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Tag: content creators

  • Content Creators Receive Official SBA Classification: Access to Loans and Grants

    Content Creators Receive Official SBA Classification: Access to Loans and Grants

    For the first time, the U.S. Small Business Administration (SBA) has assigned an official classification to content creators, marking a true breakthrough for the entire creative industry. This decision significantly simplifies access to loans, grants, and other forms of support provided by the SBA, opening new horizons for business development in the field of digital content.

    The Creator’s Guild of America (CGA), which actively collaborated with the SBA to achieve this goal, emphasizes that content creators have long met the association’s criteria. However, they lacked “clear guidance on the NAICS code that best reflected their integrated business models.”

    Why is this important for content creators?

    Modern content creators often perform multiple functions: production, editing, distribution, marketing, and monetization of original audiovisual content across various platforms and through multiple revenue streams. Due to this multifaceted nature, many faced significant difficulties in completing paperwork and navigating approval processes to obtain the loans and grants necessary for their business growth.

    “Because today’s creators often produce, edit, distribute, market, and monetize original audiovisual content across multiple platforms and through multiple revenue streams, many creators have struggled to navigate the paperwork and approval processes needed for things like loans and grants that can help grow their businesses.”

    Now, all creator-led businesses are officially classified under NAICS code 5121, known as “Motion Picture and Video Industries.” The CGA states that this classification covers a wide range of professions:

  • Gamers
  • Digital publishers
  • Social media entrepreneurs
  • Creative agencies
  • Other companies that produce and distribute original audiovisual content both online and offline.

Expert and Participant Comments

Kelly Loeffler, SBA Administrator, stated: “American creators are entrepreneurs who build businesses based on original ideas, unique audiences, and content, turning them into thriving small businesses that create jobs. For the first time, the SBA recognizes these enterprising content creators within our small business framework. This historic guidance eliminates outdated classifications and provides qualified creators with greater clarity as they build businesses, create jobs, compete, and build the future.”

Daniel Abas, founder and president of CGA, noted that “millions of creators will benefit” from this decision. “We look forward to our members fully taking advantage of the access to capital that the SBA guidance provides, and we are proud that the professional infrastructure built by CGA contributed to this outcome,” he added.

Key Figures in Promoting the Initiative

Abas also emphasized that creators such as Shira Lazar (founder of Creators 4 Mental Health and CGA advisory board member) and Avi Gandhi (chair of CGA’s government engagement committee) “were instrumental in advancing these efforts.” He called this breakthrough “a testament to their hard work and a significant step forward in CGA’s mission to help creators.”

TikTok also participated in this process. Nicole Neison, TikTok’s Head of Public Policy, called the SBA decision “historic guidance” that “puts the SBA at the forefront of the creative economy and creates clear pathways for modern entrepreneurs to expand their reach, create jobs, and stimulate local economies.”

Создатели контента получили официальную классификацию SBA: доступ к кредитам и грантам — illustration 2

Significance of the SBA Decision for the Creative Economy

The importance of the SBA’s move for content creators cannot be overstated. We are in a period of an unstable economy and a rapidly evolving industry. Creators, like everyone else, face rising living costs, but are also well-positioned to move forward if they see opportunities.

These two forces are at odds, and without business-specific loans/grants/etc., pursuing opportunities can be difficult or impossible for cash-strapped creators.

We have already seen independent companies emerge with the explicit goal of providing creators with liquid cash injections to fund their future projects (often in exchange for back-catalog licensing rights and/or a share of future profits). However, receiving assistance from a long-standing, regulated entity like the SBA can give creators a truly solid foundation to build their content empires – or simply help them reach a level where they can provide a reliable living wage for themselves and their teams.

Frequently Asked Questions

What is NAICS Code 5121?

NAICS Code 5121 refers to the “Motion Picture and Video Industries.” It now includes a wide range of digital content creators, from filmmakers to streamers and podcasters, making it easier for them to access financial support.

What are the benefits of the new classification?

The new classification allows content creators to access loans, grants, and other support provided by the SBA. This helps them grow their businesses, create jobs, and compete in the market by ensuring stable funding.

Who are “content creators” under the new classification?

Under the new classification, “content creators” include filmmakers, video producers, podcasters, streamers, gamers, digital publishers, social media entrepreneurs, creative agencies, and other companies that produce and distribute original audiovisual content.

