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  • LinkedIn: A New Monetization Method for Experts – Advice Sessions

    LinkedIn: A New Monetization Method for Experts – Advice Sessions

    LinkedIn, a platform known for its professional networking, has introduced a new and very intriguing way to monetize for experts – Advice Sessions. This is not just another update, but a real opportunity for specialists and influencers on the platform to earn from their knowledge through paid consultations. Forget superficial content; this is about real value and transparent monetization, opening new horizons for professionals.

    LinkedIn and Monetization: A New Era for Experts

    On October 15, LinkedIn introduced a number of significant updates. Among them, Advice Sessions stands out – a tool that allows professional influencers to schedule and conduct paid consultations directly within the app. This is not just a feature; it’s an entirely new niche for the digital arbitrageur who understands that CPM cheaper than 50 rubles for quality leads is no longer a fantasy, but a reality.

    How do Advice Sessions work?

    • Direct consultations: Experts can schedule and conduct paid sessions.
    • Unique monetization: Unlike standard advertising integrations, this is a direct sale of expertise.
    • Transparent statistics: Every arbitrageur knows that without transparent statistics, there’s no point in starting. Here, it will be clear as day.

    “LinkedIn has always been a platform for professional development, and now it offers a direct path to monetizing that expertise. This is not about paying an influencer for a post, but about buying a quality consultation from a verified specialist,” noted one market analyst.

    Alternatives to Influencers: New Advertising Formats

    In addition to Advice Sessions, LinkedIn continues to develop other earning methods for content creators. This shows that the platform is moving towards revenue diversification and offering solutions for different types of users.

    BrandLink and Creator Marketplace

    Previously launched programs, such as BrandLink, provide revenue-sharing opportunities by connecting brands with suitable creators. Creator Marketplace scales these relationships. However, these tools have much in common with what other platforms offer.

    Video Advertising and Shorts: New Horizons

    A new format of video advertising has also been announced, which will bring In-Stream spots to videos created and uploaded by LinkedIn authors. This opens the door for banner advertising in short videos, for example, in YouTube Shorts or Reels. Imagine: CPM cheaper than 50 rubles for reaching millions, all without the need to shoot your own video. Just a banner without filming, shown in hundreds of videos. This is mass reach for pennies.

    LinkedIn: A New Monetization Method for Experts – Advice Sessions — illustration 2
    • In-Stream advertising: The ability to place ad inserts in video clips.
    • Programmatic video banners: Allows you to buy reach without creating a video, using a native banner.
    • Cheap reach: Ideal for promoting mobile applications or advertising crypto projects.

    Frequently Asked Questions

    What are Advice Sessions on LinkedIn?

    Advice Sessions is a new LinkedIn feature that allows professional experts and influencers to conduct paid consultations directly through the platform, monetizing their knowledge and experience.

    How does LinkedIn help monetize content?

    LinkedIn offers several tools for monetization, including BrandLink for brand partnerships, Creator Marketplace for scaling these relationships, and the new Advice Sessions format for direct paid consultations. New video advertising formats are also being introduced.

    Can banner ads be placed on LinkedIn without shooting a video?

    While Advice Sessions focus on direct consultations, the announced new video advertising formats may open up opportunities for programmatic video banners, which will allow you to buy reach without creating a video, by placing a native banner in Shorts or other video formats, similar to advertising in YouTube Shorts with low CPM.

    Conclusion: The Future of Monetization on LinkedIn

    LinkedIn continues to evolve, offering new, more sophisticated ways for its users to monetize. From Advice Sessions to new video advertising formats – the platform is becoming not just a place for networking, but a full-fledged tool for earning. For the digital arbitrageur, this is a signal: it’s time to test hypotheses for 1000 rubles and master these new channels. Don’t miss the chance to order banner advertising or become an expert who actually earns, not just posts “I’m happy to announce…”. This is a real opportunity to get mass reach for pennies and reach a new level of profit.

  • CPM cheaper than 50: “Panorama” from Direct opens up reach to millions

    CPM cheaper than 50: “Panorama” from Direct opens up reach to millions

    Banner advertising in video and on other top platforms has become more accessible. Yandex Direct has finally opened access to small and medium-sized businesses to the “Panorama” reach advertising tool. This means that now even small players can launch unified campaigns with reach across all key Yandex services: from Search and Market to Kinopoisk. Forget about influencers where CPM is off the charts. Now you can get mass reach for pennies.

