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  • Banner Ads in Shorts: OptimizeRx Launches Programmatic with The Trade Desk

    Banner Ads in Shorts: OptimizeRx Launches Programmatic with The Trade Desk

    Programmatic in Shorts: How to Get Millions of Views for Pennies

    Forget about influencers! The market for <a href="/blog/profitable-cpm-how-to-calculate-the-real-cost-of-a-useful-ai-response/" title="Banner advertising in Shorts: CPM cheaper than 50 rubles and millions of views without bloggers”>banner advertising in Shorts is undergoing tectonic shifts. OptimizeRx, a company specializing in medical marketing technologies, has made a decisive move into the world of programmatic advertising by partnering with The Trade Desk. This opens up new horizons for brands that want to achieve massive reach for pennies by placing banners in YouTube Shorts, TikTok, and Reels.

    Maria Chipcchio, Senior Vice President of Strategic Market Analytics at OptimizeRx, emphasizes: “We understood that we had to enter the programmatic sphere very carefully.” OptimizeRx had previously collaborated with DeepIntent on placing programmatic banners.

    These ads were shown to doctors and other healthcare professionals (HCPs) within their software interfaces when prescribing medications or processing co-pay cards for patients.

    Real Math: CPM Cheaper Than 50 and Transparent Statistics

    Previously, pharmaceutical brands could offer financial incentives, essentially covering part of the cost of medications, so that doctors would choose their specific drugs. But programmatic placement, according to Chipcchio, comes with new challenges, especially in the medical field.

    The main concern is placing ads next to confidential patient data. While this is not a government mandate, it is critically important for marketers.

    “The buyer never sees that side of the process, and that’s one of the beauties of programmatic,” notes Maria Chipcchio.

    All ad creatives undergo strict review. It is important not only to exclude inappropriate content but also to ensure that the ad does not mislead the doctor and focuses solely on relevant medical data about the product.

    OptimizeRx takes a conservative approach to programmatic but sees huge potential for revenue growth.

    From DeepIntent to The Trade Desk: Expanding Capabilities

    This is why the company is moving from collaborating with DeepIntent, which, as a healthcare-focused DSP, is in the same regulatory environment as OptimizeRx, to partnering with The Trade Desk.

    One of the key advantages of collaborating with The Trade Desk is the OpenPath concept, which will allow DSPs to analyze ad effectiveness in HCP electronic health records (EHRs) compared to campaigns on streaming TV or other channels.

    This opens the door for other types of marketers looking to show ads to specific doctors right before a patient receives further instructions. For example, every skincare manufacturer wants doctors to recommend their product.

    Often, doctors recommend over-the-counter medications like Nyquil or Tylenol.

    Banner advertising in Shorts: OptimizeRx launches programmatic with The Trade Desk — illustration 2
    • Mobile app promotion: the ability to target doctors who recommend health apps.
    • Infobusiness: advertising educational courses for healthcare professionals.
    • Crypto projects: attracting investments from wealthy specialists.

    An over-the-counter allergy brand could use the TTD system to target geographic areas during allergy outbreak seasons, such as spring. These are compelling arguments that OptimizeRx can leverage through its integration with TTD.

    The Future of Banner Advertising: Non-Scrollable Banners and Auto-Placement

    To date, over 99% of OptimizeRx’s advertising business has been with prescription drug brands. But, as Chipicchio notes, “there are no limitations to that in the programmatic arena.”

    This means it will now be possible to place native banners in Shorts that will not scroll, and use auto-placement on hundreds of videos, getting the lowest CPM in Shorts.

    This is a real opportunity to buy reach without creating a video and get brand integration without filming, which is a direct alternative to influencers and their inflated prices. Testing hypotheses for 1000 rubles becomes a reality, and transparent statistics allow for accurate ROI measurement.

    Frequently Asked Questions

    What is programmatic advertising in Shorts?

    It is the automated placement of ad banners in short video formats, such as YouTube Shorts, TikTok, and Instagram Reels, using algorithms and data for the most effective targeting.

    How does OptimizeRx use programmatic?

    OptimizeRx, specializing in medical marketing, integrates with programmatic platforms like The Trade Desk to place targeted ads for healthcare professionals within their professional software, and also to expand reach to other audiences through short videos.

    What are the benefits of programmatic advertising for brands?

    Key benefits include low CPM (cost per thousand impressions), mass reach for pennies, the ability to buy reach without creating a video, transparent statistics, precise targeting, and an effective alternative to influencers.

    Can banner ads be placed without video shooting?

    Yes, programmatic platforms allow placing banners without video shooting, which significantly reduces costs and simplifies the process of creating advertising campaigns, especially for native banners in Shorts.

    Conclusion

    OptimizeRx’s shift to widespread programmatic advertising with The Trade Desk is not just news, but a signal for the entire market. The era when banner advertising in short videos was the prerogative of large brands with huge budgets is becoming a thing of the past.

    Now, CPM cheaper than 50 rubles per thousand impressions is becoming a reality. Digital arbitragers and marketers who know how to count money get a powerful tool for mass reach for pennies.

    Stop paying influencers for “trust” — it’s time to get transparent statistics and test hypotheses for 1000 rubles. Contact us to find out how you can leverage these opportunities today!

  • How to Cut Shorts from Streams and Videos: A Guide for Hyper-Productive Producers

    How to Cut Shorts from Streams and Videos: A Guide for Hyper-Productive Producers

    Every streamer knows: the content conveyor must not stop! But how do you package hours of “raw footage” into dynamic Shorts for YouTube, TikTok, or Reels? This guide will help you cut streams without losing quality, turning long recordings into viral highlights. We’ll break down how long cutting takes, what moments to choose, and how to optimize the process so your content gets monetized.

    How to create a YouTube Short from an existing video or stream

    To turn existing footage into a YouTube Short, choose a bright moment that is self-contained. Shorten it to 3 minutes or less, crop vertically (9:16) so the action remains in focus. Check the audio and subtitles, then upload.

    YouTube treats any square or vertical video up to 3 minutes long as a Short, so the shape and length of your export determine most of the outcome.

    Choosing a moment for Shorts: from clip to stream

    The amount of work depends on your source. A 40-second clip you’ve already trimmed only requires reframing and refinement.

    A four-hour stream recording requires finding the right moment first, and this search is usually the slowest part of the process. If you already know which moment you want to use, whether it’s gameplay footage or a saved clip from a stream, it simplifies the task.

