Author: Aleksandr Mirzaj

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  Banner Ads in Shorts: OptimizeRx Launches Programmatic with The Trade Desk

  Programmatic in Shorts: How to Get Millions of Views for Pennies

  Forget about influencers! The market for <a href="/blog/profitable-cpm-how-to-calculate-the-real-cost-of-a-useful-ai-response/" title="Banner advertising in Shorts: CPM cheaper than 50 rubles and millions of views without bloggers”>banner advertising in Shorts is undergoing tectonic shifts. OptimizeRx, a company specializing in medical marketing technologies, has made a decisive move into the world of programmatic advertising by partnering with The Trade Desk. This opens up new horizons for brands that want to achieve massive reach for pennies by placing banners in YouTube Shorts, TikTok, and Reels.

  Maria Chipcchio, Senior Vice President of Strategic Market Analytics at OptimizeRx, emphasizes: “We understood that we had to enter the programmatic sphere very carefully.” OptimizeRx had previously collaborated with DeepIntent on placing programmatic banners.

  These ads were shown to doctors and other healthcare professionals (HCPs) within their software interfaces when prescribing medications or processing co-pay cards for patients.

  Real Math: CPM Cheaper Than 50 and Transparent Statistics

  Previously, pharmaceutical brands could offer financial incentives, essentially covering part of the cost of medications, so that doctors would choose their specific drugs. But programmatic placement, according to Chipcchio, comes with new challenges, especially in the medical field.

  The main concern is placing ads next to confidential patient data. While this is not a government mandate, it is critically important for marketers.

  “The buyer never sees that side of the process, and that’s one of the beauties of programmatic,” notes Maria Chipcchio.

  All ad creatives undergo strict review. It is important not only to exclude inappropriate content but also to ensure that the ad does not mislead the doctor and focuses solely on relevant medical data about the product.

  OptimizeRx takes a conservative approach to programmatic but sees huge potential for revenue growth.

  From DeepIntent to The Trade Desk: Expanding Capabilities

  This is why the company is moving from collaborating with DeepIntent, which, as a healthcare-focused DSP, is in the same regulatory environment as OptimizeRx, to partnering with The Trade Desk.

  One of the key advantages of collaborating with The Trade Desk is the OpenPath concept, which will allow DSPs to analyze ad effectiveness in HCP electronic health records (EHRs) compared to campaigns on streaming TV or other channels.

  This opens the door for other types of marketers looking to show ads to specific doctors right before a patient receives further instructions. For example, every skincare manufacturer wants doctors to recommend their product.

  Often, doctors recommend over-the-counter medications like Nyquil or Tylenol.

  
  

  • Mobile app promotion: the ability to target doctors who recommend health apps.
  • Infobusiness: advertising educational courses for healthcare professionals.
  • Crypto projects: attracting investments from wealthy specialists.

  An over-the-counter allergy brand could use the TTD system to target geographic areas during allergy outbreak seasons, such as spring. These are compelling arguments that OptimizeRx can leverage through its integration with TTD.

  The Future of Banner Advertising: Non-Scrollable Banners and Auto-Placement

  To date, over 99% of OptimizeRx’s advertising business has been with prescription drug brands. But, as Chipicchio notes, “there are no limitations to that in the programmatic arena.”

  This means it will now be possible to place native banners in Shorts that will not scroll, and use auto-placement on hundreds of videos, getting the lowest CPM in Shorts.

  This is a real opportunity to buy reach without creating a video and get brand integration without filming, which is a direct alternative to influencers and their inflated prices. Testing hypotheses for 1000 rubles becomes a reality, and transparent statistics allow for accurate ROI measurement.

  Frequently Asked Questions

  What is programmatic advertising in Shorts?

  It is the automated placement of ad banners in short video formats, such as YouTube Shorts, TikTok, and Instagram Reels, using algorithms and data for the most effective targeting.

  How does OptimizeRx use programmatic?

  OptimizeRx, specializing in medical marketing, integrates with programmatic platforms like The Trade Desk to place targeted ads for healthcare professionals within their professional software, and also to expand reach to other audiences through short videos.

  What are the benefits of programmatic advertising for brands?

  Key benefits include low CPM (cost per thousand impressions), mass reach for pennies, the ability to buy reach without creating a video, transparent statistics, precise targeting, and an effective alternative to influencers.

  Can banner ads be placed without video shooting?

  Yes, programmatic platforms allow placing banners without video shooting, which significantly reduces costs and simplifies the process of creating advertising campaigns, especially for native banners in Shorts.

