Campaign Metrics
| Metric | Value | Explanation |
|---|---|---|
| Views | 1 203 545 | accumulated campaign counter. |
| Declared Fund | $1 000 | rewards budget. |
| Approved Works | 6 | separate content counter. |
| Authors | 2 | by published counter. |
| CPM by terms | $1,00 | rate per 1,000 counted views. |
| CPV by rate | $0,00100 | equivalent per 1 counted view. |
Data snapshot 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission terms and limits, not the actual cost of the entire campaign. The fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
In the Run Run River campaign, authors were invited to create summer, festival, sports, and dance edits using the official track recording. The editing requirements were specific: emotional delivery, precise synchronization of image with music, and an engaging hook in the first two seconds. The song connected different stories, each of which could appeal to its own audience.
The highlight editing here is subordinate to the track: a sports scene, a dance, or a summer episode should combine with the music into a single emotional impression. Different plots give the song several entry points into the audience. One person stops at a familiar hobby, another — at the mood of the chosen frames. For release promotion, it is useful to maintain a common musical center: it is the composition that should connect what is seen. Then, interest in a specific story can continue with a desire to know what song gave it such rhythm and character.
Do you have a track and video materials that convey its mood? Launch a VibeVO campaign of musical edits; video clipping of prepared footage can give it additional short stories.