Trust is the main KPI in the creator economy: insights from YouTube and Adam W
At a closed meeting of The Made You Look Tour in Los Angeles, senior marketers heard from a top creator and the head of YouTube’s ecosystem about why trust is becoming a key performance indicator in the creator economy. 25 participants, no recordings — only a live conversation about how to build partnerships that actually work.
In an era when consumers are tired of intrusive advertising, it is authentic creator voices that become the bridge between brand and audience. But how do you measure what cannot be expressed in numbers? The answers are in this material.
The creator economy ecosystem is fragile, and that’s okay
Scott Sutton, CEO of Later, opened the session with an important message: the industry is still young, and all parties — brands, creators, platforms — are building it simultaneously. “This is truly a community, an ecosystem, and it is quite fragile,” he emphasized.
That is why the format of a meeting with a limited number of participants and no recording allows for discussing problems rather than just extracting profit. In such an atmosphere, honest conversations are born about what really matters.
“If you focus on value, it doesn’t matter who we were ten years ago or who we will be in five years” — Andrew Peterson, head of the creator economy ecosystem at YouTube.
Value matters more than format: a lesson for brands
Andrew advised brands to choose value for the audience rather than chase trends. This is what allowed YouTube to grow in connected TV, on-demand, and short-form without losing focus.
For marketers, this means: first determine what you give viewers, then choose the format. Not the other way around.
Reconsider what “good” view counts mean
Many marketers underestimate scale. Andrew gave an example: 180 views for a beginner is not a failure, while 20 million is the population of Oregon.
“What room have you been in with 180 people where that seemed small?” he asked. Every view is a person, and the real reach of creators is almost always higher than it seems at first glance.
Subscribers ≠ community: the difference between Instagram and YouTube
Adam W, a creator with 21K+ subscribers, clearly distinguished platform audiences. On Instagram and TikTok — passive scrollers; on YouTube — a community that notices details and genuinely takes an interest in the personality.
“There is a difference between a million views from random people and a million from those who are truly engaged with you,” Adam explained. This directly affects conversion: a community is more willing to click and buy.
Adam emphasized that audience growth requires both consistency and content value. “It’s quality and quantity: publishing content consistently, but making it useful at the same time,” he said.
Scott criticized the habit of equating a creator’s view with a banner impression. “A view is not an annoyed consumer with a blocked experience, but a fan who opens something interesting from someone they love,” he noted.
Mixing these metrics means undervaluing creator content and making wrong strategic decisions.
Brand at the End of the Joke: Adam’s Method
Adam shared his technique: he looks for the most relatable conflict around the product, builds a story or joke, and only then “lets in” the brand as the solution.
Example with Old Spice: a video built on the problem of odor gained 255 million views without advertising. Meanwhile, product placement at the beginning often fails.
Choice: Bring the Creator into Your World or Enter Theirs
Andrew proposed a key strategic question: “Are you trying to bring the creator into your world or enter theirs?” Both approaches work but require different implementations.
The Old Spice example is entering the creator’s world, which can be uncomfortable for brands used to controlling the message.
The Truth About the Brand from Creators
Scott noted that brands do not control perception: “You think you own the brand, but the consumer owns the perception.” Creators, being closer to the audience, often see the truth better.
Example with New Balance: the brand became desirable by listening to external opinion rather than fighting it.
Optimizing for AI Search: Trust Decides
Andrew suggested replacing the word “algorithm” with “audience.” YouTube recommends content that brings maximum value, and 78% of viewers trust creators in product recommendations.
LLMs also choose reliable sources, so authentic creator voices are already appearing in AI outputs — brands should invest in such partners.
Meet the Audience Everywhere
Andrew described his day: Shorts on the go, a podcast in the evening, a documentary on TV. Brands should think about the audience and story, then adapt the format to each moment.
Scott added that creators now participate in brand strategic planning, not just in one-off campaigns.
Frequently Asked Questions
What is The Made You Look Tour?
It is a series of closed meetings for senior marketers where the future of the creator economy is discussed. Participation is by invitation only, with no recording.
Why is trust the main KPI in creator marketing?
Because 78% of viewers trust creator recommendations, and this trust converts into purchases better than traditional advertising.
How should a brand choose between its own world and the creator’s world?
You need to consciously decide: bring the creator into your context or integrate into theirs. Both approaches work but require different creative strategies.
