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Tag: AI video for advertising

  • AI videos for advertising: Grom TV – Russia’s first generative online TV

    AI videos for advertising: Grom TV – Russia’s first generative online TV

    Mass video generation by neural network is now available in the format of endless online television. GPTunneL launches Grom TV – an innovative platform where anyone can launch their own AI-generated video in just 20-25 seconds. This revolutionizes the concept of creating AI video for advertising and opens new horizons for AI content production.

    Imagine you are the director of your own channel, where your prompt turns into a video in real time. The effectiveness of AI versus real UGC in this format reaches new heights, demonstrating how quickly and extensively content can be generated.

    What is Grom TV and how does it work?

    Grom TV is generative online television where users enter text queries (prompts), and a neural network generates videos based on these queries. Your creations are broadcast live along with clips from other users. This is not just video generation from text; it’s a whole interactive experience.

    Your neuro-production by subscription in real time

    • Visit the website: gptunnel.ru/lab?section=tv
    • Register: The process is as simple as possible.
    • Write a prompt: Enter your query in the chat to the right of the screen.
    • Wait 20-25 seconds: This is the time from entering the prompt until the video appears on air. The generation itself takes about 7.8 seconds.
    • Watch: Your creation is broadcast live.

    For example, you can create a Gandalf and Scooby-Doo crossover, a film noir scene, or a KISS concert with “The Big Bang Theory” characters. The neural network confidently works with different styles, whether it’s Disney plasticity or black-and-white noir, and knows what Homer Simpson looks like without additional explanations.

    Behind the Scenes Technology: How does the neuro-pipeline work?

    Normal video generation is an asynchronous process. Grom TV, however, works live, which requires a completely different architecture. Every millisecond is crucial here so that the broadcast doesn’t “stutter.”

    Secrets of high speed and stability

    One Grom TV video lasts eight seconds with sound, including lip-sync if there is speech. Its generation takes about 7.8 seconds. This means a real-time coefficient of 0.97 — generation is ahead of the broadcast, albeit with a small margin. The entire process runs on one Nvidia B200 chip; sometimes a second one is connected to optimize speed.

    «Scaling was impossible — now it is. A single Nvidia B200 chip allows us to generate about 10,000 unique clips per day without a single repeat. This is the very AI video factory for e-commerce and beyond,» notes the founder of GPTunneL.

    Next, ffmpeg comes into play, which in 0.3 seconds manages to:

    • Adjust playback tempo to generation speed.
    • Apply a «film» style: grain, vignette, soft color.
    • Cut the video into two-second segments for smooth transitions.

    The use of the HLS protocol ensures compatibility with all devices: browsers, VLC, smart TVs. This guarantees that AI avatar with subtitles or AI clips with face replacement will be accessible to the widest possible audience.

    Infinite Content: When the Queue is Empty?

    Grom TV does not stand idle. If the queue of user prompts becomes empty, Grom GPT – GPTunneL’s own LLM model – steps in. It generates plots and feeds them into the broadcast, ensuring continuous transmission. This is like a neural network writing scripts and editing automatically.

    The ability to generate 10,000 unique clips per day without repeats demonstrates unprecedented efficiency. This is much more than a team of 500 people could create, making the AI conveyor of 500 videos per day a reality, not a dream.

    Safety and Moderation: Ethical Deepfake

    Live broadcast does not allow to «rewind», so the moderation system is built to filter unacceptable content before video generation. This ensures an ethical deepfake approach.

    Two Lines of Defense

    1. GromMod: The first filter from GPTunneL. Analyzes the entire prompt and rejects unacceptable content (e.g., violence) even before it is sent to the GPU. Rejection is instantaneous.
    2. Grom at the script stage: The second line of defense. Transforms the user’s request into a safe script for the video model, cleaning out sensitive details and softening formulations, but preserving the creative intent.

    This two-level system ensures that only safe content reaches the model. This is critically important for creating AI UGC for a crypto project or any other niche where reputation plays a key role.

    AI video for advertising: Grom TV – Russia's first generative online TV — illustration 2

    GPTunneL: A Platform for the Future

    Grom TV is a laboratory experiment of the Russian AI platform GPTunneL, which combines over a hundred AI tools for generating text, images, video, music, and voice. The project, which started in 2023, grew into a platform with over one and a half million users by 2026.

    This is a vivid example of what happens when a platform has its own models (video, LLM-moderator, LLM-scriptwriter) and its own hardware. AI video for advertising, mass video generation by neural network, creation of AI commercials – all this becomes accessible and scalable.

    Technically, it is possible to raise the generation quality to full-fledged streams with digital avatars, stable picture, and HD resolution. If a business is interested in a live generative video channel, such a solution can be implemented on a B200 server chip in real time.

    Conclusion: The Future of AI Production is Already Here

    Grom TV is not just an experiment; it’s a demonstration of the principle: generative video can be broadcast live on a single graphics card, and it will be a full-fledged, working channel. From AI UGC for a crypto project to a neural network for UGC advertising – the possibilities are endless. Where to order for crypto? Perhaps this is where the answer begins.

    We continue to refine the pipeline, improve speech quality, splice stability, and moderation. To see this for yourself, visit Grom TV, write your prompt, and become part of this technological revolution. It’s like an analog of Synthesia, but live and with the ability to generate 100 videos per day!

    Frequently Asked Questions

    How much does one AI creative cost in Grom TV?

    As part of the Grom TV experiment, video generation is available for free. The cost of 1 minute of AI video in commercial solutions will depend on the complexity of the request and the volume.