Conclusion

This historic decision by the SBA is a significant step forward for the entire creative economy. It not only recognizes content creators as full-fledged entrepreneurs but also provides them with the necessary tools for growth and stability. For more information on SBA support programs, visit the official SBA website or the Creators Guild of America resource.

  • Massive Video Posting: Dhar Mann Opens Creator City and Promises $100M for Creators

    Massive Video Posting: Dhar Mann Opens Creator City and Promises $100M for Creators

    In a world where the creator economy is rapidly evolving, renowned content creator Dhar Mann has announced revolutionary initiatives that promise to change the landscape for creators. From launching the massive Creator City campus in Los Angeles to an ambitious goal of attracting $100 million in sponsorship deals for creators, Mann aims to bridge the gap between brands and creators. These steps not only open up new opportunities but also highlight the growing importance of effective mass video posting to achieve maximum reach and audience engagement.

    Dhar Mann: A Bridge Between Brands and Creators

    As the first “Chief Creative Officer” at AWNY (Advertising Week New York), Dhar Mann declared his intention to become a key link between brands and creators. His goal is to secure $100 million in sponsorship contracts by the end of the event. According to Digiday, Mann claims to have already reached this sum through preliminary commitments from Chief Marketing Officers (CMOs).

    While specific names are not mentioned, and none of these commitments have yet been formalized into official deals, Mann is optimistic. “Brands plan their marketing budgets several quarters in advance, so they won’t suddenly allocate non-existent funds,” he noted. Mann expresses hope that the relationships forged at AWNY will lead to future campaigns. “People will meet this week with those they wouldn’t otherwise cross paths with for such deals.”

    Dhar Mann’s Initiatives for Creators

    • Deal Facilitation: Mann personally negotiates with brands and creators, stimulating CMO investments in the creative industry.
    • Creative Challenge: Organized a competition where creators who completed seven tasks could receive a “Zillow golden key.”
    • The Masked CMO: Hosted a parody of “The Masked Singer” featuring Nick Cannon to draw attention to brand-creator interaction.

    Mann, known for his “moral parables” on YouTube (e.g., “Ugly Girl Pretends to Be Pretty to Find Love”), emphasizes that despite growing interest in the creator industry, there is still a misunderstanding between CMOs and creators. His plan is to unite both sides: provide CMOs with concrete data on creator opportunities and educate creators who are new to the process of pitching their ideas to large brands.

    “I thought that was more of a brand problem,” he told Digiday. “When I asked creators to participate [in the AWNY challenge]… and said, ‘I’m going to put you on stage to pitch your ideas to a brand.’ Some of the biggest creators in the world responded, ‘Wait, are you serious? I don’t know how to do that.’”

    Creator City: A Physical Home for the Creative Economy

    During his speech, Mann introduced “Creator City” — a new four-acre production campus in Los Angeles. “The creator economy was built on technology and platforms, but unlike the industries surrounding it, it never had its own physical home, like tech has Silicon Valley, finance has Wall Street, and entertainment has Hollywood,” according to a Dhar Mann Studios press release. “Creator City is Dhar’s vision for that home.”

    “Creator City will bring together creators, Hollywood, brands, and tech companies to create content, grow businesses, experiment, learn from each other, and form new partnerships,” the studio states.

    The campus will include five sound stages and resources for video production, podcasts, live events, and collaborative projects. Creator City is scheduled to open during Super Bowl weekend in February 2027. This timeline is undoubtedly linked to Mann also being the NFL’s “Chief Kindness Officer.”

    Both initiatives — Mann’s goal of raising $100 million at AWNY and the launch of Creator City — are designed to give leading brands and major studios a deeper understanding of the creator world, which is increasingly seen as promising but still underexplored. Mann aims to extend his mentorship for creators beyond AWNY.

    Mass Video Posting: Dhar Mann Opens Creator City and Promises $0M for Creators — illustration 2

    Automation and Mass Posting: How to Get Maximum Reach

    Dhar Mann’s initiatives highlight the importance of a strategic approach to content creation and distribution. For creators aiming for maximum reach and effective audience engagement, Mass Video Posting is a key tool. Using mass posting services allows you to publish content to 10+ accounts on various platforms such as TikTok, YouTube, Instagram, Facebook, and X without manual effort. This ensures scheduled reach, so your videos are already going out while you sleep.