Conclusion
Trust is the currency of the creator economy, and it must be built through value, consistency, and a willingness to let go of control. Brands that understand this are already gaining a competitive advantage today.
Want to create partnerships that truly work? Request an invitation to the next tour or discuss a strategy with our team.
Tired of spending hours manually uploading videos to every social network? Mass video posting is automatic publication of short videos on 5+ platforms on a schedule. A mass posting service allows you to upload content to a single panel and distribute it to TikTok, YouTube, Instagram, and other platforms without manual work. Overnight, the system publishes dozens of videos while you sleep.
What is mass video posting and why do you need it
Mass video posting is the automatic publication of short videos on 5+ platforms on a schedule. A mass posting service allows you to upload content to a single panel and distribute it to TikTok, YouTube, Instagram, and other platforms without manual work. Overnight, the system publishes dozens of videos while you sleep.
This approach is especially relevant for bloggers, SMM specialists, and media projects that need to maintain a constant presence in several social networks simultaneously. Instead of spending time on repetitive actions, you set up the process once and get a steady stream of publications.
How a mass posting service works
A mass posting service works through the APIs of popular platforms. You upload videos to a single panel, set a schedule for delayed posting, and the system itself publishes the videos at the right time. This allows you to cover 10+ accounts without manual work and ensure content rotation on a schedule.
Main features of mass posting
Automatic publication of short videos on TikTok, YouTube, Instagram, and other platforms
Delayed posting schedule: you set the time, the system publishes videos even at night
Mass upload with proxies and anti-detect for 10+ accounts
Monthly mass posting package with a fixed cost of 500 publications
Advantages of automatic publication
The main advantage is time savings. Instead of manually uploading videos to each platform, you set up the system once and get scheduled coverage. For example, to publish 100 videos a day, you just upload them to the service and choose the time.
This is especially useful for bloggers and SMM specialists who manage multiple accounts. Automation also reduces the risk of errors related to human factors and allows you to evenly distribute content throughout the day for maximum audience engagement.
How to choose a mass posting service
When choosing a service, pay attention to the number of supported platforms, API availability, the ability to work with proxies and anti-detect, and the monthly cost. It is important that the service provides seamless integration and does not require manual intervention.
You should also study user reviews and test the demo version before purchasing. A reliable service should provide technical support and regularly update platform integrations.
Frequently asked questions
How much does mass video posting cost?
The cost depends on the number of publications and the number of accounts. On average, a package for 500 publications costs 3000-5000 rubles per month.
Can I publish videos to 10 accounts simultaneously?
Yes, mass posting services support working with 10+ accounts, including the use of proxies and anti-detect for security.
Which platforms are supported?
Usually these are TikTok, YouTube, Instagram, as well as additional platforms such as VK, Pinterest, and others.
Conclusion
Mass video posting is an indispensable tool for saving time and increasing reach. Choose a service with a single panel, delayed posting schedule, and API support to publish 100 videos a day without manual work.
Start with a monthly package and evaluate the results within a week. Automating publications will free up your time for creating quality content and strategic planning. Try mass posting today and feel the difference!
In a world where audience attention is the most valuable resource, finding viewers before a project launch often becomes creators’ biggest headache. Chronicle Media is an AI platform that solves this problem by analyzing social networks and finding potential fans even before release. Founded by Aaron Sisto, Scott Greenberg, and Ollie Lewis, the platform is an AI engine for audience growth on social media.
The platform analyzes tens of thousands of niche audience segments on YouTube, TikTok, Instagram, and X to identify the most promising fan groups for video games, brands, animation, podcasts, and micro-dramas. Using proprietary models and AI agents, Chronicle helps campaigns and channels optimize content, attracting new viewers and retaining existing ones. Launched earlier this year, the platform already works with CC0 Studios, The Hive Studio, Simple Alien, and Wall of Entertainment.
Case Study: The Normal MFer
One of the key successes was the series The Normal MFer by CC0 and The Hive. Thanks to Chronicle’s tools, organic reach grew by 619% (to 994,000 people) in the first season, watch time increased by 1,804% (to 31,000 hours), and new viewers grew by 330% (890,000).
Growth was achieved by identifying previously untapped segments, including male audiences aged 13–34 and fans of animation, horror, and dark fantasy (Adult Swim, Solar Opposites, Rick & Morty).
