VibeVO – Advertisers and creators in one ecosystem

Tag: marketing mechanics

  • Case study: Metaphor: ReFantazio — Multiple Entries into One Game World

    Case study: Metaphor: ReFantazio — Multiple Entries into One Game World

    Campaign Figures

    Metric Value Explanation
    Views 467,892 accumulated campaign counter.
    Declared Fund $24,000 rewards budget.
    Approved Works 0 separate content counter.
    Authors 0 according to published counter.
    CPM by Terms $1.75–$2.00 rate per 1,000 counted views.
    CPV by Rate $0.00175–$0.00200 equivalent per 1 counted view.

    Data snapshot 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. The range reflects different distribution conditions. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    A new game world cannot be fully explained in a short video, but it can spark a desire to learn more. In the Metaphor: ReFantazio campaign, official trailers served as the source. Authors were offered to cut fragments from them and publish short versions; the task itself was related to pre-orders and themes of battles and adventure. This set a general direction while preserving space for choosing individual scenes.

    Cutting long videos into short ones gives a complex game world several first impressions. Video clipping allows one video to focus on action, another on atmosphere, while maintaining a common source in official materials. The viewer gets a small, understandable scene and can decide if they are interested in learning more. For promoting a rich product, this is a useful principle: the first acquaintance does not have to contain everything. Selecting a fragment becomes a way to choose one reason to take a closer look at the game and give that reason enough space in the frame.

    Metaphor: ReFantazio — several entries into one game world — illustration 2

    Does your project have many stories and visual details? Launch a video clipping campaign on VibeVO so that authors can find different first scenes to introduce this world.

  • Case study: Tom & Jerry — trailer as game material

    Case study: Tom & Jerry — trailer as game material

    Campaign figures

    Indicator Value Explanation
    Views 3 494 accumulated campaign counter.
    Declared fund $4 875 rewards budget.
    Approved works 0 separate content counter.
    Authors 0 by published counter.
    CPM by terms $1,25 rate per 1,000 counted views.
    CPV by rate $0,00125 equivalent per 1 counted view.

    Data cut 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission terms and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    Tom and Jerry’s relationship is clear even before the first lines. In the Forbidden Compass film campaign, authors were invited to take the trailer and actively engage with it: cut fragments, make remixes, add reactions. The task was to highlight the strongest moments and build interest in the start of the release. Ready-made animation became the basis for many short creative interpretations.

    At the time of review, this was an early cut of the campaign, so its structure should be analyzed. Video clipping of a familiar franchise can immediately get to the point: the characters’ relationships are already clear to many viewers. Highlight editing emphasizes a strong scene, and allowed reactions and remixes give authors their own way to present it. The connection to the new film is important. Character recognition attracts attention, but a short video should give people a reason to be interested in this particular story and its upcoming release.

    Tom & Jerry — trailer as game material — illustration 2

    Use the trailer of your new project as the basis for a campaign on VibeVO. Offer authors short edited versions and reactions that keep the focus on your premiere.

  • Case study: The Real Wolf of Wall Street / Paramount+ — familiar story, new access

    Case study: The Real Wolf of Wall Street / Paramount+ — familiar story, new access

    Campaign Metrics

    Metric Value Explanation
    Views 604 578 accumulated campaign counter.
    Declared Fund $1 001 rewards budget.
    Approved Works 159 separate content counter.
    Authors 44 according to the published counter.
    CPM by Terms $1,00 rate per 1,000 counted views.
    CPV by Rate $0,00100 equivalent per 1 counted view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission terms and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    The title already evokes associations, and the documentary format offers an additional reason to take a closer look: to hear from the people who lived this story themselves. In The Real Wolf of Wall Street campaign, the material for clipping included episodes of the show, exclusive behind-the-scenes footage with participants, and podcast snippets. This combination allowed for short videos to be made around different levels of access to the same story.

    Video clipping uses the gap between a familiar title and unknown details of the real story. Cutting podcasts into short videos complements show scenes and behind-the-scenes footage: each type of material promises its own level of access to the participants of the events. The editor can choose one answer or episode that raises a specific question, leaving the full story outside the video. For a documentary project, this is a natural mechanism for introduction. A short fragment shows what new perspective the viewer can gain if they decide to watch the whole story.

    The Real Wolf of Wall Street / Paramount+ — familiar story, new access — illustration 2

    Do you have a documentary project, interviews with participants, or behind-the-scenes footage? Launch a video clipping campaign on VibeVO so that each such material becomes an independent reason to learn the whole story.

  • Case study: Fuggler — size as a ready-made advertising idea

    Case study: Fuggler — size as a ready-made advertising idea

    Campaign Figures

    Indicator Value Explanation
    Views 5,127,503 accumulated campaign counter.
    Declared Fund $5,000 rewards budget.
    Approved Works 214 separate content counter.
    Authors 27 by published counter.
    CPM by Terms $0.80 rate per 1,000 counted views.
    CPV by Rate $0.00080 equivalent per 1 counted view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. CPM is taken from the rewards table; the brief indicates a different rate — $2.00. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    Not every product needs a complex scenario. For Bigg Chunky Fuggs, the main argument was size: 18 inches, approximately 46 centimeters. The Fuggler campaign brief suggested filming toys in a store, reactions, and videos with an emphasis on tactile sounds. The visual contrast was supposed to make the scale immediately clear, and publications were to conclude with an invitation to look for toys in American Costco stores.

