Campaign Figures
| Metric | Value | Explanation |
|---|---|---|
| Views | 467,892 | accumulated campaign counter. |
| Declared Fund | $24,000 | rewards budget. |
| Approved Works | 0 | separate content counter. |
| Authors | 0 | according to published counter. |
| CPM by Terms | $1.75–$2.00 | rate per 1,000 counted views. |
| CPV by Rate | $0.00175–$0.00200 | equivalent per 1 counted view. |
Data snapshot 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. The range reflects different distribution conditions. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
A new game world cannot be fully explained in a short video, but it can spark a desire to learn more. In the Metaphor: ReFantazio campaign, official trailers served as the source. Authors were offered to cut fragments from them and publish short versions; the task itself was related to pre-orders and themes of battles and adventure. This set a general direction while preserving space for choosing individual scenes.
Cutting long videos into short ones gives a complex game world several first impressions. Video clipping allows one video to focus on action, another on atmosphere, while maintaining a common source in official materials. The viewer gets a small, understandable scene and can decide if they are interested in learning more. For promoting a rich product, this is a useful principle: the first acquaintance does not have to contain everything. Selecting a fragment becomes a way to choose one reason to take a closer look at the game and give that reason enough space in the frame.
Does your project have many stories and visual details? Launch a video clipping campaign on VibeVO so that authors can find different first scenes to introduce this world.
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