    Cutting tools: YouTube Remix and third-party services

    Cutting Shorts from public YouTube videos

    If the source is a long video already published on your channel, YouTube offers a quick path. On the video’s watch page in the YouTube app, tap “Remix,” then “Edit into a Short,” and select up to 60 seconds.

    YouTube’s help page limits this feature to your own public long uploads. Private videos, unlisted videos, and videos with third-party copyright claims cannot be used, and the finished Short will link back to the original.

    Cutting Shorts from long stream recordings: Eklipse AI

    With a long recording, editing is the easy part. Finding 30 seconds worthy of publication in a three-hour stream is the real work.

    For gaming streams, Eklipse turns long videos into short clips by scanning VODs for in-game signals, microphone volume spikes, and chat activity. You can connect your Twitch, YouTube, Kick, or Facebook account for recordings to automatically upload after each stream, import a public YouTube video by URL, or upload an MP4.

    “Eklipse AI is your personal content pipeline. It doesn’t just cut, it finds gold in your hour-long streams. It’s not just a tool, it’s a solution for mass cutting 100+ clips and automatic stream cutting.”

    Each method has its limitations: most streams are processed in minutes, though a four-hour VOD can take up to an hour. Treat the results as a preliminary list.

    Eklipse’s own help references call AI selection a starting point, and you can adjust the start and end points of each clip in Eklipse Studio before exporting. Creating and exporting clips requires an Eklipse premium plan.

    How to make Shorts from streams and videos: a guide for hyper-productive producers — illustration 2

    Optimizing for vertical viewing: cropping and subtitles

    Cropping a widescreen game to a vertical format discards about two-thirds of the image, so cropping must be intentional. If you already have a clip and need help with vertical editing, Eklipse’s YouTube Shorts editing workflow includes this.

    Eklipse Studio offers vertical layout templates, a layout with a webcam and game feed, cropping, text, and automatic subtitles that you can edit. AI Edit accepts a Twitch or Kick clip URL, a clip from your AI Highlights library, or an MP4 upload up to 1GB if the clip is between 15 seconds and 3 minutes long, and reframes it vertically with subtitles.

    Free Eklipse AI Reframe tool

    For a single clip without an account, the free browser-based Eklipse AI Reframe tool accepts a Twitch clip URL, a direct .mp4 or .webm link, or an MP4, WEBM, or MOV upload, and exports in 9:16, 4:5, or 1:1 formats. It cannot read YouTube links, so download your footage first if it’s there.

    Uploading and checking Shorts

    From a computer, sign in to YouTube Studio, click “Create,” then “Upload videos,” and select your file. Before publishing, go through this checklist:

    • Is it trimmed to 3 minutes or less? Yes.
    • Is it cropped to square or vertical? Yes.
    • Is the audio and subtitles checked? Yes.

    Frequently Asked Questions

    Can you make a YouTube Short from a long video?

    Yes. Trim a segment to 3 minutes or less, crop it to square or vertical, and upload. If the long video is public on your own channel, YouTube’s “Edit into a Short” option lets you select up to 60 seconds directly in the app, and the Short will link to the original.

    Can you make Shorts from a live stream recording?

    Yes, if you have the recording as a file or a supported VOD. Trim each highlight to 3 minutes or less and reframe it vertically. YouTube’s help pages for “Edit into a Short” and Studio clips don’t specify if past live streams are supported, so exporting the recording and editing it yourself is a reliable path.

    Should you crop videos to 9:16 before uploading?

    Yes, if you want it to completely fill the phone screen. YouTube accepts square video as a Short, but only 9:16 fills the vertical player. Crop it yourself to choose what stays in the frame. This is important for cutting for TikTok from Twitch and other platforms.

    What is the difference between turning a long video into clips and editing a clip for Shorts?

    Turning a long video into clips means finding moments worth publishing. Editing a clip for Shorts begins after selecting a moment and includes vertical cropping, trimming, subtitles, and export. Long recordings require both steps; a clip you’ve already cut only requires the second.

    Conclusion

    Stream cutting is not just editing, it’s a strategic step to expand your audience and monetize your stream through cuts. You don’t have to be a professional editor to create amazing gaming clips. Let Eklipse AI automatically detect your best moments and turn them into epic highlights!

    Limited free clips are available. Don’t miss your chance to order 20 clips from a stream and speed up your content pipeline!

  • Mass Video Posting: How AI Saves Time and Effort

    Mass Video Posting: How AI Saves Time and Effort

    In today’s world, where content is king, mass video posting becomes a key tool for audience reach. Imagine being able to publish dozens, or even hundreds, of videos a day across 10+ accounts while you sleep. This is not fantasy, but a reality thanks to automation and mass posting services. We will look at how these tools allow you to publish videos to 5 platforms simultaneously, using a single control panel, and how to choose the optimal solution for your tasks.

    Why is mass video posting necessary?

    Automatic publication of short videos significantly increases audience reach and saves resources. Instead of manually uploading each video to each platform, you set up a scheduled auto-post, and the content seamlessly spreads across all selected platforms.

    This is especially relevant for projects requiring high publication frequency, such as news channels or bloggers working with trending content.

    Saving time and resources

    • No manual labor: Forget about monotonous copy-pasting.
    • Scheduled reach: Videos are released exactly on time, even if you are busy or resting.
    • Unified panel: Manage all accounts from one place, be it TikTok, YouTube, or Instagram.

    How to choose a mass posting service?

    Choosing the right mass posting service is an investment in efficiency. It is important to consider functionality, cost, and integration capabilities. Key aspects to pay attention to:

    Key selection criteria

    1. Supported platforms: Make sure the service works with the platforms you need (TikTok, YouTube Shorts, Instagram Reels, Facebook Reels, Pinterest Idea Pins, etc.).
    2. Auto-posting functionality: Flexible scheduling of publications, including bulk upload and content rotation.
    3. Mass upload with proxies and anti-detection: For posting to 10 accounts or more, this is critical to bypass platform restrictions.
    4. API integration: The presence of an API allows you to create your own automated action chains.
    5. Monthly cost: Compare tariff plans. For example, the cost of 500 publications can vary greatly.

    “While you sleep, videos are already being released – this is the principle of effective mass video posting,” experts in content automation note.

