Campaign Figures
| Metric | Value | Explanation |
|---|---|---|
| Views | 4 025 003 | accumulated campaign counter. |
| Declared Fund | $4 000 | rewards budget. |
| Approved Works | 59 | separate content counter. |
| Authors | 26 | by published counter. |
| CPM by terms | $1.50 | rate per 1,000 counted views. |
| CPV by rate | $0.00150 | equivalent per 1 counted view. |
Data cut as of 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission terms and limits, not the actual cost of the entire campaign. The fund is not equal to expenses. Views are a total counter, not unique reach; approved works are counted separately. Views are not equal to unique reach or sales. Conclusions about marketing mechanics are editorial analysis; the presence of a campaign around a brand does not necessarily mean direct placement.
“You and your friends on Ibiza on a summer Wednesday” — this was roughly the perspective offered by the brief for BLOND:ISH’s residency at Pacha. Authors used an approved folder of videos and added captions from the viewer’s perspective, helping them imagine themselves as part of the evening. The minimum video duration was 10 seconds. A short fragment turned into a small scene of a possible personal experience.
The highlight reel here is complemented by a clear life scenario: a person looks at the footage and imagines their own company within that evening. For event marketing, this approach translates the atmosphere into the language of personal desire. The name of the residency gets a connection to a specific mood and the viewer’s possible plans. It is important for the author that the text matches the image and helps to feel the moment. Then a short video can work as a small invitation to imagine an experience, which one then wants to learn more about, keeping this specific event at the center.
What kind of evening do you want to offer your audience? Launch a video clipping campaign on VibeVO with ready-made footage and a clear scenario in which the viewer can imagine themselves.