Founders’ Experience
Scott Greenberg, former executive at Starz and Film Roman, co-founder of Bento Box Entertainment (Bob’s Burgers, Hazbin Hotel), notes: “Even with our biggest shows on TV, the biggest problem was distribution. YouTube has always been challenging.” He saw the power of digital fandom when Bento Box brought in Vivienne Medrano with Hazbin Hotel.
“You can put content on YouTube, and it might work, but if it doesn’t, you don’t know whether the content didn’t resonate or the audience just didn’t see it. Chronicle solves this: we identify who your audience is, where they are, what they watch, and then place content in the feeds of the most likely viewers.”
Aaron Sisto, who holds a PhD in AI simulation from Stanford, adds: “No one will argue that audience discovery and growth are among the biggest challenges. We focus on applying AI power effectively. Our model allows you to upload content and get a complete map of audience segments and the total addressable market with niche details.”
Over the next 12 months, Chronicle plans to scale. “We want to be a partner for everyone—from independent creators to major publishers and brands. We’ll help creators own their audience and engage with it,” summarizes Ollie Lewis.
Frequently Asked Questions
How does Chronicle identify the audience?
The platform uses AI models that analyze tens of thousands of audience segments on platforms like YouTube, TikTok, and Instagram, identifying the most relevant groups.
Do I need to use generative AI for content?
No, Chronicle does not require the use of generative tools. The platform works with already-created content, helping with its distribution.
What types of projects does Chronicle work with?
Video games, brands, animation, video podcasts, micro-dramas, global franchises, creators, and studios.
How to contact Chronicle?
You can reach the team through their website: Chronicle Media.
Summary
Chronicle Media demonstrates how an AI platform for audience discovery can radically change the approach to content promotion. Instead of guessing whether a project will work, creators get precise data on who their viewer is and where to find them. This is especially important in a saturated market where organic reach is becoming increasingly valuable.
If you’re a creator, studio, or brand looking to expand your audience before a project launch, it’s worth checking out Chronicle’s capabilities. Visit the platform’s website to learn how it can help your next release find its viewers.
The 2026 FIFA World Cup has concluded, and now the digital results can be tallied. For the first time, FIFA designated YouTube and TikTok as “preferred platforms,” granting creators expanded access to the tournament. The strategy paid off: YouTube broadcasts alone attracted 1.7 billion unique viewers, while TikTok hashtags garnered 24.1 billion views. This is the biggest content moment in the history of both platforms.
YouTube: CazéTV Records and 200 Billion All-Time Views
Brazilian streamer CazéTV purchased the rights to broadcast the entire tournament and now occupies all 10 spots in the top most-viewed live streams in YouTube history. His channel became the main beneficiary, but success was broader: 550 million viewers watched World Cup content on TVs, and the total number of football content views on the platform exceeded 200 billion all-time.
The official 2026 World Cup hub on TikTok collected 24.1 billion views, and nearly 20 million videos were published under tournament hashtags. FIFA broadcaster streams garnered 465 million unique views.
“This is the biggest content moment in TikTok’s history,” said Rollo Goldstaub, global head of sports at the platform. “Fans are watching not just highlights, but also reactions, tactical breakdowns, behind-the-scenes content, and fan perspectives from around the world. Different entry points make sports more accessible, especially for new or casual fans.”
Preferred Platform Strategy: FIFA’s Biggest Win
The success of the collaboration with YouTube and TikTok is a key takeaway for FIFA. By demonstrating that social networks will dominate future tournaments, the organization has laid the groundwork for expanding broadcast rights in 2030 and beyond.
An example of the digital leap is Cape Verde goalkeeper Vozinha: before the World Cup, he had 50,000 Instagram followers; after, nearly 30 million. This is a perfect illustration of the digital transformation of players, fans, and organizers.
Frequently Asked Questions
How many viewers watched the 2026 World Cup on YouTube?
1.7 billion unique viewers, of which 550 million watched on TVs.
How many views did TikTok get during the World Cup?
24.1 billion views in the official hub, 20 million videos under hashtags, and 465 million unique views of broadcasts.
What CPM is considered profitable?
For hypothesis testing, a CPM cheaper than 50 rubles is an excellent benchmark. In this case, the CPM for YouTube and TikTok was about $0.01–$0.02 per view, significantly cheaper than traditional banners or influencers.
Conclusion
The numbers speak for themselves: 1.7 billion viewers on YouTube, 24.1 billion views on TikTok—this is cheaper than any banner or targeting. Want to test a hypothesis with a minimal budget? Launch seeding on these platforms. If you have questions about unit economics and ROI, write to us—we’ll calculate together.
