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Tag: affiliate marketing

  • Mass Video Posting: How Small Creators and Content Volume Drive Success on TikTok Shop

    Mass Video Posting: How Small Creators and Content Volume Drive Success on TikTok Shop

    Success on TikTok Shop for brands directly depends on a strategy that includes the active use of small creators and the creation of a large volume of content. At its core is the principle of mass video posting, where quantity translates into quality, especially when working with affiliate programs.

    Mass video posting: the key to sales on TikTok Shop

    This is not just about increasing reach, but about targeted work that allows for optimal conversion. According to a new Flywheel report (owned by Omnicom), based on data from affiliate software provider Reacher for TikTok Shop, the optimal formula for success includes:

    • Scaling the “long tail” of content.
    • Content abundance.
    • Performance-based pricing.

    As Deren Baker, CEO of Flywheel Ventures, noted, at the outset, thousands of product samples must be sent to partners (i.e., creators in the TikTok Shop program) to form a sufficiently broad pool for collaboration. Over time, this pool narrows to long-term, recurring relationships with creators.

    Creator effectiveness: facts and figures

    The report, based on an analysis of 1.5 million samples sent, revealed the following statistics:

    • Only 47% of creators who received samples actually create videos.
    • Only 14% of creators generate sales.

    Baker emphasizes: “This is literally the same affiliate scheme that those of us who have been doing this for a very long time thought about in the past.” At the same time, small creators demonstrate disproportionately higher gross merchandise value (dollar sales) per 1,000 followers compared to creators with large audiences.

    “If your goal is to generate sales on TikTok Shop, the secret ingredient is not just small creators, but small creators posting LOTS of videos,” says Deren Baker.

    This is because the audience of large creators is more accustomed to “branded” things, while small creators are more effective for direct response and sales. This confirms that mass uploading with proxies and anti-detect and cross-posting videos to various platforms, including TikTok, becomes a critically important tool for scaling.

    Content Volume: The More, The Better

    A key success factor is not only the choice of creators but also the volume of content published. One video from a creator brings in an average of $7.19 in sales. However, if a creator publishes 20 or more videos, each of them brings in an average of $74.07 (or a minimum of $1481 in total).

    “Many brands get very scared when they are told that 5000 videos a month will be needed for success,” Baker shares. But this is exactly the volume that provides exponential sales growth.

    Mass video posting: how small creators and content volume ensure success on TikTok Shop — illustration 2

    To achieve this volume, a unified mass posting service is necessary, which will allow managing schedules across 10+ accounts and ensure publication on 5 platforms without manual labor. While you sleep, videos are already being released, providing scheduled reach and seamless short video distribution.

    Automation and Relationship Management

    Scaling the sample sending process and interacting with creators requires semi-automated relationship management. This includes using platforms like Discord and Lark for mass communication with creators. Mass posting via API automates this process, significantly reducing time costs.

    The pricing model is also changing. Initially, TikTok Shop operated on a commission-only model. However, the report recommends rewarding high-performing creators by offering them a fixed fee or bonuses to commissions. This blurs the lines between traditional and affiliate marketing, allowing small creators to earn income comparable to larger ones.

    Frequently Asked Questions

    How to choose a mass posting service for TikTok Shop?

    Choose a mass posting service that offers:

    • Support for multiple platforms (TikTok, YouTube, Instagram, etc.).
    • Automatic scheduling and delayed posting features.
    • Ability to post to 10 accounts or more.
    • Tools for mass uploading with proxies and anti-detect browsers.
    • Reporting on publication effectiveness.

    How much does a monthly mass posting package cost?

    The cost of a monthly mass-posting package varies greatly depending on the functionality, number of accounts, and volume of publications. Some services offer tariffs that include the cost of 500 publications, while others offer unlimited plans. It is important to study the offers and choose the optimal option for your tasks.

    How to publish 100 videos a day without manual labor?