  Conclusion

  OptimizeRx’s shift to widespread programmatic advertising with The Trade Desk is not just news, but a signal for the entire market. The era when banner advertising in short videos was the prerogative of large brands with huge budgets is becoming a thing of the past.

  Now, CPM cheaper than 50 rubles per thousand impressions is becoming a reality. Digital arbitragers and marketers who know how to count money get a powerful tool for mass reach for pennies.

  Stop paying influencers for “trust” — it’s time to get transparent statistics and test hypotheses for 1000 rubles. Contact us to find out how you can leverage these opportunities today!

  29.10.2026

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  OpenAI: Ad “Improvements” and Media Partnerships with Sportsbooks

  In today’s world, where technology is developing at an incredible pace, OpenAI is implementing controversial “improvements” in ad creatives, changing headlines and links without human oversight. Simultaneously, media giants, including CBS and CNN, are actively entering into partnerships with betting companies, raising questions about the boundaries of ethics and transparency in the run-up to elections. These changes are shaping a new reality for digital arbitragers and marketers, offering both unprecedented opportunities and significant risks.

  OpenAI and Ad “Improvements”: Automation or Loss of Control?

  Since launching its advertising platform earlier this year, OpenAI has emphasized the importance of safe and relevant advertising. However, recent “improvements” to ad creatives, which can affect everything from the headline to the target link, raise serious concerns.

  Essentially, this means the potential exclusion of human control from the creative decision-making process. We, as digital arbitragers, see this as a double-edged sword.

  On the one hand, automation can reduce CPM and simplify scaling. On the other hand, without adequate testing and transparent statistics, it can lead to budget waste.

  Media and Gambling: A New Era of Partnerships

  From Prediction Markets to Direct Sportsbooks

  “Media outlets used to justify collaborations with prediction markets like Kalshi and Polymarket by saying they weren’t exactly gambling. But now CBS is openly partnering with DraftKings, showcasing their branding on air during elections,” Status reports.

  CNBC became the first news organization to partner with Kalshi, integrating prediction data into its news. Now CBS, CNN, Fox News, and Associated Press also have deals with Kalshi.

  Substack and Dow Jones, parent company of The Wall Street Journal, are partnering with Polymarket. These “prediction markets” deny that they are sportsbooks, although they accept bets on sports and partner with sports leagues.

  But now CBS is taking the next step, directly partnering with DraftKings, which means open integration of a betting brand into news content.

  
  

  Sports Sponsorships: The New Reach Economy

  Amid growing pressure on marketers to prove advertising ROI, spending on traditional ad placements during NBA games is no longer an obvious choice, as Digiday reports. Instead, sponsorships are becoming an increasingly popular way for brands to create associations with the NBA and its players, going beyond intrusive 30-second spots.

  Sponsorship deals now account for about 15% of NBA revenue, reaching $1.9 billion, according to Sportico. We see potential in this for programmatic advertising and banners in short videos, where you can get CPM cheaper than 50 rubles.

  • Ledger, a blockchain company, signed a deal with the San Antonio Spurs. According to the company, Spurs fans are 4.8 times more likely to name Ledger as a leading firm in its category and twice as likely to prefer it over competitors. This is real math proving effectiveness.
  • However, large sports partnerships require careful verification of effectiveness. Adidas, which spent over $1 billion on marketing during the World Cup, is now under pressure from investors demanding proof of ROI.

  Frequently Asked Questions

  What is the danger of OpenAI’s ad “improvements”?

  The main danger lies in the loss of human control over creatives, which can lead to irrelevant or ineffective advertising, as well as potential reputational risks. This requires thorough hypothesis testing and continuous monitoring.

  Why do media partnerships with sportsbooks raise questions?

  Such partnerships blur the lines between news content and gambling advertising, which can undermine trust in the media and raise ethical questions, especially in the context of election coverage.

  What are the alternatives to expensive advertising contracts with celebrities?

  Alternatives include strategic sponsorships, banner advertising in short videos (YouTube Shorts, TikTok, Reels), where you can get cheap reach and mass reach for pennies. This allows you to not pay influencers, but get transparent statistics and test hypotheses for 1000 rubles.

  Conclusion

  The world of advertising and media is rapidly changing. While OpenAI experiments with creative automation, media giants are looking for new revenue streams in partnerships with sportsbooks. We, as arbitragers, see both risks and huge opportunities for those who are willing to adapt.

  Forget about bloggers and expensive contracts. Today, CPM cheaper than 50 rubles for millions of reaches is a reality that can be achieved through banner advertising in Shorts. Do you want to buy reach without creating a video and get a native banner in Shorts? Contact us to find out how we can help your business get mass reach for pennies with transparent statistics.

