield campaign, authors were provided with a bank of ready-made user videos, which was regularly updated. The task was to reformat them and redistribute them through thematic pages about AI. Here, a clipping-like mechanic was used: take an existing work, change its presentation and find a new audience for it.
Alongside classic video clipping, repackaging existing author videos works here: a new emphasis or highlight montage helps to re-present an existing work. For a creative tool, the result often speaks about possibilities more clearly than a list of functions. The viewer first sees an interesting video, then may want to know how it was made. Regular replenishment of the material bank gives the campaign new stories. It is important that when the design changes, the connection between the expressive result and the product that made it possible is maintained.
Does your service have works you want to show to new people? Launch a campaign around approved videos on VibeVO and offer authors to find a fresh presentation for them.
Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
Campaigns around a game don’t always require a lengthy product explanation. For My Singing Monsters, creators were offered to make short clips from in-game content, and the reward was tied to views. This gives the editor a clear working principle: choose a fragment that can be interesting on its own, and present it to someone not yet ready to explore the entire game.
Give creators the opportunity to find what’s interesting in your game to their taste. On VibeVO, you can launch a video clipping campaign from existing game content.
Data cut 09/03/2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. The fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. The range reflects different distribution conditions. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
The Persona 4 Revival campaign for the North American audience was built around a story trailer and the upcoming Microsoft broadcast. Authors were invited to release short content that supports anticipation and interest in the game. Thus, clipping found its place between two information occasions: there is already material for discussion, and ahead is an event to which attention can be directed.
Video clipping can connect two information occasions: analyze already published material and support anticipation for the next event. The task of turning a long video into cuts here acquires a clear meaning — to give the audience separate topics for attention between major announcements. Different authors choose different scenes, so reminders do not have to repeat the same video. For a marketer, the general guideline is important: each short story should relate to the current stage of promotion and maintain a connection with what is yet to be seen.
Data snapshot 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. The fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. The range reflects different distribution conditions. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
During a major game presentation, viewers receive a lot of news in a row. The Crazy Taxi: World Tour campaign aimed to bring attention back to one of the announcements: editors were tasked with highlighting moments from the multiplayer trailer shown at Gamescom Opening Night Live. The already published material became the source of short videos, each of which could separately remind about the game.
Video clipping helps continue the distribution of a trailer after its initial showing. Highlighting montages bring individual moments back into focus when the audience has already moved on to other news. For a gaming brand, this transition from a big general announcement to small specific reasons to remember it is useful. One finished material gets different versions of its beginning and presentation. The viewer has the opportunity to notice the game through a specific scene, even if the trailer itself passed them by during the presentation.
The big announcement is out, and there are still many strong scenes in it? Extend it with a video clipping campaign on VibeVO, so that creators find new short reasons to talk about your project.
Data cut 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission terms and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
Tom and Jerry’s relationship is clear even before the first lines. In the Forbidden Compass film campaign, authors were invited to take the trailer and actively engage with it: cut fragments, make remixes, add reactions. The task was to highlight the strongest moments and build interest in the start of the release. Ready-made animation became the basis for many short creative interpretations.
At the time of review, this was an early cut of the campaign, so its structure should be analyzed. Video clipping of a familiar franchise can immediately get to the point: the characters’ relationships are already clear to many viewers. Highlight editing emphasizes a strong scene, and allowed reactions and remixes give authors their own way to present it. The connection to the new film is important. Character recognition attracts attention, but a short video should give people a reason to be interested in this particular story and its upcoming release.
Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
A music group and nail design appear in the frame much more naturally than it might seem. In this campaign, Never Have I Ever is a press-on nail brand that teamed up with KATSEYE. Authors were invited to create short content about the collaboration and showcase the designs created. The task of editing was to connect the artists’ recognition with a specific item that the viewer might want to try on.