    • Unified Control Panel: Modern services offer a unified panel for uploading videos to all platforms at once.
  • Auto-scheduling: The auto-scheduling feature ensures your content is published at the optimal time for each platform.
  • Time-saving: Automating the process allows you to publish 100 videos per day, significantly saving resources.
  • Mass posting packages: Various tariffs are available, such as the monthly mass posting package, which includes 500 publications, allowing you to optimize the monthly cost of use.
  • Technologies: Using mass posting via API with proxies and anti-detect ensures seamless and secure mass uploading.

    • These tools become an integral part of the strategy for those who want to seamlessly integrate their content into the digital space and maximize the opportunities of the creative economy that Dhar Mann strives to develop.

    Frequently Asked Questions

    What is Creator City?

    Creator City is a new four-acre production campus in Los Angeles created by Dhar Mann. It is designed to bring together creators, Hollywood studios, brands, and tech companies to create content, grow businesses, and form partnerships. The campus will include five sound stages and resources for video production, podcasts, and live events.

    What is Dhar Mann’s goal for sponsorship deals?

    Dhar Mann aims to secure $100 million in sponsorship deals for creators. He acts as an intermediary between brands and content creators to encourage Chief Marketing Officers (CMOs) to invest in the creative industry and help creators successfully pitch their ideas.

    How is mass video posting related to Dhar Mann’s initiatives?

    Dhar Mann’s initiatives emphasize the importance of effective content distribution. Mass video posting is an automated process of publishing content to multiple platforms and accounts simultaneously, allowing creators to significantly expand their reach and effectively utilize the opportunities created by projects like Creator City.

    When will Creator City open?

    Creator City is scheduled to open during Super Bowl weekend in February 2027.

    How to choose a mass posting service for my videos?

    When choosing a mass posting service, you should pay attention to the following criteria: the presence of a single control panel, support for all necessary platforms (TikTok, YouTube, Instagram, etc.), auto-scheduling and publication planning functions, the ability to mass upload with proxies and anti-detect, as well as flexible tariff plans that match your needs in terms of the number of publications.

    The 2024 Summer Olympics, officially known as the Games of the XXXIII Olympiad, are scheduled to take place from July 26 to August 11, 2024, in Paris, France. This will mark the third time Paris has hosted the Summer Olympics, having previously done so in 1900 and 1924. The city is preparing to deliver a spectacular event, blending iconic Parisian landmarks with state-of-the-art sporting venues.

    Key Highlights and Innovations

    Paris 2024 is set to introduce several exciting innovations and highlights:

    Anticipated Sporting Events

    The Games will feature 32 sports and a total of 329 events. Some of the most anticipated events include:

    Athletes from around the globe are currently in intense training, vying for a chance to represent their countries and compete for Olympic glory. The qualification process is ongoing, with many national and international competitions serving as pathways to Paris.

    “We are preparing for a spectacular and innovative Games that will leave a lasting legacy for Paris and the world,” said Tony Estanguet, President of the Paris 2024 Organizing Committee.

    The economic and cultural impact of the Olympics on Paris and France is expected to be significant, boosting tourism, creating jobs, and showcasing French culture and hospitality to a global audience. Security measures will be paramount, with extensive planning underway to ensure the safety of all participants and spectators.

    For more information, visit the official Paris 2024 website: https://www.paris2024.org

    Stay tuned for more updates as the countdown to the 2024 Summer Olympics continues!

  • Molson Coors: How to Speed Up Marketing and Quadruple Engagement with Content Creators

    Molson Coors: How to Speed Up Marketing and Quadruple Engagement with Content Creators

    Major beverage producer Molson Coors is radically changing its approach to interacting with content creators, abandoning outdated approval processes characteristic of the television era. The company is now focusing on speed and flexibility, which has led to a fourfold increase in audience engagement. This decision is particularly relevant for companies seeking to optimize their marketing budgets and maximize returns on investment in content marketing.

    Molson Coors’ new approach: “freedom within boundaries” for creativity

    Since March, Molson Coors, in partnership with The Shake Squad consulting group from Movers+Shakers agency, has begun implementing an updated strategy. Justin Stauffer, Senior Director of Creative Effectiveness at Molson Coors, did not disclose commercial figures but noted that the new system has been scaled to 230 marketers working with over 100 brands in the US and Canada, including Miller High Life, Fever Tree, and Zoa energy drinks.

    “We’re moving much faster than we were before because our legal team has been involved in the process from the beginning, they better understand the ecosystem and consumer behavior in this space,” says Stauffer.

    The problem of outdated thinking and its solution

    Evan Horowitz, CEO of Movers+Shakers, emphasizes that Molson Coors’ main problem is typical for many large companies: senior marketers grew up in a “television” world. This mindset was passed down to junior specialists.