    What is “Panorama” and why is it important for an arbitrageur?

    The “Panorama” tool is not just another banner in the Yandex Advertising Network. It is a real opportunity for small and medium-sized businesses to go beyond existing demand and increase reach using brand tools that were previously only available to large players with multi-million budgets.

    Key advantages for CPA marketing:

    • Unified campaign: Launch ads simultaneously on desktops, smartphones, and Connected TV. No more need to create separate campaigns for each format.
    • Reach of over 120 million unique users per month. This is 1.6 times more than on popular marketplaces. Imagine how much traffic you can collect.
    • Prime banner: Access to the most prominent ad placements in over 20 Yandex services, including Browser, Kinopoisk, Alice AI Studio. This is not some obscure corner of a website.
    • Accounting for audience overlaps and controlling ad frequency. No more burning through your budget on the same user.
    • Media video advertising: Ability to connect video in Yandex Video Network (200+ Yandex Advertising Network sites, including TV channels and online cinemas). This is ideal banner advertising in short videos, where CPM cheaper than 50 rubles – a dream for any arbitrageur.
    • The future is DOOH: Soon, Yandex’s digital out-of-home advertising screens will appear in “Panorama”. This means you will be able to buy reach without creating a video, simply by placing your banner.

    Real math: why “Panorama” is more profitable than influencers

    Many small and medium-sized companies still use only one media format, for example, banners in the Advertising Network. But “Panorama” combines all surfaces into one campaign, offering mass reach for pennies.

    “For small businesses, investing in a brand and their own sales channels is no longer a ‘pretty picture,’ but a way to go beyond current demand and tell a new audience about themselves,” — Alexey Shtokolov, Director of Products and Artificial Intelligence at Yandex Advertising.

    According to Yandex, in the first half of 2026, the number of SMEs using media advertising in Direct increased by 40%, and investments in such campaigns increased by 44%. Every second one launched image formats for the first time. This shows a trend: the market is moving towards transparent and effective reach, not blind faith in bloggers.

    How does “Panorama” simplify life?

    • No need for a large media team: Lowers the entry threshold for reach formats. No need to assemble a separate campaign for each service.
    • Large audience: Monthly reach of over 120 million unique users. This is not some micro-blogger who will gather a couple of thousand.
    • Presence where users spend time: Search, Mail, Kinopoisk, and other services.
    • Budget doesn’t matter: The cost of placement is not limited by an entry threshold. You can test hypotheses for 1000 rubles.
    • One setting for all devices: Desktop, phone, TV. Simple and effective.

    Geotargeting optimization: another plus

    Previously, Direct updated its geotargeting algorithms. Now the system analyzes not only the user’s current location, but also the context of their queries, changed geolocation, and previous user experience. This allows for more precise targeting of the audience, which is especially important for local businesses.

    CPM cheaper than 50: «Панорама» от Директа открывает охваты миллионникам — illustration 2

    Frequently asked questions

    How does “Panorama” work in Yandex Direct?

    “Panorama” allows you to launch unified media campaigns that are automatically optimized for display on various Yandex platforms – from Search to Kinopoisk and Video Network. The system manages ad frequency and takes into account audience overlaps to achieve maximum reach at optimal costs.

    How does “Panorama” differ from regular banners in Direct?

    The main difference of “Panorama” is its omnichannel approach and automated management. Regular banners often require separate campaigns for different platforms, while “Panorama” combines them into one, providing comprehensive reach and control over the frequency of contact with the user on all available surfaces, including banner advertising in short videos and Prime banners.

    Why did Yandex Direct open “Panorama” to small and medium-sized businesses?

    Yandex aims to provide SMBs with access to image and reach advertising tools that were previously only available to large brands. This allows small and medium-sized businesses to go beyond existing demand, increase brand awareness, and attract new audiences using effective and transparent promotion channels.

    Conclusion: your chance for millions of views

    “Panorama” is not just a new tool, it’s a paradigm shift. Now banner advertising in TikTok, advertising in Reels, and banner in YouTube Shorts can be easily integrated into your strategy through programmatic video banners, getting the lowest CPM in shorts. This is your chance to get cheap reach and mass reach for pennies, without spending on bloggers and expensive shoots. Start testing hypotheses right now and grab your piece of traffic.