VibeVO – Advertisers and creators in one ecosystem

Tag: event marketing

  • Case study: BLOND:ISH / Pacha Ibiza — the viewer is invited to imagine themselves inside

    Case study: BLOND:ISH / Pacha Ibiza — the viewer is invited to imagine themselves inside

    Campaign Figures

    Metric Value Explanation
    Views 4 025 003 accumulated campaign counter.
    Declared Fund $4 000 rewards budget.
    Approved Works 59 separate content counter.
    Authors 26 by published counter.
    CPM by terms $1.50 rate per 1,000 counted views.
    CPV by rate $0.00150 equivalent per 1 counted view.

    Data cut as of 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission terms and limits, not the actual cost of the entire campaign. The fund is not equal to expenses. Views are a total counter, not unique reach; approved works are counted separately. Views are not equal to unique reach or sales. Conclusions about marketing mechanics are editorial analysis; the presence of a campaign around a brand does not necessarily mean direct placement.

    “You and your friends on Ibiza on a summer Wednesday” — this was roughly the perspective offered by the brief for BLOND:ISH’s residency at Pacha. Authors used an approved folder of videos and added captions from the viewer’s perspective, helping them imagine themselves as part of the evening. The minimum video duration was 10 seconds. A short fragment turned into a small scene of a possible personal experience.

    The highlight reel here is complemented by a clear life scenario: a person looks at the footage and imagines their own company within that evening. For event marketing, this approach translates the atmosphere into the language of personal desire. The name of the residency gets a connection to a specific mood and the viewer’s possible plans. It is important for the author that the text matches the image and helps to feel the moment. Then a short video can work as a small invitation to imagine an experience, which one then wants to learn more about, keeping this specific event at the center.

    BLOND:ISH / Pacha Ibiza — the viewer is invited to imagine themselves inside — illustration 2

    What kind of evening do you want to offer your audience? Launch a video clipping campaign on VibeVO with ready-made footage and a clear scenario in which the viewer can imagine themselves.

  • Case study: Brandi Carlile — short video as an invitation to a specific event

    Case study: Brandi Carlile — short video as an invitation to a specific event

    Campaign Figures

    Metric Value Explanation
    View Volume Undisclosed in available published data.
    Declared Fund $1,450 rewards budget.
    Campaign Material The Gorge promotion of concert performances.
    Finished Videos No data final quantity not published.
    CPM by Terms $1.50 rate per 1,000 counted views.
    CPV by Rate $0.00150 equivalent per 1 counted view.

    Previously published terms, verified 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views do not equal unique reach or sales. Conclusions about marketing mechanics — editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    The Brandi Carlile campaign had a precise promotional item — upcoming performances at the Gorge Amphitheater. Authors were provided with an approved folder of materials from which they were invited to create short videos and increase awareness of these shows. Such a brief connects interest in the artist with a specific event: it is important for the viewer to understand not only who they see, but also what the publication refers to.

    Highlight editing here should maintain a connection to specific performances. Each fragment can have its own emotional delivery, but it is important for the viewer to understand what event lies behind this impression. For event marketing, such specificity is more useful than a general reminder of the artist. A prepared set of materials helps authors stick to one topic and choose different moments within it. As a result, short videos can become small invitations to learn more about the concerts, maintaining the connection between the performer’s name, the venue, and the upcoming experience.

    Brandi Carlile — short video as an invitation to a specific event — illustration 2

    Announcing specific concerts or a series of performances? Launch a video clipping campaign on VibeVO and provide authors with materials from which they can create short invitations to your event.

  • Case study: Rolling Loud — the festival continues in the audience’s memory

    Case study: Rolling Loud — the festival continues in the audience’s memory

    Campaign Figures

    Metric Value Explanation
    Views 2 000 accumulated campaign counter.
    Declared Fund $1 000 rewards budget.
    Approved Works 0 separate content counter.
    Authors 0 by published counter.
    CPM by Terms $2.00 rate per 1,000 counted views.
    CPV by Rate $0.00200 equivalent per 1 counted view.

    Data snapshot 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. The fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    After concerts, not only performance recordings remain, but also the feeling of “I want to go back” or “I wish I had been there.” The Rolling Loud Orlando campaign banked on exactly this. Fan pages were offered to distribute energetic edits and posts about the missed experience. However, there was a clear restriction: only use footage from the current year’s Orlando festival.

    This is an early snapshot of the campaign, but its creative objective is already clear. Video clipping should preserve the aftertaste of the event, and highlight editing should convey what its participants remember. The restriction on the location and year of filming helps to avoid substituting a specific experience with a beautiful archive. For an event brand, such precision is important: the viewer gets acquainted with this particular festival. Short videos can continue the conversation after the program ends, offering a reason to revisit what was experienced or to become interested in the event for the future.

    Rolling Loud — the festival continues in the audience's memory — illustration 2

    The festival is over, but vivid footage remains? Launch their video clipping on VibeVO and invite authors to convey the atmosphere of a specific event through short stories.