In a world where audience attention is the most valuable resource, finding viewers before a project launch often becomes creators’ biggest headache. Chronicle Media is an AI platform that solves this problem by analyzing social networks and finding potential fans even before release. Founded by Aaron Sisto, Scott Greenberg, and Ollie Lewis, the platform is an AI engine for audience growth on social media.
The platform analyzes tens of thousands of niche audience segments on YouTube, TikTok, Instagram, and X to identify the most promising fan groups for video games, brands, animation, podcasts, and micro-dramas. Using proprietary models and AI agents, Chronicle helps campaigns and channels optimize content, attracting new viewers and retaining existing ones. Launched earlier this year, the platform already works with CC0 Studios, The Hive Studio, Simple Alien, and Wall of Entertainment.
Case Study: The Normal MFer
One of the key successes was the series The Normal MFer by CC0 and The Hive. Thanks to Chronicle’s tools, organic reach grew by 619% (to 994,000 people) in the first season, watch time increased by 1,804% (to 31,000 hours), and new viewers grew by 330% (890,000).
Growth was achieved by identifying previously untapped segments, including male audiences aged 13–34 and fans of animation, horror, and dark fantasy (Adult Swim, Solar Opposites, Rick & Morty).
Founders’ Experience
Scott Greenberg, former executive at Starz and Film Roman, co-founder of Bento Box Entertainment (Bob’s Burgers, Hazbin Hotel), notes: “Even with our biggest shows on TV, the biggest problem was distribution. YouTube has always been challenging.” He saw the power of digital fandom when Bento Box brought in Vivienne Medrano with Hazbin Hotel.
“You can put content on YouTube, and it might work, but if it doesn’t, you don’t know whether the content didn’t resonate or the audience just didn’t see it. Chronicle solves this: we identify who your audience is, where they are, what they watch, and then place content in the feeds of the most likely viewers.”
Aaron Sisto, who holds a PhD in AI simulation from Stanford, adds: “No one will argue that audience discovery and growth are among the biggest challenges. We focus on applying AI power effectively. Our model allows you to upload content and get a complete map of audience segments and the total addressable market with niche details.”
Over the next 12 months, Chronicle plans to scale. “We want to be a partner for everyone—from independent creators to major publishers and brands. We’ll help creators own their audience and engage with it,” summarizes Ollie Lewis.
Frequently Asked Questions
How does Chronicle identify the audience?
The platform uses AI models that analyze tens of thousands of audience segments on platforms like YouTube, TikTok, and Instagram, identifying the most relevant groups.
Do I need to use generative AI for content?
No, Chronicle does not require the use of generative tools. The platform works with already-created content, helping with its distribution.
What types of projects does Chronicle work with?
Video games, brands, animation, video podcasts, micro-dramas, global franchises, creators, and studios.
How to contact Chronicle?
You can reach the team through their website: Chronicle Media.
Summary
Chronicle Media demonstrates how an AI platform for audience discovery can radically change the approach to content promotion. Instead of guessing whether a project will work, creators get precise data on who their viewer is and where to find them. This is especially important in a saturated market where organic reach is becoming increasingly valuable.
If you’re a creator, studio, or brand looking to expand your audience before a project launch, it’s worth checking out Chronicle’s capabilities. Visit the platform’s website to learn how it can help your next release find its viewers.
Video clips are one of the main ways for streamers to promote themselves. We break down how to turn a Twitch stream recording into short videos for TikTok: manually, through services, or with clippers.
Clipping a Twitch stream into TikTok clips is a way to turn a long broadcast into short vertical videos that help find a new audience. Typically, from a two-hour stream, you can get five to thirty clips. The main thing is to choose strong moments, quickly grab the viewer’s attention, add subtitles, and release the clips where people are already watching short videos.
For many streamers, video clips have become not an additional task, but the main way to promote themselves outside of Twitch. The stream itself is watched by those who have already come to the broadcast. A short video on TikTok, Reels, or YouTube Shorts can be seen by someone who has never heard of the channel. Therefore, the task is no longer just to “save a funny moment,” but to turn the broadcast into a stream of clips that bring in new viewers.
The good news: the streamer doesn’t necessarily have to sit up at night and cut the recording themselves. There are three ways. The first is to do everything manually. The second is to use programs and services like Opus Clip, which turn long videos into short clips and support uploading links from Twitch and other platforms. The third is to upload the stream recording to a platform like VibeVO, where clippers themselves analyze the broadcast, make clips, publish them, and work for results — short video reach.
Twitch is good for direct communication with the audience, but it has a limitation: for a viewer to come to the broadcast, they must already know about the streamer or accidentally see the stream. Short videos solve a different problem — they bring the best moments of the stream into the TikTok, Reels, and Shorts feed.