For this collaboration, video clipping must maintain a balance between the artists’ recognition and the distinctiveness of the design. Highlight editing can begin with a familiar face, but the product needs to get its own expressive moment. Otherwise, the viewer will remember the celebrity and miss the collaboration item. In a short video, it’s convenient to focus on one detail, gesture, or impression of the image. This approach helps turn news of a partnership into a personal question for the viewer: how will this design look on me, and will I want to try it on?
Are you preparing a collaboration and want to showcase its product in detail? Launch a campaign on VibeVO so that short videos reveal both the idea of the collaboration and what can be chosen for oneself.
Data snapshot 03.09.2026. CPV = CPM ÷ 1,000. This is the reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily imply its direct placement.
Short videos easily attract attention far beyond the market where companies need buyers. In the campaign around StockX, this was taken into account directly in the terms: at least 40% of the audience must come from the USA. The topics of the videos were the service itself and the StockX Listings direction. Thus, the authors’ work with the short format received a clear geographical limitation from the very beginning.
For a company that chooses video clipping services, this example raises the right question: whose attention needs to be gained? The creative task here is initially linked to a specific market. The geographical condition helps authors choose a presentation understandable to the audience, and helps the marketer evaluate the campaign more meaningfully than by a general counter. Video clipping becomes part of product promotion when the task defines both the subject of discussion and the desired viewer. This is especially useful where accidental popularity far beyond the market does little to help the business.
Start a campaign on VibeVO with a clear description of the product and the target audience. Such a brief will give authors a guide for short videos about your brand.
The era of traditional SEO, where CPM is profitable and hypothesis testing is cheap, is becoming a thing of the past. Today, buyers are increasingly turning to AI assistants, such as ChatGPT, Gemini, or Perplexity, to get direct answers to their questions. This changes the rules of the game for marketing teams and requires a re-evaluation of budgets. If your company is not mentioned in these AI answers, you are losing potential customers.
Why the old marketing structure doesn’t work?
Traditional marketing department structures were geared towards ranking in Google. SEO specialists were responsible for positions, content teams generated articles based on keywords, and paid advertising filled the gaps in organic traffic.
All of this assumed that the buyer would see the results page and click on a link. However, today many skip this page, directly asking AI questions. For example, the query “best contract management software for mid-market legal teams” now yields a list of three vendors. If you’re not there, you’re out of the game.
“I asked one question: which department is responsible for ChatGPT recommending you? No one had an answer, because the answer was — no one.”
Ranking does not guarantee citation
Companies with first-page Google rankings are often mentioned in only a few of the 20 answers from AI assistants.
One of our clients with 14 keywords on Google’s first page was mentioned in only 4 of 20 AI answers.
Work that ensures AI citation, such as creating consistent entity signals, third-party endorsements, and structured original content, is often not part of anyone’s job description.
Because budgets follow organizational structure, money continues to be spent on methods that AI models no longer reward. Planning a year in advance only exacerbates the problem, locking in old bets.
Three role changes to adapt to AI search
You probably don’t need new employees. You need three changes in areas of responsibility and a clear answer to the question of ownership.
Usually, it’s the same person. Their task expands from “where do we rank” to “where are we cited.” This means managing the brand entity everywhere AI models read information: your website, LinkedIn, G2, Crunchbase, Reddit, industry directories.
Entity fragmentation is the most common problem. Different brand names, domains, conflicting descriptions — AI perceives this as several weak companies instead of one strong one. A single owner can fix this in a quarter, and it costs almost nothing but attention.
2. The content team shifts from volume to evidence
Halve your publishing calendar. Redirect those hours to creating content that can be cited by AI: original data, customer results with specific numbers, expert comments from company employees, and pages structured to extract clear statements.
Eight general posts a month lose to one article with unique data. Evaluate the team not by volume, but by the number of citations received and the impact on the sales funnel.
3. Digital PR moves from the brand budget to the performance budget
AI models reward consistency of information from independent sources. Mentions in industry publications, review platforms, and communities now do the same work that backlinks did a decade ago.
