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Tag: digital arbitrage

  • Banner advertising in Shorts: CPM cheaper than 50 rubles and millions of reach without bloggers

    Banner advertising in Shorts: CPM cheaper than 50 rubles and millions of reach without bloggers

    Forget about influencers and endless negotiations! Today we’re going to talk about how to get massive reach for pennies, using banner ads in Shorts. While some chase micro-dramas and spend millions, digital arbitrageurs have long mastered the world of YouTube Shorts, TikTok, and Reels, where CPM for a banner ad can be cheaper than 50 rubles. This is not theory, this is real math.

    While studios like Issa Rae’s Hoorae attract brands like Poppi and e.l.f. cosmetics to sponsor micro-dramas, promising potential “hits,” we see much more transparent statistics and predictable results in programmatic banner placement. TikTok, by the way, also supports Hoorae, but while they are making “content,” we are buying reach.

    Why Shorts, TikTok, and Reels are a goldmine for banners?

    Low CPM and Massive Reach

    • Low CPM: The cost per thousand impressions can be record low. This allows testing hypotheses for 1000 rubles and getting huge amounts of data.
    • Massive reach: Billions watch short videos. Your banner can appear on hundreds of videos, providing an unskippable banner and native format.

    Alternative to Influencers and Quick Launch

    • Alternative to influencers: No need to pay bloggers. You control the budget and creatives, without depending on the star’s “creative vision.” This is an ideal solution for promoting mobile applications, infobusiness, or crypto projects.
    • Quick launch: Auto-placement on hundreds of videos allows you to launch a campaign in hours, not weeks.

    Some brands, like Poppi, try to become an integral part of the show in micro-dramas, but this is just one strategy. We are talking about how to buy reach without creating a video, using overlay ads.

    “While others are making movies, we are getting millions of banner impressions for pennies. It’s just different math,” said one of our media buying experts.

    Mobile games: how they make money and what does it mean for us?

    Have you ever wondered why there are so many ads in your favorite mobile game? Recent studies using AI decompilation of gaming applications show exactly how developers make money from advertising.

    Take, for example, Block Blast! – a Tetris-like game that consistently ranks among the top 5 most downloaded mobile games. It earned $127 million from advertising by August this year, which is $46 million more than Candy Crush.

    The “high value ad harvest” mechanic allows identifying players prone to watching ads. They are helped to improve their records, and then the “death algorithm” is launched, where the next round cannot be won. At this point, the app offers watching an ad for a “resurrection”.

    Another game, Dicero, sends five separate conversion signals to its trackers with each player purchase, earning it approximately $100,000 in ad revenue per day. This data shows how finely tuned advertising algorithms are in mobile apps and highlights the potential for placing our banners on similar platforms.

    Sports Leagues and Gambling: Ethical Dilemmas and Advertising Budgets

    The growing connection between professional sports leagues, sports media, and gambling companies raises questions. Viewers see gambling ads or their logos every 13 seconds during matches.

    Nicole Noren, a former ESPN producer who left the channel in 2024 after 24 years, claims that gambling company marketing influences news coverage. She was outraged by ESPN’s partnership with DraftKings, as gambling had ruined the lives of several of her family members, including her brother.

    Баннерная реклама в Shorts: CPM дешевле 50р и миллионы охватов без блогеров — illustration 2

    ESPN, which previously strictly opposed promoting gambling, changed its stance after a 2018 Supreme Court decision loosened betting restrictions. By 2023, ESPN launched its own betting app, which was the last straw for Noren. According to her, after the start of cooperation with bookmakers, the line between business and editorial became “more permeable,” making it difficult to cover some stories related to stakeholders.

    A similar story happened in 2024 when a Publicis employee resigned after the holding paid $350 million for opioid marketing for Purdue Pharma. It is clear that promises of large advertising budgets often outweigh the risks of promoting potentially harmful products.

    Industry News: Acquisitions, Layoffs, and New Opportunities

    • Roku’s acquisition by Fox for $22 billion has been approved by shareholders and is expected to close in the first half of 2027.
    • Netflix is cutting about 1,000 employees, or 6% of its staff.
  • Polymarket launched its first ad campaign to promote its political markets for the midterm elections.
  • Character.ai faced bankruptcy, raising questions about the “AI bubble.”
  • Two minors sued OpenAI for allegedly using their sensitive data, including personal secrets and medical information from ChatGPT chats, to train models.
  • W Social, a Swedish social media company, made its verified users’ personal data publicly available in an open format.
  • LG and Magnite are launching “agency” ads on the home screen, opening up premium TV placements for faster, more automated campaign setup.
  • A proposed Prebid auction overhaul will allow publishers to receive demand from Google AdX without using Google’s ad server.
  • Starling launched as an SSP for Connected TV, aiming to solve the problem of a lack of show-level data for CTV marketers.

Frequently Asked Questions

What is banner advertising in short videos?

These are ad banners that appear over short videos on platforms like YouTube Shorts, TikTok, and Instagram Reels. They allow brands to achieve mass reach without creating video content.

Can CPM be cheaper than 50 rubles?

