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Tag: music campaign

Case study: Kesha — Music Meets Already Loved Stories

Campaign Figures

Metric	Value	Explanation
Views	250 214	accumulated campaign counter.
Declared Fund	$1 000	rewards budget.
Approved Works	1	individual content counter.
Authors	1	by published counter.
CPM by Terms	$1,00	rate per 1,000 counted views.
CPV by Rate	$0,00100	equivalent per 1 counted view.

Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is the reward rate with admission conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

The Origami campaign invited creators to combine Kesha’s song with snippets from TV series, football footage, and dance videos. The montage had to be emotional, precisely match the music, and grab attention from the start. The track was at the center, and screen stories familiar to the viewer became material for its new visual interpretation.

A highlight montage connects familiar screen stories with music new to the viewer. A person can pause on a favorite character or a sports emotion and simultaneously hear the track for the first time. For the campaign, the musical core is important: the song must unite the footage into a self-contained impression. The author has to choose not only a recognizable scene but also how its movement and mood coincide with the sound. Then the video acquires its own character, and after viewing, there remains a reason to be interested in the composition that helped create this impression.

Want to present a song through expressive music edits? Launch a campaign on VibeVO, and for your own ready-made release footage, use video clipping as another way to tell the track’s story.

03.09.2026

Case study: OUR HOUSE / James Hype × MEDUZA — the party gets its own image

Campaign Figures

Metric	Value	Explanation
Views	8 547 869	accumulated campaign counter.
Declared Fund	$10 000	rewards budget.
Approved Works	2	separate content counter.
Authors	1	per published counter.
CPM by Terms	$1,00	rate per 1,000 credited views.
CPV by Rate	$0,00100	equivalent per 1 credited view.

Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility terms and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

The OUR HOUSE residency at Hï Ibiza brought together James Hype and MEDUZA in a single event offering. For the campaign, authors were given official materials from this residency and asked to create high-quality short videos. The object of promotion became the combination of performers and a specific series of performances — an experience that can be presented through scenes from prepared footage.

Editing highlights allows showing an individual performer within the overall program of the evening. For an event brand, this helps connect a familiar name with the residency’s name and the experience it offers. A short fragment can interest a fan of the artist, and then give them a reason to delve into the event itself. It is important to maintain this connection when choosing shots and design. Then different publications continue the general conversation about the program, and the impression of the performance does not remain a random scene without a clear place in the residency’s history.

OUR HOUSE / James Hype × MEDUZA — у вечеринки появляется собственный образ — illustration 2

Promoting a series of parties or performances with several artists? Launch a video clipping campaign on VibeVO so that short videos connect familiar names with the image of your event.

03.09.2026

Case study: Madeon × Ninajirachi — a remix as a meeting of two audiences

Campaign figures

Indicator	Value	Explanation
Views	295 551	accumulated campaign counter.
Declared fund	$1 875	rewards budget.
Approved works	6	separate content counter.
Authors	6	according to the published counter.
CPM by terms	$1,25	rate per 1,000 counted views.
CPV by rate	$0,00125	equivalent per 1 counted view.

Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. The fund is not equal to expenses. Views are a total counter, not unique reach; approved works are counted separately. Views are not equal to unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

At the heart of the campaign is Madeon’s remix of Ninajirachi’s song iPod Touch. Authors were provided with a folder of approved materials and offered to make short edited versions, increasing the recognition of the release. This task connected two names in one musical occasion: the viewer could come out of interest in the author of the original song, the remixer, or the short video itself.

Highlight editing gives the joint release different ways to start acquaintance with the listener. One viewer already knows the original song, another follows the remixer, a third notices an interesting short video. It is important for authors to maintain the general subject of the campaign so that the chosen shots and their rhythm help to remember the new work. For musical collaboration, this is a useful balance between freedom of presentation and accuracy. A short video can have its own character, while remaining a clear invitation to hear this particular version of the composition and learn more about it.

Madeon × Ninajirachi — a remix as a meeting of two audiences — illustration 2

Connecting two creative names in a release? Launch a campaign on VibeVO with musical edits and video clipping of ready-made material, so that authors find different ways to present joint work.

03.09.2026

Case study: Empire of the Sun — three songs as a reserve of different emotions

Campaign Figures

Indicator	Value	Explanation
View Volume	Not disclosed	in available published data.
Declared Fund	$1 875	rewards budget.
Campaign Material	3 tracks	Alive, Walking On A Dream, We Are The People.
Finished Videos	No data	final quantity not published.
CPM by terms	$1.00	rate per 1,000 counted views.
CPV by rate	$0.00100	equivalent per 1 counted view.

Previously published terms, checked on 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission terms and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views do not equal unique reach or sales. Conclusions about marketing mechanics — editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

The Empire of the Sun campaign was built around Alive, Walking On A Dream, and We Are The People. Authors were offered approved materials and the task to create edits that evoke positive interest in these compositions. Several songs provided a common musical world, within which one could choose the mood of an individual video and present the group’s work in different ways.