This is especially important now because competition in live broadcasts is huge. According to Stream Hatchet, in 2025, viewers watched 36.4 billion hours of live broadcasts, and YouTube Gaming had its best year for live stream viewership. The more streamers there are, the more important it is to have a promotion channel outside the broadcast itself.
New viewers come to the profile, Discord, YouTube, or back to Twitch.
Thus, a stream becomes not a one-time event, but a source of dozens of short clips.
Where to Get the Stream Recording
Don’t overcomplicate it. You need the source material—the broadcast recording. Usually, there are three options:
Twitch stream recording;
local recording from your computer, if you save the broadcast through streaming software;
an uploaded file or link, if the recording is already on YouTube, Google Drive, or another platform.
For the article, there’s no need to dive into technical details. It’s enough to explain to the streamer: “after the broadcast, save the recording and send it to the clipping service.” Twitch also supports working with clips: according to Twitch documentation, a clip can be between 5 and 60 seconds long, and you can also create clips from a broadcast recording.
But a regular Twitch clip is not yet a TikTok video. It’s often horizontal, without subtitles, without an opening that immediately grabs the viewer, and without adaptation for mobile.
How to Choose Moments for Short Videos
The best moments are usually obvious right away. These aren’t “any minute of the stream,” but scenes where something happened.
Look for:
a sharp emotion;
a funny mistake;
an unexpected twist;
a victory in a tough situation;
an argument with the chat;
a strong reaction;
a moment that can be understood without two hours of context.
If you need to explain for a long time what happened, the moment is weaker. For TikTok and Shorts, scenes where the meaning is clear almost immediately work better.
Example of a good moment: “The chat said I wouldn’t win this round—and here’s what happened.”
Example of a weak moment: “It’s funny, but you need to know what happened 40 minutes before this.”
How to Make the Video Vertical
Most streams are recorded horizontally, while TikTok, Reels, and Shorts are watched vertically. So the video needs to be reformatted for a phone screen.
Format
When It Works
Face on top, game below
Reactions, funny moments
Game large, face in corner
Complex gameplay moments
Face large, game smaller
Conversational or emotional scenes
Game only
If the moment on screen is key
Text and subtitles large
If the meaning is in a phrase or joke
TikTok, in its creative recommendations, emphasizes that videos should be vertical, high quality, and consider safe zones in the interface so that buttons and descriptions don’t cover important elements.
How to Hook the Viewer in the First Seconds
The main mistake is starting the video too slowly. Don’t leave phrases like “so, now, wait…” or a long menu entry in the game. The video should start with a conflict, a promise, or a strong phrase.
Good beginnings:
“The chat said it was impossible.”
“I thought it was a regular round.”
“The dumbest way to lose.”
“He didn’t realize the microphone was on.”
“If you play this game, you know this pain.”
TikTok recommends building a video according to the scheme: a strong beginning, main part, and conclusion; TikTok materials also state that most of the impact on ad recall occurs in the first six seconds. For a streamer, this means: don’t postpone the main part to the middle of the video.
Why Subtitles Are Needed
Subtitles are almost always needed. Many people watch short videos without sound or on a small screen. Additionally, subtitles help hold attention and make the joke clearer.
The rules are simple:
don’t make lines too long;
highlight key words;
remove unnecessary pauses;
check for errors;
don’t cover the face, game, or important elements with subtitles.
If a video is made by an editor, they shouldn’t just turn on automatic subtitles, but should clean them up.
Do It Yourself, Through a Program, or Through Editors
There are three working approaches.
Do it yourself. Suitable if you are just starting out and want to understand which videos work. The downside is that it takes a long time. After a two-hour stream, you can spend several more hours reviewing the recording, editing, and publishing.
Use automatic clipping services. Suitable if you need to quickly get initial drafts. Such services help find moments, create a vertical format, and add subtitles. But the result still needs to be checked: the program doesn’t always understand the joke, context, and streamer’s style.
Outsource the clipping to a team. This is the most convenient option if the streamer wants to focus on broadcasts rather than editing. In the VibeVO model, the streamer can upload the full stream recording, and the team itself analyzes the broadcast, selects moments, makes videos, publishes them, and gets paid based on results — the reach of short videos. This takes the heaviest part off the streamer: finding moments, editing, subtitles, publishing, and checking results.
How Often to Publish Videos
It’s better to publish regularly rather than posting everything at once.
A practical option:
minimum — 1 video per day;
good pace — 5–10 videos per week;
if there are many streams — 2–3 videos per day;
it’s better to release the best videos within the first 24–48 hours after the broadcast.
You don’t need to publish every found moment. Out of 30 options, it’s better to choose the 10–15 strongest ones.
