Campaign Figures
| Indicator | Value | Explanation |
|---|---|---|
| View Volume | Not disclosed | in available published data. |
| Declared Fund | $1 875 | rewards budget. |
| Campaign Material | 3 tracks | Alive, Walking On A Dream, We Are The People. |
| Finished Videos | No data | final quantity not published. |
| CPM by terms | $1.00 | rate per 1,000 counted views. |
| CPV by rate | $0.00100 | equivalent per 1 counted view. |
Previously published terms, checked on 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission terms and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views do not equal unique reach or sales. Conclusions about marketing mechanics — editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
The Empire of the Sun campaign was built around Alive, Walking On A Dream, and We Are The People. Authors were offered approved materials and the task to create edits that evoke positive interest in these compositions. Several songs provided a common musical world, within which one could choose the mood of an individual video and present the group’s work in different ways.
Highlight editing allows choosing the mood of the video within the group’s overall musical world. Several compositions give authors different emotional anchors, while maintaining the recognizable subject of the campaign. For working with a catalog, it’s useful that the music itself becomes the occasion: an existing song can also re-engage the viewer through an expressive fragment. It’s important to give authors clear material and direction for presentation. Then short versions can offer different first impressions of the group’s work and bring familiar listeners back to songs they want to listen to again.
Want to draw attention to the strong songs in your catalog again? Launch a campaign on VibeVO, combining musical edits with video clipping of suitable ready-made materials.