Campaign Figures
| Metric | Value | Explanation |
|---|---|---|
| Views | 10,675,835 | accumulated campaign counter. |
| Claimed Fund | $40,000 | rewards budget. |
| Approved Works | 181 | individual content counter. |
| Authors | 123 | by published counter. |
| CPM by Terms | $1.00 | rate per 1,000 counted views. |
| CPV by Rate | $0.00100 | equivalent per 1 counted view. |
Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
When Steve Aoki or Rhea Ripley opens a pack of cards, a regular unboxing gets another reason to be watched. In the campaign around Topps, authors were given an official bank of materials: celebrities with new packs, finds of unique cards, and bright episodes from Fanatics Fest. The task was to find moments where a recognizable face, anticipation, and a strong reaction coincided.
In this example, highlight editing gives the collectible product several different entry points to the audience. Someone notices a familiar artist, someone else a rare card, and someone stops at the emotional reaction. Video clipping allows working with these interests separately, using a common bank of footage. At the same time, the product must remain the reason for what is happening: the viewer sees exactly what was found and why it is important. This way, a celebrity helps open a story, and the find itself maintains its connection to the brand.
Gather product footage, guests, and exciting finds as the basis for your campaign on VibeVO. Invite authors to choose the moments from which a new audience will be interested in getting to know you.
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