Yes, with proper campaign setup and optimization, the cost per thousand impressions (CPM) in short videos can be significantly lower than 50 rubles, especially on new and less competitive platforms.

How to place banner ads in YouTube Shorts?

Banner advertising in YouTube Shorts is done through programmatic advertising platforms, which allow banners to be automatically placed on hundreds of relevant videos.

Do I need to shoot a video for this type of advertising?

No, one of the key advantages is the ability to buy reach without creating a video. You only create a banner ad.

How is banner advertising better than influencer integrations?

Banner advertising offers transparent statistics, full control over budget and creatives, and the ability to test hypotheses for 1000 rubles, which is often unavailable when working with influencers.

Conclusion

The world of digital advertising is constantly changing, but one thing remains constant: mass reach for pennies is a reality. While others are looking for “micro-dramas” and spending millions on questionable integrations, we suggest you pay attention to banner advertising in short videos. This is an effective way to get a low CPM, test your hypotheses, and achieve impressive results. Ready to order banner advertising and take your project to the next level? Contact us to find out how we can help you achieve your goals!

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  • Banner advertising in video: how to get millions of views for pennies

    Banner advertising in video: how to get millions of views for pennies

    Forget about bloggers and inflated reach! A tectonic shift is happening in the advertising technology market: instead of familiar influencers and expensive productions, <a href="/blog/banner-advertising-in-short-videos-how-to-get-cpm-cheaper-than-50-rubles/" title="Banner advertising in Shorts: how to get CPM cheaper than 50 rubles and millions of reach”>video banner advertising opens up new horizons. Today we will see how giants like Microsoft and Sony, losing millions on outdated models, are looking for salvation in advertising, while small companies are already getting CPM cheaper than 50 rubles in short videos. This is not just a trend, it is a new reality for those who want mass reach for pennies.

    Alternative IDs: The Data War Continues

    The market for alternative identifiers is booming. Just this week, Taboola launched Realize ID, and 51Degrees introduced 51Did. They join existing heavyweights: LiveRamp’s RampID, Unified ID 2.0 from The Trade Desk, ID5, as well as corporate solutions like Yahoo ConnectID and PayPal Ads ID.

    Why are there so many of them? Because none of them have been able to become a standard. This means that the market is ready for those who will offer real value and transparency.

    Transparent statistics and precise targeting are what many lack. With the advent of new IDs, advertisers have a chance to reach their audience more effectively, bypassing traditional channels where “pennies” for reach turn into millions.

    Gaming Industry: From Discs to Banners

    What’s happening in the gaming world? Microsoft is laying off 268 employees and consolidating studios, aiming to cut 20% of Xbox staff by the end of the year. Sony, in turn, plans to abandon physical game discs by 2028, threatening the $7.2 billion game resale market. These are not just cuts; they are a search for new revenue streams.

    Two new patents show where the giants are headed. Microsoft has patented a system that will display in-game ads on PCs and consoles during pauses – loading screens or after defeating a boss.

    Sony is patenting the PlayStation controller as a payment relay. Imagine: an unskippable banner that appears right during the game, and you can buy the advertised product by confirming the purchase with the controller. This is not paying an influencer; it’s a direct path to the consumer’s wallet.

    “You can’t grow by just cutting costs. New patents from Microsoft and Sony clearly show: the future is in advertising within game content.”

    OpenAI and others: who is collecting our data?

    If you think OpenAI knows too much about you, it probably does. Any website using OpenAI’s advertising tools potentially transmits consumer behavior and purchase data to the company. This once again emphasizes the importance of data control and the search for alternative, more transparent advertising platforms.

    Banner advertising in video: how to get millions of reach for pennies — illustration 2

    Market News: From Disney+ to IAB Tech Lab

    • Disney+: Contrary to rumors, the update to the user agreement will not lead to ads on ad-free tiers. A source claims this is merely a clarification about live advertising, which is standard practice.
    • IAB Tech Lab: Released AAMP 3.0 – new technical standards for agency media workflows.
    • Amazon: Blocked Meta’s Muse AI, raising the stakes in the race for agency advertising.
    • Meta Muse AI: Despite claims of AI’s ability to call companies and make transactions, Meta is rumored to be testing a solution that involves humans for phone calls.

    Personnel Changes and New Horizons

    Dentsu’s Carat appointed Sara Stringer as Global Director of Strategy and Innovation, and promoted Bram Meulman to Global Director of Planning and Analytics. Epsilon hired three new executives. This indicates that the market is looking for new approaches and fresh ideas.

    Insights from KWG and Infillion

    KWG agency claims that seller-side inventory curation can provide more high-performing inventory with better match rates and lower data costs than buyer-side curation. And Infillion continues to acquire assets in AdTech, recently acquiring Foursquare. This shows that a hypothesis test for 1000 rubles is no longer a fantasy, but a real opportunity for rapid scaling.

    Frequently Asked Questions

    How to place banner ads in TikTok, Reels, and YouTube Shorts?

    For banner advertising in video on these platforms, there are specialized platforms and agencies that allow placing overlay ads or native banners in Shorts. This is often done through programmatic platforms that automatically place banners on hundreds of videos, ensuring automatic placement on hundreds of videos and massive reach.