    “The world has changed dramatically,” Horowitz notes. “The ecosystem has become much more complex, and brands that still use a television strategy have a broadcast mentality. They talk to customers without understanding that there are hundreds of parallel dialogues. This requires a fundamentally different approach to brand building.”

    To address this problem, Molson Coors introduced a “freedom within boundaries” system with the legal department. It classifies potential solutions into three categories:

    • Fast track: for quick approvals.
    • Requires discussion: for issues needing additional analysis.
    • Categorical refusal: for unacceptable proposals.

    Less is more: abandoning “TV campaigns” on social media

    The second key element of Molson Coors’ strategy is reducing the importance of individual publications and abandoning the treatment of organic social content as a “high-budget TV campaign.”

    Influencers vs. creators: what’s the difference?

    Horowitz notes: “There is no better platform, no better creator; there is only the question: ‘what audience is this brand trying to reach?’”. Stauffer and Horowitz distinguish between influencers and content creators:

    • Influencers: community and reach-oriented.
    • Content creators: focused on craft and creativity.

    This helps in drafting briefs: creators can receive more open-ended assignments, which requires some adaptation from a large company like Molson Coors.

    Measuring effectiveness and trusting new approaches

    For large companies, one of the challenges is the “measurement gap” in creator performance. “Marketing budgets don’t change as fast as consumer attention. Many large companies underfund organic social content and creator work because they can’t prove ROI, while their competitors allocate funds on faith and see results,” comments Horowitz.

    Experimental approach to content

    Horowitz’s team helped Molson Coors rethink its approach to measurement and content itself. “It has to be experimental. It has to be a place where we can test, learn, observe signals, learn about our communities, and build our brands from fans for the feed,” says Stauffer.

    The Shake Squad developed a training system for the entire organization, tailored to each brand and their “consumer cohorts.” This allowed Molson Coors to understand how each brand is represented in these groups’ social feeds. “We could see what was in the feed every day for a core Miller Lite consumer,” Stauffer adds.

    This culture-first approach helped shape briefs and embrace the power of “lo-fi” content, which feels more authentic and less polished.

    “We really had to redefine content quality in this space differently than we were used to doing for other channels,” Stauffer emphasizes.

    Molson Coors: how to accelerate marketing and quadruple engagement with content creators — illustration 2

    Trust as the foundation of success

    The last, and perhaps most crucial, element of a successful new social strategy for a company worth over $7 billion is trust. Trust in The Shake Squad’s advice and belief that a company that has existed for hundreds of years (Molson and Coors merged in 2005) can radically change its marketing strategy, becoming more agile and responsive.

    Molson Coors’ marketing team worked closely with The Shake Squad for several months, applying their research, advice, and expertise to develop a new approach. Horowitz noted that marketing executives approached the collaboration with a humility not common to all large companies, which made the process smoother and more experimental.

    According to Stauffer, this humility led to a complete overhaul: fewer restrictions, less hesitation, more focus on culture-centric content.

    Perhaps the future of Molson Coors’ marketing strategy will be more like e.l.f. — a cosmetics brand that Movers+Shakers helped grow from $220 million to $1.5 billion and become the number one brand among Alpha, Gen Z, and millennial generations in seven years. This “social-first” brand does not have a traditional marketing agency and only occasionally uses TV ads to create buzz.

    “They completely flipped the script,” Horowitz concludes.

    Frequently Asked Questions

    Why did Molson Coors change its marketing strategy?

    Molson Coors sought to adapt to the rapidly changing digital landscape, where traditional “TV-first” content alignment methods were outdated. The goal was to accelerate processes, increase flexibility, and boost audience engagement through collaboration with content creators.

    What is the “freedom within a framework” system?

    This is a new content alignment system with Molson Coors’ legal department that categorizes decisions into three categories: fast track, requires discussion, and outright rejection. It significantly speeds up approval processes and increases interaction efficiency.

    What is the difference between an influencer and a content creator?

    According to Molson Coors and Movers+Shakers, influencers are focused on reach and community, while content creators are focused on producing high-quality and creative material. This approach helps to create more precise briefs for different types of collaborations.

    How does Molson Coors measure the effectiveness of the new strategy?

    The company is moving towards an experimental approach where content is seen as an opportunity for testing and learning. The emphasis is on observing signals from communities and building brands “from fans for the feed,” which allows for a better understanding of the audience and the creation of culture-centric content.

