Campaign Figures
| Metric | Value | Explanation |
|---|---|---|
| Views | 8 547 869 | accumulated campaign counter. |
| Declared Fund | $10 000 | rewards budget. |
| Approved Works | 2 | separate content counter. |
| Authors | 1 | per published counter. |
| CPM by Terms | $1,00 | rate per 1,000 credited views. |
| CPV by Rate | $0,00100 | equivalent per 1 credited view. |
Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility terms and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
The OUR HOUSE residency at Hï Ibiza brought together James Hype and MEDUZA in a single event offering. For the campaign, authors were given official materials from this residency and asked to create high-quality short videos. The object of promotion became the combination of performers and a specific series of performances — an experience that can be presented through scenes from prepared footage.
Editing highlights allows showing an individual performer within the overall program of the evening. For an event brand, this helps connect a familiar name with the residency’s name and the experience it offers. A short fragment can interest a fan of the artist, and then give them a reason to delve into the event itself. It is important to maintain this connection when choosing shots and design. Then different publications continue the general conversation about the program, and the impression of the performance does not remain a random scene without a clear place in the residency’s history.
Promoting a series of parties or performances with several artists? Launch a video clipping campaign on VibeVO so that short videos connect familiar names with the image of your event.