Campaign Metrics
| Metric | Value | Explanation |
|---|---|---|
| Views | 24,711,532 | accumulated campaign counter. |
| Declared Fund | $85,000 | rewards budget. |
| Approved Works | 1,040 | separate content counter. |
| Authors | 414 | by published counter. |
| CPM by Terms | $0.50 | rate per 1,000 counted views. |
| CPV by Rate | $0.00050 | equivalent per 1 counted view. |
Data snapshot 09/03/2026. CPV = CPM ÷ 1,000. This is a reward rate with admission terms and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
Boxabl’s product itself contains a scene for a short video: the Casita house is delivered folded and unfolded on site. In the campaign, authors were offered pre-approved materials — production tours, house reviews, and footage with famous participants. From this array, they had to select moments capable of quickly showing the product’s uniqueness and generating interest in the brand.
Cutting long videos into short ones is especially interesting where the product requires explanation. Videoclipping allows you to choose one illustrative scene: the transformation attracts attention, and a tour fragment answers the question that arises. Different videos can show different sides of a complex subject, maintaining a clear focus for each video. For a marketer, the demonstration material itself is valuable here. If the device’s mechanism is visible in the frame, the author only needs to choose the moment and present it so that the viewer has time to be surprised and understand what happened.
Do you shoot tours, reviews, or demonstrations of your product? Launch a campaign on VibeVO and invite authors to turn these materials into short, clear stories about how it works.