    What benefits does a company gain by ordering “turnkey” video production?

    Ordering full-cycle video production allows a business to get all necessary services in one place, which significantly saves time and hassle. This eliminates the need to coordinate multiple contractors, reduces risks, and ensures a unified vision for the project from idea to implementation, which is critical for obtaining high-quality and effective content, as Molson Coors’ experience has shown.

    Conclusion

    Molson Coors’ experience demonstrates that for successful marketing in today’s digital world, it is necessary to abandon outdated approaches and trust new strategies. A comprehensive approach to content production, which includes not only creation but also strategic planning and adaptation to platform specifics, is key to increasing engagement and effectiveness.

    If you strive for the same results and want to optimize your marketing efforts, consider ordering full-cycle video production, which will allow your company to move at the speed of creators and reach new heights.

  • Case study: Leon Bridges — one expressive fragment leads to the full clip

    Case study: Leon Bridges — one expressive fragment leads to the full clip

    Campaign figures

    Metric Value Explanation
    Views 1,590,154 accumulated campaign counter.
    Declared fund $4,250 rewards budget.
    Approved works 28 individual content counter.
    Authors 11 by published counter.
    CPM by terms $1.00 rate per 1,000 counted views.
    CPV by rate $0.00100 equivalent per 1 counted view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    The Leon Bridges campaign invited creators to work with the ready-made music video Talk It Over. The task was to cut short fragments, publish them, and introduce the audience to the new clip. The common source made the campaign cohesive, while the choice of moment remained the author’s work: it was necessary to find an excerpt interesting even to someone who knows nothing about the release.

    Cutting long videos into short ones allows selecting one expressive scene as an invitation to the full work. A music video already contains a common visual world, so a separate fragment can convey its mood without retelling the whole story. For the author, it is important to find a moment that is interesting in itself and does not require a long explanation. This approach is useful after the premiere: an already filmed video gets new small reasons to introduce itself to the viewer. Each of them maintains a connection with the song and leaves interest in the original.

    Leon Bridges — один выразительный фрагмент ведёт к полному клипу — illustration 2

    Show a new song through different fragments of its music video. On VibeVO, you can launch a video clipping campaign where creators find their own expressive scenes in one clip.

  • Case study: Tyla — Album Unfolds Through Multiple Performances

    Case study: Tyla — Album Unfolds Through Multiple Performances

    Campaign Figures

    Metric Value Explanation
    Views 2,356,416 accumulated campaign counter.
    Claimed Fund $3,000 rewards budget.
    Approved Works 47 separate content counter.
    Creators 32 by published counter.
    CPM by Terms $0.50 rate per 1,000 counted views.
    CPV by Rate $0.00050 equivalent per 1 counted view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean direct placement by the brand.

    Instead of a single universal advertisement for the new album, Tyla’s campaign offered a whole set of source materials. Creators could work with the first live performance of That Girl on TODAY, a Chanel video, and the Is It Love performance. The task was simple: find the best moments, turn them into short posts, and maintain interest in A*POP through different facets of the artist.

    Multiple sources allow for changing the emotional emphasis while maintaining attention on one album. Editing highlights can showcase different performances and find a unique short story in each. For a music brand, this is a useful variety: the campaign does not depend on a single promotional video. One viewer will notice the performance of a specific song, another — the artist’s presentation in a different stage situation. The overall release ties these introductions together. The creator’s task is to choose a moment that clearly conveys the character of the material and generates interest in the music beyond it.

    Tyla — album unfolds through multiple performances — illustration 2

    Are you preparing an album and have already filmed several performances or videos? Gather them as the basis for a video clipping campaign on VibeVO, so creators can find different entry points into your release.

  • Case study: Netflix / Devil May Cry — one trailer, dozens of reasons to wait

    Case study: Netflix / Devil May Cry — one trailer, dozens of reasons to wait

    Campaign Metrics

    Metric Value Explanation
    View Volume Not disclosed in available published data.
    Declared Fund $2,400 rewards budget.
    Campaign Material 1 trailer official second season trailer.
    Finished Videos No data final quantity not published.
    CPM by terms $0.50 rate per 1,000 counted views.
    CPV by rate $0.00050 equivalent per 1 counted view.

    Previously published terms, checked 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission terms and limits, not the actual cost of the entire campaign. The fund does not equal expenses. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    The trailer is already assembled from strong scenes, but often one is enough for a viewer to become interested in a series. The campaign around the second season of Devil May Cry offered exactly this kind of work: take the official trailer and create short anime edits. A single approved source set the boundaries within which creators could find their own rhythm and moment for a first introduction to the story.

