video distribution – VibeVO – Advertisers and creators in one ecosystem

Massive Video Posting: Dhar Mann Opens Creator City and Promises $100M for Creators
In a world where the creator economy is rapidly evolving, renowned content creator Dhar Mann has announced revolutionary initiatives that promise to change the landscape for creators. From launching the massive Creator City campus in Los Angeles to an ambitious goal of attracting $100 million in sponsorship deals for creators, Mann aims to bridge the gap between brands and creators. These steps not only open up new opportunities but also highlight the growing importance of effective mass video posting to achieve maximum reach and audience engagement.

Dhar Mann: A Bridge Between Brands and Creators

As the first “Chief Creative Officer” at AWNY (Advertising Week New York), Dhar Mann declared his intention to become a key link between brands and creators. His goal is to secure $100 million in sponsorship contracts by the end of the event. According to Digiday, Mann claims to have already reached this sum through preliminary commitments from Chief Marketing Officers (CMOs).

While specific names are not mentioned, and none of these commitments have yet been formalized into official deals, Mann is optimistic. “Brands plan their marketing budgets several quarters in advance, so they won’t suddenly allocate non-existent funds,” he noted. Mann expresses hope that the relationships forged at AWNY will lead to future campaigns. “People will meet this week with those they wouldn’t otherwise cross paths with for such deals.”

Dhar Mann’s Initiatives for Creators
- Deal Facilitation: Mann personally negotiates with brands and creators, stimulating CMO investments in the creative industry.
- Creative Challenge: Organized a competition where creators who completed seven tasks could receive a “Zillow golden key.”
- The Masked CMO: Hosted a parody of “The Masked Singer” featuring Nick Cannon to draw attention to brand-creator interaction.
Mann, known for his “moral parables” on YouTube (e.g., “Ugly Girl Pretends to Be Pretty to Find Love”), emphasizes that despite growing interest in the creator industry, there is still a misunderstanding between CMOs and creators. His plan is to unite both sides: provide CMOs with concrete data on creator opportunities and educate creators who are new to the process of pitching their ideas to large brands.

“I thought that was more of a brand problem,” he told Digiday. “When I asked creators to participate [in the AWNY challenge]… and said, ‘I’m going to put you on stage to pitch your ideas to a brand.’ Some of the biggest creators in the world responded, ‘Wait, are you serious? I don’t know how to do that.’”

Creator City: A Physical Home for the Creative Economy

During his speech, Mann introduced “Creator City” — a new four-acre production campus in Los Angeles. “The creator economy was built on technology and platforms, but unlike the industries surrounding it, it never had its own physical home, like tech has Silicon Valley, finance has Wall Street, and entertainment has Hollywood,” according to a Dhar Mann Studios press release. “Creator City is Dhar’s vision for that home.”

“Creator City will bring together creators, Hollywood, brands, and tech companies to create content, grow businesses, experiment, learn from each other, and form new partnerships,” the studio states.

The campus will include five sound stages and resources for video production, podcasts, live events, and collaborative projects. Creator City is scheduled to open during Super Bowl weekend in February 2027. This timeline is undoubtedly linked to Mann also being the NFL’s “Chief Kindness Officer.”

Both initiatives — Mann’s goal of raising $100 million at AWNY and the launch of Creator City — are designed to give leading brands and major studios a deeper understanding of the creator world, which is increasingly seen as promising but still underexplored. Mann aims to extend his mentorship for creators beyond AWNY.

Automation and Mass Posting: How to Get Maximum Reach

Dhar Mann’s initiatives highlight the importance of a strategic approach to content creation and distribution. For creators aiming for maximum reach and effective audience engagement, Mass Video Posting is a key tool. Using mass posting services allows you to publish content to 10+ accounts on various platforms such as TikTok, YouTube, Instagram, Facebook, and X without manual effort. This ensures scheduled reach, so your videos are already going out while you sleep.
- Unified Control Panel: Modern services offer a unified panel for uploading videos to all platforms at once.
Auto-scheduling: The auto-scheduling feature ensures your content is published at the optimal time for each platform.
Time-saving: Automating the process allows you to publish 100 videos per day, significantly saving resources.
Mass posting packages: Various tariffs are available, such as the monthly mass posting package, which includes 500 publications, allowing you to optimize the monthly cost of use.
Technologies: Using mass posting via API with proxies and anti-detect ensures seamless and secure mass uploading.