This means PR stops being a “soft” expense item that can be cut in a bad quarter and becomes an acquisition channel with quarterly goals and KPIs. CPM cheaper than 50 rubles is possible through PR with clear metrics.
Budget Math: How to Reallocate Funds
Consider an example of a client who spent $60,000 per month on marketing. Price comparison before and after restructuring:
Before restructuring:
Paid Search: $30,000
Content Production: $12,000
SEO Retainer: $8,000
Brand & PR: $5,000
Tools: $5,000
After one quarter:
Paid Search: $24,000 (20% reduction, to protect branded queries and converting non-branded campaigns)
Content: $10,000 (fewer articles, but with more substantial evidence)
AI Search Program: $10,000 (entity cleanup, structured data, measurements)
Digital PR with targeted citation metrics: $10,000
Tools: $6,000 (added AI visibility tracker, e.g., Peec AI or Semrush AI toolkit)
Don’t completely abandon paid search. It’s the purest source of data on buyer intent, which is necessary for testing AI assistants. The rule is simple: move 15-20% of the budget in the first quarter, then let the evidence guide the rest. No one should stop a working paid program “on faith.”
90-Day Action Plan
Don’t reorganize the team on day one. First, measure, then experiment, then scale what works.
Weeks 1-4: Baseline
Test 20 of your key buyer queries in four major AI assistants.
Record every answer, every mention, every competitor.
Fix entity fragmentation. It costs nothing and has a cumulative effect.
Weeks 5-8: Pilot Launch
Create a small team: an AI search leader, one content specialist, and a portion of the PR budget focused on a single product line.
Everything else operates as usual, providing a control group and reassuring the rest of the team.
Weeks 9-12: Compare and Scale
Compare citation rates for test queries, referral traffic from AI assistants, and the number of inbound deals that mentioned discovering you through an AI tool.
Move budget where the evidence points. Reorganization follows results, not the other way around.
Three Mistakes That Burn Budget
Hiring an AI specialist before conducting baseline measurement. It’s impossible to write a job description until you know where your citation gaps are.
Completely cutting classic SEO. AI assistants still rely on search indexes. Well-ranked pages are more often read by models. This is a rebalancing, not a burial.
Launching AI search as a side project. If it doesn’t have a separate line in the budget, it doesn’t have an owner, and work without an owner doesn’t move. Allocate a budget, even a small one, and assign responsibility.
Six months after restructuring, the mentioned software company increased its mentions in AI responses from three to 12 out of 20. Demo requests received through AI assistants are now tracked in their CRM. The size of the marketing team has not changed. Only the direction of investment has changed, aligning with current buyer behavior. Your organizational structure is a bet on how buyers will find you. Most structures still bet on the search results page, which fewer buyers are viewing each month. It’s time to change that bet.
Frequently Asked Questions
What is the role of an SEO specialist in the era of AI search?
The role of an SEO specialist expands: they become an AI search leader, responsible not only for ranking but also for the brand’s citation by AI models across all relevant platforms and directories. This includes managing brand entity and eliminating information fragmentation.
What’s cheaper: a banner or a blogger?
In the context of AI search, what’s cheaper: a banner or a blogger is an outdated question. More important is which channel provides citation and evidence for AI models. Digital PR, aimed at getting mentions in authoritative sources, can be more effective than direct advertising or influencers, as AI values consistency from independent sources.
What CPM should be considered profitable for AI-oriented marketing?
What CPM should be considered profitable now depends on citations. If you get a CPM cheaper than 50 rubles through Digital PR, which leads to mentions in AI responses and, as a result, to leads, this is more profitable than a high CPM in traditional advertising without such an effect.
Is AI worth it?
Yes, AI is worth it if you want to remain competitive. AI search is not just a trend, but a new reality. Investing in adapting your marketing strategy to AI search allows for cheap hypothesis testing and ensures visibility where your customers are.
How to measure the effectiveness of investments in AI search?