    Implementation example: mass posting via API

    For advanced users and large projects, mass posting via API opens up unlimited possibilities. This allows not only publishing content but also automating statistics collection, analytics, and even content generation.

    For example, using the API, you can set up a system that will:

    • Automatically generate short videos according to given templates.
    • Upload them to all platforms at once.
    • Track metrics and optimize the strategy of short video distribution.

    Thus, impressive results can be achieved, for example, publishing 100 videos a day without spending hours of manual labor.

    How to start with mass posting?

    First, define your needs. How many videos do you plan to publish? To which platforms? What is your budget? After that:

    Массовый постинг видео: как AI экономит время и силы — illustration 2
    1. Research services: Explore market offerings.
    2. Set up accounts: Connect all necessary social networks to the chosen platform.
    3. Create a schedule: Upload content and set up a schedule for 10+ accounts.
    4. Monitor results: Track publication effectiveness and adjust your strategy.

    Many services offer a mass posting package for a month, which allows you to test the functionality without significant costs.

    Frequently Asked Questions

    What is mass video posting?

    Mass video posting is the process of automated publication of a large number of videos on various social media platforms simultaneously, often using specialized services and tools.

    What platforms are supported for video cross-posting?

    Most modern mass posting services support key platforms such as TikTok, YouTube (including YouTube Shorts), Instagram (Reels), Facebook (Reels), and Pinterest (Idea Pins).

    How to choose the best service for automatic publication of short videos?

    When choosing a service, pay attention to: supported platforms, scheduling flexibility, the presence of proxy and anti-detection functions, the ability to work via API, and pricing policy, including the cost of 500 publications or a mass posting package for a month.

    Can I publish 100 videos a day using mass posting?

    Yes, using a properly configured mass posting service and automation via API, it is quite realistic to publish 100 videos a day and even more, significantly increasing your short video distribution.

    Conclusion

    Mass video posting is a powerful tool for anyone striving for maximum audience reach and workflow optimization. Using automatic publication of short videos through a unified panel significantly saves time and resources, allowing you to focus on creating quality content. Start optimizing your strategy today so that your content works for you while you sleep.

  • Mass Video Posting: Why Manual Clip Cutting Outperforms AI Automation

    Mass Video Posting: Why Manual Clip Cutting Outperforms AI Automation

    In an increasingly competitive content market, <a href="/blog/mass-video-posting-how-an-ai-model-created-a-pipeline-for-127-n8n-nodes-for-4/" title="<a href="/blog/mass-video-posting-how-an-ai-model-created-a-pipeline-for-127-n8n-nodes-for-4/" title="mass video posting: why brand context is important for AI”>mass video posting: how to manage multiple accounts in 2026″>Mass video posting is becoming a key tool for expanding podcast audiences. However, creating effective short video clips (30-90 seconds) for TikTok, YouTube Shorts, Instagram Reels, and LinkedIn requires not only speed but also quality. In this article, we will explore why the human factor in clip cutting often proves more effective than fully automated AI-based solutions, and how to achieve seamless content distribution on schedule across all platforms.

    Definition and Formats of Podcast Video Clips

    Podcast video clips are short excerpts (30-90 seconds) from full episodes, designed to attract audience attention on social media. They serve as “bait” for the main “reward” — the full podcast episode. The success of a clip strategy depends on its ability to stop a user from scrolling through their feed.

    Key clip formats by 2026:

    • Vertical 9:16 (30-90 sec): Dominant on YouTube Shorts, Instagram Reels, TikTok. Editing them from original 16:9 video is the most labor-intensive.
    • Square 1:1 (30-90 sec): Ideal for Instagram Feed, LinkedIn, and Twitter. Cropping from 16:9 is simpler than for vertical format.
    • Horizontal 16:9 (30-60 sec): Optimal for native YouTube feed and Twitter. Do not require reformatting, as the aspect ratio matches the original.

    “A 60-minute podcast typically allows for 8-12 publishable clips, totaling 5 to 18 minutes of ready social content,” — Michael Holmes, Founder and CEO of Vidpros.

    AI Tools vs. Manual Editing: A Comparison of Effectiveness

    There are many mass posting services that use AI for automatic clip cutting, such as Opus, CastClip, Podsqueeze, HipClip, Chop AI, Riverside Magic Clips, and Zencastr’s AI. These tools can generate 20+ vertical clips in a matter of minutes, providing high speed and volume of publications.

    Advantages of AI tools:

    • Quantity: Ability to generate a large volume of clips.
    • Efficiency: High speed of content production.
    • Cost-effectiveness: Reduced costs for producing secondary content.
    • Automation: AI is excellent for creating “secondary” content.

    However, data shows that AI systems primarily select moments that align with their training (questions, laughter, statistics), but fail to capture nuances that require additional context. They often cut sentences at unnatural places and are unable to emphasize humorous moments in subtitles.

    Advantages of manual editing:

    1. Selecting engaging moments: Editors carefully analyze the entire transcript to choose the most intriguing initial segments capable of attracting new audiences.
    2. Subtitle optimization: Creating subtitles that enhance the rhythm of the clip, including highlighting keywords in bold and emphasizing climactic moments with color.
    3. Precise trimming: Removing unnecessary fragments to maximize viewer engagement.

    Hybrid approach: Combining AI and human

    The most effective strategy is a hybrid approach. AI can generate a large pool of potential clips, from which an editor selects the 5-8 best and refines them for maximum engagement. This allows leveraging the advantages of both methods: speed and volume from AI, quality and engagement from humans.

    Criteria for selecting the ideal clip

    When selecting a segment from a 60-minute podcast, the editor considers five key criteria:

    1. Does the first second grab attention?
    2. Does the segment contain a question, a paradoxical statement, or an emotional reaction?
    3. Is the story self-contained or does it end with an intriguing cliffhanger?
    4. Are there visual elements (laughter, facial expressions, gestures)?
    5. Is the pace fast? The payoff should occur in less than four seconds.

    Recipe for a successful format for TikTok, Shorts, and Reels (2026)

    For automatic publication of short videos and their maximum effectiveness, follow these recommendations:

    • Format: 9:16, speakers’ faces centered or in the upper third of the frame.
    • Title: 4-8 words, attention-grabbing, in large font at the top.
    • Subtitles: Word-by-word appearance in the lower third, with key words highlighted (e.g., in yellow).
    • End screen (1 second): Show title, episode, and information on where to find the full episode.
    • Music: Only licensed music, from Epidemic Sound, Artlist libraries, or commercial Meta and YouTube libraries. Avoid trending music for clips aimed at subscriptions.

