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Tag: live performance

  • Case study: All Time Low — Keep the Live Performance as the Main Focus

    Case study: All Time Low — Keep the Live Performance as the Main Focus

    Campaign Figures

    Metric Value Explanation
    Views 278 839 accumulated campaign counter.
    Declared Fund $1 000 rewards budget.
    Approved Works 0 separate content counter.
    Authors 0 by published counter.
    CPM by Terms $1.00 rate per 1,000 counted views.
    CPV by Rate $0.00100 equivalent per 1 counted view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is the reward rate with admission conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    In the Monsters campaign, the sound was adjusted with particular care. Authors took ready-made concert clips, added the official song recording at 1% volume, and the main sound was to remain the live performance. This condition preserved the stage presentation of the material and at the same time added the specified audio recording to the publication. A small adjustment became an important part of the entire video’s structure.

    The montage of concert highlight footage should consider why the viewer watches a live performance in particular. In this case, the character of the stage sound was part of the impression that needed to be preserved. A complete audio replacement would have changed the presentation of the material, so the brief specifically set the volume ratio. For music marketing, it is useful to think through such details in advance. Image, performance, and sound form one scene; a short fragment should convey it cohesively enough for a person to feel a specific moment of the concert and become interested in the song itself.

    All Time Low — оставить живое исполнение главным — illustration 2

    Is live sound especially important in your concert footage? Launch a video clipping campaign on VibeVO, explaining in advance to the authors which performance features need to be preserved.

  • Case study: Halsey — a concert moment as a separate introduction to the artist

    Case study: Halsey — a concert moment as a separate introduction to the artist

    Campaign Metrics

    Metric Value Explanation
    Views 2 086 accumulated campaign counter.
    Declared Fund $1 500 rewards budget.
    Approved Works 2 separate content counter.
    Authors 2 by published counter.
    CPM by Terms $1,50 rate per 1,000 credited views.
    CPV by Rate $0,00150 equivalent per 1 credited view.

    Data cut 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. The fund is not equal to expenses. Views are a total counter, not unique reach; approved works are counted separately. Views are not equal to unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    A stage performance gives an artist material that is difficult to replace with advertising text: the viewer sees the performance here and now. In the Halsey campaign, authors were invited to publish short fragments of a recent live performance. The source was already described in the brief as having attracted significant attention; the task of clipping was to further distribute selected moments through a short format.

    At the time of review, the campaign itself was in its early stages, so it should be considered as an approach to distributing the performance. Editing highlights can emphasize different moments of the same recording, maintaining the feeling of the stage and live performance. For music marketing, this is working with existing material: each selected fragment becomes a small introduction to the artist. It is important that the video is perceived as a whole and conveys the character of a specific performance. Then the stage recording retains its expressiveness even for a person who will see only a short episode.

    Halsey — concert moment as a separate introduction to the artist — illustration 2

    Do you have a concert recording that you want to show to a new audience? Launch a video clipping campaign on VibeVO, using individual expressive moments of the performance.