The streaming platform Kick, associated with Stake.com, has officially launched advertising in live streams. Almost four years after Kick’s start, it introduces a new revenue stream that could benefit both creators and brands. Previously, Kick avoided advertising: monetization for creators was based on a rewards program tied to watch time and small prize pools. However, with the platform’s growth, the introduction of ads became inevitable.
As early as December, Kick CEO Ed Craven confirmed that the company would introduce advertising “at some point” in the future. “Enjoy the absence of ads while you can,” said Craven. Now, ads on Kick have become a reality, and they arrive at a pivotal moment. The platform attracts millions of concurrent viewers on its biggest streams, with monthly viewing volume exceeding 300 million hours.
Scale and audience
In the ad launch announcement, it is noted that Kick now has over 100 million active users. This is a massive audience, and 81% of them are aged 18 to 34. Kick claims its advertising can connect brands with the hard-to-reach Generation Z, echoing arguments heard before.
“The viewer is everything on KICK. They’re not just watching in the background; they’re in the chat, they’re part of the stream,” said Ryan Webb, Kick’s head of growth and revenue. “We’ve spent over three years earning this, building a platform where creators want to stream and communities want to spend time.”
Challenges and solutions
Now that Kick has ads, the platform will have to face the same issues that cause headaches on other streaming services. For example, Twitch is forced to give streamers more control over ad breaks and manage their duration. YouTube, in turn, experiments with less intrusive ad formats.
For now, Kick responds to potential obstacles with a “wait and see” strategy. The platform asks creators to report inappropriate ads but also warns that the length of breaks may vary. For poorly timed interruptions, there is a stream rewind feature launched last year.
Gold rush
Perhaps in the future Kick will develop more refined advertising policies, but first there will be a gold rush. Creators have attracted millions of hours of attention on Kick. Now we’ll find out how much that attention is really worth.
Frequently asked questions
How will Kick deal with inappropriate ads?
Kick asks creators to report inappropriate ads but has not yet introduced strict moderation algorithms.
Will ads affect the viewing experience?
Variable breaks are expected, but the stream rewind feature will help viewers not miss important moments.
What ad formats will be used?
For now, Kick has launched standard in-stream ad inserts, similar to other platforms.
If you are a content creator or brand, now is the time to explore advertising opportunities on Kick. Contact the platform to learn the terms and start earning from audience attention.
Stream clipping is not just editing, but a whole pipeline for producing short viral videos. Streamers and podcasters spend hours on live broadcasts, but it’s the highlights that bring in new viewers and monetization. In this article, we’ll break down how to quickly and efficiently clip a 2-hour stream, which moments to cut first, and whether subtitles are needed.
Why Stream Clipping Matters
According to statistics, 80% of viewers discover new streamers through short clips on TikTok and YouTube Shorts. Long broadcasts stay in the archive, while clips keep working for you 24/7. For example, Erling Haaland, a Norwegian footballer, grew on YouTube thanks to translating his videos into 44 languages — that’s also a form of content clipping.
Stream clipping is not just editing, but a whole pipeline for producing short viral videos. Streamers and podcasters spend hours on live broadcasts, but it’s the highlights that bring in new viewers and monetization. In this article, we’ll break down how to quickly and efficiently clip a 2-hour stream, which moments to cut first, and whether subtitles are needed.
Which Moments to Cut First
Experienced clippers know: not all moments are equally useful. Here’s a list of what makes it into highlights:
Chat interaction: when the streamer responds to donations or jokes with viewers.
Exclusive news: announcements, trend discussions.
Controversial or funny moments that could become memes.
For example, Addison Rae got a skin in Fortnite — that’s an event that can be turned into a clip with the streamer’s reaction. Such clips rack up millions of views.
How Long Does It Take to Clip a 2-Hour Stream
Manually clipping a 2-hour stream takes 2 to 4 hours. But with automation tools like Opus Clip or AI-powered services, you can cut that time down to 30 minutes. Algorithms automatically find the best moments, add subtitles, and crop the video to vertical 9:16 format.
For example, the DittoDub service helped Haaland translate content into 44 languages, which speeds up the localization process for clips. If you want to order 20 clips from a stream, it’s better to delegate this to a professional or use AI tools.
Do You Need Subtitles for Clips
Subtitles are a mandatory element. According to research, 85% of TikTok videos are watched without sound. Subtitles increase engagement by 40% and make content accessible to people with hearing impairments. Automatic subtitles can be added in CapCut or through services like Submagic.
It’s important that subtitles are large, contrasting, and appear in sync with speech. This increases watch time and viewer retention.
How to Cut a Stream for TikTok and YouTube Shorts
The 9:16 format is the standard for TikTok, Reels, and Shorts. Here’s a step-by-step guide:
Download the stream recording in original quality.
Import the video into an editor (CapCut, Premiere Pro).
Find the best moments using markers or AI analysis.
Crop the horizontal video to vertical, highlighting the main subject.
Add subtitles and dynamic effects.
Export at 1080×1920, add a cover and description.
Automatic stream clipping is a trend of 2024. Services like Opus Clip and Klap allow you to mass-produce 100+ clips in one click. This is ideal for those who want to monetize streams without extra effort.
Price per 1 Hour of Stream: What Freelancers Offer
The cost of clipping a stream depends on complexity and the number of clips. On average, freelancers charge from 500 to 2000 rubles per hour of source material. If you need clips with subtitles, color correction, and sound design, the price rises to 3000-5000 rubles. You can order 20 clips from a stream on freelance marketplaces or from specialized studios.
Some streamers hire a permanent clipper who works for a percentage of income. This is beneficial if clips generate steady traffic.
Tools for Automatic Clipping
If you don’t want to hire a person, use AI services. Here are the top 3:
Opus Clip — finds viral moments, adds subtitles and emojis.
Klap — analyzes speech and creates clips with dynamic scenes.
Vizard — automatically crops video and generates titles.
These tools save time and allow you to scale content production. For example, a streamer can cut 100+ clips in an hour without spending effort on manual editing.
Monetizing a Stream Through Clips
Clips are an additional source of income. You can earn from:
Advertising on YouTube Shorts and TikTok (partner programs).
Sponsored integrations in clips.
Selling merch through the description.
Attracting new subscribers to Twitch and YouTube.
For example, Liquid Death launched a drink inspired by MrBeast’s product, and it caused a stir. Similarly, a clip mentioning a trending brand can attract sponsors’ attention.
Frequently Asked Questions
How long does it take to clip a 2-hour stream?
Manually — 2-4 hours, with AI services — 30 minutes.
Are subtitles needed for clips?
Yes, they increase engagement by 40% and are necessary for viewing without sound.
What format is best for TikTok?
Vertical 9:16, resolution 1080×1920.
How much does it cost to have a freelancer clip a stream?
From 500 to 5000 rubles per hour of source material, depending on complexity.
Which automatic clipping services are the best?
Opus Clip, Klap, Vizard — they save time and create viral clips.
Conclusion
Stream clipping is not a luxury but a necessity for channel growth. Use automation to package content into highlights and attract a new audience. Start small: pick the 5 best moments from your last stream and make clips. In a month, you will see growth in views and subscribers.
If you are tired of manual work, order clipping from a professional or try an AI service. The main thing is to act quickly, like a conveyor belt. Good luck with clipping!
