Campaign Metrics
| Metric | Value | Explanation |
|---|---|---|
| Views | 1 688 344 | accumulated campaign counter. |
| Declared Fund | $1 000 | rewards budget. |
| Approved Works | 14 | separate content counter. |
| Authors | 10 | by published counter. |
| CPM by Terms | $1,50 | rate per 1,000 counted views. |
| CPV by Rate | $0,00150 | equivalent per 1 counted view. |
Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are editorial analysis; the presence of a campaign around a brand does not necessarily mean direct placement.
An unfamiliar viewer is usually more interested in a specific person or conversation than a promise to “watch our new show.” In the Lyrical Lemonade TV campaign, this logic was turned into a rule: captions had to talk about the guest or topic of the episode. Material was only allowed to be taken from already released episodes. Fabricated quotes, artificially created guests, and simple reposts were specifically prohibited.
Video clipping here is related to editorial discipline: cutting long videos into short ones should preserve the real hero and the real topic. The terms also set a like-to-view ratio threshold of 1%. For a media brand, the choice of entry point itself is important: people are offered an interesting conversation, and acquaintance with the show’s name follows. The editor needs to find a meaningful fragment and give it an honest caption. This approach helps to distribute episodes while maintaining trust in the people on screen and what they actually said.
Are your episodes full of strong guests and topics? Launch a video clipping campaign on VibeVO, giving authors clear editorial rules for selecting fragments and captions.