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  • TikTok and Hollywood: Agreement to Protect AI Content

    TikTok and Hollywood: Agreement to Protect AI Content

    The company ByteDance, which owns TikTok, has signed a memorandum of understanding with the Motion Picture Association (MPA). This agreement aims to protect the intellectual property of Hollywood stars and franchises from deepfakes that are massively appearing on the platform. In an era of rapid development of generative AI, the issue of copyright protection is becoming critically important for the entire entertainment industry.

    What happened?

    In February, the MPA, representing the largest Hollywood studios, sent TikTok a letter demanding that it stop using intellectual property to train AI models. The trigger was viral videos where deepfakes of Tom Cruise and Brad Pitt fought each other.

    Now ByteDance has committed to implementing “robust protective mechanisms” to comply with copyright laws. This is an important step that demonstrates the platform’s readiness for dialogue with rights holders.

    Details of the agreement

    The memorandum is based on updates to the generative models Seedream 5.0 Pro and Seedance 2.5. ByteDance will collaborate with the MPA when integrating these models into TikTok, CapCut, and the joint venture TikTok USDS.

    MPA CEO Charles Rivkin emphasized: “The agreement confirms that copyright is the cornerstone of the film industry and strengthens our commitment to protecting creative content.”

    AI content will remain

    Despite the pressure, TikTok will continue to invest in generative AI. Seedance is already used for brands and even for film festivals. The agreement with the MPA only ensures that crossovers with popular characters will be created legally.

    Recently, TikTok also struck a major deal with Disney, opening new opportunities for content integration. This confirms the platform’s strategic direction toward developing creative tools.

    TikTok и Голливуд: соглашение о защите ИИ-контента — illustration 2

    Frequently asked questions

    Why did the MPA send a letter to TikTok?

    Due to the widespread distribution of deepfakes featuring Hollywood actors and characters created using ByteDance’s AI models.

    Which AI models are affected?

    Seedance and Seedream are generative models by ByteDance used to create videos and images.

    Will AI content disappear from TikTok?

    No, TikTok will continue to develop generative AI for brands and creative projects, but with respect for copyright.

    What does this mean for users?

    Users will see fewer deepfakes with famous characters, but will get more legal AI content from brands and studios.

    Stay tuned for updates to learn how TikTok’s AI policy will change. Subscribe to our news to not miss important events!

  • Christopher Nolan Calls AI a ‘Trojan Horse’ with Transparent Walls

    Christopher Nolan Calls AI a ‘Trojan Horse’ with Transparent Walls

    Christopher Nolan Calls AI a ‘Trojan Horse’ with Transparent Walls

    Director of ‘The Odyssey’ Christopher Nolan, in an interview with YouTube blogger HugoDécrypte, compared artificial intelligence to a Trojan horse. According to him, everyone knows that ‘the Greeks are inside,’ but the technology is so transparent that its suspiciousness is obvious. Nolan noted that he has never seen a technology develop so quickly while being so widely rejected by the public, especially young people. Young people immediately call AI videos ‘AI slop’ and send them to the ‘black box.’

    Techno-skepticism as a Healthy Reaction

    Nolan considers such skepticism ‘very healthy’: technologies always offer great gifts, but they need to be viewed critically. ‘The motives of those who give them to us should also be evaluated skeptically. Only then will we get the best from new technology, not blind faith that everything will be wonderful,’ the director stated.

    Christopher Nolan Calls AI a 'Trojan Horse' with Transparent Walls

    AI in Hollywood: Threat and Protection

    Although Nolan did not specify the threats from AI, the technology remains a concern in Hollywood. It became one of the main topics of the 2023 writers’ and actors’ strikes. The Directors Guild of America, which Nolan leads, included protection against generative AI in the latest contract.

    The director himself is known for techno-skepticism: he does not use smartphones, and ‘The Odyssey’ was the first film shot entirely on IMAX film. ‘I consider myself a techno-skeptic,’ Nolan told The New York Times. ‘Film represents the world better than any digital system. I constantly adopt new technologies, but they are often sold at the expense of old, still viable systems. In my industry, we almost threw the baby out with the bathwater—we nearly lost film!’

    Christopher Nolan Calls AI a 'Trojan Horse' with Transparent Walls

    Frequently Asked Questions

    Why does Nolan call AI a ‘Trojan horse’?

    The director uses the metaphor to emphasize that AI, like the Trojan horse, may carry a hidden threat. However, he adds that it is a ‘transparent horse’—everyone sees the danger, especially the younger generation, which immediately rejects AI content.

    How does Nolan feel about technology in cinema?

    Nolan calls himself a techno-skeptic. He prefers film to digital, does not use smartphones, and believes that new technologies often displace old ones, even though the latter can be equally effective. At the same time, he admits that he constantly adopts innovations, but with caution.

    Christopher Nolan Calls AI a 'Trojan Horse' with Transparent Walls

    Conclusion

    Christopher Nolan has once again confirmed his status as Hollywood’s leading techno-skeptic. His metaphor of the ‘transparent Trojan horse’ accurately describes society’s attitude toward AI: we see the threat but cannot always resist it. Have you already seen ‘The Odyssey’? Share your opinion in the comments!