Adapting videos for TikTok, Instagram, and YouTube is not just about re-uploading a file, but a full-fledged content preparation considering the unique requirements of each platform. In this article, we will break down the technical analysis of safe video uniquification: from frame and sound to captions, banners, and ad disclosure rules.
Adapting and uniquifying videos for TikTok, Instagram, and YouTube involves preparing a video for publication on each platform, taking into account the frame, sound, captions, cover, banner, duration, and ad disclosure rules. For mass posting of a single video, it is not enough to simply re-upload the file: you need to check the format, rights, accounts, and commercial marking.
Relevant as of May 25, 2026. Platform rules change, so before publishing, you need to check the current help pages of TikTok, Meta, and YouTube.
TikTok
On TikTok, it is especially important that the video looks natural for the platform. Viewers quickly scroll through videos, so the first frame, sound, captions, and editing rhythm affect retention.
When uniquifying for TikTok, the first frame, duration, captions, cover, voiceover, banner, or character in branded clothing are usually changed. However, if the video promotes a product, service, or brand, TikTok requires including commercial content disclosure; without proper disclosure, the publication may be removed or restricted.
Instagram
In Instagram short videos, visual cleanliness, neat text placement, and compliance with Meta’s advertising rules are important. Meta’s advertising materials undergo automatic and sometimes manual review, and violations can lead to ad rejection or business account restrictions.
For uniquification for Instagram, the cover, text, banner placement, initial frame, caption format, and sound are usually changed. However, publications should not look like a network of untrustworthy accounts or an attempt to artificially increase reach.
YouTube
In YouTube short videos, it is important to avoid repetitive mass content. YouTube states that content must be original and authentic, and mass-produced or repetitive content with minimal differences can be problematic for monetization.
Therefore, when preparing videos for YouTube, it is better not to limit yourself to technical edits. Add a clear introduction, different text, a proper cover, clean sound, and commentary or explanation if fragments of someone else’s content are used.
What Can Be Changed Safely
The safest changes are those that improve perception:
Element
Safe Goal
Cropping
so important elements are not obscured
Captions
so the video is understandable without sound
Voiceover
so the language matches the market
Cover
to honestly show the content
Duration
to remove pauses and speed up the pace
Banner
so the ad is visible but not intrusive
Sound
to remove noise and make the video more pleasant
What Is Dangerous
It is dangerous to change a video only for masking purposes: meaninglessly shifting the frame, changing brightness, breaking sound, adding random elements, or publishing through accounts created to bypass restrictions. Google Ads directly prohibits attempts to bypass ad system reviews, including creating content variations after rejection.
Frequently Asked Questions
Can I upload the same video to all platforms?
You can, but it is often bad practice. It is better to prepare separate versions for TikTok, Instagram, and YouTube: check the frame, sound, captions, banner, cover, and ad disclosure.
Do I need to add captions?
Yes, in most cases. Captions help watch the video without sound and give the platform a clearer content structure.
Do I need to change brightness, volume, and duration?
These changes are often used. But they should improve the video’s quality, not be the only attempt to make the file “different.”
Can I publish through multiple accounts?
Only through permitted accounts with a clear owner and the right to publish. A network of opaque accounts is a high risk.
Conclusion
Successful video adaptation for TikTok, Instagram, and YouTube requires not technical tricks, but a thoughtful approach to content. Focus on improving quality, complying with platform rules, and honestly disclosing ads. Start by checking your current videos against the table of safe changes—this is the first step toward stable growth in reach.
Banner advertising in viral videos is one of the most affordable and fastest-growing formats of internet marketing in 2025. Instead of paying a blogger to film a separate video, you place your banner on top of already popular content: memes, movie clips, game streams, or short educational facts. This approach allows you to achieve massive reach at a price significantly lower than traditional blogger integrations.
What is banner advertising in viral short videos?
Banner advertising in viral short videos is a paid placement of a noticeable banner on top of an already finished video. This could be a movie clip, a meme, a stream, an educational fact, or other easy-to-watch video that quickly gains views.
Unlike classic blogger placements, the company pays not for creating original content, but for showing its banner on a multitude of popular short videos across the web and on vertical video platforms.
This approach has become more noticeable due to the growth of online video. According to an IAB report for 2025, internet video is expected to account for nearly 60% of TV and video advertising spending in the US in 2025. The MAGNA forecast summary also indicates that advertising spending on short videos in 2025 is expected to reach $80 billion.
