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Tag: musical edits

  • Case study: David Guetta — the song becomes the soundtrack to various summer stories

    Case study: David Guetta — the song becomes the soundtrack to various summer stories

    Campaign Metrics

    Metric Value Explanation
    Views 1 203 545 accumulated campaign counter.
    Declared Fund $1 000 rewards budget.
    Approved Works 6 separate content counter.
    Authors 2 by published counter.
    CPM by terms $1,00 rate per 1,000 counted views.
    CPV by rate $0,00100 equivalent per 1 counted view.

    Data snapshot 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission terms and limits, not the actual cost of the entire campaign. The fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    In the Run Run River campaign, authors were invited to create summer, festival, sports, and dance edits using the official track recording. The editing requirements were specific: emotional delivery, precise synchronization of image with music, and an engaging hook in the first two seconds. The song connected different stories, each of which could appeal to its own audience.

    The highlight editing here is subordinate to the track: a sports scene, a dance, or a summer episode should combine with the music into a single emotional impression. Different plots give the song several entry points into the audience. One person stops at a familiar hobby, another — at the mood of the chosen frames. For release promotion, it is useful to maintain a common musical center: it is the composition that should connect what is seen. Then, interest in a specific story can continue with a desire to know what song gave it such rhythm and character.

    David Guetta — песня становится саундтреком разных летних историй — illustration 2

    Do you have a track and video materials that convey its mood? Launch a VibeVO campaign of musical edits; video clipping of prepared footage can give it additional short stories.

  • Case study: Empire of the Sun — three songs as a reserve of different emotions

    Case study: Empire of the Sun — three songs as a reserve of different emotions

    Campaign Figures

    Indicator Value Explanation
    View Volume Not disclosed in available published data.
    Declared Fund $1 875 rewards budget.
    Campaign Material 3 tracks Alive, Walking On A Dream, We Are The People.
    Finished Videos No data final quantity not published.
    CPM by terms $1.00 rate per 1,000 counted views.
    CPV by rate $0.00100 equivalent per 1 counted view.

    Previously published terms, checked on 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission terms and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views do not equal unique reach or sales. Conclusions about marketing mechanics — editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    The Empire of the Sun campaign was built around Alive, Walking On A Dream, and We Are The People. Authors were offered approved materials and the task to create edits that evoke positive interest in these compositions. Several songs provided a common musical world, within which one could choose the mood of an individual video and present the group’s work in different ways.

    Highlight editing allows choosing the mood of the video within the group’s overall musical world. Several compositions give authors different emotional anchors, while maintaining the recognizable subject of the campaign. For working with a catalog, it’s useful that the music itself becomes the occasion: an existing song can also re-engage the viewer through an expressive fragment. It’s important to give authors clear material and direction for presentation. Then short versions can offer different first impressions of the group’s work and bring familiar listeners back to songs they want to listen to again.

    Empire of the Sun — three songs as a reserve of different emotions — illustration 2

    Want to draw attention to the strong songs in your catalog again? Launch a campaign on VibeVO, combining musical edits with video clipping of suitable ready-made materials.