Campaign Figures
| Metric | Value | Explanation |
|---|---|---|
| Views | 26,003,576 | accumulated campaign counter. |
| Declared Fund | $105,000 | rewards budget. |
| Approved Works | 478 | individual content counter. |
| Creators | 237 | by published counter. |
| CPM by Terms | $1.50–$1.75 | rate per 1,000 credited views. |
| CPV by Rate | $0.00150–$0.00175 | equivalent per 1 credited view. |
Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. The range reflects different distribution conditions. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
Gameplay recording and a finished short video are different materials. In the Call of Duty campaign, this distinction was enshrined directly in the task: raw footage of the Modern Warfare 4 multiplayer beta had to be turned into complete edited clips. Simply publishing raw footage was not suitable. Creators were required to select a fragment and assemble it so that the action was interesting to watch as a separate short story.
Such video clipping requires editorial choice: for an unfamiliar viewer, a clear episode with its own beginning and end is needed. Highlight editing helps to extract it from the gameplay and give the action the form of a short story. The meaning of the processing requirement is precisely this. A player’s interest in an entire match does not yet mean that any of its fragments will be understandable from the outside. For game marketing, it is useful to describe in advance the difference between the source material and the impression a person should get after editing.
Want to showcase the game through its most expressive episodes? Launch a video clipping campaign on VibeVO and give creators the task to assemble complete short stories from gameplay.