What to Track After Publication
Don’t just look at views. What matters:
Don’t just look at views. What matters:
how many people watched the video to the end;
where viewers started to leave;
how many comments appeared;
how many people went to the profile;
how many new subscribers came;
whether there were viewers who say on stream: “I came from TikTok.”
If the platform or a team of editors makes the videos, this data helps them better choose moments in future streams.
Common mistakes
First mistake — simply re-uploading a horizontal Twitch clip to TikTok. It may be understandable to your viewers, but not to a new audience.
Second mistake — too long of an intro. If the funny moment starts at the 15th second, most viewers won’t see it.
Third mistake — lack of subtitles.
Fourth mistake — making all videos the same. Different types are needed: funny mistakes, victories, reactions, arguments with chat, unexpected moments.
Fifth mistake — trying to do everything yourself if it hurts your streams. If editing takes too much time, it’s better to hand it over to a service or editors.
Frequently asked questions
How many videos can you get from a two-hour stream? Usually from 5 to 30 ready-made videos. If the stream is dense, with many events and reactions, there may be more options. But you shouldn’t publish everything, only the best moments.
What video length is best for TikTok? Most often — from 15 to 45 seconds. If the story is strong, you can go up to 60 seconds. The main thing is to have a hook at the beginning and a clear result at the end.
Is it better to publish automatically or manually? It’s better when the process is automated, but the final check remains with a person. The video needs to be checked: the beginning, subtitles, vertical frame, description, and publication time.
Conclusion
Stream clipping is not just a way to save funny moments, but a powerful tool for audience growth. Choose your path: do it yourself, use services, or entrust it to professionals. The main thing is to start. Try uploading a recording of one stream to a clipping service and see how your channel changes in a month. Good luck with your promotion!
Video clips are one of the main ways to promote streamers. We break down how to turn a Twitch stream recording into short TikTok videos: manually, through services, or with the help of clippers.
Clipping a Twitch stream into TikTok clips is a way to turn a long broadcast into short vertical videos that help find a new audience. Typically, from a two-hour stream, you can get five to thirty clips. The main thing is to choose strong moments, quickly grab the viewer’s attention, add subtitles, and release the clips where people are already watching short videos.
For many streamers, video clips have become not an additional task, but the main way to promote beyond Twitch. The stream itself is watched by those who have already come to the broadcast. A short video on TikTok, Reels, or YouTube Shorts can be seen by someone who has never heard of the channel. Therefore, the task is no longer just to “save a funny moment,” but to turn the broadcast into a stream of clips that bring in new viewers.
The good news: a streamer doesn’t necessarily have to sit up at night and cut the recording themselves. There are three paths. The first is to do everything manually. The second is to use programs and services like Opus Clip, which turn long videos into short clips and support loading links from Twitch and other platforms. The third is to upload the stream recording to a platform like VibeVO, where clippers themselves break down the broadcast, make clips, publish them, and work for results — short video reach.
Twitch is good for direct communication with the audience, but it has a limitation: for a viewer to come to the broadcast, they must already know about the streamer or accidentally see the stream. Short videos solve a different problem — they bring the best moments of the stream into the TikTok, Reels, and Shorts feed.
This is especially important now because competition in live broadcasts is huge. According to Stream Hatchet, in 2025, viewers watched 36.4 billion hours of live broadcasts, and YouTube Gaming had its best year for live stream viewership. The more streamers there are, the more important it is to have a promotion channel outside the broadcast itself.
New viewers come to the profile, Discord, YouTube, or back to Twitch.
Thus, a stream becomes not a one-time event, but a source of dozens of short clips.
Where to Get a Stream Recording
Don’t overcomplicate it. You need the source material—a broadcast recording. Usually, there are three options:
a stream recording on Twitch;
a local recording from your computer, if you save the broadcast through streaming software;
an uploaded file or link, if the recording is already on YouTube, Google Drive, or another platform.
For the article, there’s no need to dive into technical details. It’s enough to explain to the streamer: “after the broadcast, save the recording and send it to a clipping service.” Twitch also supports working with clips: according to Twitch documentation, a clip can be between 5 and 60 seconds long, and you can also create clips from a broadcast recording.
But a regular Twitch clip is not yet a TikTok video. It’s often horizontal, without subtitles, without an opening that immediately grabs the viewer, and without adaptation for a phone.
How to Choose Moments for Short Videos
The best moments are usually obvious right away. These aren’t “any minute of the stream,” but scenes where something happened.
Look for:
a sharp emotion;
a funny mistake;
an unexpected twist;
a victory in a tough situation;
an argument with the chat;
a strong reaction;
a moment that can be understood without two hours of context.
If you need to explain for a long time what happened, the moment is weaker. For TikTok and Shorts, scenes where the meaning is clear almost immediately work better.