    To publish 100 videos a day, you need a specialized mass-posting service with batch upload and scheduling functions. This allows you to prepare content in advance and set up auto-scheduling for publication according to a schedule on all necessary platforms.

    Conclusion

    The “more videos from small creators” strategy is not just a trend, but a proven path to success on TikTok Shop. Use mass video posting, automation, and carefully build relationships with creators to ensure seamless content distribution and maximum sales. While you sleep, your videos can work for you, reaching audiences on schedule and bringing in a steady income. Start optimizing your strategy today!

  • Ruggable: How a Strategy Shift to ShopMy Creators Exploded Sales

    Ruggable: How a Strategy Shift to ShopMy Creators Exploded Sales

    The direct-to-consumer (DTC) path has always been built on aggressive spending on Meta, with the expectation of quick conversions. However, as the cost of digital advertising rises and its effectiveness declines, Ruggable, the well-known washable rug brand, is changing the game, demonstrating how a shift in strategy to ShopMy creators has exploded sales.

    Ruggable Reconsiders Ad Budgets: From Meta to Influencers

    “We’ve been focused on changing the strategy for the last 18 months. The classic phrase: what got us here won’t get us there,” said Lauren Sherman-Caud, Ruggable’s Chief Marketing and Creative Officer.

    Since last August, Ruggable has redirected approximately 10% of its total advertising budget from performance marketing channels like Meta to brand channels, including influencers and connected TV. Next year, the brand plans to increase these expenditures by another 15-20%. Sherman-Caud declined to disclose the specific marketing budget amount.

    ShopMy: A New Conversion Engine

    “We no longer need to show up in lower-funnel affiliate networks when ShopMy works so well as a conversion channel for us,” emphasized Sherman-Caud. Previously, influencer marketing was managed by a small team handling direct messages and spreadsheets. Now, only one person handles it, and the freed-up overhead has been reallocated to Ruggable’s marketing mix.

    “Working directly with creators through ShopMy, Ruggable’s media effectiveness surpassed traditional advertising and even TikTok as a conversion channel,” noted Sherman-Caud.

    The brand recorded approximately $3 million in revenue in the first month of its partnership with ShopMy. This figure doubled in the second month and tripled in the third. Influencer marketing efforts began last holiday season. Ruggable took over a million dollars from its performance budget, specifically from Meta, and invested these funds in ShopMy creators.

    Dual Strategy for Working with Creators

    The washable rug brand Ruggable has a two-pronged approach to creator marketing strategy:

    1. Affiliate marketers: for scaling and conversion.
  • Brand Ambassadors: for product collaborations or major activations.

    • Through ShopMy, Ruggable works with hundreds of creators, mostly as affiliates. The brand sets parameters regarding post format, content volume, and the product being promoted. Otherwise, Sherman-Caud says, “we let them do their thing.”

    On the brand ambassador side, creators act as representatives, creating an “aura for the brand.” The DTC company collaborates with notable personalities such as culinary expert Dan Pelosi and media company Spread the Jelly. “It’s kind of a sandwich approach,” Sherman-Caud explains. “We have huge investments [in brand marketing], and then we use ShopMy to replace some of the less effective affiliate channels.”

    The Future of Influencer Marketing and Ruggable’s IPO

    According to Noah Eismann, Global Executive Director of Creators and Influencers at VML, Ruggable may be ahead of its time. However, more brands are starting to view their creator strategies more holistically. “People are just discovering the effectiveness and starting to wake up,” Eismann said.

    Ruggable: how a shift to ShopMy creators exploded sales — illustration 2

    Ruggable plans to go public within the next three years, making brand awareness a critical part of its marketing strategy. Ruggable is in the early stages of developing an internal ambassador program to build long-term relationships with interior designers and other related creators. According to Eismann, it’s a matter of maturity. Initially, influencers were part of a PR strategy. Now, brands combine performance marketing with affiliate creators, increasing brand awareness without sacrificing sales and conversions.

