Case study: Madeon × Ninajirachi — a remix as a meeting of two audiences

Campaign figures

Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. The fund is not equal to expenses. Views are a total counter, not unique reach; approved works are counted separately. Views are not equal to unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

At the heart of the campaign is Madeon’s remix of Ninajirachi’s song iPod Touch. Authors were provided with a folder of approved materials and offered to make short edited versions, increasing the recognition of the release. This task connected two names in one musical occasion: the viewer could come out of interest in the author of the original song, the remixer, or the short video itself.

Highlight editing gives the joint release different ways to start acquaintance with the listener. One viewer already knows the original song, another follows the remixer, a third notices an interesting short video. It is important for authors to maintain the general subject of the campaign so that the chosen shots and their rhythm help to remember the new work. For musical collaboration, this is a useful balance between freedom of presentation and accuracy. A short video can have its own character, while remaining a clear invitation to hear this particular version of the composition and learn more about it.

Connecting two creative names in a release? Launch a campaign on VibeVO with musical edits and video clipping of ready-made material, so that authors find different ways to present joint work.