These tools become an integral part of the strategy for those who want to seamlessly integrate their content into the digital space and maximize the opportunities of the creative economy that Dhar Mann strives to develop.

Frequently Asked Questions

What is Creator City?

Creator City is a new four-acre production campus in Los Angeles created by Dhar Mann. It is designed to bring together creators, Hollywood studios, brands, and tech companies to create content, grow businesses, and form partnerships. The campus will include five sound stages and resources for video production, podcasts, and live events.

What is Dhar Mann’s goal for sponsorship deals?

Dhar Mann aims to secure $100 million in sponsorship deals for creators. He acts as an intermediary between brands and content creators to encourage Chief Marketing Officers (CMOs) to invest in the creative industry and help creators successfully pitch their ideas.

How is mass video posting related to Dhar Mann’s initiatives?

Dhar Mann’s initiatives emphasize the importance of effective content distribution. Mass video posting is an automated process of publishing content to multiple platforms and accounts simultaneously, allowing creators to significantly expand their reach and effectively utilize the opportunities created by projects like Creator City.

When will Creator City open?

Creator City is scheduled to open during Super Bowl weekend in February 2027.

How to choose a mass posting service for my videos?

When choosing a mass posting service, you should pay attention to the following criteria: the presence of a single control panel, support for all necessary platforms (TikTok, YouTube, Instagram, etc.), auto-scheduling and publication planning functions, the ability to mass upload with proxies and anti-detect, as well as flexible tariff plans that match your needs in terms of the number of publications.

The 2024 Summer Olympics, officially known as the Games of the XXXIII Olympiad, are scheduled to take place from July 26 to August 11, 2024, in Paris, France. This will mark the third time Paris has hosted the Summer Olympics, having previously done so in 1900 and 1924. The city is preparing to deliver a spectacular event, blending iconic Parisian landmarks with state-of-the-art sporting venues.

Key Highlights and Innovations

Paris 2024 is set to introduce several exciting innovations and highlights:

Opening Ceremony on the Seine: For the first time in Olympic history, the opening ceremony will not be held in a stadium. Instead, athletes will parade on boats along the River Seine, offering a unique and picturesque spectacle.
Breaking: The sport of breaking (breakdancing) will make its Olympic debut, aiming to attract a younger audience and showcase urban culture.
Sustainability Focus: Paris 2024 is committed to being the most sustainable Olympic Games ever, with a strong emphasis on using existing infrastructure, reducing carbon emissions, and promoting eco-friendly practices.
Iconic Venues: Many events will be held against the backdrop of famous Parisian landmarks, such as beach volleyball at the Champ de Mars (Eiffel Tower), equestrian events at the Palace of Versailles, and urban sports at Place de la Concorde.

Anticipated Sporting Events

The Games will feature 32 sports and a total of 329 events. Some of the most anticipated events include:

Athletics (Track and Field)
Swimming
Gymnastics
Basketball
Football (Soccer)
Cycling (Road, Track, Mountain Bike, BMX)
Surfing (to be held in Tahiti, French Polynesia)

Athletes from around the globe are currently in intense training, vying for a chance to represent their countries and compete for Olympic glory. The qualification process is ongoing, with many national and international competitions serving as pathways to Paris.

“We are preparing for a spectacular and innovative Games that will leave a lasting legacy for Paris and the world,” said Tony Estanguet, President of the Paris 2024 Organizing Committee.

The economic and cultural impact of the Olympics on Paris and France is expected to be significant, boosting tourism, creating jobs, and showcasing French culture and hospitality to a global audience. Security measures will be paramount, with extensive planning underway to ensure the safety of all participants and spectators.

For more information, visit the official Paris 2024 website: https://www.paris2024.org

Stay tuned for more updates as the countdown to the 2024 Summer Olympics continues!