Tools for Mass Video Posting

For mass uploading videos to all platforms at once, the following tools are available:

  • Opus.pro: Upload long videos, create 20+ vertical clips with subtitles and “virality scores.” Cost ~19 $/month.
  • Riverside Magic Clips: A feature in Riverside Pro (29 $/month) for creating clips during or after recording.
  • Zencastr AI Clipping: Publish audio and video directly to TikTok, Instagram, YouTube Shorts, LinkedIn, Facebook, and X. Check the website for pricing.
  • HipClip: Templates and auto-subtitles for Instagram Feed, Stories, and Reels.
  • Chop AI: 20+ versions of video clips with Brand-Safe subtitles for TikTok, IG, YouTube, LinkedIn.

For manual editing, Adobe Premiere Pro, Apple Final Cut Pro, or DaVinci Resolve are used. However, manually cutting 8-12 clips per episode can take 4-8 hours, justifying itself only for “hero” clips.

Scheduled Reach: Distribution Strategies

For publishing to 5 platforms or more, it is necessary to consider the specifics of each:

Mass Video Posting: Why Manual Clip Editing Outperforms AI Automation — illustration 2
  • YouTube Shorts: High watch completion rate and subscribers per view. Max. 60 sec, vertical 9:16.
  • Instagram Reels: Saves and reposts. Up to 90 sec.
  • TikTok: Completion rate and repeat views. Ideal for clips with a strong hook in the first second.
  • LinkedIn: Thoughtful captions and insights for B2B professionals. Square 1:1.

Most operators cross-post the same clip to all platforms with minimal changes. This allows for a unified content management panel.

Distribution Cadence (2026):

Publishing 8-12 video clips per episode across multiple platforms within 3-5 days after a new episode is released. For weekly shows, this means 32-48 clips per month. Such a mass-posting package for a month ensures a stable content flow.

Frequently Asked Questions

How long should podcast clips be?

The optimal length is 30-90 seconds. For vertical clips, 45-60 seconds is best.

Can I use trending music in podcast clips?

For clips intended to convert viewers into subscribers or for long-term use, trending music should be avoided due to licensing risks. Use licensed libraries.

How many video clips should I create per podcast episode?

For weekly shows, it is recommended to publish 8-12 clips within 3-5 days. Exceeding 20 clips reduces quality, while fewer than 5 misses potential opportunities.

Will AI clip-cutting tools perform better than a human editor?

For a large volume of secondary clips – yes. For “hero” clips that you actively promote – no. A successful scaling strategy involves a combination: AI generates candidates, and a human selects and edits the best ones.

How to measure the conversion of clips into full listens?

Use UTM tags in clip description links and the question “How did you hear about us?” on the email subscription page. Podcast hosts track referrals to episode pages.

Conclusion

Mass video posting is not just about uploading content, but a strategic process that requires a thoughtful approach to cutting and distribution. While AI tools provide unprecedented speed and volume, human judgment remains indispensable for creating truly engaging “hero” clips. Combining these two approaches allows for an optimal balance between quantity, quality, and monthly cost of content production. Start optimizing your strategy today and ensure your content works for you while you sleep. Contact us to find out how we can help you produce high-quality video clips.

  • Banner advertising in Shorts: how to get CPM cheaper than 50 rubles and millions of reach

    Banner advertising in Shorts: how to get CPM cheaper than 50 rubles and millions of reach

    In today’s world, where user attention is becoming an increasingly valuable resource, Banner advertising in Shorts offers unique opportunities to achieve millions of impressions at minimal cost. The gaming industry, despite its huge audience, still remains an underestimated advertising channel, but new approaches and technologies are changing the rules of the game.

    Forget about bloggers: the gaming industry is changing the rules of the advertising market

    The gaming industry is experiencing an identity crisis, trying to prove its value as an advertising channel while emphasizing its uniqueness. At the annual IAB Playfronts event, David Cohen, CEO of IAB, noted that new media, such as gaming, require a rethinking of advertising models. However, despite Cohen’s warnings, many technologies presented at Playfronts try to fit gaming into familiar frameworks.

    While banner advertising in short videos offers unprecedented opportunities for cheap reach.

    Why is gaming advertising still underestimated?

    According to Shahar Sorek, CEO of Overwolf, only 2.4% of media budgets are allocated to the gaming industry, although 67% of Americans play video games weekly. This, he says, is “the biggest mismatch between audience attention and media investment today.”

    But what if we told you that you can get millions of impressions for pennies, without resorting to expensive influencers?

    “This is the biggest mismatch between audience attention and media investment today,” — Shahar Sorek, CEO Overwolf.

    New tools for targeting and transparent statistics

    To address this problem, Overwolf introduced the In-Game Audience Map – a media planning tool that helps advertisers find their target audience among more than 5000 games. This development is based on Overwolf’s own Gamer Grid platform, which functions like any other audience identification graph.

    This allows for transparent statistics and precise campaign setup. Nathan Lindberg, VP of Global Brand Partnerships at Overwolf, emphasized that the ability to target standard IAB ad units within games will help integrate gaming deeper into agency media plans. This opens the way for programmatic video banners and mass reach.

    Unique attribution capabilities: not just clicks, but also “hardware”

    Overwolf also offers unique attribution capabilities. Since the application runs as an executable on the user’s computer, the company can track hardware connected to the device (headsets, controllers, video cards).

    This is invaluable for measuring the effectiveness of peripheral manufacturers’ campaigns. We are talking about real math, where you can test hypotheses for 1000 rubles and get accurate data.

    Zynga Ads+: a new era of mobile advertising

    Zynga, the mobile publisher owned by Take Two, has launched its own third-party publishing network, Zynga Ads+. It will only admit apps with a rating of 4.5 stars and above in the App Store to its network, promising Brand-safe and high-quality inventory.

    This is a direct hint that a native banner in Shorts can be not only cheap but also high-quality.

    Баннерная реклама в Shorts: как получить CPM дешевле 50 рублей и миллионные охваты — illustration 2

    Interactive advertising: from AMD to your Shorts

    IGN, in partnership with Firsthand, created interactive display ad units for AMD’s campaign. For example, if a user reads a game review and then an article about PC building, the ad will suggest they find out if a new AMD graphics card is needed for the game.

