Case study: SEGA / Crazy Taxi — Extend the Moment of a Big Announcement

Campaign Figures

Data snapshot 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with admission conditions and limits, not the actual cost of the entire campaign. The fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. The range reflects different distribution conditions. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.

During a major game presentation, viewers receive a lot of news in a row. The Crazy Taxi: World Tour campaign aimed to bring attention back to one of the announcements: editors were tasked with highlighting moments from the multiplayer trailer shown at Gamescom Opening Night Live. The already published material became the source of short videos, each of which could separately remind about the game.

Video clipping helps continue the distribution of a trailer after its initial showing. Highlighting montages bring individual moments back into focus when the audience has already moved on to other news. For a gaming brand, this transition from a big general announcement to small specific reasons to remember it is useful. One finished material gets different versions of its beginning and presentation. The viewer has the opportunity to notice the game through a specific scene, even if the trailer itself passed them by during the presentation.

The big announcement is out, and there are still many strong scenes in it? Extend it with a video clipping campaign on VibeVO, so that creators find new short reasons to talk about your project.