Campaign Numbers
| Metric | Value | Explanation |
|---|---|---|
| Views per report | 77 131 852 | over 28 days. |
| Paid to creators | $13 969,86 | for the published report. |
| Creators | 473 | campaign participants. |
| Launch scale | 2 formats | re-editing ready-made videos and clipping. |
| Estimated eCPM | ≈ $0,18 | payouts to creators per 1,000 views. |
| Estimated eCPV | ≈ $0,000181 | payouts to creators per 1 view. |
Data from the published report, verified 03.09.2026. eCPV = payouts to creators ÷ views; eCPM = eCPV × 1,000. This is a calculation based on the specified payouts, without the full budget, commissions, and other costs. Views are not equal to unique reach. The total combines both formats. The report states a CPM of $0.20; based on the amounts provided, it is ≈ $0.18. Views are not equal to unique reach or sales. Conclusions about marketing mechanics — editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
The published analysis of the Polymarket campaign describes two parallel mechanics. The first is the reprocessing of a selected video library for new thematic accounts. The second is short fragments with Adin Ross, Clavicular, and TJR, supplemented with a promo code and a call to open the app. One stream relied on a stock of ready-made content, the other on the recognition of people already present in the original footage.
Video clipping in this analysis coexists with the reprocessing of a ready-made library, and the overall result applies to both directions. Editing highlights with familiar people provides one reason to stop at a video; thematic material offers another. For a marketer, the ability to maintain several creative approaches within one campaign is interesting. The common product and a clear continuation link publications together, and different source material allows testing which stories generate interest. The presence of famous people in the frame does not, in itself, mean their endorsement of the product.
Do you have both a video library and expressive footage with heroes? Combine different types of material in a campaign on VibeVO, giving creators a common topic of conversation and the next step for the viewer.