    Imagine the same non-skippable banner in YouTube Shorts or TikTok Reels, adapted to user interests! This is next-generation overlay advertising.

    Rewarded video: from a “joke” to a sales driver

    The rewarded video format, long considered a “joke” in the industry, is now gaining momentum. Frank Puma, Managing Director of WPP Media, notes that after platforms like Roblox started using it successfully, buyers’ attitudes changed.

    For example, Sam’s Club (a Walmart subsidiary) ran a campaign on Roblox where players received virtual Sam’s Club membership cards for watching videos. The campaign generated 5 million engaged impressions and 1 million virtual card applications, leading to an 18% increase in sales among cardholders and a 6% increase in conversions.

    This proves that placing a banner in TikTok or a banner in YouTube Shorts using the rewarded format can be incredibly effective. Learn more about success stories in Shorts.

    Frequently Asked Questions

    What is banner advertising in short videos?

    These are ad banners that appear in short video formats such as YouTube Shorts, TikTok Reels, or Instagram Stories. They can be both static and interactive, offering massive reach for pennies.

    How to get CPM cheaper than 50 rubles?

    By using programmatic platforms and auto-placement on hundreds of videos, the cost per thousand impressions can be significantly reduced. Focusing on less competitive but high-volume formats, such as a banner in YouTube Shorts, allows achieving such CPM.

    Can you buy reach without creating a video?

    Yes, that’s exactly what banner advertising in video is for. You don’t need to shoot expensive videos; it’s enough to create an effective banner that will be integrated into existing content. This is an ideal option for promoting mobile applications or advertising crypto projects.

    What are the advantages of banner advertising in Shorts compared to influencers?

    • CPM cheaper than 50 rubles: significantly lower than the cost of integration with bloggers.
    • Transparent statistics: accurate data on impressions, clicks, and conversions.
    • Test hypotheses for 1000 rubles: ability to quickly test different creatives with minimal costs.
    • Don’t pay the influencer: savings on fees and no dependence on their reputation.
    • Mass reach: you can buy reach in any volume, not limited to the audience of one blogger.

    How to start using banner advertising in short videos?

    Contact media planning specialists or use platforms for programmatic video banners. Start with a small budget to test hypotheses and optimize campaigns for maximum effectiveness. Start your campaign today!

    Conclusion: your path to mass reach for pennies

    The gaming industry and short video formats such as Shorts, Reels, and TikTok offer unique opportunities for advertisers who are willing to think outside the box. Forget about old models and expensive influencers. With banner advertising in Shorts, you can get mass reach for pennies, using precise targeting tools and transparent statistics.

    Start buying reach without creating a video today and see the effectiveness of this channel. Don’t miss the chance to order banner advertising and become a leader in your niche. This is not just a trend, it’s a new reality of effective marketing.

  • Mass video posting: what is “clip farming” and how to use it effectively?

    Mass video posting: what is “clip farming” and how to use it effectively?

    New terms constantly emerge in the content creation sphere, and one of them is “clip-farming.” This term is controversial because its meaning is interpreted differently. Understanding this phenomenon is critical for anyone aiming for maximum audience reach on platforms like TikTok, YouTube Shorts, and Reels. Let’s explore what clip-farming actually means, where it came from, and how it can be used for mass video posting without harming one’s reputation.

    What is “Clip-Farming”? Two Main Meanings

    The term “clip-farming” has two main interpretations, which are often confused, leading to misunderstandings and accusations among content creators.

    First Meaning: Staging Moments for Clips

    Initially and most commonly, “clip-farming” refers to the deliberate creation of dramatic or shocking moments during a live stream. The goal is to provoke viewers into creating short clips that are then spread across social media. The Cambridge Dictionary defines it as “the conscious act of doing or saying something shocking or dramatic in a social media video in order to create short videos that are then widely shared online.”

    “A streamer knows that a 20-second reaction spreads further than eight hours of gameplay, so they build the stream around creating reactions.”

    This meaning refers to a behavioral strategy where the streamer “plays to the camera” to elicit a specific reaction from viewers and make them click the “Clip” button. For example, on Twitch, the “Clip” button saves the last 25 seconds of a stream and the next 5, activated by the viewer.

    Second Meaning: Mass Cutting and Distribution of Short Videos

    The second, broader meaning describes a workflow: cutting a long video (VOD) into dozens of short clips and then distributing them across multiple platforms. In this context, clip-farming is simply content repurposing with a catchier name. Tools and agencies specializing in short-form content use this term to describe the pipeline: take a three-hour VOD, cut 30 clips, reformat them vertically, and schedule them for publication on four platforms.

    “Clip-farming” is part of a whole family of internet terms built on the metaphor of “sowing” and “harvesting.” These include “karma-farming,” “rage-farming,” “engagement-farming,” and “aura-farming.” You “sow” provocation and “reap” attention. This slang has long since moved beyond content creator circles, as evidenced by the inclusion of similar terms in dictionaries.

    • Wiktionary already contains an entry for “clip farm” as a verb, meaning “to act or exploit a situation to gain online attention, especially repeatedly or inauthentically.”
    • Collins Dictionary is considering adding the term “clip-farming.”

    The appearance of these terms in dictionaries indicates the widespread practice and the word itself.

    Why do streamers engage in “clip-farming”?

    The reasons why streamers resort to “clip-farming” (in a behavioral sense) are structural, not personal. They are due to the peculiarities of modern platforms and audience engagement mechanics.

    Key factors:

    1. New audience discovery: Short video feeds (TikTok, YouTube Shorts, Reels) are the primary way for new viewers to find content. One successful clip can bring more views than months of live streams.
    2. Attention retention: Live streams, offering unpredictability and the potential for dramatic moments, are better at retaining viewers. Streamers feel this in audience retention graphs long before anyone calls it “farming.”
    3. Monetization: Short-form content generates direct revenue through platform creator funds, brand deals based on reach, and the clip economy, where third parties profit from reposting others’ streams.

    These factors make “clip-farming” (in a behavioral sense) a rational response to how modern platforms work and are monetized.

    “Clip-farming” vs. “clip-cutting”: What’s the difference?

    The key difference between these two concepts lies in intentions and process.