    What CPM is considered low for short videos?

    Is it possible to get millions of views for pennies?

    In the context of short videos and programmatic advertising, a CPM cheaper than 50 rubles is a very good indicator. This allows you to get millions of views for pennies, especially when it comes to a banner without filming, where expensive content production is not required.

    Can you buy reach without creating your own video?

    Yes, this is exactly what banner advertising in video is for. You can use static or animated banners that are integrated into someone else’s content. This is an ideal option for those who want to buy reach without creating a video and get mass reach for pennies.

    What is the advantage of banner advertising over influencers?

    The main advantage is transparent statistics and manageability. You pay for specific impressions and clicks, not for the “blogger’s trust.” This allows you to not pay an influencer, but to invest in scalable and measurable campaigns. In addition, brand integration without filming significantly reduces costs and speeds up launch.

    Conclusion: the future is in effective reach

    The world of advertising is changing, and those who understand this are already getting their “pennies for a million.” Banner advertising in short videos is not just an alternative, it is a powerful tool for promoting mobile applications, advertising crypto projects, and a banner for infobusiness. Forget about old schemes, start testing new hypotheses and order banner advertising today to be at the forefront of digital arbitrage. Real math shows: there is money here, and it is waiting for you.

  • In-car banner advertising: CPM cheaper than 50 rubles or an experiment with millions of impressions?

    In-car banner advertising: CPM cheaper than 50 rubles or an experiment with millions of impressions?

    A new era of advertising networks is dawning, and even in-car banner advertising is becoming a reality. Recently, BMW placed a promotion for the movie “Spider-Man” on the dashboards of its cars. When the engine started, drivers saw a banner, clicking on which activated a 19-second animation with music and a light show. The reaction of owners was mixed.

    Many did not appreciate the advertising content in an already paid-for car, especially considering last year’s statement by a top BMW executive that the car’s interior is a “private space” not intended for advertising. However, from the perspective of a digital arbitrageur, this only confirms the theory: “everything around us is an advertising network.”

    Why are cars turning into advertising platforms?

    The logic is simple: any company that controls enough attention has a basis for a media business. Primary data about users (what they watched, searched for, bought, where they traveled) increases the value of this attention, making it targeted. The car is a natural extension of this trend:

    • Modern cars are equipped with connected digital interfaces.
    • Screens are getting bigger, and software is updated remotely.
    • Automakers have direct and long-term relationships with customers.

    The potential grows when you consider that autonomous driving will free up even more driver attention. This is mass reach for pennies, if approached with proper analytics.

    Transparent statistics and ROI: key questions

    BMW and Sony probably know how many cars received the “Spider-Man” banner and how many drivers clicked on it. These metrics describe engagement, but they don’t answer the main question: did this activation lead to movie ticket purchases? Did it create additional value, and how does its contribution relate to the rest of the media campaign?

    “Until the industry can answer these questions with the same rigor as in other media plans, ‘Spider-Man’ on the dashboard remains an experiment. As soon as it can, the car will become another advertising network.”

    Context is critically important. Advertising in a parked car and a message interrupting navigation will elicit different reactions. BMW limited full animation only to parked cars, which shows an understanding of the importance of context. This is not just an unskippable banner, it’s a new ecosystem.

    Alternative to influencers: programmatic video banners

    Forget about bloggers and their inflated prices. Here we are talking about CPM cheaper than 50 rubles and pennies for a million impressions. The ability to buy impressions without creating a video, by placing a banner without filming on hundreds of videos – this is real math. This is programmatic video banners in Shorts, Reels, TikTok.

    In-car banner advertising: CPM cheaper than 50 rubles or an experiment with millions of impressions? — illustration 2

    Testing hypotheses for 1000 rubles: how does it work?

    For an arbitrageur, this is a goldmine. We can test hypotheses for 1000 rubles, getting transparent statistics. This is an ideal option for:

    • Promoting mobile applications
    • Advertising crypto projects
    • Banners for infobusiness

    We are talking about a native banner in Shorts, which does not annoy, but organically fits into the content. This is the lowest CPM in Shorts you can find, and mass reach for pennies.

    Frequently Asked Questions

    What does “everything around us is an advertising network” mean?

    This is the concept that any platform or device capable of attracting and retaining user attention can be monetized through advertising placement. From smartphones to cars and smart TVs.

    How to get CPM cheaper than 50 rubles in short videos?

    To do this, you need to use platforms that offer programmatic placement of banner advertising in Shorts, Reels, or TikTok, where the cost per impression (CPM) for bulk purchases can be significantly lower than traditional channels.

    Is it possible to place banner advertising without creating a video?

    Yes, it is possible. This refers to overlay advertising or native banners that appear over existing video content, without requiring the advertiser to create their own video.

    Conclusion

    The world of advertising is changing, and banner advertising in short videos, and now in cars, opens up new horizons for those who are willing to think outside the box. While BMW is experimenting, we can already order banner advertising and get cheap impressions in Shorts, Reels, and TikTok. Don’t wait for the market to settle – start testing new channels right now and grab your millions.