Case study: Halsey — a concert moment as a separate introduction to the artist

Campaign Metrics

Data cut 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. The fund is not equal to expenses. Views are a total counter, not unique reach; approved works are counted separately. Views are not equal to unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

A stage performance gives an artist material that is difficult to replace with advertising text: the viewer sees the performance here and now. In the Halsey campaign, authors were invited to publish short fragments of a recent live performance. The source was already described in the brief as having attracted significant attention; the task of clipping was to further distribute selected moments through a short format.

At the time of review, the campaign itself was in its early stages, so it should be considered as an approach to distributing the performance. Editing highlights can emphasize different moments of the same recording, maintaining the feeling of the stage and live performance. For music marketing, this is working with existing material: each selected fragment becomes a small introduction to the artist. It is important that the video is perceived as a whole and conveys the character of a specific performance. Then the stage recording retains its expressiveness even for a person who will see only a short episode.

Do you have a concert recording that you want to show to a new audience? Launch a video clipping campaign on VibeVO, using individual expressive moments of the performance.