Campaign Figures
| Metric | Value | Explanation |
|---|---|---|
| View Volume | Not disclosed | in available published data. |
| Stated Fund | $20,000 | rewards budget. |
| Campaign Material | 2 billboards | New York and Los Angeles. |
| Finished Videos | No data | final quantity not published. |
| CPM by terms | $1.50 | rate per 1,000 counted views. |
| CPV by rate | $0.00150 | equivalent per 1 counted view. |
Previously published terms, verified 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility terms and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views do not equal unique reach or sales. Conclusions about marketing mechanics — editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
How many condoms are being ordered right now? In the DoorDash campaign, this question was displayed on two billboards — in New York and Los Angeles. Counters showed orders in real-time, turning an ordinary urban structure into a small public show. Authors of short videos were offered ready-made footage and a simple task: to convey the unexpectedness of this idea so that the viewer would want to share what they saw.
Video clipping here continues the outdoor campaign: highlight editing turns footage of billboards into a story that can be retold in a few seconds. The main resource is the unexpected idea itself. It is understandable to someone who has never passed by these structures, and provides a reason to discuss the delivery brand. A useful principle for a marketer: even at the stage of preparing an offline event, think about what moment the viewer will want to show to another person and how this moment will look in a short video.
Does your offline event also have a moment you want to retell? Launch a video clipping campaign on VibeVO and give creators material for short stories around it.