Campaign Figures
| Metric | Value | Explanation |
|---|---|---|
| Views | 246 001 | accumulated campaign counter. |
| Claimed Fund | $3 000 | rewards budget. |
| Approved Works | 0 | separate content counter. |
| Authors | 0 | by published counter. |
| CPM by terms | $2,00 | rate per 1,000 counted views. |
| CPV by rate | $0,00200 | equivalent per 1 counted view. |
Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. The fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
To promote Smoked Out, authors were invited to combine Wiz Khalifa’s verse, behind-the-scenes footage, and fragments of a live performance. The brief specifically mentioned nostalgic references to the era of Kush & Orange Juice and the shared history of Aer and Wiz. The official recording of the song was intended to link different editing solutions into one musical campaign.
The highlight montage here is subservient to the song and the memory of its audience. A familiar performance style or a reference to a past musical era gives a long-time fan an additional reason to listen. At the same time, different types of material allow for varying presentations: behind-the-scenes, live performance, and fragments emphasizing the verse work differently. For a new release, it’s useful to maintain a common musical center. Then nostalgia becomes the context for getting acquainted with the new composition, and the chosen video sequence helps to feel its character and connection with the artists.
Want to connect a new release with a story familiar to fans? Launch a campaign on VibeVO with musical edits and video clipping of ready-made footage around the song.