VibeVO – Advertisers and creators in one ecosystem

Tag: brand collaboration

  • Case study: The Rolling Stones × Fatboy Slim — a musical meeting as an information occasion

    Case study: The Rolling Stones × Fatboy Slim — a musical meeting as an information occasion

    Campaign figures

    Indicator Value Explanation
    View volume Not disclosed in available published data.
    Declared fund $1,871 rewards budget.
    Campaign material 1 music video joint music release.
    Finished videos No data final number not published.
    CPM by terms $0.70–$1.75 rate per 1,000 counted views.
    CPV by rate $0.00070–$0.00175 equivalent per 1 counted view.

    Previously published terms, verified 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. The fund is not equal to expenses. The range reflects different distribution conditions. Views are not equal to unique reach or sales. Conclusions about marketing mechanics — editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    The joint work of two recognizable names already contains a reason for conversation. In The Rolling Stones × Fatboy Slim campaign, authors were invited to make short fragments from a ready-made music video. The brief presented the project as the first such collaboration in 25 years, making the time distance part of the advertising story. The editing could rely on the video itself and on the interest in this meeting.

    Cutting long videos into short ones here gains additional meaning thanks to the history of the artists themselves. A fragment of a music video can be presented through interest in collaborative work, preserving its visual character. For a marketer, it is useful to look for such a clear context: why does this material deserve attention precisely as an event? Familiar names help start a conversation, and the editing should give the viewer an impression of the new work. At the same time, the historical framework should be linked to how the project is presented in the brief, maintaining the accuracy of its wording.

    The Rolling Stones × Fatboy Slim — a musical meeting as an information occasion — illustration 2

    Does your release have a bright backstory or unusual collaboration? On VibeVO, you can launch its videoclipping and invite authors to reveal this occasion through fragments of the finished video.

  • Case study: KATSEYE × Never Have I Ever — a collaboration worth considering

    Case study: KATSEYE × Never Have I Ever — a collaboration worth considering

    Campaign Figures

    Metric Value Explanation
    Views 655 339 accumulated campaign counter.
    Stated Fund $1 000 rewards budget.
    Approved Works 24 separate content counter.
    Authors 9 by published counter.
    CPM by Terms $1.50 rate per 1,000 counted views.
    CPV by Rate $0.00150 equivalent per 1 counted view.

    Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

    A music group and nail design appear in the frame much more naturally than it might seem. In this campaign, Never Have I Ever is a press-on nail brand that teamed up with KATSEYE. Authors were invited to create short content about the collaboration and showcase the designs created. The task of editing was to connect the artists’ recognition with a specific item that the viewer might want to try on.

    For this collaboration, video clipping must maintain a balance between the artists’ recognition and the distinctiveness of the design. Highlight editing can begin with a familiar face, but the product needs to get its own expressive moment. Otherwise, the viewer will remember the celebrity and miss the collaboration item. In a short video, it’s convenient to focus on one detail, gesture, or impression of the image. This approach helps turn news of a partnership into a personal question for the viewer: how will this design look on me, and will I want to try it on?

    KATSEYE × Never Have I Ever — a collaboration worth considering — illustration 2

    Are you preparing a collaboration and want to showcase its product in detail? Launch a campaign on VibeVO so that short videos reveal both the idea of the collaboration and what can be chosen for oneself.