Campaign figures
| Metric | Value | Explanation |
|---|---|---|
| Views | 2,008,353 | accumulated campaign counter. |
| Declared fund | $24,000 | rewards budget. |
| Approved works | 80 | separate content counter. |
| Authors | 57 | according to the published counter. |
| CPM by terms | $1.05–$3.00 | rate per 1,000 counted views. |
| CPV by rate | $0.00105–$0.00300 | equivalent per 1 counted view. |
Data cut 09/03/2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. The fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. The range reflects different distribution conditions. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
The Persona 4 Revival campaign for the North American audience was built around a story trailer and the upcoming Microsoft broadcast. Authors were invited to release short content that supports anticipation and interest in the game. Thus, clipping found its place between two information occasions: there is already material for discussion, and ahead is an event to which attention can be directed.
Video clipping can connect two information occasions: analyze already published material and support anticipation for the next event. The task of turning a long video into cuts here acquires a clear meaning — to give the audience separate topics for attention between major announcements. Different authors choose different scenes, so reminders do not have to repeat the same video. For a marketer, the general guideline is important: each short story should relate to the current stage of promotion and maintain a connection with what is yet to be seen.
Is there also time for individual stories between your announcements? Launch a campaign on VibeVO and use a ready-made trailer as material for short publications for the next event.