  25.10.2026

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  LinkedIn: A New Monetization Method for Experts – Advice Sessions

  LinkedIn, a platform known for its professional networking, has introduced a new and very intriguing way to monetize for experts – Advice Sessions. This is not just another update, but a real opportunity for specialists and influencers on the platform to earn from their knowledge through paid consultations. Forget superficial content; this is about real value and transparent monetization, opening new horizons for professionals.

  LinkedIn and Monetization: A New Era for Experts

  On October 15, LinkedIn introduced a number of significant updates. Among them, Advice Sessions stands out – a tool that allows professional influencers to schedule and conduct paid consultations directly within the app. This is not just a feature; it’s an entirely new niche for the digital arbitrageur who understands that CPM cheaper than 50 rubles for quality leads is no longer a fantasy, but a reality.

  How do Advice Sessions work?

  • Direct consultations: Experts can schedule and conduct paid sessions.
  • Unique monetization: Unlike standard advertising integrations, this is a direct sale of expertise.
  • Transparent statistics: Every arbitrageur knows that without transparent statistics, there’s no point in starting. Here, it will be clear as day.

  “LinkedIn has always been a platform for professional development, and now it offers a direct path to monetizing that expertise. This is not about paying an influencer for a post, but about buying a quality consultation from a verified specialist,” noted one market analyst.

  Alternatives to Influencers: New Advertising Formats

  In addition to Advice Sessions, LinkedIn continues to develop other earning methods for content creators. This shows that the platform is moving towards revenue diversification and offering solutions for different types of users.

  BrandLink and Creator Marketplace

  Previously launched programs, such as BrandLink, provide revenue-sharing opportunities by connecting brands with suitable creators. Creator Marketplace scales these relationships. However, these tools have much in common with what other platforms offer.

  Video Advertising and Shorts: New Horizons

  A new format of video advertising has also been announced, which will bring In-Stream spots to videos created and uploaded by LinkedIn authors. This opens the door for banner advertising in short videos, for example, in YouTube Shorts or Reels. Imagine: CPM cheaper than 50 rubles for reaching millions, all without the need to shoot your own video. Just a banner without filming, shown in hundreds of videos. This is mass reach for pennies.

  
  

  • In-Stream advertising: The ability to place ad inserts in video clips.
  • Programmatic video banners: Allows you to buy reach without creating a video, using a native banner.
  • Cheap reach: Ideal for promoting mobile applications or advertising crypto projects.

  Frequently Asked Questions

  What are Advice Sessions on LinkedIn?

  Advice Sessions is a new LinkedIn feature that allows professional experts and influencers to conduct paid consultations directly through the platform, monetizing their knowledge and experience.

  How does LinkedIn help monetize content?

  LinkedIn offers several tools for monetization, including BrandLink for brand partnerships, Creator Marketplace for scaling these relationships, and the new Advice Sessions format for direct paid consultations. New video advertising formats are also being introduced.

  Can banner ads be placed on LinkedIn without shooting a video?

  While Advice Sessions focus on direct consultations, the announced new video advertising formats may open up opportunities for programmatic video banners, which will allow you to buy reach without creating a video, by placing a native banner in Shorts or other video formats, similar to advertising in YouTube Shorts with low CPM.

  Conclusion: The Future of Monetization on LinkedIn

  LinkedIn continues to evolve, offering new, more sophisticated ways for its users to monetize. From Advice Sessions to new video advertising formats – the platform is becoming not just a place for networking, but a full-fledged tool for earning. For the digital arbitrageur, this is a signal: it’s time to test hypotheses for 1000 rubles and master these new channels. Don’t miss the chance to order banner advertising or become an expert who actually earns, not just posts “I’m happy to announce…”. This is a real opportunity to get mass reach for pennies and reach a new level of profit.

  22.10.2026

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  Banner Advertising in Shorts: Meta Launches Super Burst for Mass Reach

  Forget about bloggers and their exorbitant prices! Meta is rolling out a new tool for advertisers — Super Burst. This isn’t just about buying slots; it’s an opportunity to book millions of impressions in short videos, like on TV, but with digital precision. If you’re tired of unpredictable CPMs in auctions, then banner advertising in Shorts with Super Burst is exactly what you need.

  According to Whitcomb from Meta, Super Burst is not just about reserving inventory, but about buying a “share of a specific audience” with a guaranteed frequency of one impression per person. This means that each impression will go to a new user. The price is fixed in advance, but depends on the date: important cultural events will cost more than a regular Tuesday. This is the price for predictability and guaranteed reach.