Many companies face a problem: their video marketing strategy looks brilliant on paper, but in practice, it turns out to be unfeasible due to limited resources. This article is not just a list of tools, but a practical guide for scaling video production, based on real experience. We will show you how to create a strategy that your team, whether an internal department or an external partner, can effectively implement, avoiding burnout and overload. The key is to align ambitions with actual production capacity, as this is most often the bottleneck.

A video marketing strategy is a document that clearly defines target audiences, funnel stages, formats, distribution channels, budget, realistic production frequency, and success metrics. It requires making concrete decisions. In contrast, a video plan is simply a list of videos (“three product reviews,” “two webinars,” “four founder interviews”). The plan tells you what to shoot, but doesn’t explain why these formats and channels were chosen, or how success will be measured.

The difference between a strategy and a plan is the difference between a collection of disparate videos and a cohesive effort that leads to measurable results in the sales funnel. A successful video strategy is always synchronized with the company’s overall marketing strategy. It ensures that each video actively contributes to achieving global marketing goals, rather than existing in isolation. Such a document, approved by marketing and sales management, is your strategy.

Why Video is the Best Marketing Tool in 2026?

The statement that video attracts more attention than other formats was relevant back in 2018. Today, video is becoming the primary marketing format due to three key changes:

Loss of third-party signals has reduced the accuracy of programmatic advertising.
AI-generated content has flooded search results. Google reviews and ChatGPT answers reduce the amount of textual information, decreasing clicks. Video, especially with recognizable faces and voices, is much harder to condense into a few sentences.
Short video platforms increase session watch time. According to HubSpot’s 2024 State of Marketing report, 21% of marketers believe that short videos yield the highest ROI. A SundaySky 2025 buyer survey showed that 83% of consumers want more video content from brands.

Wyzowl has been recording an increase in the use of video in marketing annually since 2017. It is important to rely on verified data. For example, it can be argued that video on product pages significantly increases the intent to purchase, especially in e-commerce for products requiring serious consideration.

Also, video in email increases CTR, and mobile devices generate more than 50% of video views (Statista). This data can be confidently used in presentations.

Video Content at Each Stage of the Sales Funnel

While the concept of a sales funnel may seem trite, it is the only way to link video production to actual revenue. Structuring a video campaign across the entire sales funnel helps guide a potential customer from initial brand awareness to purchase.

1. Awareness (Top of Funnel)

At this stage, many brands focus too much on aesthetics and not enough on quantity. The goal is to ensure brand visibility in social media feeds.

Formats: short social media videos (15-45 seconds), influencer interviews (1-3 minutes), animated explainers (e.g., “what is product-led growth”), behind-the-scenes footage.
Channels: TikTok, Reels, Shorts, organic LinkedIn.
Metrics: reach, watch-through rate, subscriber growth, brand search query growth.

2. Demand Generation (Middle of Funnel)

The audience already knows what product category they are looking for, but has not yet chosen a specific solution.

Formats: product reviews (90 seconds – 3 minutes), shortened webinar recordings (5-8 minutes), comparison videos (“X vs. Y in 2026”), demo segments for specific use cases.
Channels: paid YouTube advertising (pre-roll), private landing pages, long YouTube videos, sponsored content on LinkedIn.
Metrics: video completion rate, conversion via forms, contribution to MQL.

These educational videos and detailed product demonstrations help buyers understand technical differences and accelerate purchase intent.

3. Conversion (Bottom of Funnel)

The audience has several solution options and is choosing the most suitable provider.

Formats: customer testimonial videos (4-7 minutes), in-depth feature reviews, ROI demonstrations, competitive analysis.
Channels: sales team library (in proposals, on client pages), LinkedIn and YouTube retargeting, paid placements for search queries.
Metrics: pipeline contribution, sales cycle length for engaged accounts, deal size for engaged accounts.

4. Retention (post-purchase)

The audience is already your customer.

Formats: series of educational videos for onboarding, new release announcements, libraries of educational materials, update videos from leadership.
Channels: in-product prompts and modals, customer email newsletters, LMS or knowledge base, communication with the customer success department.
Metrics: feature adoption rate, reduction in support tickets, contribution to NRR (net retention revenue).