    Turning a long video into cuts is useful when one expressive scene is enough for a viewer to become interested in an entire story. Video clipping gives creators the opportunity to emphasize different aspects within the overall trailer. The full version follows one sequence, while short edits highlight individual moments and offer their own rhythm. For a franchise, this is a way to give fans material for creative dissemination of interest. At the same time, the common approved source helps maintain the visual character of the work and its connection to a specific season.

    Netflix / Devil May Cry — one trailer, dozens of reasons to wait — illustration 2

    Does your project already have a trailer or a big announcement? Launch its video clipping on VibeVO and invite creators to find scenes that make you want to start getting acquainted with the story.

  • Case study: eBay Live — Sell the Feeling of Discovery

    Case study: eBay Live — Sell the Feeling of Discovery

    Campaign Metrics

    Metric Value Explanation
    Views 42,388 Accumulated campaign counter.
    Claimed Fund $5,000 Rewards budget.
    Approved Works 20 Separate content counter.
    Creators 2 By published counter.
    CPM by Terms $2.00 Rate per 1,000 counted views.
    CPV by Rate $0.00200 Equivalent per 1 counted view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are editorial analysis; the presence of a campaign around a brand does not necessarily mean direct placement by the brand.

    A pack of collectible cards opens in a few seconds. But for an avid collector, these seconds contain an entire drama: what will be inside? In the campaign for eBay Live sellers, the source material was recordings of such unboxings. Editors were offered to extract the most expressive finds and reactions from long broadcasts, turning them into short, emotional stories.

    Such cutting of long videos into short ones preserves the most emotional part of the broadcast: anticipation, discovery, and reaction. For sellers, video clipping can be a way to explain the appeal of collecting without a long lecture about card series. Highlight editing is especially useful when the pleasure of a product is hard to describe in words but easy to see on a person’s face. It’s important to leave enough context so that the good fortune is understandable to a new viewer, and the emotional episode is linked to the process of buying and opening itself.

    eBay Live — sell the feeling of discovery — illustration 2

    Are there recordings of unboxings or demonstrations where viewers are genuinely surprised? Use them as the basis for a campaign on VibeVO: a short story can begin precisely with this reaction.

  • Mavely is now Later: Enhanced Capabilities for Your Business

    Mavely is now Later: Enhanced Capabilities for Your Business

    Your links, payouts, and team remain the same, but everything else has scaled significantly. Mavely is now fully integrated into the Later platform, providing you with the same familiar experience you’ve built your business on, but with much greater prospects. This merger opens access to Later’s extensive network of corporate partners, including brands like Nike, Wayfair, Unilever, and Southwest Airlines, as well as the ability to directly apply for promotional campaigns.

    Mavely is now Later: Enhanced Opportunities for Your Business

    Why did Mavely become part of Later?

    Later’s acquisition of Mavely in January 2025 was driven by a vision of the unique potential content creators were developing. For a year and a half, we watched you grow and thrive in your endeavors.

    This community has paid out over $300 million, a clear testament to what can be achieved when creators are consistently rewarded for converting content.

    “the creator economy is still young, but it’s evolving faster every day. It’s being built in real-time by creators, marketers, and brands who are striving to create something valuable without disrupting what already works,” notes Paige, CEO of Creator.

    Today marks the next step in our evolution, and it’s not just a name change on the login screen. The platform you’ve grown your business on is now fully integrated into Later, making you part of everything Later has created: a powerful engine for influencer marketing, a social media management platform, an infrastructure for social commerce, and a team of experts working with the world’s largest brands.

    How will the integration of Mavely and Later affect your income?

    • Turn affiliate marketing into sponsored partnerships: Your links now represent you to Later’s entire network of corporate partners, including Nike, Wayfair, Unilever, and Southwest Airlines. This means more opportunities for discovery by leading brands and securing paid partnerships that go beyond a single affiliate link.
    • Expand your earning methods: Instead of waiting to be noticed, you will soon be able to browse and apply for campaigns directly within the platform, at your convenience. These are two new ways to increase your income, and neither requires changing your current content creation process.
  • Track performance in real-time: You’ll maintain full visibility into clicks, conversions, and earnings, always knowing what’s working and directing more energy toward the content and brands that yield the best results, instead of acting on guesswork.

    • What remains unchanged?