    “It’s not a bifurcated approach,” Eismann believes. “They’re just thinking about their strategy holistically and understanding that there are different levers, tactics, and scales that can be used in accordance with the business goals they set for themselves.”

    Frequently Asked Questions

    What is content repurposing?

    Content repurposing is the process of transforming existing content into new formats or for other platforms. For example, turning a webinar into 50 short videos for TikTok, Shorts, and Reels. This allows for content scaling, bypassing ad bans by creating unique creative variations, and adapting them for different social networks, which reduces costs compared to creating new content from scratch. Learn more about repurposing.

    How Ruggable Uses ShopMy for Conversion?

    Ruggable uses ShopMy to directly collaborate with hundreds of creators who act as affiliate marketers. This allows the brand to generate significant sales and conversions, utilizing influencers as an effective sales channel that has surpassed even traditional advertising and TikTok.

    Why is Ruggable Ditching Meta for Influencers?

    Ruggable is re-evaluating its strategy due to the rising cost of digital advertising and its declining effectiveness. Influencer marketing through platforms like ShopMy has shown significantly better ROI and has become a more effective conversion channel than traditional performance channels like Meta.

    What is Ruggable’s “Sandwich Approach” to Marketing?

    Ruggable’s “sandwich approach” involves massive investments in brand marketing (e.g., through brand ambassadors and large campaigns) combined with the use of ShopMy to replace less effective affiliate channels. This allows the brand to simultaneously build awareness and generate direct sales.

    What are Ruggable’s Future Plans for Influencer Marketing?

    Ruggable plans to develop an internal brand ambassador program for long-term collaboration with interior designers and other creators. This aims to strengthen community relationships and further increase brand awareness in anticipation of a potential IPO.

    Conclusion

    Ruggable’s experience demonstrates that content repurposing and strategic reallocation of advertising budgets towards influencer marketing can be a powerful growth driver. Abandoning outdated models and focusing on content multiplication through ShopMy creators has allowed the brand not only to significantly increase revenue but also to strengthen its market position. Consider how your brand can outsmart algorithms and repackage its content “matrix” for maximum effectiveness. Contact us to learn how we can help you with content uniqueness!

  • Mavely is now Later: Enhanced Capabilities for Your Business

    Mavely is now Later: Enhanced Capabilities for Your Business

    Your links, payouts, and team remain the same, but everything else has scaled significantly. Mavely is now fully integrated into the Later platform, providing you with the same familiar experience you’ve built your business on, but with much greater prospects. This merger opens access to Later’s extensive network of corporate partners, including brands like Nike, Wayfair, Unilever, and Southwest Airlines, as well as the ability to directly apply for promotional campaigns.

    Mavely is now Later: Enhanced Opportunities for Your Business

    Why did Mavely become part of Later?

    Later’s acquisition of Mavely in January 2025 was driven by a vision of the unique potential content creators were developing. For a year and a half, we watched you grow and thrive in your endeavors.

    This community has paid out over $300 million, a clear testament to what can be achieved when creators are consistently rewarded for converting content.

    “the creator economy is still young, but it’s evolving faster every day. It’s being built in real-time by creators, marketers, and brands who are striving to create something valuable without disrupting what already works,” notes Paige, CEO of Creator.

    Today marks the next step in our evolution, and it’s not just a name change on the login screen. The platform you’ve grown your business on is now fully integrated into Later, making you part of everything Later has created: a powerful engine for influencer marketing, a social media management platform, an infrastructure for social commerce, and a team of experts working with the world’s largest brands.

    How will the integration of Mavely and Later affect your income?

    • Turn affiliate marketing into sponsored partnerships: Your links now represent you to Later’s entire network of corporate partners, including Nike, Wayfair, Unilever, and Southwest Airlines. This means more opportunities for discovery by leading brands and securing paid partnerships that go beyond a single affiliate link.
    • Expand your earning methods: Instead of waiting to be noticed, you will soon be able to browse and apply for campaigns directly within the platform, at your convenience. These are two new ways to increase your income, and neither requires changing your current content creation process.
  • Track performance in real-time: You’ll maintain full visibility into clicks, conversions, and earnings, always knowing what’s working and directing more energy toward the content and brands that yield the best results, instead of acting on guesswork.