    • Clip-farming (behavioral): This is a behavioral choice made during content creation. The streamer consciously acts in a way that provokes the creation of clips. This happens “on camera.”
    • Clip-cutting (workflow): This is a production stage that occurs after the stream ends. You take existing footage and shorten it. This has nothing to do with how you behaved during the stream.

    Most successful channels use clip-cutting. For example, tools like Eklipse scan a finished VOD and automatically cut moments that have already been successful, formatting them for TikTok, Shorts, and Reels. This allows for automatic short video publishing and ensures mass video posting without manual labor.

    Массовый постинг видео: что такое «клип-фарминг» и как его использовать эффективно? — illustration 2

    Ethical Dilemmas and Practical Implications

    The community actively discusses whether “clip farming” (in a behavioral sense) is ethical.

    • Arguments “for”: Clips are an audience discovery layer. Refusing to create them is refusing to be found. A creator who cuts and publishes genuine highlights does the same job as a “farmer,” but with better source data.
    • Arguments “against”: Artificially created drama trains the audience to expect drama. Streamers who actively “farm” report a trap where the bar is raised with each broadcast, and the only way to maintain clip effectiveness is escalation. Viewers who come through a “fabricated” clip come for a version of you that doesn’t exist eight hours a day, so they don’t stay.

    An honest conclusion: repurposing genuine highlights is fine, and every serious channel should do it. Behavioral “clip farming” has its ceiling, and creators who reach that ceiling usually describe it as exhausting the possibilities for escalation.

    Automating Mass Video Posting: A Solution for Efficiency

    If your goal is reach without the need to stage moments, then you don’t need “farming,” but an efficient workflow. Solutions for automatic short video publishing can significantly save time and resources. Services like Eklipse can:

    • Scan finished VODs and mark the most interesting moments.
    • Automatically edit them into vertical clips for TikTok, Shorts, and Reels.
    • Schedule auto-posting for publishing to 5 platforms or even more.
    • Offer voice commands for instant clip cutting during gameplay.

    This approach ensures seamless short video distribution and allows you to publish 100 videos a day while you sleep. This allows you to focus on creating quality content, rather than routine work.

    Frequently Asked Questions

    What is “clip farming”?

    “Clip farming” is the deliberate creation of dramatic moments during a live stream for viewers to cut and distribute as short videos. More broadly, it also refers to the mass cutting and distribution of short videos from long-form content.

    Why do streamers engage in “clip farming”?

    Streamers engage in “clip farming” to attract new audiences through short video feeds, maintain viewer attention through unpredictability, and monetize content through platform funds and brand deals.

    Is “clip-farming” a bad practice?

    Repurposing genuine highlights is not a bad practice. However, staging fake reactions to get views often backfires with the audience. The main problem with behavioral “farming” is the need for constant escalation, which leads to burnout and a loss of viewers who came for artificial drama.

    What is the difference between “clip-cutting” and “clip-farming”?

    “Clip-cutting” is the editing stage of existing material. “Clip-farming” is the choice of behavior during a broadcast aimed at creating moments for clips. Cutting is universal, “farming” is a strategy.

    Conclusion: Effective Mass Posting Without Compromise

    Distinguishing between the two meanings of the term “clip-farming” — behavioral and workflow-related — allows for a clear strategy. If you want to achieve maximum reach but are not willing to stage moments, the solution is simple: you don’t need “farming,” you need effective automation.

    Use mass posting services that allow you to mass upload videos with proxies and anti-detection, ensure cross-posting of videos to all platforms at once, and manage schedules for 10+ accounts from a unified dashboard. This will allow your best moments to be seen without extra effort and compromises on content quality. Start optimizing your distribution strategy today so that your content works for you 24/7.

  • Banner Advertising in Short Videos: Reach for Pennies Without Filming

    Banner Advertising in Short Videos: Reach for Pennies Without Filming

    Banner advertising in short videos is not magic, but pure math. While influencers ask for millions for a single video, you can buy a million impressions for less than lunch in the capital. CPM below 50 rubles, reach for pennies, and hypothesis testing for 1000 rubles. Forget about bloggers and filming days: we break down how this works using TikTok, Reels, and YouTube Shorts as examples.

    What is banner advertising in short videos

    This is overlay advertising: a static or animated banner on top of a video. You don’t pay for content production—only for impressions. You can place a banner in TikTok or Reels through programmatic platforms that automatically distribute your creative across hundreds of videos.

    The main advantage is transparent statistics. You see real reach, CPM, and CTR in real time. No inflated numbers or “gray” schemes—only white-hat platforms.

    Why this is more profitable than influencers

    An influencer with a million followers charges 100–300 thousand rubles for a single video. And reach is not guaranteed. banner advertising in video gives a CPM from 30 to 50 rubles. For 10,000 rubles, you get 200–300 thousand impressions. The math is obvious.

    I tested both schemes: with bloggers, I burned my budget without results, and with banners, I got a steady flow of leads at a price 5 times lower. That’s why arbitrage specialists are switching to automated placement.

    Where to place: TikTok, Reels, YouTube Shorts

    Each platform has its own features. On TikTok, banners are shown in the recommendation feed, on Reels—inside stories, on YouTube Shorts—in the vertical player. CPM varies everywhere, but on average stays within 30–50 rubles per thousand impressions.

    Banner Advertising in Short Videos: Reach for Pennies Without Filming

    For info-business, mobile apps, and crypto projects, this is an ideal channel: mass reach for pennies. Automated placement on hundreds of videos allows scaling without manual work.

    How to launch banner advertising without filming

    You don’t need production. One static banner in JPG or PNG format is enough. Platforms will select sites and videos for your audience themselves. The whole process takes 15 minutes.

    Hypothesis testing for 1000 rubles is real. Launch 2–3 creatives with different offers, look at the statistics, and scale the winner. This way, you avoid wasting your budget on ineffective formats.

    Case studies: who is already making money on banners

    Info-business promotes webinars with a CPM of 40 rubles. Mobile games get installs for 15 rubles each. Crypto projects collect ICO applications. All this—without a single video.

    One of my clients, an info-businessman, invested 50,000 rubles and got 1.2 million impressions in a week. CTR 1.5%, lead price—80 rubles. With influencers, he would have spent the same money on one video with a dubious result.

