Campaign figures
| Indicator | Value | Explanation |
|---|---|---|
| View volume | Not disclosed | in available published data. |
| Declared fund | $1,871 | rewards budget. |
| Campaign material | 1 music video | joint music release. |
| Finished videos | No data | final number not published. |
| CPM by terms | $0.70–$1.75 | rate per 1,000 counted views. |
| CPV by rate | $0.00070–$0.00175 | equivalent per 1 counted view. |
Previously published terms, verified 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. The fund is not equal to expenses. The range reflects different distribution conditions. Views are not equal to unique reach or sales. Conclusions about marketing mechanics — editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
The joint work of two recognizable names already contains a reason for conversation. In The Rolling Stones × Fatboy Slim campaign, authors were invited to make short fragments from a ready-made music video. The brief presented the project as the first such collaboration in 25 years, making the time distance part of the advertising story. The editing could rely on the video itself and on the interest in this meeting.
Cutting long videos into short ones here gains additional meaning thanks to the history of the artists themselves. A fragment of a music video can be presented through interest in collaborative work, preserving its visual character. For a marketer, it is useful to look for such a clear context: why does this material deserve attention precisely as an event? Familiar names help start a conversation, and the editing should give the viewer an impression of the new work. At the same time, the historical framework should be linked to how the project is presented in the brief, maintaining the accuracy of its wording.
Does your release have a bright backstory or unusual collaboration? On VibeVO, you can launch its videoclipping and invite authors to reveal this occasion through fragments of the finished video.