    • What remains unchanged?

    All your previously published links continue to work exactly the same. Your commission structure and payment schedule remain unchanged. If you’re used to receiving payments on the 1st and 15th, that won’t change.

    You’ll still get paid faster than most affiliate networks, many of which make creators wait up to 90 days.

    The relationships you’ve built with our team also remain. Whether you relied on our team for strategic sessions or just needed a quick answer, the same level of personal attention remains. The logo on the screen has changed, but the people behind it are the same ones who have always been there.

    More than just tools: support and growth

    Building a content business can feel like a solo effort. Full participation in Later means you get more than just tools. You get a support system that shows up at the most important moments, including strategic coaching, educational resources, in-person meetings, and press opportunities that can elevate your profile beyond your audience.

    You also get direct access to Later Social — a platform that helps creators plan, schedule, and publish their content to Instagram, TikTok, Facebook, LinkedIn, Pinterest, and other social media, using a single organized calendar.

    What does this mean for partner brands?

    For brands that have already built creator commerce programs through Mavely, this work is fully protected and now connected to a much larger influencer marketing ecosystem. For brands already working with Later, this adds new, measurable ways to run influencer campaigns.

    Affiliate marketing, creator activation, and performance-based partnerships are all now available on one platform.

    Later is now a unified platform where brands can discover creators, activate them, and see exactly how their content drives real business results, from the first click to the final sale.

    Mavely is now Later: enhanced opportunities for your business — illustration 2

    What’s next?

    The best news is that you don’t need to do anything for this transition. Log in, and everything you’ve created will be in place, but now under the Later name and with many more features. In the coming weeks, you’ll start to see new opportunities from Later’s network of brands in your account, and we’ll keep you constantly informed about what that looks like.

    Frequently Asked Questions

    Why is Mavely becoming Later?

    Mavely is becoming Later to provide creators with enhanced opportunities, access to a larger network of brands, and an integrated platform for social media management and marketing, combining the best features of both systems.

    Has Mavely shut down?

    No, Mavely has not shut down. Your account, links, and earnings will remain exactly the same. Everything you’ve built will stay, it’s the same home with a new name.

    Will my commission rates change?

    No, your commission rates and brand deals will remain the same. Your trusted tools will stay the same, but with stronger support.

    Will my payout schedule change?

    The payout schedule remains the same: the 1st and 15th of each month, with no interruptions. While other networks might make you wait 60-90 days, we continue to pay faster and more frequently.

    What will happen to my mave.ly links?

    They will remain active and continue to generate revenue, as every link you’ve already published will work. If anything changes in the future, we will notify you well in advance.

    Do I need a new account or password reset?

    You don’t need a new account or password reset; you just need to update the app to see the new design. This ensures you have one less thing to worry about, so you can continue to focus on growing your business.

    Is my data safe?

    Yes, your data is safe, as we maintain the same data protection and privacy measures with no changes. The way your information is stored and processed has not changed.

    What’s new for me?

    You can expect more brand partnerships, more opportunities to participate in campaigns, and a larger network behind you. Being part of Later means you have access to leading brands and more ways to maximize your earnings.

    Am I on my own to figure this out?

    No, you are not alone. The same creator success team and support you already know are here to help. You’ll never figure this out alone, that’s the point of being part of a larger team.

    Conclusion

    The integration of Mavely into Later is not just a rebranding, but a strategic expansion of opportunities for content creators and brands. By combining advanced tools for social media management, influencer marketing, and social commerce, Later offers a single window for all needs. This solution is designed to relieve you of the “headache” of finding and coordinating disparate services, ensuring budget and nerve savings. We are confident that the new platform will be a powerful catalyst for your growth, providing access to unprecedented opportunities and reliable support. Contact us to learn more about how Later can transform your business.

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