    Banner Advertising in Short Videos: Reach for Pennies Without Filming

    Frequently asked questions

    How much does banner advertising cost on TikTok?

    CPM on TikTok ranges from 30 to 70 rubles depending on geo and targeting. On average—50 rubles. This is tens of times cheaper than with bloggers.

    Can I place a banner without creating a video?

    Yes, this is the main scenario. You upload a banner, choose an audience, and launch the campaign. The platform itself finds videos for display.

    What statistics are available?

    Transparent: impressions, clicks, CTR, CPM, conversions. You see everything in real time and can optimize the campaign on the fly.

    Conclusion

    Banner advertising in short videos is the lowest CPM in shorts. Forget about bloggers and filming: the real math speaks for itself. Don’t pay an influencer—buy reach for pennies. Order banner advertising today and get the first results within an hour.

  • Mass Video Posting: How an Online School Got 44 Million Views

    Mass Video Posting: How an Online School Got 44 Million Views

    The online school «100ballny repetitor» achieved 44.48 million views by integrating teachers into entertainment videos and distributing them through a network of TikTok accounts and YouTube Shorts. This case shows how mass video posting with automatic publication of short videos allows you to go beyond traditional advertising and build sustainable content distribution.

    Instead of relying on a single blogger or viral video, the team bet on a systematic approach. The result is tens of millions of views and a working model of brand presence in entertainment content.

    Campaign objectives and approach

    The client is the online school «100ballny repetitor». The task is to go beyond educational content and gain mass presence in short videos. The campaign period is May 2026.

    Instead of classic advertising with bloggers, the brand integrated teachers into familiar entertainment formats. The videos were distributed through a network of TikTok and YouTube Shorts accounts with clips in four themes: movies, educational and entertainment content.

    Mass Video Posting: How an Online School Got 44 Million Views

    Campaign results

    The campaign showed classic short-video mechanics: stability gives a large number of videos, additional growth comes from the upper tail of successful publications. The top 10 videos gathered 8.14 million views, the top 50 — 22.51 million (more than half of all views).

    • Total views: 44.48 million
    • Unique accounts in placement: 1.26 million
    • Average views per video: 5.27 million (YouTube Shorts)
    • Maximum views for one video: 10.72 million

    Breakdown by platform

    The bulk came from TikTok — 38.87 million views (87%). YouTube Shorts gave 5.27 million, other social networks — a negligible share.

    Campaign dynamics

    The peak of activity occurred on May 14–20, 2026. Maximum views were recorded on May 17 and 19 — 10.72 million and 9.10 million, respectively.

    Mass Video Posting: How an Online School Got 44 Million Views

    Why it worked: 3 reasons

    1. Authenticity: the brand is integrated into the video through teachers’ clothing, not a direct offer.
    2. Scalability: many publications across different accounts instead of one big blogger.
    3. Flexible placement logic: you can choose the topic, platform, audience, and format of presence.

    «For us, it’s important not just to get views, but to understand whether this format can create brand awareness without feeling like intrusive advertising», — Natalya Zolotova, head of Influence and UGC at «100ballny repetitor».

    Frequently asked questions

    How to publish 100 videos a day?

    Use mass-posting services with API that allow you to upload videos to multiple platforms simultaneously and schedule delayed posting.

    How much does mass posting cost per month?

    The cost depends on volume: a package for 500 publications usually costs from 10,000 ₽, monthly tariffs with uploading to 10+ accounts start from 25,000 ₽.

    Which platforms support cross-posting?

    Modern services support TikTok, YouTube Shorts, Instagram Reels, VK Clips, and other platforms — up to 5 platforms in one interface.

    Mass Video Posting: How an Online School Got 44 Million Views

    Conclusion

    The case of «100ballny repetitor» proves: mass video posting with automatic publication of short videos is an effective distribution method. The brand goes beyond a narrow audience, and the integration does not seem intrusive.

    If you want to scale your presence in short videos, consider mass-posting services with a unified panel for TikTok, YouTube, and Instagram. Start with a test campaign of 100 videos and evaluate reach on schedule.

  • YouTube as a Full-Funnel Platform: Insights from SharkNinja and Adam W for Creator Marketing

    YouTube as a Full-Funnel Platform: Insights from SharkNinja and Adam W for Creator Marketing

    YouTube as a Full-Funnel Platform: Insights from SharkNinja and Adam W for Creator Marketing

    YouTube is becoming the most measurable platform in a brand’s creator mix. The combination of long-form, short-form, and content with cumulative value makes it a true full-funnel platform. At Cannes Lions 2026 in the Later Lounge, a session featuring Lyle Stevens (co-founder of Later), Mitun Shet (YouTube), Stacey Carpenter (SharkNinja), and creator Adam W discussed the future of creator-led marketing.

    YouTube is a Full-Funnel Platform: Data and Facts

    Mitun Shet noted that 76% of viewers on YouTube experience things they never thought they would experience thanks to the platform. Creator advertising is growing four times faster than the entire media market.

    45% of YouTube Shorts users do not use TikTok, and 65% do not use Instagram Reels. This is a significant audience accessible only through YouTube.

    YouTube as a Full-Funnel Platform: Insights from SharkNinja and Adam W for Creator Marketing

    Best Creative Partnerships Are Built on Storytelling

    Adam W builds content around human conflict: a recognizable problem, a dramatized story, the brand as a solution. He described a campaign with an auto brand where the concept was built on complaints about cars—viewers couldn’t believe it was an ad.

    Stacey Carpenter talked about SharkNinja Originals: content is created with creators as talents, not speakers, with unified IP for different markets. 70% of YouTube creators work with both Shorts and long-form content, allowing them to serve different stages of the funnel.

    Content on YouTube accumulates, but most brands don’t account for this

    30% of clicks and 40% of views on YouTube occur 30+ days after publication. Adam W gave an example: a video initially got 5 million views, and a year later—650 million. The new Dynamic Brand Segments feature allows brands to place ads in already successful videos post-factum, reducing risks.

    YouTube as a Full-Funnel Platform: Insights from SharkNinja and Adam W for Creator Marketing

    AI is changing search, and YouTube content is being cited

    According to Later, 90–95% of AI assistant responses reference creator content, not brand content. SharkNinja is building a creator ecosystem across three funnel levels: entertainment, education, and affiliate.

    YouTube tools (Inspiration Tab, Dream Screen, Omni) lower the barrier to producing content that AI models are most likely to cite.

