Campaign Metrics
| Metric | Value | Explanation |
|---|---|---|
| Views | 6,284,277 | accumulated campaign counter. |
| Declared Fund | $3,200 | rewards budget. |
| Approved Works | 131 | individual content counter. |
| Authors | 82 | by published counter. |
| CPM by terms | $0.30–$0.76 | rate per 1,000 credited views. |
| CPV by rate | $0.00030–$0.00076 | equivalent per 1 credited view. |
Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is the reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. The range reflects different distribution conditions. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
Basketball author Jesser has familiar material — complex shots, challenges, and Bucketsquad content. In the campaign, editors were invited to work with his new video: select fragments, publish short versions, and receive remuneration for views. The connection to the fresh release was important: additional videos were supposed to support the author’s current story, not a random cut from the archive.
Video clipping continues to work on the release after its publication. Highlight editing helps find sports episodes that are interesting without familiarity with the author’s previous videos. Each such fragment can have its own intrigue and conclusion, so the viewer gets a small, complete story. For a personal brand, the connection to a fresh source is useful: different videos support one current release. And the choice of several authors allows showing it from different angles and giving a new audience several reasons to get acquainted with the hero.
Does your new release feature competitions, challenges, or spectacular attempts? Launch a campaign on VibeVO so that video clipping helps turn individual episodes into independent short stories.