    Video clipping in such a campaign relies on a characteristic that the viewer can perceive with their eyes. The highlight reel should preserve the scale comparison and the reaction to the toy: these explain why it was noticed. When a product has such a clear feature, there’s no need to burden each video with a list of benefits. It’s more important to choose an angle and a moment where the size is understood without explanation. And a specific invitation to look for the toy in a store connects the emotional “I want to see it up close” with a clear continuation of interest.

    Fuggler — size as a ready-made advertising idea — illustration 2

    Does your product have a detail that surprises at first acquaintance? Build a video clipping campaign around it on VibeVO, using demonstrations and live reactions.

  • Case study: Topps — Collecting as a Spectacle

    Case study: Topps — Collecting as a Spectacle

    Campaign Figures

    Metric Value Explanation
    Views 10,675,835 accumulated campaign counter.
    Claimed Fund $40,000 rewards budget.
    Approved Works 181 individual content counter.
    Authors 123 by published counter.
    CPM by Terms $1.00 rate per 1,000 counted views.
    CPV by Rate $0.00100 equivalent per 1 counted view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    When Steve Aoki or Rhea Ripley opens a pack of cards, a regular unboxing gets another reason to be watched. In the campaign around Topps, authors were given an official bank of materials: celebrities with new packs, finds of unique cards, and bright episodes from Fanatics Fest. The task was to find moments where a recognizable face, anticipation, and a strong reaction coincided.

    In this example, highlight editing gives the collectible product several different entry points to the audience. Someone notices a familiar artist, someone else a rare card, and someone stops at the emotional reaction. Video clipping allows working with these interests separately, using a common bank of footage. At the same time, the product must remain the reason for what is happening: the viewer sees exactly what was found and why it is important. This way, a celebrity helps open a story, and the find itself maintains its connection to the brand.

    Topps — коллекционирование как зрелище — illustration 2

    Gather product footage, guests, and exciting finds as the basis for your campaign on VibeVO. Invite authors to choose the moments from which a new audience will be interested in getting to know you.

  • Case study: eBay Live — Sell the Feeling of Discovery

    Case study: eBay Live — Sell the Feeling of Discovery

    Campaign Metrics

    Metric Value Explanation
    Views 42,388 Accumulated campaign counter.
    Claimed Fund $5,000 Rewards budget.
    Approved Works 20 Separate content counter.
    Creators 2 By published counter.
    CPM by Terms $2.00 Rate per 1,000 counted views.
    CPV by Rate $0.00200 Equivalent per 1 counted view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are editorial analysis; the presence of a campaign around a brand does not necessarily mean direct placement by the brand.

    A pack of collectible cards opens in a few seconds. But for an avid collector, these seconds contain an entire drama: what will be inside? In the campaign for eBay Live sellers, the source material was recordings of such unboxings. Editors were offered to extract the most expressive finds and reactions from long broadcasts, turning them into short, emotional stories.

    Such cutting of long videos into short ones preserves the most emotional part of the broadcast: anticipation, discovery, and reaction. For sellers, video clipping can be a way to explain the appeal of collecting without a long lecture about card series. Highlight editing is especially useful when the pleasure of a product is hard to describe in words but easy to see on a person’s face. It’s important to leave enough context so that the good fortune is understandable to a new viewer, and the emotional episode is linked to the process of buying and opening itself.

    eBay Live — sell the feeling of discovery — illustration 2

    Are there recordings of unboxings or demonstrations where viewers are genuinely surprised? Use them as the basis for a campaign on VibeVO: a short story can begin precisely with this reaction.

  • Case study: DoorDash — Out-of-home advertising you want to retell

    Case study: DoorDash — Out-of-home advertising you want to retell

    Campaign Figures

    Metric Value Explanation
    View Volume Not disclosed in available published data.
    Stated Fund $20,000 rewards budget.
    Campaign Material 2 billboards New York and Los Angeles.
    Finished Videos No data final quantity not published.
    CPM by terms $1.50 rate per 1,000 counted views.
    CPV by rate $0.00150 equivalent per 1 counted view.

    Previously published terms, verified 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility terms and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views do not equal unique reach or sales. Conclusions about marketing mechanics — editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    How many condoms are being ordered right now? In the DoorDash campaign, this question was displayed on two billboards — in New York and Los Angeles. Counters showed orders in real-time, turning an ordinary urban structure into a small public show. Authors of short videos were offered ready-made footage and a simple task: to convey the unexpectedness of this idea so that the viewer would want to share what they saw.

    Video clipping here continues the outdoor campaign: highlight editing turns footage of billboards into a story that can be retold in a few seconds. The main resource is the unexpected idea itself. It is understandable to someone who has never passed by these structures, and provides a reason to discuss the delivery brand. A useful principle for a marketer: even at the stage of preparing an offline event, think about what moment the viewer will want to show to another person and how this moment will look in a short video.

    DoorDash — out-of-home advertising you want to retell — illustration 2

    Does your offline event also have a moment you want to retell? Launch a video clipping campaign on VibeVO and give creators material for short stories around it.