VibeVO – Advertisers and creators in one ecosystem

Tag: cpv

  • Case study: My Singing Monsters — a recognizable world in small portions

    Case study: My Singing Monsters — a recognizable world in small portions

    Campaign Metrics

    Metric Value Explanation
    Views 5 057 754 accumulated campaign counter.
    Claimed Fund $7 500 rewards budget.
    Approved Works 120 separate content counter.
    Creators 22 by published counter.
    CPM by Terms $0.75 rate per 1,000 counted views.
    CPV by Rate $0.00075 equivalent per 1 counted view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    Campaigns around a game don’t always require a lengthy product explanation. For My Singing Monsters, creators were offered to make short clips from in-game content, and the reward was tied to views. This gives the editor a clear working principle: choose a fragment that can be interesting on its own, and present it to someone not yet ready to explore the entire game.

    Video clipping distributes the search for a successful first impression among creators. Highlight editing gives everyone the opportunity to choose their own moment and their own pace of presentation within one game. For the viewer, a short scene becomes a small introduction that doesn’t require prior knowledge of the rules and features of the world. A useful lesson for a marketer is to prepare material so that the creator can find a standalone episode in it. Then different videos offer different reasons to be interested in the product, while maintaining a common connection to what is happening in the game.

    My Singing Monsters — a recognizable world in small portions — illustration 2

    Give creators the opportunity to find what’s interesting in your game to their taste. On VibeVO, you can launch a video clipping campaign from existing game content.

  • Case study: Persona 4 Revival — short videos between two events

    Case study: Persona 4 Revival — short videos between two events

    Campaign figures

    Metric Value Explanation
    Views 2,008,353 accumulated campaign counter.
    Declared fund $24,000 rewards budget.
    Approved works 80 separate content counter.
    Authors 57 according to the published counter.
    CPM by terms $1.05–$3.00 rate per 1,000 counted views.
    CPV by rate $0.00105–$0.00300 equivalent per 1 counted view.

    Data cut 09/03/2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. The fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. The range reflects different distribution conditions. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    The Persona 4 Revival campaign for the North American audience was built around a story trailer and the upcoming Microsoft broadcast. Authors were invited to release short content that supports anticipation and interest in the game. Thus, clipping found its place between two information occasions: there is already material for discussion, and ahead is an event to which attention can be directed.

    Video clipping can connect two information occasions: analyze already published material and support anticipation for the next event. The task of turning a long video into cuts here acquires a clear meaning — to give the audience separate topics for attention between major announcements. Different authors choose different scenes, so reminders do not have to repeat the same video. For a marketer, the general guideline is important: each short story should relate to the current stage of promotion and maintain a connection with what is yet to be seen.

    Persona 4 Revival — short videos between two events — illustration 2

    Is there also time for individual stories between your announcements? Launch a campaign on VibeVO and use a ready-made trailer as material for short publications for the next event.

  • Case study: SEGA / Crazy Taxi — Extend the Moment of a Big Announcement

    Case study: SEGA / Crazy Taxi — Extend the Moment of a Big Announcement

    Campaign Figures

    Metric Value Explanation
    Views 1 586 244 accumulated campaign counter.
    Declared Fund $8 400 rewards budget.
    Approved Works 64 separate content counter.
    Creators 41 according to the published counter.
    CPM by Terms $1.50–$2.10 rate per 1,000 counted views.
    CPV by Rate $0.00150–$0.00210 equivalent per 1 counted view.

    Data snapshot 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. The fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. The range reflects different distribution conditions. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    During a major game presentation, viewers receive a lot of news in a row. The Crazy Taxi: World Tour campaign aimed to bring attention back to one of the announcements: editors were tasked with highlighting moments from the multiplayer trailer shown at Gamescom Opening Night Live. The already published material became the source of short videos, each of which could separately remind about the game.

    Video clipping helps continue the distribution of a trailer after its initial showing. Highlighting montages bring individual moments back into focus when the audience has already moved on to other news. For a gaming brand, this transition from a big general announcement to small specific reasons to remember it is useful. One finished material gets different versions of its beginning and presentation. The viewer has the opportunity to notice the game through a specific scene, even if the trailer itself passed them by during the presentation.

    SEGA / Crazy Taxi — extend the moment of a big announcement — illustration 2

    The big announcement is out, and there are still many strong scenes in it? Extend it with a video clipping campaign on VibeVO, so that creators find new short reasons to talk about your project.