  How Super Burst Works: A New Approach to Reach

  The main difference between Super Burst and standard auction campaigns is fixed price and guaranteed reach. You know in advance how much you will pay and how many people will see your banner. But there’s a nuance: inventory is limited and available on a first-come, first-served basis.

  If you’re targeting major sales or holidays, you’ll need to book well in advance.

  Advantages of Super Burst for Arbitrageurs

  • Guaranteed reach: no more surprises with CPM.
  • Frequency control: one touch per user, which increases efficiency.
  • Transparent statistics: campaign parameters known in advance.
  • Alternative to influencers: no need to pay bloggers when you can buy reach directly.

  Short Videos — Key to Brand Recall

  Meta is betting on short videos as the primary tool for brand building. According to WPP Media data, 84% of purchases are made when the buyer already has a specific brand in mind. Short videos, according to Meta, are excellent at forming these associations.

  Whitcomb emphasizes that short video content accounts for about half of all time users spend in media, and Reels accounts for more than half of all time on Instagram.

  Meta Tools for Building and Strengthening Memory

  Meta divides its tools into two categories: those that build memory and those that strengthen it. Super Burst belongs to the first category. Along with it, First Impression Ads (showing the first ad when opening Facebook) and a new metric Aggregated View Time, which sums up the user’s interaction time with the brand over a week, rather than just counting views, have been announced. This is already in the “memory strengthening” category.

  “It’s about consistency,” says Whitcomb. “Being visible and repeatable week after week to stay top of mind long before anyone starts shopping.”

  Meta’s internal research shows that five seconds of attention, distributed over a week, can increase offline sales by 32% compared to one continuous five-second view. This is real math, friends.

  
  

  Frequently Asked Questions

  What is Super Burst in Meta?

  Super Burst is a new advertising product from Meta that allows you to pre-book ad impressions in short videos (Reels, Shorts) with guaranteed reach and a fixed price, similar to buying ad time on television.

  How is Super Burst different from regular ad campaigns?

  The main difference is predictability. The price and reach are agreed upon in advance, rather than determined by auction. It also guarantees that each impression will reach a new user (frequency = 1).

  Can I place a banner without shooting a video through Super Burst?

  Yes, Super Burst focuses on placing banner ads (overlays) in short videos, allowing you to buy reach without having to create your own video content. This is an ideal option for a banner for an infobusiness or promoting mobile applications.

  What CPM can be expected from Super Burst?

  CPM in Super Burst varies depending on the date and significance of the event. However, this is an opportunity to get the lowest CPM in Shorts for mass reach, especially compared to paying influencers.

  How to book Super Burst?

  Inventory is available on a first-come, first-served basis. To book, you need to contact Meta representatives or use their advertising tools as soon as the feature becomes widely available. It is recommended to book in advance, especially for key dates.

  Conclusion: A New Era of Cheap Reach?

  Meta’s Super Burst is not just another update; it’s a bid to reshape the mass reach market. For those who know how to count money and value transparency, this is a chance to get mass reach for pennies. Forget about endless negotiations with bloggers and their “exclusive” terms.

  Now you can buy reach without creating a video, with predictable results and at a fixed price. I’m already preparing to test this hypothesis for 1000 rubles. Don’t miss your chance to get a CPM cheaper than 50 rubles and take a place in hundreds of videos with auto-placement. Learn more about programmatic video banners and how they can boost your campaigns.

  18.10.2026

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  Banner advertising in Shorts: CPM cheaper than 50 rubles and millions of reach without bloggers

  Forget about influencers and endless negotiations! Today we’re going to talk about how to get massive reach for pennies, using banner ads in Shorts. While some chase micro-dramas and spend millions, digital arbitrageurs have long mastered the world of YouTube Shorts, TikTok, and Reels, where CPM for a banner ad can be cheaper than 50 rubles. This is not theory, this is real math.

  While studios like Issa Rae’s Hoorae attract brands like Poppi and e.l.f. cosmetics to sponsor micro-dramas, promising potential “hits,” we see much more transparent statistics and predictable results in programmatic banner placement. TikTok, by the way, also supports Hoorae, but while they are making “content,” we are buying reach.

  Why Shorts, TikTok, and Reels are a goldmine for banners?

  Low CPM and Massive Reach

  • Low CPM: The cost per thousand impressions can be record low. This allows testing hypotheses for 1000 rubles and getting huge amounts of data.
  • Massive reach: Billions watch short videos. Your banner can appear on hundreds of videos, providing an unskippable banner and native format.

  Alternative to Influencers and Quick Launch

  • Alternative to influencers: No need to pay bloggers. You control the budget and creatives, without depending on the star’s “creative vision.” This is an ideal solution for promoting mobile applications, infobusiness, or crypto projects.
  • Quick launch: Auto-placement on hundreds of videos allows you to launch a campaign in hours, not weeks.

