Campaign Figures
| Metric | Value | Explanation |
|---|---|---|
| Views | 6 610 934 | accumulated campaign counter. |
| Claimed Fund | $50 000 | rewards budget. |
| Approved Works | 398 | individual content counter. |
| Authors | 109 | by published counter. |
| CPM by Terms | $1.00 | rate per 1,000 counted views. |
| CPV by Rate | $0.00100 | equivalent per 1 counted view. |
Cut-off 03.09.2026. CPV = CPM ÷ 1,000. These are rates with admission conditions and limits; the fund is not equal to expenses, and CPV does not show the full cost of the campaign. Views are a total counter, not unique reach. Approvals are counted separately. Views are not equal to unique reach or sales. Conclusions about marketing mechanics — editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
Before becoming interested in a technological product, a person might become interested in how its founder thinks. The Lovable campaign offered authors recordings of interviews and events with Anton Osika. It was allowed to work with provided material; Anton or Lovable had to appear in the frame, and the topic had to remain related to the product. Short versions were intended for new accounts or pages about AI and startups, with an indication of the partnership nature of the publications.
Cutting interviews into clips here means finding an idea that is understandable without familiarity with the full conversation. Video clipping helps present the product through a person capable of explaining its concept. For a marketer, thematic discipline is important: a striking answer must maintain a connection with Lovable. Then the video can simultaneously reveal the founder’s character and give the viewer a concrete reason to learn more about the product. A common library of conversations allows for consistently searching for such moments, changing the topic of each short introduction.
Do your founder’s interviews already contain ideas that explain the product? Launch their video clipping on VibeVO and invite authors to find fragments for a first introduction to the brand.