  • Case study: Tom & Jerry — trailer as game material

    Case study: Tom & Jerry — trailer as game material

    Campaign figures

    Indicator Value Explanation
    Views 3 494 accumulated campaign counter.
    Declared fund $4 875 rewards budget.
    Approved works 0 separate content counter.
    Authors 0 by published counter.
    CPM by terms $1,25 rate per 1,000 counted views.
    CPV by rate $0,00125 equivalent per 1 counted view.

    Data cut 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission terms and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    Tom and Jerry’s relationship is clear even before the first lines. In the Forbidden Compass film campaign, authors were invited to take the trailer and actively engage with it: cut fragments, make remixes, add reactions. The task was to highlight the strongest moments and build interest in the start of the release. Ready-made animation became the basis for many short creative interpretations.

    At the time of review, this was an early cut of the campaign, so its structure should be analyzed. Video clipping of a familiar franchise can immediately get to the point: the characters’ relationships are already clear to many viewers. Highlight editing emphasizes a strong scene, and allowed reactions and remixes give authors their own way to present it. The connection to the new film is important. Character recognition attracts attention, but a short video should give people a reason to be interested in this particular story and its upcoming release.

    Tom & Jerry — trailer as game material — illustration 2

    Use the trailer of your new project as the basis for a campaign on VibeVO. Offer authors short edited versions and reactions that keep the focus on your premiere.

  • Case study: KATSEYE × Never Have I Ever — a collaboration worth considering

    Case study: KATSEYE × Never Have I Ever — a collaboration worth considering

    Campaign Figures

    Metric Value Explanation
    Views 655 339 accumulated campaign counter.
    Stated Fund $1 000 rewards budget.
    Approved Works 24 separate content counter.
    Authors 9 by published counter.
    CPM by Terms $1.50 rate per 1,000 counted views.
    CPV by Rate $0.00150 equivalent per 1 counted view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    A music group and nail design appear in the frame much more naturally than it might seem. In this campaign, Never Have I Ever is a press-on nail brand that teamed up with KATSEYE. Authors were invited to create short content about the collaboration and showcase the designs created. The task of editing was to connect the artists’ recognition with a specific item that the viewer might want to try on.

    For this collaboration, video clipping must maintain a balance between the artists’ recognition and the distinctiveness of the design. Highlight editing can begin with a familiar face, but the product needs to get its own expressive moment. Otherwise, the viewer will remember the celebrity and miss the collaboration item. In a short video, it’s convenient to focus on one detail, gesture, or impression of the image. This approach helps turn news of a partnership into a personal question for the viewer: how will this design look on me, and will I want to try it on?

    KATSEYE × Never Have I Ever — a collaboration worth considering — illustration 2

    Are you preparing a collaboration and want to showcase its product in detail? Launch a campaign on VibeVO so that short videos reveal both the idea of the collaboration and what can be chosen for oneself.

  • Case study: StockX — not only views, but also their geography, matter

    Case study: StockX — not only views, but also their geography, matter

    Campaign Metrics

    Metric Value Explanation
    Views 3,242,670 accumulated campaign counter.
    Stated Fund $5,000 rewards budget.
    Approved Works 15 separate content counter.
    Authors 6 by published counter.
    CPM by Terms $1.25 rate per 1,000 counted views.
    CPV by Rate $0.00125 equivalent per 1 counted view.

    Data snapshot 03.09.2026. CPV = CPM ÷ 1,000. This is the reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily imply its direct placement.

    Short videos easily attract attention far beyond the market where companies need buyers. In the campaign around StockX, this was taken into account directly in the terms: at least 40% of the audience must come from the USA. The topics of the videos were the service itself and the StockX Listings direction. Thus, the authors’ work with the short format received a clear geographical limitation from the very beginning.

    For a company that chooses video clipping services, this example raises the right question: whose attention needs to be gained? The creative task here is initially linked to a specific market. The geographical condition helps authors choose a presentation understandable to the audience, and helps the marketer evaluate the campaign more meaningfully than by a general counter. Video clipping becomes part of product promotion when the task defines both the subject of discussion and the desired viewer. This is especially useful where accidental popularity far beyond the market does little to help the business.

    StockX — not only views, but also their geography — illustration 2

    Start a campaign on VibeVO with a clear description of the product and the target audience. Such a brief will give authors a guide for short videos about your brand.