  Some brands, like Poppi, try to become an integral part of the show in micro-dramas, but this is just one strategy. We are talking about how to buy reach without creating a video, using overlay ads.

  “While others are making movies, we are getting millions of banner impressions for pennies. It’s just different math,” said one of our media buying experts.

  Mobile games: how they make money and what does it mean for us?

  Have you ever wondered why there are so many ads in your favorite mobile game? Recent studies using AI decompilation of gaming applications show exactly how developers make money from advertising.

  Take, for example, Block Blast! – a Tetris-like game that consistently ranks among the top 5 most downloaded mobile games. It earned $127 million from advertising by August this year, which is $46 million more than Candy Crush.

  The “high value ad harvest” mechanic allows identifying players prone to watching ads. They are helped to improve their records, and then the “death algorithm” is launched, where the next round cannot be won. At this point, the app offers watching an ad for a “resurrection”.

  Another game, Dicero, sends five separate conversion signals to its trackers with each player purchase, earning it approximately $100,000 in ad revenue per day. This data shows how finely tuned advertising algorithms are in mobile apps and highlights the potential for placing our banners on similar platforms.

  Sports Leagues and Gambling: Ethical Dilemmas and Advertising Budgets

  The growing connection between professional sports leagues, sports media, and gambling companies raises questions. Viewers see gambling ads or their logos every 13 seconds during matches.

  Nicole Noren, a former ESPN producer who left the channel in 2024 after 24 years, claims that gambling company marketing influences news coverage. She was outraged by ESPN’s partnership with DraftKings, as gambling had ruined the lives of several of her family members, including her brother.

  
  

  ESPN, which previously strictly opposed promoting gambling, changed its stance after a 2018 Supreme Court decision loosened betting restrictions. By 2023, ESPN launched its own betting app, which was the last straw for Noren. According to her, after the start of cooperation with bookmakers, the line between business and editorial became “more permeable,” making it difficult to cover some stories related to stakeholders.

  A similar story happened in 2024 when a Publicis employee resigned after the holding paid $350 million for opioid marketing for Purdue Pharma. It is clear that promises of large advertising budgets often outweigh the risks of promoting potentially harmful products.

  Industry News: Acquisitions, Layoffs, and New Opportunities

  • Roku’s acquisition by Fox for $22 billion has been approved by shareholders and is expected to close in the first half of 2027.
  • Netflix is cutting about 1,000 employees, or 6% of its staff.
• Polymarket launched its first ad campaign to promote its political markets for the midterm elections.
• Character.ai faced bankruptcy, raising questions about the “AI bubble.”
• Two minors sued OpenAI for allegedly using their sensitive data, including personal secrets and medical information from ChatGPT chats, to train models.
• W Social, a Swedish social media company, made its verified users’ personal data publicly available in an open format.
• LG and Magnite are launching “agency” ads on the home screen, opening up premium TV placements for faster, more automated campaign setup.
• A proposed Prebid auction overhaul will allow publishers to receive demand from Google AdX without using Google’s ad server.
• Starling launched as an SSP for Connected TV, aiming to solve the problem of a lack of show-level data for CTV marketers.

Frequently Asked Questions

What is banner advertising in short videos?

These are ad banners that appear over short videos on platforms like YouTube Shorts, TikTok, and Instagram Reels. They allow brands to achieve mass reach without creating video content.

Can CPM be cheaper than 50 rubles?

Yes, with proper campaign setup and optimization, the cost per thousand impressions (CPM) in short videos can be significantly lower than 50 rubles, especially on new and less competitive platforms.

How to place banner ads in YouTube Shorts?

Banner advertising in YouTube Shorts is done through programmatic advertising platforms, which allow banners to be automatically placed on hundreds of relevant videos.

Do I need to shoot a video for this type of advertising?

No, one of the key advantages is the ability to buy reach without creating a video. You only create a banner ad.

How is banner advertising better than influencer integrations?

Banner advertising offers transparent statistics, full control over budget and creatives, and the ability to test hypotheses for 1000 rubles, which is often unavailable when working with influencers.

Conclusion

The world of digital advertising is constantly changing, but one thing remains constant: mass reach for pennies is a reality. While others are looking for “micro-dramas” and spending millions on questionable integrations, we suggest you pay attention to banner advertising in short videos. This is an effective way to get a low CPM, test your hypotheses, and achieve impressive results. Ready to order banner advertising and take your project to the next level? Contact us to find out how we can help you achieve your goals!

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