Highlight editing allows choosing the mood of the video within the group’s overall musical world. Several compositions give authors different emotional anchors, while maintaining the recognizable subject of the campaign. For working with a catalog, it’s useful that the music itself becomes the occasion: an existing song can also re-engage the viewer through an expressive fragment. It’s important to give authors clear material and direction for presentation. Then short versions can offer different first impressions of the group’s work and bring familiar listeners back to songs they want to listen to again.

Empire of the Sun — three songs as a reserve of different emotions — illustration 2

Want to draw attention to the strong songs in your catalog again? Launch a campaign on VibeVO, combining musical edits with video clipping of suitable ready-made materials.

03.09.2026

Case study: Foster the People — a familiar song gets a new reason to be heard

Campaign Metrics

Metric	Value	Explanation
Views	2 197 694	accumulated campaign counter.
Claimed Fund	$1 875	rewards budget.
Approved Works	28	separate content counter.
Authors	15	by published counter.
CPM by Terms	$1,00	rate per 1,000 counted views.
CPV by Rate	$0,00100	equivalent per 1 counted view.

Data snapshot 03.09.2026. CPV = CPM ÷ 1,000. This is the reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean direct placement by the brand.

A remix has a useful advantage: some listeners already know the song but haven’t heard its new interpretation yet. The Foster the People campaign was dedicated to OMRI’s version of Pumped Up Kicks. Editors were offered materials from approved folders and the task to support the recognition of this particular release through short videos. The common focus of various publications became the new interpretation of the well-known composition.

Highlight editing in a remix campaign should clearly keep attention on the new interpretation of the song. A recognizable composition can attract a long-time listener, and the changed sound can provide a reason to be interested in the release. For catalog promotion, this is a useful link between audience memory and new material. It is important for authors to maintain this in a short video: the viewer should understand which version they are hearing and why it appeared in their field of attention. Then, the familiar name helps to open a conversation about an independent new work.

Foster the People — знакомая песня получает новый повод прозвучать — illustration 2

Releasing a remix of a song familiar to your audience? Launch a campaign around the new sound on VibeVO, using music edits and video clipping of prepared release materials.

03.09.2026

Case study: The Rolling Stones × Fatboy Slim — a musical meeting as an information occasion

Campaign figures

Indicator	Value	Explanation
View volume	Not disclosed	in available published data.
Declared fund	$1,871	rewards budget.
Campaign material	1 music video	joint music release.
Finished videos	No data	final number not published.
CPM by terms	$0.70–$1.75	rate per 1,000 counted views.
CPV by rate	$0.00070–$0.00175	equivalent per 1 counted view.

Previously published terms, verified 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. The fund is not equal to expenses. The range reflects different distribution conditions. Views are not equal to unique reach or sales. Conclusions about marketing mechanics — editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

The joint work of two recognizable names already contains a reason for conversation. In The Rolling Stones × Fatboy Slim campaign, authors were invited to make short fragments from a ready-made music video. The brief presented the project as the first such collaboration in 25 years, making the time distance part of the advertising story. The editing could rely on the video itself and on the interest in this meeting.

Cutting long videos into short ones here gains additional meaning thanks to the history of the artists themselves. A fragment of a music video can be presented through interest in collaborative work, preserving its visual character. For a marketer, it is useful to look for such a clear context: why does this material deserve attention precisely as an event? Familiar names help start a conversation, and the editing should give the viewer an impression of the new work. At the same time, the historical framework should be linked to how the project is presented in the brief, maintaining the accuracy of its wording.

Does your release have a bright backstory or unusual collaboration? On VibeVO, you can launch its videoclipping and invite authors to reveal this occasion through fragments of the finished video.

03.09.2026

Case study: Wiz Khalifa × Surfer Girl — new track through a familiar mood

Campaign Figures

Metric	Value	Explanation
Views	246 001	accumulated campaign counter.
Claimed Fund	$3 000	rewards budget.
Approved Works	0	separate content counter.
Authors	0	by published counter.
CPM by terms	$2,00	rate per 1,000 counted views.
CPV by rate	$0,00200	equivalent per 1 counted view.

Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. The fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

To promote Smoked Out, authors were invited to combine Wiz Khalifa’s verse, behind-the-scenes footage, and fragments of a live performance. The brief specifically mentioned nostalgic references to the era of Kush & Orange Juice and the shared history of Aer and Wiz. The official recording of the song was intended to link different editing solutions into one musical campaign.

The highlight montage here is subservient to the song and the memory of its audience. A familiar performance style or a reference to a past musical era gives a long-time fan an additional reason to listen. At the same time, different types of material allow for varying presentations: behind-the-scenes, live performance, and fragments emphasizing the verse work differently. For a new release, it’s useful to maintain a common musical center. Then nostalgia becomes the context for getting acquainted with the new composition, and the chosen video sequence helps to feel its character and connection with the artists.

Wiz Khalifa × Surfer Girl — новый трек через знакомое настроение — illustration 2

Want to connect a new release with a story familiar to fans? Launch a campaign on VibeVO with musical edits and video clipping of ready-made footage around the song.

03.09.2026