Campaign figures
| Indicator | Value | Explanation |
|---|---|---|
| Views | 3 494 | accumulated campaign counter. |
| Declared fund | $4 875 | rewards budget. |
| Approved works | 0 | separate content counter. |
| Authors | 0 | by published counter. |
| CPM by terms | $1,25 | rate per 1,000 counted views. |
| CPV by rate | $0,00125 | equivalent per 1 counted view. |
Data cut 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission terms and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
Tom and Jerry’s relationship is clear even before the first lines. In the Forbidden Compass film campaign, authors were invited to take the trailer and actively engage with it: cut fragments, make remixes, add reactions. The task was to highlight the strongest moments and build interest in the start of the release. Ready-made animation became the basis for many short creative interpretations.
At the time of review, this was an early cut of the campaign, so its structure should be analyzed. Video clipping of a familiar franchise can immediately get to the point: the characters’ relationships are already clear to many viewers. Highlight editing emphasizes a strong scene, and allowed reactions and remixes give authors their own way to present it. The connection to the new film is important. Character recognition attracts attention, but a short video should give people a reason to be interested in this particular story and its upcoming release.
Use the trailer of your new project as the basis for a campaign on VibeVO. Offer authors short edited versions and reactions that keep the focus on your premiere.