    Can Grom TV be used to create AI videos for advertising?

    Yes, Grom TV demonstrates the potential for mass video generation by neural networks, which is ideal for creating AI commercials. In the future, specialized B2B solutions may be developed.

    What is a real-time coefficient of 0.97?

    This means that the video generation time (7.8 seconds) is slightly faster than the clip’s duration (8 seconds), ensuring stable live streaming without delays.

    How does GPTunneL ensure content moderation?

    GPTunneL uses a two-level moderation system: GromMod filters out inappropriate prompts before generation, and Grom softens formulations at the script stage while preserving the creative intent.

    Where can I order mass video generation for crypto?

    Grom TV is currently a demonstration platform. For commercial inquiries regarding AI UGC for a crypto project and mass video generation, it is recommended to contact GPTunneL directly to discuss B2B solutions.

  • AI Video for Advertising: Cuisinart Test Shows Neural Network Effectiveness

    AI Video for Advertising: Cuisinart Test Shows Neural Network Effectiveness

    In the world of digital marketing, more and more evidence is emerging that artificial intelligence is not just a passing trend, but a real tool for improving efficiency. A recent A/B test conducted by kitchen appliance brand Cuisinart clearly demonstrated that AI video for advertising can outperform traditional production on key metrics. The brand, owned by Conair, compared a video created by Amazon’s neural network with classic studio creative, and the result was unexpected for many skeptics.

    Generative creative showed better click-through and conversion rates, confirming that mass video generation by neural networks is already ready for real advertising campaigns. This case is an important signal for all those who doubted the capabilities of AI in content marketing.

    Why AI creative didn’t fit the brand before

    Cuisinart’s marketing team had long wanted to use generative AI, but the quality of images did not meet the brand’s strict standards. As Kelsey Smith-Eisen, Director of Amazon Marketing at Conair, explained, even static banners had errors: incorrect shade of green, distorted logos, inaccurate numbers and text on appliances.

    “This even applied to simple banners,” she noted. However, with the rapid improvement in AI video quality, the company decided to test Amazon’s new tool — the “video creative agent.” Cuisinart became a beta tester for this solution, launched in 2024.

    Flexibility vs. planning: the advantage of neural networks

    Traditional marketing requires months of planning: booking studios, preparing locations. But the Amazon team works at a different pace — priorities change quickly, and it’s impossible to predict what will work in a week. Generative AI allows for quickly creating videos for current tasks, which is critical for dynamic platforms.

    AI Video for Advertising: Cuisinart Test Shows Neural Network Effectiveness

    A/B test: AI video outperformed traditional

    As part of the beta test, Cuisinart and its agency Global Overview launched two parallel campaigns with equal budgets: one used studio-shot video, the other used an AI-generated video. The AI version was refined with prompts, selecting from several options proposed by the agent. After a month, the results showed a clear advantage for generative creative.

    Nikhil Naniwadekar, lead engineer for generative and agentic AI at Amazon Ads, explained: the agent doesn’t come up with radically new ideas but analyzes the brand’s past successful campaigns. It “relies on signals” and creates variations of what has already worked, but with novelty — this helps combat banner blindness among consumers.

    Speed of progress: from static to nearly finished video in a year

    Smith-Eisen emphasizes: the key is not just the test results, but the pace of technology development. A year ago, generating even a static image was unreliable and not worth the effort. Now AI almost fully creates video, requiring only minimal post-processing.

    “In another year, if progress continues, we’ll be able to use videos immediately after generation, without refinements,” she predicts.

    What’s next: personalization and new formats

    Cuisinart plans to expand AI usage: creating not only product demos but also commercial videos. For example, if purchase data shows a person has moved to a new apartment, compact appliances can be shown; if a user starts cooking, relevant products can be suggested. The brand is also exploring the possibility of dialogues between AI characters, although for now it’s safer to use voiceover.

    AI Video for Advertising: Cuisinart Test Shows Neural Network Effectiveness

    Importantly, generated videos only work within Amazon Ads — they can’t be transferred to YouTube or Instagram. But Smith-Eisen believes this isn’t necessary: each platform has its own audience, and differences in style are natural. Amazon Ads, in turn, is developing the tool: in June, a “one-click video generation” feature appeared.

    Frequently Asked Questions

    What is AI content production?

    It’s the creation of advertising materials (videos, images, texts) using neural networks. Instead of studio shoots and a team of designers, AI generates videos based on text descriptions, saving time and budget.

    How much does one AI creative cost?

    The cost depends on the platform and complexity. On average, generating one video can cost from a few dollars to tens, which is significantly cheaper than traditional production, where a minute of video can cost thousands of dollars.

    Can I order AI UGC for a crypto project?

    Yes, many services offer the creation of AI avatars and videos in UGC (user-generated content) style for cryptocurrency projects. This allows for quickly scaling advertising without involving real bloggers.

    AI Video for Advertising: Cuisinart Test Shows Neural Network Effectiveness

    What are Synthesia alternatives?

    Besides Synthesia, there are HeyGen, Colossyan, Elai.io, and others. They allow creating videos with AI avatars and subtitles. Amazon Ads also offers its own tool, but it only works within the platform.

    Conclusion

    The Cuisinart test is another proof that AI video generation for advertising is becoming not just an experiment, but a working tool. Neural networks are already capable of creating videos that are not inferior to traditional ones in effectiveness, and surpass them in speed and scalability.

    If you’re thinking about implementing AI in your marketing, start small: test generating one video and compare the results. Maybe it will change your approach to content. And if you need help implementing AI tools into your advertising strategy — contact us for a consultation.