Example of a good moment: “The chat said I wouldn’t win this round—and here’s what happened.”
Example of a weak moment: “It’s funny, but you need to know what happened 40 minutes before this.”
How to Make a Video Vertical
Most streams are recorded horizontally, but TikTok, Reels, and Shorts are watched vertically. Therefore, the video needs to be rearranged for a phone screen.
Format
When It Works
Face on top, game on bottom
Reactions, funny moments
Game large, face in corner
Complex gaming moments
Face large, game smaller
Conversational or emotional scenes
Game only
When the moment on screen is key
Text and subtitles large
When the meaning is in a phrase or joke
TikTok, in its creative recommendations, emphasizes that videos should be vertical, high quality, and account for safe zones in the interface so that buttons and descriptions don’t cover important elements.
How to Hook a Viewer in the First Seconds
The main mistake is starting a video too slowly. Don’t leave phrases like “so, now, wait…” or a long menu entry in the game. The video should start with a conflict, a promise, or a strong phrase.
Good beginnings:
“The chat said it was impossible.”
“I thought it was a regular round.”
“The dumbest way to lose.”
“He didn’t realize the microphone was on.”
“If you play this game, you know this pain.”
TikTok recommends building a video according to the scheme: a strong beginning, main part, and conclusion; TikTok materials also state that most of the impact on ad recall occurs in the first six seconds. For a streamer, this means: don’t postpone the main point to the middle of the video.
Why subtitles are needed
Subtitles are almost always needed. Many people watch short videos without sound or on a small screen. In addition, subtitles help hold attention and make the joke clearer.
The rules are simple:
don’t make lines too long;
highlight key words;
remove unnecessary pauses;
check for errors;
don’t cover the face, game, or important elements with subtitles.
If a video is made by an editor, they should not just turn on automatic subtitles, but clean them up.
Do it yourself, through a program, or through editors
There are three working approaches.
Do it yourself. Suitable if you are just starting out and want to understand which videos work. The downside is that it takes a long time. After a two-hour stream, you can spend several more hours reviewing the recording, editing, and publishing.
Use automatic clipping services. Suitable if you need to quickly get first drafts. Such services help find moments, create a vertical format, and add subtitles. But the result still needs to be checked: the program doesn’t always understand the joke, context, and streamer’s style.
Outsource the clipping to a team. This is the most convenient option if the streamer wants to focus on broadcasts rather than editing. In the VibeVO model, the streamer can upload the full stream recording, and the team itself analyzes the broadcast, selects moments, makes videos, publishes them, and gets paid based on results — the reach of short videos. This takes the heaviest part off the streamer: finding moments, editing, subtitles, publishing, and checking results.
How often to publish videos
It’s better to publish regularly rather than posting everything at once.
A practical option:
minimum — 1 video per day;
good pace — 5–10 videos per week;
if there are many streams — 2–3 videos per day;
it’s better to release the best videos within the first 24–48 hours after the broadcast.
You don’t need to publish all the found moments. Out of 30 options, it’s better to choose the 10–15 strongest ones.
What to track after publication
Don’t just look at views. What matters:
how many people watched the video to the end;
where viewers started to leave;
how many comments appeared;
how many people went to the profile;
how many new subscribers came;
whether there were viewers who say on stream: “I came from TikTok.”
If the platform or a team of editors makes the videos, this data helps them better choose moments in future streams.
Common mistakes
First mistake — simply re-uploading a horizontal Twitch clip to TikTok. It may be understandable to your viewers, but not to a new audience.
Second mistake — too long an intro. If the funny moment starts at the 15th second, most viewers won’t see it.
Third mistake — lack of subtitles.
Fourth mistake — making all videos the same. Different types are needed: funny mistakes, victories, reactions, arguments with chat, unexpected moments.
Fifth mistake — trying to do everything yourself if it hurts your streams. If editing takes too much time, it’s better to delegate it to a service or editors.
Frequently asked questions
How many videos can you get from a two-hour stream? Usually from 5 to 30 ready-made videos. If the stream is dense, with many events and reactions, there may be more options. But you should publish only the best moments, not everything.
What video length is best for TikTok? Most often — from 15 to 45 seconds. If the story is strong, you can go up to 60 seconds. The main thing is to have a hook at the beginning and a clear result at the end.
Is it better to publish automatically or manually? It’s better when the process is automated, but the final check remains with a person. The video needs to be checked: the beginning, subtitles, vertical frame, description, and publication time.
Conclusion
Stream clipping is not just a way to save funny moments, but a powerful tool for audience growth. Choose your path: do it yourself, use services, or entrust it to professionals. The main thing is to start. Try uploading a recording of one stream to a clipping service and see how your channel changes in a month. Good luck with your promotion!