    All your previously published links continue to work exactly the same. Your commission structure and payment schedule remain unchanged. If you’re used to receiving payments on the 1st and 15th, that won’t change.

    You’ll still get paid faster than most affiliate networks, many of which make creators wait up to 90 days.

    The relationships you’ve built with our team also remain. Whether you relied on our team for strategic sessions or just needed a quick answer, the same level of personal attention remains. The logo on the screen has changed, but the people behind it are the same ones who have always been there.

    More than just tools: support and growth

    Building a content business can feel like a solo effort. Full participation in Later means you get more than just tools. You get a support system that shows up at the most important moments, including strategic coaching, educational resources, in-person meetings, and press opportunities that can elevate your profile beyond your audience.

    You also get direct access to Later Social — a platform that helps creators plan, schedule, and publish their content to Instagram, TikTok, Facebook, LinkedIn, Pinterest, and other social media, using a single organized calendar.

    What does this mean for partner brands?

    For brands that have already built creator commerce programs through Mavely, this work is fully protected and now connected to a much larger influencer marketing ecosystem. For brands already working with Later, this adds new, measurable ways to run influencer campaigns.

    Affiliate marketing, creator activation, and performance-based partnerships are all now available on one platform.

    Later is now a unified platform where brands can discover creators, activate them, and see exactly how their content drives real business results, from the first click to the final sale.

    Mavely is now Later: enhanced opportunities for your business — illustration 2

    What’s next?

    The best news is that you don’t need to do anything for this transition. Log in, and everything you’ve created will be in place, but now under the Later name and with many more features. In the coming weeks, you’ll start to see new opportunities from Later’s network of brands in your account, and we’ll keep you constantly informed about what that looks like.

    Frequently Asked Questions

    Why is Mavely becoming Later?

    Mavely is becoming Later to provide creators with enhanced opportunities, access to a larger network of brands, and an integrated platform for social media management and marketing, combining the best features of both systems.

    Has Mavely shut down?

    No, Mavely has not shut down. Your account, links, and earnings will remain exactly the same. Everything you’ve built will stay, it’s the same home with a new name.

    Will my commission rates change?

    No, your commission rates and brand deals will remain the same. Your trusted tools will stay the same, but with stronger support.

    Will my payout schedule change?

    The payout schedule remains the same: the 1st and 15th of each month, with no interruptions. While other networks might make you wait 60-90 days, we continue to pay faster and more frequently.

    What will happen to my mave.ly links?

    They will remain active and continue to generate revenue, as every link you’ve already published will work. If anything changes in the future, we will notify you well in advance.

    Do I need a new account or password reset?

    You don’t need a new account or password reset; you just need to update the app to see the new design. This ensures you have one less thing to worry about, so you can continue to focus on growing your business.

    Is my data safe?

    Yes, your data is safe, as we maintain the same data protection and privacy measures with no changes. The way your information is stored and processed has not changed.

    What’s new for me?

    You can expect more brand partnerships, more opportunities to participate in campaigns, and a larger network behind you. Being part of Later means you have access to leading brands and more ways to maximize your earnings.

    Am I on my own to figure this out?

    No, you are not alone. The same creator success team and support you already know are here to help. You’ll never figure this out alone, that’s the point of being part of a larger team.

    Conclusion

    The integration of Mavely into Later is not just a rebranding, but a strategic expansion of opportunities for content creators and brands. By combining advanced tools for social media management, influencer marketing, and social commerce, Later offers a single window for all needs. This solution is designed to relieve you of the “headache” of finding and coordinating disparate services, ensuring budget and nerve savings. We are confident that the new platform will be a powerful catalyst for your growth, providing access to unprecedented opportunities and reliable support. Contact us to learn more about how Later can transform your business.

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  • Kick launches advertising: a direct channel to Generation Z

    Kick launches advertising: a direct channel to Generation Z

    The streaming platform Kick, associated with Stake.com, has officially launched advertising in live streams. Almost four years after Kick’s start, it introduces a new revenue stream that could benefit both creators and brands. Previously, Kick avoided advertising: monetization for creators was based on a rewards program tied to watch time and small prize pools. However, with the platform’s growth, the introduction of ads became inevitable.

    As early as December, Kick CEO Ed Craven confirmed that the company would introduce advertising “at some point” in the future. “Enjoy the absence of ads while you can,” said Craven. Now, ads on Kick have become a reality, and they arrive at a pivotal moment. The platform attracts millions of concurrent viewers on its biggest streams, with monthly viewing volume exceeding 300 million hours.