The main reason for interest in this format is affordability. Banner advertising in short videos can be tested not only by large companies but also by advertisers with medium budgets: VPN services, apps, online stores, educational products, gaming projects, and online gambling projects.
How banner advertising differs from classic blogger placements
Classic blogger placement revolves around the author. The company pays the blogger to film a video, talk about the product, show the service, or embed a mention in their video. This approach can generate strong trust, but it is expensive, slow, and difficult to scale: each author requires separate approval, a separate budget, and separate result verification.
Banner advertising in short videos works differently. The company does not pay for creating the video itself. It places a banner on top of an already finished video that is easy to watch and quickly gains views. These could be movie clips, memes, stream fragments, educational facts, gaming moments, funny compilations, and other short videos where the viewer does not feel a heavy advertising pitch.
Therefore, banner advertising in short videos is closer to buying impressions than working with a single blogger. The advertiser gets a repeatable form of advertising: the same banner can be placed on a large number of videos, channels, and pages. This makes the format convenient for tests, quick launches, and campaigns where reach, frequency, and low cost per impression are important.
In practice, two main types are most commonly used: a regular banner over the video and a character in branded clothing. Other options exist, but for an advertiser studying the format for the first time, these two types are the most important.
1. Classic Banner Over the Video
A classic banner is a prominent overlay placed on top of the video. It usually contains a logo, a short message, a promo code, a call to go to the website or install the app. The banner can be at the bottom, side, or in another safe area of the frame where it does not cover the face, subtitles, important details, or the platform’s own buttons.
This type works well for videos where the main interest is created by the video itself: a funny moment, a movie scene, a gameplay clip, a short fact, or a vivid reaction. The viewer watches the video while the banner remains in their field of view. This is the main strength of the format: the ad does not require a separate storyline but constantly stays alongside the video.
The classic banner is often used by VPN services, apps, online stores, and online gambling projects. For these categories, frequent impressions, a simple message, and a quick call to action are important: download, register, get a promo code, open the site, or learn the terms.
2. Character in Branded Clothing
The second type is a character wearing a branded T-shirt, hoodie, cap, or other clothing with the company logo. Such a character can stand in the frame, react to what is happening, point at the video, hold a sign, or be part of the visual presentation. Essentially, this is also banner advertising, but it looks not like an overlaid banner but like an element of the video itself.
This option is especially often used on TikTok. The reason is that explicit ad overlays can be recognized by the platform as a commercial indicator. TikTok’s official help page lists ad overlays, links, promo codes, and logos as signs of commercial content; if the commercial nature is not properly disclosed, the video may lose the right to appear in the recommendation feed. At the same time, TikTok itself states that correctly marking commercial content should not harm recommendations.
A character in branded clothing solves this problem more subtly. The ad remains noticeable but looks more natural. This approach helps avoid overloading the video and reduces the risk of the viewer immediately perceiving it as blatant advertising.
Where Such Advertising Is Shown
Banner advertising in short videos is most often used where videos quickly gain views: on TikTok, Instagram Reels, YouTube Shorts, and on networks of pages that publish compilations.
On TikTok, they more often use a character in branded clothing or a very neat visual presentation, because the platform is attentive to commercial content. On Instagram, advertisers more often use short entertainment videos, memes, lifestyle videos, and clips where the banner does not interfere with viewing. On YouTube, the format can work on short videos, especially if the video is related to games, movies, facts, sports, or entertainment compilations.
A separate part of the market is clip networks. These are pages and channels that release short fragments of movies, shows, podcasts, streams, gaming moments, interviews, memes, and educational compilations. For an advertiser, such a network is convenient because there is no need to negotiate with each author separately. You can buy placement on a large number of videos at once and get a clear volume of impressions.
How Banner Advertising Is Purchased in Short Videos
Most often, the format is purchased using a cost-per-thousand-impressions model or in packages for a certain number of views. In Russian-language practice, advertisers often discuss the price per million impressions because it is easier to calculate large volumes.
The launch process usually looks like this. First, the advertiser gives a task: country or region, video topic, prohibited topics, example of the desired banner, logo, text, promo code, link, and target action. Then the executor selects videos or a network of pages, agrees on the banner’s appearance, and launches the placement.