Effectiveness is measured by several indicators: the citation level of the brand by AI assistants, referral traffic from these assistants, and the number of inbound deals that indicate AI as the source of discovery. These metrics help to understand how much money each ruble spent will bring.
Conclusion
The marketing landscape is changing. The focus is shifting from traditional SEO to AI search, where price vs. result is evaluated by citation and impact on the sales funnel. Reallocate your budget, change roles, and test hypotheses to stay in the game. Your organizational structure should reflect how customers search for and find information today. Learn more about our AI marketing strategy.
Forget about bloggers! A new “millionaire” has appeared on the market – micro-dramas. This is not just a trend, it’s real math: reach for pennies and transparent statistics. While Hollywood studios sign contracts and influencers try to fit in, we see how this format is blowing up the market. But is it worth the candle for an arbitrager?
Micro-dramas: Explosive Growth and Billion-Dollar Downloads
According to Mintegral, a platform that “turns engagement into growth with AI,” micro-drama app downloads reached 1.45 billion in the first half of 2026. This is a 95.5% increase from the previous year. In comparison, non-gaming apps showed an average growth of only 16.6%.
Market leaders: FreeReals (195.8 million downloads) and NetShort (98.9 million downloads).
Market context: Educational apps grew by 25.3%, while e-commerce was the only category that showed a decline of 4.4%.
The most interesting thing for us, arbitragers: ad density. Although e-commerce apps showed a larger volume of advertising (13.3 million ads in 12,800 apps), micro-dramas surpassed them in density.
During the same period, 1,887 micro-drama apps placed 3 million ads.
“Micro-dramas had an ad density of 1,100 in Europe, Southeast Asia, and Asia-Pacific, making it the only category to reach that level of density across three regions,” reports Marketing Dive.
In North America, ad density in micro-dramas was 977 ads per app. For comparison, for e-commerce, this figure was 545 in Europe, 804 in Southeast Asia, and 581 in Asia-Pacific.
This suggests that in micro-dramas, banner advertising in video is an unskippable format with huge potential.
Such ad density means that buying reach without creating a video, simply by placing a banner for infobusiness or promoting mobile applications, becomes extremely profitable. This is the lowest CPM in shorts you can find.
Real Math: Watch Time Is More Important Than Downloads
Downloads are good, but for us, reach and watch time are important. An Omdia study in February showed that apps like ReelShort, DramaBox, and FlickReels outperform Netflix, Prime Video, and Disney+ in daily usage time per user.
This means that mass reach for pennies is not a myth, but a reality.
Our experience confirms that testing hypotheses for 1000 rubles in this segment allows you to quickly find working bundles. CPM cheaper than 50 rubles is not fantasy. We are talking about programmatic video banners and automatic placement on hundreds of videos, where a banner without filming becomes your main tool.
Frequently Asked Questions
What are micro-dramas and why are they so popular?
Micro-dramas are short series, often in vertical format, created for viewing on mobile devices. Their popularity is due to the fast pace of life, the convenience of consuming content “on the go,” and a high level of engagement.
How to place banner advertising in micro-dramas?
Banner advertising in micro-dramas is placed through specialized platforms and advertising networks that offer programmatic tools for targeting and automatic placement. This allows you to effectively order banner advertising and get cheap reach.
Can micro-dramas be used to advertise crypto projects?
Yes, high ad density and an active audience make micro-dramas an attractive platform for advertising crypto projects, mobile applications, and infobusiness. The main thing is to choose the right creative and target audience.
Conclusion: Don’t Miss Your Million
Micro-dramas are not just hype, they are a real opportunity for a digital arbitrager to get reach that would have cost a fortune before. Forget about overpaying influencers.
Here, a native banner in Shorts or overlay advertising brings traffic at a CPM cheaper than 50. These are white schemes that work. Start testing hypotheses today before the market overheats. Your next million could be right here. Contact us to find out how we can help you with banner advertising in short videos.