5. Advocacy (champion engagement)

Customers are ready to recommend you.

Formats: presentations at customer summits, joint videos with partners, collections of user testimonials, panel discussions with executives.
Channels: customer events, partner channels, Slack and Discord communities.
Metrics: referral pipeline volume from advocates, loyalty program participation, attendance at customer summits.

Five Steps to an Effective Video Marketing Strategy

We use this process with all our clients, and it takes 2-3 weeks depending on the number of participants.

Step 1: Define Target Audience Segments

Identify 2-4 segments based on buying behavior. For example, “RevOps leaders in mid-sized SaaS companies evaluating attribution platforms” is better than just “B2B marketers.” For each segment, record:

Where do they spend their time (publications, podcasts, communities)?
What are their main work stresses this quarter?
What content have they engaged with previously?
What decision criteria are most important to them?

“Don’t skip interviews. Ten 30-minute calls with customers will provide more useful information than any $40,000 market research.”

Step 2: Define the Goal and Metrics for Each Segment

For each segment, choose one primary goal and 1-2 metrics. Don’t measure too much. Demand-stage video is evaluated by completion rate and form conversion. Conversion-stage video is evaluated by its impact on pipeline and sales cycle. Retention video is evaluated by feature adoption rate.

Видеомаркетинг: как построить стратегию, которую ваша команда реально сможет реализовать — illustration 2

Be specific: “video on the /pricing/ page increases demo requests from 2.1% to 2.6%” is a good metric, unlike “video increases MQL.”

Step 3: Match Segments and Goals with Video Formats

Based on the previous sections, create a list of formats: “for the RevOps director segment, we release one 5-minute customer testimonial video monthly, four 60-second versions of this video for LinkedIn, and one 3-minute feature overview quarterly.” This list will form the basis for production briefs.

Step 4: Choose Distribution Channels

Many strategies lose credibility by listing all channels as “omnichannel.” Limit yourself to 2-3 channels per segment and commit to publishing content consistently, at least once a week. Example: “4 posts per week on LinkedIn (organic style), 2 long videos per month on YouTube, an always-on budget of $8000/month for paid retargeting on LinkedIn, quarterly updates to the video library for the sales department.”

If you cannot ensure this level of consistency, start with fewer channels.

Step 5: Define the Measurement and Review Process

Decide in advance: monthly performance review, quarterly strategy revision, annual strategy update. Create a unified dashboard (Looker, Google Analytics 4, HubSpot) that includes all metrics from step 2, as well as performance metrics (number of videos released vs. planned, average publication time, video cost).

If you only release 60% of the planned volume, the strategy is not working, regardless of engagement metrics.

Matching Strategy to Editor Bandwidth: A Realistic View

This aspect is often overlooked. One in-house video editor, working at a steady pace, can produce approximately 80-120 minutes of finished video per month. This translates to 8-12 ten-minute videos, 20 five-minute videos, or hundreds of 30-second clips (given ready source material).

The volume varies depending on editing complexity, use of B-roll, motion graphics, and the number of iterations. Two editors do not double the production volume but increase it by approximately 1.7 times due to review cycles, asset management, and the time a senior editor spends reviewing a junior editor’s work.

Typical Production Capacity Scenarios:

Scenario A: 1 in-house editor.
- Cost: $7,000–$8,000/month.
- Output: 8–10 finished videos/month.
- Support: one funnel stage (usually awareness/demand generation) with minimal coverage for one additional stage. Insufficient for a full-cycle strategy.
Scenario B: 1 in-house editor + partial production partner.
- Cost: $10,000–$14,000/month.
- Output: 15–25 finished pieces/month.
- Support: two funnel stages with periodic support for others.

Case study: Fanatics — ready-made videos get a separate distribution task

Campaign Figures

Metric	Value	Explanation
Views	13 761	accumulated campaign counter.
Declared Fund	$3 500	rewards budget.
Approved Works	0	separate content counter.
Creators	0	by published counter.
CPM by terms	$1,50	rate per 1,000 counted views.
CPV by rate	$0,00150	equivalent per 1 counted view.