    YouTube as a Full-Funnel Platform: Insights from SharkNinja and Adam W for Creator Marketing

    Conclusion: YouTube as Brand Infrastructure

    Creator content on YouTube builds a layer of third-party validation that AI uses for years. Brands that have stopped thinking of YouTube as a media buy and started viewing it as infrastructure are investing in long-term relationships with creators and content that accumulates value.

    The window for building such sustainable presence is closing. Ready to build a creator program with real sustainability? Explore Later’s influencer marketing services.

  • How to Become a Clipper in 2026 and Start Earning: A Complete Guide

    How to Become a Clipper in 2026 and Start Earning: A Complete Guide

    How to Become a Clipper in 2026 and Start Earning: A Complete Guide

    Dream of making money from content without appearing on camera? In 2026, the profession of a clipper is one of the fastest and most accessible ways to monetize video. A clipper is a person who cuts long streams or videos into short vertical clips for TikTok, YouTube Shorts, and Reels.

    The main secret to success is volume: the more clips you publish, the higher your earnings. In this guide, we’ll break down how to become a clipper from scratch, what payment paths exist, and how to automate the process with AI.

    Who Is a Clipper and What Do You Need to Start

    A clipper takes long content—a stream, game recording, podcast, or YouTube video—and cuts it into vertical clips lasting 15–60 seconds. You don’t need to be a streamer or have editing experience. The task consists of two parts: find a standout moment (clutch, multikill, funny reaction) and format it so the first three seconds hook the viewer.

    Platforms promote vertical clips more actively than simply cropped horizontal videos. Therefore, it’s important not just to crop but to reformat to 9:16 and add subtitles. Subtitles are mandatory, as most people watch clips without sound.

    How to Become a Clipper in 2026: Step-by-Step Process

    Step 1: Choose One Niche

    Don’t try to clip everything at once. Focus on one game (e.g., Call of Duty, Valorant, Fortnite) or one streamer. This helps the algorithm understand your audience and allows you to learn which moments perform best.

    Step 2: Create Accounts for Publishing

    Register on TikTok, YouTube Shorts, Reels, and X (Twitter). Use the same name everywhere so viewers can find you. In the description, specify your niche, e.g., “daily Warzone clips.”

    Step 3: Get Source Material

    If you stream, use your own VODs. If not, take public VODs from Twitch, Kick, or YouTube. Important: check the streamer’s rules—many require attribution or have official programs for clippers.

    Step 4: Cut the Clip (Where Hours Used to Be Spent)

    Manually searching for the best moments in a three-hour stream is the biggest mistake beginners make. In 2026, use AI services, such as Eklipse. Simply paste the stream link, and the neural network will automatically find kills, clutches, and standout reactions, then cut them. This takes minutes instead of hours.

    Illustration 1

    Step 5: Reformat, Add Subtitles, and Publish

    Convert the clip to a vertical 9:16 format and add automatic subtitles. Tools like Eklipse Studio do this in one pass. No need to edit each clip manually.

    Step 6: Publish Daily and Analyze

    Post at least one to two clips per day at the same time. Track which videos get more views and make more of those. Use a content scheduler to avoid missing days.

    Two Earning Paths for a Clipper

    Path A: Clipping Your Own Streams

    If you already <a href="/blog/how-a-streamer-can-grow-on-tiktok-and-youtube-shorts/" title="How a streamer can grow on TikTok and YouTube Shorts”>stream, even to a small audience, you have unique content. clip your VODs and participate in creator reward programs, such as Eklipse Creator Rewards.

    This program pays for views of your clips. In June 2026, 1,950 creators accumulated 7.85 million views, and 14 of them received cash prizes and games. It’s all free—just publish clips from Eklipse and fill out the participation form.

    Как стать клиппером в 2026 году и начать зарабатывать: полное руководство — illustration 2
    Illustration 2

    Path B: Creating a Channel with Clips of Other Streamers

    The classic model: choose a popular streamer or game, create a channel with their best moments, and earn from ads or direct deals. TikTok and YouTube pay through reward programs. But competition is high, and many streamers have official clipping programs (e.g., on Kick). Participating in an official program is usually more profitable, as you get protection from strikes and direct income.

    Why Volume Matters Most

    One brilliant clip per week loses to ten average clips per week. Algorithms love frequency. Clippers who earn $1,000–2,000 per month publish at least one clip per day. Those who post sporadically almost never generate income. The only way to maintain volume is to automate clipping. AI tools turn one three-hour stream into 30 days of content.

    Mistakes That Keep You at Zero

    • Irregular posting. The algorithm sees inconsistency as a sign of low quality. Better to post two clips per day for a month than 15 over a weekend and then silence.
  • Weak first frame. A clip starting with “well, it happened” is doomed. Start with the most striking moment.
  • Lack of subtitles. Without them, viewers will simply scroll past.
  • Clipping other people’s streams without checking the rules. Always look for the streamer’s official program — it’s safer and often more profitable.
  • Manual editing. This kills volume. Use AI.

    • Frequently Asked Questions

    How to become a clipper with no experience?

    Choose one game or streamer, create social media accounts, and use an AI service for editing. Publish daily. You can release your first clip on the same day.

    Illustration 3

    How much do clippers earn?

    With regular posting — $500–2000 per month after 90 days. Earnings depend on the number of clips released, not on talent.

    How to become a clipper on Kick?

    Join the official Kick clipping program and use a VOD editing tool like Eklipse. This is one of the most active paid programs.

    Do I need to show my face?

    No. Clipping is a faceless job. You use someone else’s or your own content.

    Is it legal to clip other people’s streams?

    Yes, but with conditions. Always check if the streamer has an official program and give credit. Otherwise, you risk bans.

    Illustration 4

    What’s the fastest way to start earning?

    If you already stream — edit your own VODs and participate in a rewards program, like Eklipse Creator Rewards. This requires no permissions, and views go directly toward payouts.

    Conclusion

    To become a clipper in 2026, you need three things: choose a niche, eliminate manual editing with AI, and choose a monetization path (your own streams through a rewards program or a channel with other people’s clips). Volume is the main factor for income, and only automation makes it achievable.

    If you stream, start with clipping your own VODs and registering for Eklipse Creator Rewards. Try AI editing right now: paste the link to your latest stream and find out how many clips you could publish.