After the ad runs, the advertiser receives a report: how many impressions there were, on which platforms the videos were placed, what the price was, which countries or regions participated, how many clicks or registrations were achieved, if they were tracked. For apps, installations and registrations are important; for online stores, clicks and purchases; for VPN services, registrations and payments; for gambling projects, only legally permitted actions and only in allowed countries.
This principle can be linked in more detail to the concept of cost per thousand impressions, but for the advertiser, it is better to explain it simply: the company pays for the volume of impressions, not for filming a separate author’s video.
How Much Does Banner Advertising in Short Videos Cost
The price strongly depends on the country, volume, topic, video quality, and placement requirements. In the CIS, banner advertising can start from about 30–35 dollars per million impressions and go up to 60–70 dollars per million impressions and higher. This is a guideline, not a single market rate.
The main rule is simple: the larger the volume, the cheaper the price per million impressions. If an advertiser buys a small test, the cost is usually higher. If the campaign runs for large volumes and a long time, the price may decrease.
The topic also influences the price. Simple consumer goods, apps, or entertainment products may cost less. More sensitive categories—such as online gambling projects, finance, or controversial niches—usually require more careful selection of videos, checking rules and restrictions, so the price may be higher.
For what tasks the format is suitable
Banner advertising in short videos works well where the advertiser needs quick impressions, low entry cost, and a simple message.
For VPN services the format is convenient because the offer can be explained in one line: connection protection, access to needed sites, discount, trial period. The banner does not require a complex plot and can be shown on a large number of entertainment videos.
For apps the format works as a quick way to attract installs. The banner can show the app name, a short benefit, and a call to download. This works especially well if the videos are close to the audience’s interests: games, study, money, sports, habits, productivity, travel.
For online stores banner advertising is suitable for sales, promo codes, seasonal offers, and individual products. It is important that the message is short: discount, product, promotion period, link or promo code.
For online gambling projects the format can be effective but requires strict rule checking. You cannot place ads next to videos for minors, mislead viewers, or violate the laws of a specific country and platform rules. Such a launch must go through legal review and age restriction where required.
Platform rules and ad disclosure
Banner advertising in short videos must comply with platform rules. You cannot claim that this format is “always allowed”: rules change, and requirements depend on the country, topic, and placement method.
On TikTok, when publishing a video promoting a product, service, or company, you need to include commercial content disclosure. TikTok’s help directly states that ad overlays, logos, links, and promo codes may be considered signs of commercial content.
On Instagram, commercial posts must use the paid partnership tag if the video is related to a company and is posted for compensation. On YouTube, creators must mark paid promotion in video settings; YouTube’s rules directly apply to short videos as well.
For the advertiser, this means one thing: ad disclosure must be planned before launch, not after. You need to determine in advance who publishes the video, who places the tag, what the banner looks like, which categories are prohibited, and what to do if the platform changes the rules.
Short videos are watched quickly. The viewer almost immediately decides whether to stay or scroll further. Therefore, the banner must be clear from the first seconds: a logo, one short message, one call to action.
TikTok’s marketing research shows that 50% of advertising impact occurs in the first 2 seconds, and the first 6 seconds provide most of the effect in terms of ad recall and brand awareness. This does not mean the banner must be huge. It means it must be noticeable, simple, and not interfere with viewing the video.
A good branded overlay does not compete with the video. It does not cover the face, subtitles, or key object. It works as a constant reminder: the viewer watches the video, and the company gains contact with the audience.
Frequently Asked Questions
Is banner advertising in short videos the same as influencer placement? No. In influencer placement, the company pays the creator for producing or publishing a video. In banner advertising, the company pays for displaying a banner over already existing short videos: movie clips, memes, streams, facts, and other videos that easily gain views.
Is such advertising allowed on TikTok, Instagram, and YouTube? Currently, commercial placements on these platforms are possible if rules are followed and advertising is properly disclosed. However, rules may change. It is especially important to note that TikTok considers ad overlays, logos, links, and promo codes as signs of commercial content, and improper labeling may result in the video losing access to recommendations.
How much does banner advertising in short videos usually cost? The price heavily depends on the country and volume. In the CIS, the benchmark can start from $30–35 per million impressions and go up to $60–70 per million impressions or higher. The larger the volume, the lower the price per million impressions typically is.
Who buys this format? It is most often purchased by VPN services, apps, online stores, gaming projects, online gambling projects, agencies, and advertisers who need cheap mass impressions. Recently, more regular companies have been looking into this format because the entry budget is lower than for many influencer placements.
What is better: a classic banner or a character in branded clothing? It depends