Cut-off 03.09.2026. CPV = CPM ÷ 1,000. These are rates with admission terms and limits; the fund is not equal to expenses, and CPV does not show the full cost of the campaign. Views are a total counter, not unique reach. Approvals are counted separately. Views are not equal to unique reach or sales. Conclusions about marketing mechanics — editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

Producing a video and introducing it to a new audience are two independent tasks. In the campaign around Fanatics, participants were offered to publish already prepared branded content. The starting point was a bank of ready-made materials, with which one could start working without their own filming. The open card describes exactly the distribution: it cannot be concluded from it what scenes were in the videos or whether the authors needed to additionally edit long source materials.

For a marketer, the transition from production to further use of content is interesting here. The ready-made material maintains the general subject of conversation, and the campaign is dedicated to its new publications. Video clipping can precede such a stage if the brand first decides to turn a long video into cuts; in the case of Fanatics, this production step is not disclosed. The published metrics reflect the available statistical slice. The practical lesson lies in the organization itself: already created videos can have a separate distribution plan and introduction to a new audience.

Fanatics — ready-made videos get a separate distribution task — illustration 2

Do you already have ready-made videos that are worth showing to new viewers? Launch a campaign on VibeVO, starting with an approved bank of materials and a clear task for their distribution.

03.09.2026

Mass video posting: what is “clip farming” and how to use it effectively?

New terms constantly emerge in the content creation sphere, and one of them is “clip-farming.” This term is controversial because its meaning is interpreted differently. Understanding this phenomenon is critical for anyone aiming for maximum audience reach on platforms like TikTok, YouTube Shorts, and Reels. Let’s explore what clip-farming actually means, where it came from, and how it can be used for mass video posting without harming one’s reputation.

What is “Clip-Farming”? Two Main Meanings

The term “clip-farming” has two main interpretations, which are often confused, leading to misunderstandings and accusations among content creators.

First Meaning: Staging Moments for Clips

Initially and most commonly, “clip-farming” refers to the deliberate creation of dramatic or shocking moments during a live stream. The goal is to provoke viewers into creating short clips that are then spread across social media. The Cambridge Dictionary defines it as “the conscious act of doing or saying something shocking or dramatic in a social media video in order to create short videos that are then widely shared online.”

“A streamer knows that a 20-second reaction spreads further than eight hours of gameplay, so they build the stream around creating reactions.”

This meaning refers to a behavioral strategy where the streamer “plays to the camera” to elicit a specific reaction from viewers and make them click the “Clip” button. For example, on Twitch, the “Clip” button saves the last 25 seconds of a stream and the next 5, activated by the viewer.

Second Meaning: Mass Cutting and Distribution of Short Videos

The second, broader meaning describes a workflow: cutting a long video (VOD) into dozens of short clips and then distributing them across multiple platforms. In this context, clip-farming is simply content repurposing with a catchier name. Tools and agencies specializing in short-form content use this term to describe the pipeline: take a three-hour VOD, cut 30 clips, reformat them vertically, and schedule them for publication on four platforms.

“Clip-farming” is part of a whole family of internet terms built on the metaphor of “sowing” and “harvesting.” These include “karma-farming,” “rage-farming,” “engagement-farming,” and “aura-farming.” You “sow” provocation and “reap” attention. This slang has long since moved beyond content creator circles, as evidenced by the inclusion of similar terms in dictionaries.

Wiktionary already contains an entry for “clip farm” as a verb, meaning “to act or exploit a situation to gain online attention, especially repeatedly or inauthentically.”
Collins Dictionary is considering adding the term “clip-farming.”

The appearance of these terms in dictionaries indicates the widespread practice and the word itself.

Why do streamers engage in “clip-farming”?

The reasons why streamers resort to “clip-farming” (in a behavioral sense) are structural, not personal. They are due to the peculiarities of modern platforms and audience engagement mechanics.

Key factors:

New audience discovery: Short video feeds (TikTok, YouTube Shorts, Reels) are the primary way for new viewers to find content. One successful clip can bring more views than months of live streams.
Attention retention: Live streams, offering unpredictability and the potential for dramatic moments, are better at retaining viewers. Streamers feel this in audience retention graphs long before anyone calls it “farming.”
Monetization: Short-form content generates direct revenue through platform creator funds, brand deals based on reach, and the clip economy, where third parties profit from reposting others’ streams.