    Scale and audience

    In the ad launch announcement, it is noted that Kick now has over 100 million active users. This is a massive audience, and 81% of them are aged 18 to 34. Kick claims its advertising can connect brands with the hard-to-reach Generation Z, echoing arguments heard before.

    “The viewer is everything on KICK. They’re not just watching in the background; they’re in the chat, they’re part of the stream,” said Ryan Webb, Kick’s head of growth and revenue. “We’ve spent over three years earning this, building a platform where creators want to stream and communities want to spend time.”

    Challenges and solutions

    Now that Kick has ads, the platform will have to face the same issues that cause headaches on other streaming services. For example, Twitch is forced to give streamers more control over ad breaks and manage their duration. YouTube, in turn, experiments with less intrusive ad formats.

    Kick launches advertising: a direct channel to Generation Z

    For now, Kick responds to potential obstacles with a “wait and see” strategy. The platform asks creators to report inappropriate ads but also warns that the length of breaks may vary. For poorly timed interruptions, there is a stream rewind feature launched last year.

    Gold rush

    Perhaps in the future Kick will develop more refined advertising policies, but first there will be a gold rush. Creators have attracted millions of hours of attention on Kick. Now we’ll find out how much that attention is really worth.

    Frequently asked questions

    How will Kick deal with inappropriate ads?

    Kick asks creators to report inappropriate ads but has not yet introduced strict moderation algorithms.

    Kick launches advertising: a direct channel to Generation Z

    Will ads affect the viewing experience?

    Variable breaks are expected, but the stream rewind feature will help viewers not miss important moments.

    What ad formats will be used?

    For now, Kick has launched standard in-stream ad inserts, similar to other platforms.

    If you are a content creator or brand, now is the time to explore advertising opportunities on Kick. Contact the platform to learn the terms and start earning from audience attention.

  • Nearly a third of American adults watch financial content on YouTube daily

    Nearly a third of American adults watch financial content on YouTube daily

    Nearly a third of American adults watch financial content on YouTube

    Analytical company Precisify has published the report Precisify Insights: Finance 2026, which shows how strongly YouTube influences Americans’ financial decisions. Nearly a third of adult US residents (32%) watch financial content on the platform daily. Another 26% do so two to three times a week, and 16% once a week.

    How Americans use YouTube for financial decisions

    According to a survey of 1,000 people aged 18 to 55, 22% of Americans turn to YouTube specifically for savings and investment advice. TikTok also plays a role: 15% of respondents receive such recommendations there.

    Primary breadwinners in families are especially active in using YouTube for important financial decisions:

    Nearly a third of American adults watch financial content on YouTube daily
    • 35% — before new investments
    • 27% — before applying for a credit card
    • 22% — before opening an account or purchasing insurance
    • 16% — for general financial well-being decisions

    72% of primary breadwinners stated that they use YouTube to compare financial products and services. In fact, by turning to YouTube, people consult with content creators. The platform features well-known figures such as Caleb Hammer with the show Financial Audit, Coffeezilla with exposés of crypto schemes, and Dave Ramsey, who has been giving financial advice for decades.

    Expert opinion on the trend

    Denis Krushell, Commercial Director at Precisify, noted: “YouTube, creators, and apps are becoming central to how people learn about, evaluate, and act on financial decisions. The data shows that trust, education, and consideration are no longer separate stages in the financial journey. Consumers build confidence through content, compare products in a digital environment, and take real actions — from downloading apps to changing habits and opening new accounts.”

    Nearly a third of American adults watch financial content on YouTube daily

    Digital financial behavior extends beyond early adopters

    The study also revealed that digital financial behavior has moved beyond early adopters: 41% of American adults actively use online banks or apps, compared to 47% of traditional bank users. Financial apps such as MoneyLion and Current have been actively sponsoring YouTubers for years, and some creators, like Hammer, have launched their own budgeting apps. MrBeast’s Beast Industries acquired Step, a money management app for young people.

    Travis Witteveen, Head of Product and Portfolio at MoneyLion’s parent company, noted: “Precisify’s findings confirm what we see in consumer finance: people are increasingly discovering, researching, and vetting financial products in a digital environment before moving to a brand’s website or app.”

    Nearly a third of American adults watch financial content on YouTube daily

    Conclusions and recommendations

    Precisify emphasizes that financial brands can no longer view YouTube, creators, and apps as secondary channels — they are becoming key to building trust and driving decisions.

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