These factors make “clip-farming” (in a behavioral sense) a rational response to how modern platforms work and are monetized.

“Clip-farming” vs. “clip-cutting”: What’s the difference?

The key difference between these two concepts lies in intentions and process.

Clip-farming (behavioral): This is a behavioral choice made during content creation. The streamer consciously acts in a way that provokes the creation of clips. This happens “on camera.”
Clip-cutting (workflow): This is a production stage that occurs after the stream ends. You take existing footage and shorten it. This has nothing to do with how you behaved during the stream.

Most successful channels use clip-cutting. For example, tools like Eklipse scan a finished VOD and automatically cut moments that have already been successful, formatting them for TikTok, Shorts, and Reels. This allows for automatic short video publishing and ensures mass video posting without manual labor.

Массовый постинг видео: что такое «клип-фарминг» и как его использовать эффективно? — illustration 2

Ethical Dilemmas and Practical Implications

The community actively discusses whether “clip farming” (in a behavioral sense) is ethical.

Arguments “for”: Clips are an audience discovery layer. Refusing to create them is refusing to be found. A creator who cuts and publishes genuine highlights does the same job as a “farmer,” but with better source data.
Arguments “against”: Artificially created drama trains the audience to expect drama. Streamers who actively “farm” report a trap where the bar is raised with each broadcast, and the only way to maintain clip effectiveness is escalation. Viewers who come through a “fabricated” clip come for a version of you that doesn’t exist eight hours a day, so they don’t stay.

An honest conclusion: repurposing genuine highlights is fine, and every serious channel should do it. Behavioral “clip farming” has its ceiling, and creators who reach that ceiling usually describe it as exhausting the possibilities for escalation.

Automating Mass Video Posting: A Solution for Efficiency

If your goal is reach without the need to stage moments, then you don’t need “farming,” but an efficient workflow. Solutions for automatic short video publishing can significantly save time and resources. Services like Eklipse can:

Scan finished VODs and mark the most interesting moments.
Automatically edit them into vertical clips for TikTok, Shorts, and Reels.
Schedule auto-posting for publishing to 5 platforms or even more.
Offer voice commands for instant clip cutting during gameplay.

This approach ensures seamless short video distribution and allows you to publish 100 videos a day while you sleep. This allows you to focus on creating quality content, rather than routine work.

Frequently Asked Questions

What is “clip farming”?

“Clip farming” is the deliberate creation of dramatic moments during a live stream for viewers to cut and distribute as short videos. More broadly, it also refers to the mass cutting and distribution of short videos from long-form content.

Why do streamers engage in “clip farming”?

Streamers engage in “clip farming” to attract new audiences through short video feeds, maintain viewer attention through unpredictability, and monetize content through platform funds and brand deals.

Is “clip-farming” a bad practice?

Repurposing genuine highlights is not a bad practice. However, staging fake reactions to get views often backfires with the audience. The main problem with behavioral “farming” is the need for constant escalation, which leads to burnout and a loss of viewers who came for artificial drama.

What is the difference between “clip-cutting” and “clip-farming”?

“Clip-cutting” is the editing stage of existing material. “Clip-farming” is the choice of behavior during a broadcast aimed at creating moments for clips. Cutting is universal, “farming” is a strategy.

Conclusion: Effective Mass Posting Without Compromise

Distinguishing between the two meanings of the term “clip-farming” — behavioral and workflow-related — allows for a clear strategy. If you want to achieve maximum reach but are not willing to stage moments, the solution is simple: you don’t need “farming,” you need effective automation.

Use mass posting services that allow you to mass upload videos with proxies and anti-detection, ensure cross-posting of videos to all platforms at once, and manage schedules for 10+ accounts from a unified dashboard. This will allow your best moments to be seen without extra effort and compromises on content quality. Start optimizing your distribution strategy today so that your content works for you 24/7.

01.09.2026

Video Marketing: How to Build a Strategy Your Team Can Actually Implement

Why Video is the Best Marketing Tool in 2026?